Tag: facebook social media

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3 Social Media Marketing Goof-ups You Probably Have Fallen Prey to

b2b social media marketing, best social media marketing, define social media marketing, guide to social media marketing, inbound marketing, learn social media marketingI would be sounding too mainstream when I say social media marketing has transfigured the approach we had towards marketing the products of a brand.

The conventional ways to advertise the offerings of companies had become obsolete, to say the least. We needed a fresh approach that would reboot our stratagem and generate a curiosity and interest among our customers one more time. And this is what social media helped us to achieve, ever so seamlessly.

But with all said and done, there are a number of goof-ups that brands unintentionally fall prey to, which fail to bring in the results. While some page owners complain that their page and the corresponding posts fail to get as many likes and shares as they would want, others have complains of an altogether different, but much too common, nature. They are worried about that fact that even though they get some incredible response from their followers on social media in the form of Likes, Shares, Retweets, etc. they do not see much improvement in the sales.

Simply put, the number of hits on their social media accounts do not translate into buyers, and that is something that bothers them – justifiably so.

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So, how do they go past these barriers, which in the first place, they don’t know the cause for being there? However, when your social media marketing endeavors is not bringing the desirable results for you, or for that matter, failing to make any impact, it is most likely that the problem lies within your strategies around it. Here are the 3 mistakes you might be making:

Being Too Fancy, Too Funny

Let’s say, if you are managing the page of a Cola brand, you have a target audience that mostly consists of youth. So, posting fancy and funny stuff might just do the trick. But when you are managing the Facebook page of a multinational automobile brand, there has to be more sophistication on the page. You can’t post jokes around Rajnikanth or Justin Bieber and expect more people turning up at your counter to buy cars. Posting funny stuff isn’t bad, but you should make it more attuned to the taste of your audience, which aren’t there just to like and share your posts.

They may have joined you on social media to keep themselves updated with the latest offerings and services by you. Make it a point that at least twice in a week you post something that creates a brand recall value.

Not Interacting with the Followers

Wasn’t that the purpose of the whole exercise? To create a platform that helps your customers interact with you in a more amicable environment? So, why are blatantly ignoring their comments when they enquire about certain products? Once you have created a brand page, you need to ensure that you get involved in one to one conversations and reply to each comment that pertains to your services and products. By doing this, you are only making your customers feel more welcomed. Otherwise, you aren’t making full use of the platform.

Doing Excessive Promotion

So, there is another extreme end of the spectrum. At this end, there are page managers who keep bombarding their followers with the strictly product-oriented posts. Agreed, that was the intention, but when every posts of yours is centered on product promotion, and there is no fun at all, the Unlikes will soon start pouring in. So, try to be on a balanced ground.

Drive these 3 mistakes out of your social media marketing stratagem and you just might have the results you are looking for.

About the auhor:

000860cMaria Mincey is a PHP Development expert who seamlessly delivers focus in her writings. She works for Xicom Technologies, a Offshore PHP Development Company. You can connect with Maria on LinkedIn, Google Plus, Facebook  and Twitter.

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Learn from the ‘PEANUTS’ social media expansion approach for your business

Today the Iconix Brand Group, have announced ‘PEANUTS’ launches major digital and social media expansion. They are expanding into mobile gaming, e-books, Facebook and digital apps worldwide.

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With his move the Iconix Brand Group want to reach his consumer market where they are around. The offer this kind of freemium games for smart phones and tablets based on the ‘PEANUTS’ characters.

Here the ‘PEANUTS’ show your business how to reach your target audience laser targeted in social media through mobile gaming, e-books, Facebook and digital apps.

The ‘PEANUTS’ have accompanied generation of fans and are famous worldwide. Now you maybe think “my brand is not known worldwide” and maybe this is true but when you do not expand your marketing and communication to social media where your target audience is “worldwide” you will not evolve with your brand recognition in the future.

What Iconix Brand Group is doing here is to be there where there target audience is in social media with the set of digital tools to fit into any taste of possible users out there.

They offer ‘PEANUTS’ related mobile gaming for people who enjoy playing with the ‘PEANUTS’, e-books to read about them, Facebook to connect with likeminded and digital apps to interact!

That’s what they simply do is to engage with their audience and get attention. The mobile market and mobile gaming are growing massively and studies show that users are about three (3) hours active on their favorite social media through mobile devices compared with one (1) hour on their pc.

EBooks are enhanced content and content marketing is a way to reach target audiences the smart way. Furthermore eBooks can become viral by be given way from one to another person. So the brand message is spreading in a powerful way.

Facebook has about 750 million users at the time of this writing this post. Facebook is not anymore a playground of college students only. It has evolved to an effective way for brands to reach and to interact with their target audience.

The possibilities of digital apps are limitless. Facebook apps are an inexpensive and reliable way to get the brand in front of the target audience. They encourage community interaction and can be used to measure the brand impact.

Any business can profit of going piggyback with social media like Facebook, Twitter, LinkedIn, Google+ and several other social networks.

Several companies like Goupon have proven that connection to social media directly relates to their business growth.

The content marketing strategy is an emerging and proven one to reach target audience the sustainable way. Good content in form of EBooks, Blog Articles, Pictures, Videos, Infographics, etc. can spread like a wildfire and attract attention for business.

So what can you do to reach your audience more effective on social media?

Do you have any idea? Yes or no? But your customers are telling you daily how to reach them.

Go through your support requests and customer emails and you will discover how you can utilize social media for your business.

Read carefully which kind of problems and obstacles your customers face daily and offer a solution. This can be an eBook, a video series or a Facebook app!

Jumpstart your creativity and you will come up with a great digital tool which solves your target audience’s problems.

Make yourself relevant to your audience!

Gain trust and credibility by just being there where they are and to help when they need you!

Marketing takeaway Tipp: The more of your target audiences problems you solve the more they will talk about you and this will attract more interested prospects to your products and services like a magnet.

Important resource: ‘PEANUTS’ launches major digital and social-media expansion

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If you want your messages get shared go to Facebook

When you produce and publish content for your buyer personas than you want your content to get seen and to be shared with their network of friends and followers to maximize your reach on the web.

People in social network love to share remarkable, creative, helpful and interesting content.

Are you on Twitter, LinkedIn and Facebook?

A study put together from ShareThis found out that facebook accounts for 38% of sharing traffic on the web. The number two is Twitter with about 17%.

This data show how important it is to get seen on social media sites to spread the reach for a company.

Here are some Tipps how you can improve your social media sharing ratio:

– Ask your audience on Twitter and Facebook to share your information. Simply tell them to “Tweet this” or “Share this”.
– Use only one specific category for your information. This increases the chances for your content to get shared.
– Write the info which you want to be shared in classic Classified Ad Style and include a call to action. Make an irresistible offer for only one target audience at a time.
– Ask for your networks opinion about the information you have shared.

When you do these tactics above than you improve your chances to get your info tweeted and shared. This could result in an increase of traffic and leads for your business.

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6 Global Inbound Marketing Benefits

Inbound marketing helps you get found by customers and increases your brand image global easily.

Inbound marketing is nothing but getting found by the customers easily on the search engines when people search for the information regarding any products or services which you have to offer also.

Whereas apart from being available from customers search, you can:
  1. even promote your business in the social media networks
  2. depending upon your financial budget you can engage to PPC sites (pay per click programs) like Facebook PPC and Google AdWords where you can reach targeted customers
  3. direct them to your optimized landing pages
  4. engage them to register
  5. and convert them to sales through a lead nurturing process

 

6 Global Inbound Marketing Benefits
1. You can help customers find you
People are making use of search engines for the products or services or information so when you submit your well optimized website to these search engines you can help customers to find you.

2. You can be available and communicate to the customers at any time
Through your Web presence, which should be your marketing hub online you can even communicate and provide service to any part of customer in the World at any time.

3. You can make your products available Worldwide
You can make your products available worldwide and people can purchase and know about your products through your marketing hub (website or blog) so that you can reach customers, be in front of your targeted customers worldwide.

4. You can expand your business
You can even expand your business depending upon the leads you are creating and thereby establishing your brand in that particular area thereby increasing your customers and profits.

5. You can update your latest upcoming products
Internet and the social media networks are the best places where you can announce your new products or services by which you can easily communicate the information fast, easy and almost for free.

6. It increases your brand value worldwide
By making your brand find easily by people in your industry who are looking for products and services you have to offer as well, it increases the brand value of your company not only that when you reach the public where they usually found like social media networks also helps in increasing the leads as well as brand value.

 

Watch this video: Shall We Do Inbound Marketing for You?

 

 

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How to Find Your Community Manager

How to Find Your Community Manager Community manager needs to be passionate and dedicated.
Passion will always make your community manager to go strong and helps you effectively in creating effective web presence.

Passion and dedication is more important for your community manager because it will help you to be more informed about the society and competitors.

Their activities will always keep you updated.

If you are into an online business and need various online marketing techniques like search engine marketing and social media marketing tactics, you may need to have an efficient and skilled community manager that helps you in achieving your goals.

Finding your community manager for the various hub marketing solutions can be a tough task if you do not know about them and what to look for while searching for them.

Here are some of the things you should focus on while finding an efficient community manager for your business needs.

  • For a community manager that can prove useful for you, you should look at the one who is expert and have the knowledge about your products, services or company.
  • Your community manager should be passionate about your company and about the growth of your company.
  • He/ she should aim high at the success of your company by providing it with massive lead generation through effective social media marketing and other inbound marketing solutions.
  • You community manager should work effectively and should have perfect communication skills.
  • They need to have proper fluency and effective dialogue delivery skills in order to attract and gain confidence of your potential customers.
  • They should therefore need to have perfect communication skills which help your company to grow fast.
  • The community manager needs to enjoy the conversation and answer each and every question coming their way perfectly so as to satisfy your potential customers.
  • The community manager should approach your community in a very honest and skilful manner so that your customers and clients get every true picture about your service and products.
  • They should be dependable and remain organised so as to work on different social media platforms for your various needs for creating effective web presence.
  • They should also be effective enough to organize the events and participate in it as a team player so as to get better audience that can confirm you massive lead generation regularly.
Do you have any tips how to find a community manager? What are they and how do you handle communities for your business?
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The Social Media ROI Journey

The Social Media ROI Journey Social media platforms are today serving as a great inbound marketing tool for building credibility, brand awareness as well as community of people with same interests.

It also helps in creating effective web presence which later helps in getting massive lead generation. But all this cannot be achieved and successfully measured easily.

You always need to have a clear picture of your ROI (Return on Investment) which can be achieved by your internet marketing consultants and SMM (Social Media Marketing) firm.


People always wanted to know about whether or not SMM can increase their sales and improve their growth ratio.

They always wanted to know about what they are getting as a result of their efforts and investments. But it has been cleared that using social media platforms effectively and wisely enables a business to be more visible and helps them to grow with their online marketing.

Better social media marketing tactics should be employed for the online business for getting faster results.

Social media is a one of the greatest hub marketing solutions and an inbound marketing tool that several businesses and organizations are using to get popularity and profits at the same time.

But to go back to the question of ROI journey, you would first need to determine the criteria and your goals against which you want to measure your online marketing campaign’s success.


Using social media platforms for your inbound marketing solutions need you to constantly feed your media with unique and original content that highly attracts your potential customers.

Measuring ROI with any precision is a challenging and difficult task. But if you know your goals better you can measure it accurately to some extent.

Defining your goals will make you more focussed on these goals and you can decide that whether your goals are reached after some specific time. Simply saying once you know what you want to measure, you can probably find a way to do it.

You should also not forget that SMM just like SEO takes some time. You should therefore give some time before you try to measure your success through social media marketing.

Do you have any tips about Social Media ROI? What are they and how do calculate your Social Media ROI for your business?
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How to Market your Event the Social Media Way

How to Market your Event the Social Media Way Event organization is in some way or the other using inbound marketing today.
You can easily plan your event in a very cost effective and inexpensive way which is contributed by social media platforms.
Many of the businesses and organizations are planning several events regularly which help them to build an optimized web presence and help them in getting attention.
More and more new contacts follow them and approach them with their events and these events serve as a very effective way of social media marketing for them.
It does not matter at all that whether you are planning a real event like a conference or political gathering or a virtual event like a webinar or tele-class.
Social media platforms have turned out to be a most effective way for hub marketing solutions to all.
To make your event successful you should know the basic social media marketing tactics that will help you to promote your event. People should get aware of your event to go it successful.
You can choose Twitter or Facebook marketing solutions to market your event with the social media way. This way you get huge group of people attracted towards you which helps you in getting success.
Marketing your event should be the prime concern of yours to get success. You can choose LinkedIn or your own blog for online marketing of your event.
You should create posts and announce the events and other opportunities on your blog to get more and more exposure creating effective web presence.
You can also enjoy organizing your event by inviting more and more people towards it.
If your event is not taking a speed you should be bit patience and try hard to gather more people on various social media platforms to get it successful.
Event planning is much about educating people and sharing each other’s knowledge. It is more about building an online community for people.
Social media in many cases allow the attendees to find & follow some new colleagues from their relative niche which further helps in improving strong relationship between them. This way more new contacts starts building up and new trend of marketing your business appear.
This all further helps you in getting more potential customers to your business, which results in massive amount of leads and profits for your online business.
Do you have any tips about Social Media? What are they and how do use Social Media for your business?
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How to Start a Social Media Conversation

Social media and inbound marketing is the major talk of all businesses today.

It is changing the way people think, talk, advertise, communicate, converse, and much more.
People are today looking for inbound marketing solutions for their business which is perfectly making their business grow in very less time.
How to Start a Social Media Conversation Creating effective web presence is not as difficult as it was before.
Social media and inbound marketing solutions are proving very effective and are among the most vital tools for the business to build an optimized web presence.

If you are running an online business that needs to get promoted to gain massive amount of leads, you should be engaging in effective social media conversation which best helps you to get the required results.

You should learn effective social media marketing tactics from some of the experiences of other companies or your competitors.

You should engage in social media conversation which talks about their successes and their positive as well as negative experiences of social media.

Discussing about their pitfalls and the ways by which they stand firm again can also prove to be very useful for you in your social media marketing campaigns.

Too much and irrelevant conversation is one of the basic reason of the pitfall for many of the online businesses. You should therefore focus on some of the effective social media marketing tactics while conversing on different social media platforms.

Listen to others open minded– You should concentrate and listen to others while you are going for inbound marketing.

You should concentrate on sharing your thoughts open minded with them and listen to them open minded.

This will create an effective online relationship between you and your fans present on several social media platforms. 

Say the Truth– This is the other factor which many of the businesses fails in doing.

They show the wrong and negative picture of their business to their social contacts and fans which make them fall down very soon when their customers and fans know the truth.

Be Relevant- You should try to converse in a very relevant manner to your social fans.

This will make you credible and your future potential customers will know you better.
Do you have any tips about Social Media Conversation? What are they and how do use Social Media for your business?
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Social Media 3 Concerns vs. 3 Advantages

Social Media 3 Concerns vs. 3 Advantages Social media marketing is one of the best ways to market your products and build an optimized web presence for businesses online.
In spite of knowing this, many companies ban social media platforms in their companies.
This article provides information of why companies hate social media and how CEO’s can build social media marketing for companies.

3 Reasons why companies hate social media

 

  1. Time Wasting

Major concern about multi national companies is that they have very less faith in social media marketing and they tend to feel that social media platforms may disturb the employees from doing work.
In reality, now each and every social media platform is available mobile.
Due to technology development, if people tend to start using social media, they can use it from any where. Social media platforms can also be used by companies to increase the brand image of their companies.
Think about massive amount of leads that are generated by employees of your company by spreading your brand image in social media platforms.

  1. CEO’s hate social media

CEO’s tend to use social media platforms very less. They don’t get into perspective the advantages of social media marketing for their businesses online.
Think about the popularity and optimized web presence a company has, if their CEO’s speech or presentation is brought in front of social media platforms and brings their website in top pages of social media platforms such as Digg , Slideshare, LinkedIn and many other.
CEO’s should change their opinion about social media platforms and learn to know about the success aspects of social media marketing tactics for their business.

  1. Do’s and Dont’s

Social media marketing is one of the cheapest way of promotion your business online.
If you are looking for building an optimized web presence and improve brand image of your company online, the best way is through social media platforms.
Social media platforms brings your brands directly to public.
Start using social media platforms for your business and start building massive amount of leads for your lead generation campaigns which brings good profits for your business.
Do you have any tips about Social Media Advantages? What are they and how do use Social Media Advantages for your business?

 

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5 Most Effective Social Media Tactics

5 Most Effective Social Media Tactics Social media marketing has influenced business online during recent years.
In a recent survey conducted, 72% of the marketing consultants have agreed that they are using social media marketing for their businesses online.
This tells the importance of social media marketing tactics and inbound market solutions for businesses online. This article describes the 5 most successive social media marketing tactics for businesses online.

1. Developing your brand:

Most important thing for any business online is to develop their brand and able to let people know that they are available in social media platforms online and providing quality customer services.
This can be publishing your social media platforms links in your company website and also developing a good relationship with users and customers of your products. Next thing is identifying the right profile name in social media platforms.

2. Customer Engagement and Customer Communications

Customer engagement brings massive amount of popularity for your products.
People tend to spread information about good customer service and also about bad customer service. It depends on your customer support communications that you will be getting massive amount of leads for your lead generation campaigns.

3. Company Blogs play major role in updating content

Search Engines always look for quality content and content that is posted regularly.
It is important for every business to start a business blog so that they can constant update social media platforms with the latest content. This not only helps in bringing massive amount of leads, but also helps in planning good inbound marketing solutions.

4. Networking opportunities

Always create opportunities for users and new customers to provide reviews and comments about your products.
This can be very much helpful in social media platforms where they can easily find your business products and give comments.
Encourage comments in business blogs and respond to them promptly. Networking plays an important role in the social media marketing tactics.
More the networking the more is the amount of quality traffic for your business.

5. Building Links

Social media platforms is all about building relationships and increasing customers for your business.
Not only these, some social media platforms helps in bringing quality back links from similar websites which helps in brining your website in top pages of search engine rankings.
Do you have any tips about Social Media Tactics? What are they and how do use Social Media Tactics for your business?

 

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28% of Businesses Have NO Social Media Strategy

In recent years there has been a predominant increase in business online due to globalization.
Now there is severe competition in every business niche and strategic inbound marketing solutions are available for businesses to generate massive amount of leads.
For any business to build an optimized web presence in web, there needs to be some social media marketing strategies that are to be planned that generate massive amount of leads.
28% of Businesses Have NO Social Media Strategy This article describes some stunning facts which brings into picture that 28% of businesses online doesn’t have a social media strategy.
Internet business is all about survival of the fittest. There are many marketing strategies such as social media marketing tactics, inbound marketing solutions that needs to be followed to sustain and generate good amount of profits online.

A recent survey was conducted with around 450 marketing and strategic consultants from various companies around the world about their approach to social media.
With the information gathered about how important is social media to their business and marketing online, it is found that around 28% of marketing consultants are not even concentrating on social media marketing.
This means high amount of market is up for grabs for other marketing consultants.

Among the internet marketing consultants who have replied that they are using social media marketing strategy for their business, here are some brief points which state the importance of social media marketing for business.

Key Points in success of Social Media marketing for business

  • Main thing about social media marketing tactics is constant update of original and quality content.
  • Sharing is very much necessary in social media marketing and giving response to your users is very much important.
  • Many are planning to increase their social media marketing budgets as they are now coming to know the advantages of social media marketing and its success in generating massive amount of leads.
  • Some companies which are using social media marketing internally are now planning to use these to expand their business through social media platforms.
Do you have any tips about Social Media Marketing? What are they and how do Social Media Marketing for your business?

 

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10 Ways to Get Found In Google with Inbound Marketing

Inbound marketing and social media marketing is today extensively used by most of the people who are into online business.

10 Ways to Get Found In Google with Inbound Marketing People who need better and effective ways of online marketing are more and more diverting towards the inbound marketing solutions which is very much helpful in providing massive amount of leads to the businesses through their business websites and blogs.
But to get more profits it is very important to get found in Google when people search for some useful and important information.
Here are the 10 ways to get found in Google with the help of inbound marketing strategy.

1. Create unique and useful content

Unique and useful content which is very much attractive drags your potential customers towards your site and blog and is this is the techniques which is always referred by most of the bloggers and webmasters for getting found in Google fast.

2. Develop and research better keywords

You should focus on some of the compelling and competitive keywords while creating your content by which you’re content can be found on first page of the Google.

3. Build and promote a blog for your business

Creating some useful content and publishing it on your blog will help you a lot in breaking all the challenges in creating web presence. You can also take the help of optimized web design marketing for creating your optimized blog which will help in getting found in search engines like Google etc easily.

4. Improve your rankings

You should work regularly on improving your rankings by which you can get found in Google and various search engines faster. Better page rank and better rankings in search engines help you a lot to build a optimized web presence for your website.

5. Link exchange with relevant sites

Exchanging links with the relevant websites that have high page rank helps in getting found by search engines like Google etc easily. Link exchange also helps in search engine marketing which further helps in developing massive lead generation from your blog.

6. Grow and nurture your social media marketing

Growing your network in the various social media platforms is one of the best ways to get found in Google with inbound marketing. Facebook marketing solutions is one of the best social media sites which help its members in growing their business with the help of latest hub marketing solutions.

7. Participate in good and relevant forums

Various forums are there which helps their members in creating some very effective back links for their sites and blogs by the signature links. This helps in improving the page rank of your site and helps in search engine marketing.

8. Submit your article to the article directories

Submitting more and more of the quality articles to the article directories will get more exposure for your quality content and get you find faster by the Google. This also increases your search engine rankings and you can get more and more profits by the increasing visitors to your business blogs and websites.

9. Submit your site to the directories

Submit your site and blogs’ link to more of the search engine friendly directories that are more relevant to your site. This will increase the search engine rankings and you would be found fast in Google when anyone searches for your keywords.

10. Measure your inbound marketing

Last but not in any ways least is you should measure all these individually and focus on getting the information that how much this all inbound marketing and social media marketing tactics are proving out useful o you. You should measure the ROI of your efforts and money invested and know the ways on how you can get better.

Do you have any tips on how to do SEO for Inbound Marketing? What are they and how do your SEO for Inbound Marketing for your business?

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In Social Media You Have To Give Before You Can Take

In Social Media You Have To Give Before You Can Take

Social media marketing is a best way of marketing your business today. Internet is providing you all the better hub marketing solutions through the various different social media platforms like the most commonly used Facebook marketing solutions.

In Social Media You Have To Give Before You Can Take Try to give before you take

Marketing Experts, internet marketing consultants and many of the experienced webmasters and bloggers believe this fact that giving before taking , is the best way to build up the strong confidence with your potential customers who can give you great profits in near future.
 
This is the first and the foremost principle to get success in your online marketing. It is both helpful in both whether social media marketing or the search engine marketing.
 

Make people believing in you and building trust in you

You have to confirm your true personality and build a optimized web presence which helps in getting massive amount of leads. People will automatically take out their wallets and purchase your offerings when they strictly believe in you.
 
You need to change their thinking and help them in believing in you by giving them what they think about and what they actually want to. You have to assure them that you are not at all using the great social media marketing tactics just for spamming.
 

Give them the necessary help for free

Give them the helpful content for free. You can distribute the e-books for free and provide all the necessary help to your potential customers for free.
 
Try to build up the relationship and contact with your customers and make them believe that you are genuine and your help can fulfill their needs. If you are an expert in your Industry try to provide solutions to the people who are in need of you by this you can build a good relationship with the people.
 
You should also focus on giving them the necessary tools which they are looking for. Provide them the tips on how these tools can help them and how they can instantly use them for their personal use or business.
 

Do you have any tips about Social Media? What are they and how do you use Social Media?

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