Companies sell more to individuals and multiple decision makers.
It’s critical to attract all of the people involved in the buying decision.
For example, if you sell products or services to businesses, there are decision makers that have different roles within a company.
When you sell to consumers, you need to sell to different people in a family a different way. There are children which needs a different approach then their grandparents for example.
They all have different motivation to buy your products or services.
You need to know more about them, before you market to them!
Therefore you need to create Buyer Personas. Buyer Personas are great to build customer profiles.
Find out what motivates your Buyer Personas to buy your products or services.
Create a profile of this Buyer Personas and give it a fictional name.
Fill this profile with age, gender, family, title, company role, interests, skills, goals, and attitude. The more detailed information you fill in the better. Add as many criteria as you can.
Create as many Buyer Persona profiles as you need.
Review these profiles on a regular basis. You need to do this to make sure that your marketing is reaching your buyer persona the right way.
Adjust your Buyer Persona when necessary.
Here are some descriptors you can use to start.
Descriptors
- Buyer Persona Name:
- Age:
- Gender:
- Family Information:
- Role in Company:
- Hobbies:
- Job Frustrations
- Other:
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