Who get you more business leads Google+ or Pinterest?

lead generation google plus, lead generation pinterestSocial Media marketing has influenced the marketing strategies of business organizations online in recent years.

Almost all of the niches are now using social media marketing for their business promotion online. There is heavy competition in these social media sites as well on grabbing advertisers to market through these sites.

Newly emerged social media sites Google+ and Pinterest have been the major social media sites to watch in recent days. Many say Google+ is ideal for business where as there are experts describing Pinterest as one of the major social media competitors for business online. This article gives a glimpse of using these two social media marketing sites for business.

Identifying the right Social Media Sites for business

Everyone in the marketing world online knows about the advantages of social media marketing and how it can cut your marketing budgets if identified correctly. Previously there were very few promising social media sites such as facebook and twitter which are used by businesses for social media promotion.

But as days went by, top Internet organizations such as Google came up with Google+ with wide range of features for business organizations. Companies are now trying to cap their market share from these fast emerging social media statistics. Inbound marketing experts are now planning to use these social media sites for business lead generation.

Not only recent statistics suggest that Pinterest has also been used largely by organizations for their business promotions. All these social media marketing promotions for lead generations are only started after indepth analysis by marketing experts online. But what are these analytics which led to these decisions? Well an overview of the next paragraph will let you know why Google+ and Pinterest are valuable for business online.

Generating business leads with Google+ and Pinterest

Google+ has brought interest of millions of people online with the type of launch that they have made. Google has taken some of the best steps to create interest in users while launching Google+. Likely within the first 3 weeks of the launch 20 million users started using Google+.

Moreover Google+ profiles and stats have been remarkable and Google started indexing Google+ content. Another interesting stat is that 63% of Google+ users are male and sites that use Google+ started getting 3.5 times more traffic than the sites that haven’t used Google+ for their sites.

Google+ has been prominently used by software developers and college students which brings into the fact that Google+ has a wide range of influence on students and working software professionals.

One important stat that is very much useful for businesses is that 40% of marketers suggest Google+ as prominent tool to promote their business as it is expected to reach 400 million users by the end of this year.

Another prominent social media site Pinterest also managed to gather 10.5 million users as on February 2012. This made businesses eye on Pinterest to promote their business.

Not only for the number of users, Pinterest has prominence for re-use as 80% of pins which are done in Pinterest are re-pins. This means if you are successful in bringing interest to a small group of people using Pinterest , your business many go viral.

Also Pinterest has the power of retaining users similar to facebook and twitter which can be observed from the stat that users have increased by 145% from the month of January.

Another stat that is surprising is that 80% of Pinterest users are female and this is one of the successful social media sites that have brought female interest. If your business is a trending topic, then your business is likely to generate quality leads.

Another important stat that will generate interest in advertisers for business lead generation is lead conversion rate. Lead generation conversation rate in Pinterest is 15% compared to 9% from Google+.

Infographic: Pinterest

pinterest for lead generation, b2b leads from pinterest,

Infographic: Google Plus

Google Plus for lead generation, b2b leads from Google Plus

So putting altogether you should be strategic and take expert opinion while promoting your business through Google+ and Pinterest. Take the expert opinion while make social media promotion through these social media sites. Generate quality business leads from these emerging social media sites and stay ahead of your competitors.

inbound marketing assessment us

Get up to 25 times more business leads with Content Marketing

content marketingContent Marketing has become a significant part of online marketing strategy. Content Marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers.

The most popular ways of Content Marketing are blogging, social media and video. Studies show that 57% of companies which operate a corporate blog get customers through their blogging effort!


4 Reasons to start a corporate blog:

  • 1. Blogging companies get up to 55% more Traffic
  • 2. Blogging companies get up to 97% more Inbound Links
  • 3. Blogging companies get up to 434% more indexed pages in search engines
  • 4. Blogging companies get up to 25x times more business leads


Social Media Marketing has become a powerful tool to spread remarkable content to reach a wide audience.

For companies who engage in social media and show presence in these channels can open wide opportunities to get in touch with their audience. This leads to an increase of credibility and unfiltered feedback of the target audience and can lead to an improvement of products and services.

New studies show that up to 65 percent of today’s consumers expect a brand to listen and to respond on questions, comments and complaints in social media. Studies also show that companies which use social media actively to communicate with their audience are more successful than companies who do not.


7 Reasons to start your social media marketing:

  • 1. Increase customer perception in the marketplace
  • 2. Build long term relationship with customers and partners
  • 3. Can respond to customers in real-time
  • 4. Taylor products and marketing campaigns based on customer preferences
  • 5. React and resolve on negative buzz in real-time
  • 6. Decrease costs of marketing
  • 7. Improved time to market for products and services


Most people think they need to be Steven Spielberg to make a video to put it online to get a positive impact for their business. But this is not true.

You do not need fancy equipment. The only thing you need is a video camera and for the beginning it can be the one from your smart phone.

The most successful video examples come from ordinary people who could not even be considered amateurs. To become successful with your video marketing, with video content, there is only one secret: Just go and do it, do as many video as you can. Publish it and let your audience judge.


6 Reasons to start your video marketing:

  • 1. 200% to 300% more monthly unique visitors
  • 2. 100% longer average time-on-site per visitor
  • 3. 3-minute average time spent on pages with videos
  • 4. 157% increase in search engine traffic
  • 5. 100% increase in unique visitors
  • 6. 63% increase in page views


Infographic: Content Marketing

Content Marketing Infographic

—What do you think about content marketing? Are you doing one or all three or other content marketing strategies?


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