Online Reputation

Why CEOs and CMOs should join the Socialsphere

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BRANDfog found out that consumers and employees regard company leaders who engage on social media platforms positively. Social media is a great way to showcase a C level executive’s personality and to offer a more personal insight view. C level executives have great opportunities to show personality to attract the right buyer persona and to […]

Content Creation Strategy

How Word-of-Mouse can Drive Revenue for your business

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The influence of user generated content on purchase decisions is increasingly growing. Especially the digital natives 18 to 34 account for this trend where products and services are recommended to friends, business partners and family. User generated on-site content created by internet users includes reviews, comments, stories and questions. A Study from Bazaarvoice shows that […]