Social Media Recruiting for Businesses Made Easy!

Recruiting with Social MediaAs social media popularity is growing, the business opportunities for companies grow also. Social media has become a powerful communication channel for businesses to gain attraction, to educate their target audience, to offer support and service or simply to stay in touch with recent and future customers worldwide.

Companies which use social media as an additional way to communicate and to get seen from their targeted audience are increasingly experiencing positive results for their businesses. Moreover today technologies like HubSpot offer a great way to visualize the development and ROI of social media and further lead generation ways.

In the mean time every serious business should have learned that social media is not a kids or college students thing. Moreover the most growing group on Facebook is in the age of 55+ years.

But students and other potential job candidates are active in social media like Facebook, Twitter and LinkedIn and several other smaller networks and forums.

Smart companies have discovered that they can attract great employees through social media like they do it to attract new customers. They simply apply their social media marketing and communication tactics to fuel their human resource department with “Job applicant leads”!

To attract potential candidates to your business you need to be credible, authentic and trustworthy.

Most job candidates use social networks to research about potential employers before they submit a job application. The information they discover about a company online decide if they go to submit a job application!

Credible, authentic and trustworthy companies set them self into the position to gain the necessary credit to communicate to their audience of potential job candidates.

What should companies talk about on the web?

Companies should talk about things their audience of potential employees is interested about. But not about them self! You could use tips for applicants what they should take care off when they submit an application and to whom to speak directly to get a more inside view into the company.

How can a company sound more human to attract job candidates?

Being authentic and helpful and not to speak in corporate style is a great way to look more human. Also to introduce yourself in a more personal way, for example use an original picture can be very helpful.

How to showcase the human site of a company?

As above mentioned your business should introduce every person involved in the human resource process. This includes a short bio, a personal picture or even better personal short videos of the humans which work at the company. So they can get a better impression of the humans the maybe goes to work with.

How to use sociel media and blogging?

Social media gains more value for your business when you have something valuable, remarkable and share worthy to say. To start a corporate blog is a great way to publish valuable, remarkable and share worthy content on the web. Also a separate section of the blog can be used to communicate job related information to benefit ad to attract potential job candidates.

You could offer a separate blog to each of your recent employees where they can write about the things they are interested in like IBM does for their employees.

The more valuable, remarkable and share worthy content you companies publishes with the target audiences of potential job seekers in mind the more interested potential candidates you will attract to your job offers.

Your recent employees are great speaking tubes for vacant job positions in your company. You can tell them to communicate job offers through their networks in Twitter, LinkedIn, Facebook and forums. This will spread your reach in an unexpected way.

Build local specialized discussion groups!

Another great way is to build elated discussion groups in social media. For example if you are an IT company and you need IT consultants for server security, you set a local (your city or state) related group about server security. So you would attract interested participants and if you need a server security expert for an open job you could reach out directly to the persons which are active in this group.

With this strategy you learn in advance about the potential candidate and the candidate about you. You have built a trustworthy relationship previously which increases your chances to get their attention when you need it!

How can you measure the success of your social media recruiting efforts?

This is the simplest part of your social media recruiting. You can do this by taking old numbers to by the hand, means what you have paid out to headhunters and job sites like Monster in the past. Then you have your old spending.

Now you take the new numbers by the hand, means what you have invested into your social media recruiting strategy. The head count cost, the corporate blog setup, content creation and so on.

As your applicants apply on special landing pages you can differentiate the various lead sources very easily.

So you can see how many came from your Facebook, LinkedIn, Twitter, special social media groups you maintain and corporate blogging activities. How many application-leads and how many high quality candidates you get to choose from. Last but not leas how many of them you employed for your business.

How to deal with negative comments?

There are no negative comments only chances to step into conversation!

When you have done something wrong than confess it apologize and get back to business. Do not try to hide something. On the web things become public it’s only a question of time

When anybody says something what you don’t like jump into the conversation and explain your point of view.

The only things you do not need to answer to are insults and personal attacks. You can exclude rude people from your discussion and delete their comments. But all other discussion you need to take as a big chance for communication and to get seen from your target audience.

http://5.mshcdn.com/wp-content/uploads/2011/08/Job-Searching-with-Social-Media-Infographic.jpg

Marketing takeaway tip: Through right done social media recruiting you increase the quality of applicants. Also you should keep in mind that those activities will increase your brand recognition and how potential candidates view your company as an employer. These effects are priceless!

Further import resources about social media recruiting:

If you also like to attract great employees the smart way, please request a detailed custom quote! We’d love to hear from you!

47 Percent of your competitors are not using Social Media for business

social mediaHiscox surveyed US small business leaders and found out that 47% do not use social media for business. Furthermore 24% of the surveyed stated they do it when they have the time and about 14% indicated they don’t know enough about it.

Puuuuh, I don’t know what you think when you read such information but I ask myself: “What do the 24% mean when they say they do it when they have the time and the 14% which indicated they don’t know enough about it?

Does this mean they step into customer conversation when they have the time and the other seem even not to know how to communicate with their audience?

Maybe they do communication through telepathy or any other exciting media. I am just kidding, let’s get serious now.

Social media websites are communication channels. These communication channels are the places where your target audience is around, where they communicate, ask their network friends for product and services opinion and where major brands and thousands of small business worldwide are ready and prepared to step into the conversation with their audience.

Those businesses are aware they need to be active in social media, to get seen, to gain trust, credibility and to attract there audience to their products and services by publishing share worthy and remarkable content on the web and in social media.

Every business which treats social media as a serious communication channel to attract new customers and to stay in touch with their existing customers and their followers (potential future customers) is a step ahead of those 47% which not using social media for business.

Moreover, every business which treats social media marketing with a strategy and obligation instead of doing it when they have the time will profit from it.

Some facts about social media for business:

  • – Customer behavior has changed so your marketing must change!
  • – Internet and social media has changed the marketing push to a real time communication.
  • – 78% of internet users do research online before they buy!
  • – They spent 3x more time on blogs and social media than on email or other publications.
  • – 67% of the b2c and 41% of the b2b companies report to have acquired new customers through Facebook.
  • – 42% of the companies report to have acquired new customers through Twitter.

 

Social media makes your business found when your audience is looking! As social media is indexed through search engines, the chances are good that your business appears in search results of the big search engines when potential customers are researching on the web!

What does this mean for your business when you are active in social media actually? It’s simple you are a big step ahead of those 47% which are not.

You should improve your social media tasks and fine tune them step by step to improve your results.

Listen to your audience; this will help you to improve your business and products. When you listen carefully your audience will tell you what they want to buy from you. This gives you the opportunity to build custom tailored products and services to increase your customer base and revenue this way.

b2b-social-media-marketing-infographic

Marketing Tip: Keep an eye on your competition and look what they are doing, but do not try to copy them. Instead of look through other industries to get ideas and to adopt their creativity with social media marketing to your business! Don’t try to do your social media marketing perfect. It will never be perfect! Just do it as soon as you can and get the word out to your target audience and then refine it step by step.

Further important sources:

47 Percent of SMBs Still Not Using Social Media. Oy.

 

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How companies are using social media for marketing research

How to do social media for marketing research? In fact this is the first part of a social media marketing strategy.

First, it is important to learn more about your customer and the social media places they are hanging around and why they are there, what they are interested and what they are talking about.

When you have done your previous social media for marketing research right, than you have discovered your different buyer personas and how to get their attention to attract them to your offers.

Now you can digg deeper and discover your competition and what they are doing in social media. You could take a closer look at your competitors and see if they are successful with their marketing. What their customers are saying about them and much more.

You could also focus on trends in your industry. This gives you the opportunity to offer custom tailored products and services to your target audience to server there demand better.

Here are some tips how you can use social media for your research:

Learn more about your target audience on Facebook!

To learn more about your potential marketing on Facebook you can use some FB tools like FB Groups, Pages and FB Ads.

Facebook Groups: In Groups you can get the real time communication of your target audience. You can see which things they are interested in and what the like and do not like. You should become a member of the most groups which are important to reach your audience.

Facebook Pages: The same opportunity here with company pages. Look out for company pages of your competition and “Like” them. So you can observe the discussions on your competitors pages and gain important information on what they are doing and customer satisfaction.

Facebook Ads: With Facebook Ads you can do segmentation for your audience. The segmentation shows you how many people of your target audience are on Facebook. This numbers gives you a more inside look into the marketing potential and possible success of your Facebook marketing.

Learn more about your target audience on LinkedIn!

LinkedIn is great especially for B2B marketing. With its 100+ million users they are not as big as Facebook, but for B2B they are the number one player in the marketing.

You can learn more about your potential marketing success on LinkedIn when you utilize some LinkedIn tools like Groups, Answers and LinkedIn Ads.

LinkedIn Groups: Research for In Groups LinkedIn where your buyer personas could be around. Become a member of these groups and observe the discussions and communication there. Introduce yourself and your business and offer help and assistance. Comment if you have something important to contribute. Groups are great way to get seen from your target audience.

LinkedIn Answers: On LinkedIn you can showcase your knowledge. Research for your industry related keywords and phrases and give advice to the people who have asked. Listen carefully to the questions asked, because this is what your audience is interested in. You can get a lot of information for product and marketing improvement from LinkedIn Answers.

LinkedIn Ads: As Facebook Ads, LinkedIn Ads give you a more clear picture and numbers about your audience and market potential on LinkedIn. The segmentation LinkedIn shows you how many people of your target audience are registered from how many countries. Equipped with this numbers you can increase your chances on LinkedIn.

Learn more about your target audience on Twitter!

With its 100+ million users Twitter is the biggest micro blogging platform online. Most major businesses utilize Twitter for their customer support and interaction.

With its feature like @Mentions, Retweets, Searches and Lists you are able not only to see what your audience is talking about you, moreover you can set more of your industry related keywords and phrases to see trends and important discussion and also you can observe your competitors through Twitter.

These tips show you how to using social media for marketing research in an easy and smart way.

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5 ToDos for your Social Media Success in 2011

You should focus on major trands to market your business.

Here below are 5 todo’s for you to be a step ahead of your competition!

1. Shift your employee recruitment to social media

http://www.techaffect.com/wp-content/uploads/success-social-media-case-study.jpgLet your employees find you! The same rules which apply to attract new customers the social media way, also apply to attract new employees.

You need to be there before you offer a job. Means, you need to communicate and to generate trust before you are actively looking for employees.

You can do this by show a human face of your company.

Also you can introduce your staff with a short bio, picture and social media activities they are in.

Give everybody of your staff a Flip Cam to record interesting daily tasks and upload  those videos on YouTube.

Let your staff write a blog and show insides of your corporate culture.

These gains trust and show that you have nothing to hide.

Encourage your staff to communicate open positions within their social networks. This spreads your reach.

Communicate your open positions through your Facebook Fan Page and advertise it Facebook Ads. You can do the same with LinkedIn.

The more you are active, the more results you will have!

You can reach new potential employees with Inbound Marketing the smart and easy way!


2. Measure your results
Marketing only works with a budget! You need to show where the money goes and the ROI of your activities.

Therefore you need to track and measure where you are active.

For example when you do a PPC campaign on LinkedIn you can setup landing pages to capture the people who previously clicked on the advertisement.

So you have a price per click, you have the number of click through and you have the registered leads.

During you lead nurturing process you convert them to paying customers.

Let’s do the math:
Clicks 1000, for $1 per click = $1000
Captured Leads, 25% = 250
Conversion rate, 4% = 10 sales
Revenue per sale, $300 x 10 = $3000 Revenue
$3000 Revenue – $1000 PPC costs = $2000

You see it is not necessary to measure everything. You only need to measure the right things. Keep it short and simple!

3. Improve your customer service through Real-time conversations
As you are active and online in social media, you can immediately react on customer compliance, critics and questions.

Means, you should take this opportunity and get into conversation and set your company apart from the old school “Request Support and wait 24 hrs. until you get response”.

This is easy to do make a great difference! You are able to help your customer life and your community will see this and talk about your great service quality.

You decide if you want to make a great marketing tool out of your service and support.

4. Use location based marketing

Here at some of the platforms you can use to do location based marketing:

Things you could do to jumpstart your location based marketing:

1. Deliver coupons and message to a mobile phones
2. Display local ads to target buyer from a specific location
3. When someone is standing in front of the product you could deliver product info to him
4. You could offer incentives to your target audience for location based activities like visiting your store multiple times
5. Offer info and help to your target audience, for example to find nearby things such as stores, ATM’s or even Pepsi machines
6. You could provide event and social opportunities based on your target audience physical location
7. Share your location based info with others in a social network

5. Keep your eyes on LinkedIn as major business tool
LinkedIn is massively growing and steadily adding new feature for free use.

They have 75+ million users registered. LinkedIn has become the Number One Business related social network world wide.

It is predicted that LinkedIn will soon grow to 160 million registered users from all over the world.

You should register with LinkedIn and start using it effectively.

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Recruit your employees online and save thousands of dollars

How business has gone the social media marketing way there also recruiting is changing.

Business will spend less money in the future on head hunters and advertising to attract employees!

social Media for Job Recruitment,Job Recruitment,small business marketing,social media marketing agency,inbound marketing agency,internet advertising, marketing consultants, marketing consulting,targeted web trafficRecruiters will increasingly use Social Media like Facebook, Twitter and LinkedIn to discover their candidates.

Studies show that about that about 60 to 70 percent of recruiting is now happening through social networks.

Ted Williams, the “homeless man with a golden voice,” is a prime example of where recruiters are hunting for talent.

Watch this video: ‘Golden Voice’ homeless man finds job, home after viral video success
<a href="http://www.linkedtube.com/6rPFvLUWkzs8ff6a673ad24b648a7331dca7aa9704b.htm" _cke_saved_href="http://www.linkedtube.com/6rPFvLUWkzs8ff6a673ad24b648a7331dca7aa9704b.htm">LinkedTube</a>

Christina Pappas, inbound marketing manager at Zmags said: “Our online footprint will determine our personal brand and potential to employers,”

Companies can save thousands of dollars each year by using online networks, in-house tools and employee referral systems to get new candidates.

Social networks lead all other recruiting channels for planned investment by employers as the economy rebounds, according to a new survey by recruitment platform Jobvite.

Recently there was a survey conducted by one of recruitment platform Jobvite and it was found that more than 80% of respondents have planned to use social media networks for recruiting this year. LinkedIn (78%), Facebook (55%) and Twitter (45%) are the most popular social recruiting platforms, while MySpace is used by 5 percent of respondents.

Some tips to get your online recruiting started:

  • Start conversation in social media.
  • Involve all your employees in your social media activities
  • Showcase your steak holder value, do videos and interviews and post them in social media.
  • Be human and authentic.
  • Start your corporate blog and encourage your fellow employees to contribute.
  • Encourage your employees to spread the word about your open positions though their social media communities.
  • Be creative.

Some resource to get started with your Social Media for Job Recruitment:

 

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Recruiters Lookout to Twitter, Facebook and LinkedIn #IMU

Recruiters Lookout to Twitter, Facebook and LinkedIn #IMU

In recent years, Social Media platforms have influenced businesses and Inbound marketing strategies online. Now social networks have also become main channel for employment and recruiters are using these social networking and professional networking sites to hire employees for their organizations.

Social networks lead all other recruiting channels for planned investment by employers as the economy rebounds, according to a new survey by recruitment platform Jobvite.

Recruiters Lookout to Twitter, Facebook and LinkedIn #IMURecently there was a survey conducted by one of recruitment platform Jobvite and it was found that more than 80% of respondents have planned to use social media networks for recruiting this year. LinkedIn (78%), Facebook (55%) and Twitter (45%) are the most popular social recruiting platforms, while MySpace is used by 5 percent of respondents.

This explains the impact of social media platforms in recent years over various platforms. Especially social media platforms like LinkedIn help in building an optimized web presence by showing your expertise in relevant field.

The higher is the number of followers for your twitter account, the more it tells about your expertise in your field.

People will become interested in knowing more about you.

FREE eBook: 9 Easy Steps to Facebook Success #IMU

Download our Free eBook 9 Easy Steps to Facebook Success

 

Facebook is another social media platform which has now been providing good benefits for advertisers. Now there is facility of adding job listing in facebook pages which helps recruiters to hire the right person for their job.

Facebook advertising also helps job seekers to know about the jobs listing and availability of Jobs.

LinkedIn is far most the useful place for experienced professionals and job seekers. More effective is your web presence in Facebook and LinkedIn, you are more likely to get job in top companies.

Develop your profile in social media platforms and start building an effective web presence through social media.

Start NOW and get Your FREE Website Analysis Today!

For more on Social Media for Job Recruitment, visit the links given below:

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