Online Reputation

How B2B Marketers can connect to Small Business Owners

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In March 2012, marketing agency Cargo and Inc. Magazine found the majority (52%) of US small-business owners felt companies did not market to them effectively. Moreover 43% – 45% of the small business owners said companies made little effort to understand their individual needs and their business. Most of the small business owners do the […]

Get Found Online

The pros and cons of promoted Tweets

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More and more advertising money is shifting to social networks. Facebook, LinkedIn and Twitter offer various opportunities to advertise a company targeted to their audience. Twitter announced to start displaying promoted tweets in user streams. Twitter is also planning to release a self-service platform later this year. Facebook and LinkedIn already have self-service platforms where […]