B2B Decision Makers are Increasingly Researching in Social Media

In the beginning of the internet it was a source of information and today entertainment and shopping have accompanied this attitude. But research is still the main factor when it comes to web use.

Before social media people went mainly to search engines to research and to find products and services. Today in times of social media the products and services find them through discussions, content sharing and recommendations from friends and followers. And even on the road these information are accessible through mobile devices.

This evolution of information technology also arrived to the B2B companies.

The search volume on Facebook has overtaken Google. And there are not only consumers who research there. B2B is also using Facebook, Twitter, LinkedIn, Google+ and other social networks to research for products, services, industry related information and new business partners.

Nobody says that a product or service with a volume of hundreds of thousands of dollars has to be sold on Facebook. But the first contact can be made there and the further discussions and negotiations can be took offline to close the deal.

Social media is a great way to showcase a business and to offer a more personal insight view. A company has great opportunities to show personality to attract the right buyer persona and to get in touch with the right new future customer when this one is looking out for products and services.

All social media sites also have mobile apps; their reach also spreads wider and is working 24/7. Not only teenagers are surfing on social networks through their mobile devices. B2B decision makes do this as well and their number is increasing!

“Research from ad agency TricomB2B and University of Dayton School of Business Administration showed an even higher concentration of B2B influencers researching purchases on mobile devices.”

How can you and a B2B firm leverage this information above for your business?

1. Start a social media presence. Complete your profile there.
2. Research for industry related B2B groups and people. Become a member and invite those people to your network.
3. Listen to their discussions. If you have something valuable to contribute than do it, otherwise go on listening.
4. Start a corporate blog. Write about topics your B2B audience is interested in. Share your blog articles in social media and ask for feedback for your publication.
5. Build landing pages and offer exclusive and valuable content for download. So you generate laser target high quality industry related B2B leads.
6. Measure your activities.
7. Improve your activities and repeat.

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July 5, 2011October 7, 2011

6 Facebook Page Business Advantages to support your social media marketing strategies

Facebook has surpassed Google with search requests and is now the most trafficked site on the web. With its 700+ million users, Facebook is reaching a worldwide audience.

A study conducted with 180 businesses discovered that 67% of the B2C and 41% of the B2B companies have been able to win new customers through Facebook.

Businesses which have serious social media marketing strategies in place have connected to social network sites like Facebook and experienced the similar growth as those social networking sites.

There about 3 million Facebook pages of local businesses online and this number increases daily. Because these pages are free and can bring tremendous value when you add them to your social media marketing strategies to get in touch with your audience on Facebook. You can utilize Facebook for your business and profit from it.

Here are 6 advantages to be on Facebook:

1st Advantage to be on Facebook, Visibility: You can increase your visibility. As your network grows there also your reach grows. The more people you are connected with the more your visibility for your business will increase and the chances to attract new customers.

2nd Advantage to be on Facebook, Share ability: When you publish valuable and share worthy content on Facebook the chances are good that your network will share it to their friends. With this share ability of content more people become aware of your business and maybe connect with you on Facebook and visit your website to see what you have to offer.

3rd Advantage to be on Facebook, Branding: The more people get to know you, the more your brand will spread on Facebook and on the web as well. To become a visible brand is important to gain attention and to get the chance to start a conversation with potential customers.

4th Advantage to be on Facebook, Trust and Authority: You can’t buy trust and authority you have to earn it in a long trust building process. Your audience will only listen to you when they think you are trustworthy. When your audience decides you are trustworthy, than your communication get weight and your audience will listen to it and share it with their connections.

5th Advantage to be on Facebook, Connection: Social networking is all about building connections to people with the same interest. An average Facebook user has about 130 connections. The more relevant connections you can build the better. But keep in mind that this does not happen overnight! To build relevant connection takes work and time.

6th Advantage to be on Facebook, SEO: As the major search engines like Google, Yahoo and Bing indexing social media content and give it out in search requests, your communication could also be on such a search result and make you known with people who didn’t new you before!

How do you utilize Facebook fan pages for your marketing? I am looking forward to your comments below in the comment field.

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October 1, 2010October 12, 2011

4 Tips How to make a blog for social media marketing

Social Media marketing deals with social media communities and using them effectively to drive traffic for businesses online.

Now there are social media experts who can give their expert opinion for businesses to drive traffic for their lead generation campaigns.

One of the efficient social media marketing strategies is to start a business blog for social media marketing.

This article describes how to make a blog for social media marketing for business online.

Developing a blog for social media marketing

Social media marketing is one of the efficient internet marketing strategies that have provided good results for businesses online. It has been efficient since it require low budgets and also help in driving quality traffic for lead generation campaigns.

Developing a business blog is a great way for promoting a business through social media marketing. Now all major companies have corporate blog developed with well designed blog software.

Some of the tips that need to be taken care for developing a blog and having an efficient blog management are given below:

1. Content is key for blog

Identify the content that is related to your products. Content is the key for getting traffic for your blog. Content helps in getting your blog recognized in social media communities.

2. Submit to social media communities regularly

Whenever you add articles in your blog, make sure that you share the articles with social media. Especially for corporate blogs, it is necessary to share articles of CEO with company employees so that they get valuable information regarding their company.

3. Syndicate your corporate blogs with social communities

It is important for blogs to be syndicated in all major social media communities. There are many syndication and ping tools which help in auto submission of your blog to various social media communities.

4. Your blog should support Analytical and SEO tools

Your blog should be designed in such a way that it supports various analytical and SEO tools. This helps in indentifying traffic for your blog and improving your social media marketing strategies. Analytical tools helps in finding which social community has brought more traffic for your blog.

Corporate blogs should provide latest and upcoming information related to their products. Start developing your corporate and business blogs today and start sharing them in social media communities.

Do you have any tips on how about social media marekting with blogging? What are they and how do you use blogging for your business?

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August 18, 2010August 18, 2010

Why Inbound Marketing Is a Numbers Game

Inbound marketing is very much different from the traditional outbound marketing methods.

Social media marketing offered so many things to consider when you start online business in the world of today.

Inbound marketing is treated as one of the most important hub marketing solutions for the online marketing business.

Try out Networking and make many contacts

Social media marketing is helping out many of the businesses in just getting the positive leads that converts great profits for them, as soon as they offer them.

Building a good relationship with the people can help you in a great way to expand your network which further builds an optimized web presence for you.

Networking and building up contacts is a first part of social media marketing tactics and can be done in many ways. You can be face to face there with the like-minded people that develop into strong relationships.

Participate regularly to get better results

Participating differently in different social media platforms without spamming them can effectively help you in creating effective web presence. This further helps you in generating huge traffic and creating massive lead generation through this traffic.

Inbound marketing also helps in becoming you business a reputable one on the internet without which sales cannot be possible.

Use every part of the internet

You should slowly try to focus on reaching each and every part of internet by using various social media platforms. Facebook is one of the best social media platforms to use.

Using other sites like Twitter, Digg, Stumble and other social circles, can increase the number of people that will help you to know what you have to offer and can effectively help you in increasing the massive lead generation.

While using the different social media marketing tactics you should focus on sharing the useful content with your potential customers which can bring more and more profits for you with your useful and unique content.

At last you can assume that social media marketing as a sort of number game and more you participate and give, the more you receive.

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August 17, 2010August 17, 2010

In Social Media You Have To Give Before You Can Take

Social media marketing is a best way of marketing your business today. Internet is providing you all the better hub marketing solutions through the various different social media platforms like the most commonly used Facebook marketing solutions.

Try to give before you take

Marketing Experts, internet marketing consultants and many of the experienced webmasters and bloggers believe this fact that giving before taking , is the best way to build up the strong confidence with your potential customers who can give you great profits in near future.

This is the first and the foremost principle to get success in your online marketing. It is both helpful in both whether social media marketing or the search engine marketing.

Make people believing in you and building trust in you

You have to confirm your true personality and build a optimized web presence which helps in getting massive amount of leads. People will automatically take out their wallets and purchase your offerings when they strictly believe in you.

You need to change their thinking and help them in believing in you by giving them what they think about and what they actually want to. You have to assure them that you are not at all using the great social media marketing tactics just for spamming.

Give them the necessary help for free

Give them the helpful content for free. You can distribute the e-books for free and provide all the necessary help to your potential customers for free.

Try to build up the relationship and contact with your customers and make them believe that you are genuine and your help can fulfill their needs. If you are an expert in your Industry try to provide solutions to the people who are in need of you by this you can build a good relationship with the people.

You should also focus on giving them the necessary tools which they are looking for. Provide them the tips on how these tools can help them and how they can instantly use them for their personal use or business.

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August 16, 2010August 16, 2010

How to Nurture Your Inbound Marketing Leads

Sales and marketing needs nurture your potential customers as soon as possible so as to get the best results and higher profits from your massive lead generation.

May be you are having a good website that is getting the good traffic and can convert them into leads. But by your hard luck some of the people just aren’t buying it. Nurturing your inbound marketing leads makes a great way to keep your leads engaged and make them ready to the buying decision.

How to Nurture Your Inbound Marketing Leads

Try out many ways for getting better results

You may nurture your inbound marketing leads and totally convert them into sales by using many of the effective ways which can work for you.

Building a good network and creating effective web presence is the first part of the effective social media marketing tactics that can be used for getting better results.

Try out many ways to build up the contacts with the like-minded people using the better inbound marketing solutions. By building relationship with these people helps in increasing your traffic by increasing referrals through them which ultimately helps in increasing the sales which helps in increasing the profits.

Creating a well balanced direct mail campaign for getting more sales

Email marketing is a useful way by which you can convert leads into sales. You should employ better methods and consult internet marketing consultants for better ways of hub marketing solutions that can generate you better sales and profits.

Make sure that your mailing includes a working response mechanism. You should also make sure that your leads are properly and timely answered. You may use contact management software or a database to store and track progress of individual leads and set sales staff a response time.

These ways can help you in getting more and more sales while nurturing your inbound marketing leads through the various different social media platforms.

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August 13, 2010August 13, 2010

How To Social SEO For Inbound Marketing

Basic goal of the inbound marketing is to bring customers and massive amount of leads for business, instead of the business searching for the potential customers.

Inbound marketing is today’s best and effective way of marketing for the online businesses. Internet opened up the whole new avenues and marketing possibilities and created the greatest hub marketing solutions for these businesses.

The Three Components that can help to Social SEO for Inbound Marketing

Great content: If you are into inbound marketing, you must know that content is the king. Useful information and persuasive writing always help in getting massive lead generation through various different social media platforms.
Learn social media marketing tactics: When your content is really helpful and informative, more and more people want to share them across different social media platforms and this helps you in creating build a optimized web presence for your website and blogs.
Search engine marketing and optimization: Inbound marketing solutions and search engine marketing are closely related with each other. Massive amount of leads can be obtained through search engine optimization where the potential customers find the helpful content published by you much easily through better SEO.

Bringing more traffic to your websites with Social SEO

Social SEO or Social media marketing can be targeted for getting more and more traffic for your websites and blogs. You may also hire a well established, known and reputed company that helps you out in passing through all the challenges creating web presence.

Social media marketing agreement helps you in concentrating more on your core objectives and saves your time and will show you better results in lesser time.

Measure your online marketing success regularly

For getting the success in your online marketing, you should focus on measuring your tactics and strategies by various social media monitoring tools. You can also analyze the offsite engagement with web analytics tools that provide you the insight into what social traffic does after getting into your website.

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August 12, 2010August 12, 2010

3 Easy Tips For B2B Lead Generation With Inbound Marketing

3 Tips For B2B Lead Generation With Inbound Marketing

Social Media Marketing has been successful for business organizations to develop B2C marketing and there are severe concerns regarding its helpfulness for B2B marketing. There were many researches that have been performed in order to verify social media platform for B2B marketing.

This article provides information of how to perform B2B lead generation with inbound marketing.

Watch this presantation: Social Media Marketing Case Study

B2B Lead generation is possible with social media platforms if you follow some simple tips for your business website and Inbound marketing strategies. Some of them are given below:

1. Good Website Design and Lead Capture Pages

There were researches that were happening in order to verify the success ration of social media platforms for B2B marketing. B2C marketing is successfully implemented through social media platforms as customers can get relevant information from their websites. For implementing your inbound marketing successfully, your business should be accompanied with a good website design and good lead capture pages.

2. Site Navigation and Content

Having good website content attracts more readers for your website and eventually helps in increasing sales. A recent research said that people from social media platforms are more interested in blog posts and about page of companies.

So for attracting customers for your business and products, there needs to be good content for your website and also good lead capture pages so that you can retain the customers in your website rather than driving them away from it.

3. SEO and Inbound marketing solutions

SEO and good inbound marketing are also required for bringing massive amount of leads for your website. If you don’t have a proper inbound marketing strategy, it is difficult to convert leads into sales through social media platforms.

B2B marketing is possible through social media with effective marketing strategies. There is maximum scope for companies to attract massive leads through social media platforms.

But these lead generation campaigns are to be accompanied with good lead capture pages, effective marketing strategies and well designed website pages.

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August 11, 2010August 11, 2010

Do NOT Drive Traffic Away From Your Website

Business online mainly depends on effective Inbound marketing by increasing profits through lead generation campaigns.

For successful lead generation campaigns, there is requirement for massive number of leads. These leads can only be converted into sales if you have good content and attract readers with your lead capture pages.

This article describes how you may lose potential customers by driving them away from your website without proper approach.

If you are driving away traffic from your site by mistake then you should keep following points in mind so that you can stop such kind of mistakes and build potential customers for your business.

Do NOT Drive Traffic Away From Your Website

Provide Accurate Contact Information

One of the points which you should consider is providing sufficient information about your company so that visitors of your site can contact you.

Customers may lose faith on you if they do not receive a proper response for their requirements and if any wrong contact information is provided in your website.

Easy Navigation for your website

Another important thing that may drive traffic away from your website is improper website navigation.

Visitors may not able to search all the required information which they need then they will surely stop visiting your site. This may waste all your efforts that were made to drive them to your website. If your site is loaded with lots of information, try to redesign your website in such a way that readers can easily attain required information.

Pop-ups and Broken links

Unwanted pop-ups and usage of different software forces your visitors to get confused and stop visiting your site. Generally visitors are expecting something from your website and if they don’t get anything from your site then they are not going to come back again.

Updated Content

Never keep information outdated on your website otherwise you can easily lose your client.

Visitors are expecting change every day so the information which they get from your site is outdated then they will surely refuse to come to your site again. It is one of the biggest challenges creating web presence today in the Internet world.

Unnecessary Registration Requirements

Keeping registration process mandatory is another factor which is not considered to be good idea as there are chances of losing potential customers.

If your website is having more number of broken links and poor grammar is used then also you will drive traffic away from your site.

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August 10, 2010August 9, 2010

How to Address B2B in Social Networking Sites

Doing business over internet is one of the most profitable way to improve your business and your revenue all around the world.

Due to globalization, companies now have the chance to reach potential customers world wide. This article describes how to reach B2B klients on in Social media platforms.

Starting B2B in Social Media Platforms

You don’t need to spend lots of money to start promoting your business online. The only thing which is required is patience, perseverance and target to to reach your targeted audience.

According to one survey 97% of all businesses online failed due to lack of knowledge in online marketing. To improve business online, you should be active for B2B networking in social media platforms which are potential sources for driving traffic for your website.

Addressing B2B in Social Media Platforms

In the world of business to business market today there are chances that companies may lose their sales due to growing competition for social media platforms. People who are internet savvy can guide you proper on how to kill the current competition and move ahead in this market. If you sell similar product over and over again then you will surely lose your business.

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Some internet marketing consultant says that this is a duplicate process and for those people who are new in to this market it is very easy to earn quick money.

But, because of this technique people are generally wasting their time and money and finally they are not earning anything from it.

This thing should be avoided while you are in business to business market.

To start with you’re business to business campaign you should first select social networking sites. They are the best source to start your venture. Being an experienced or new in internet marketing, you should take support of social networking sites.

There are some good social networking sites which can provide you very good resources. They can help you to grow your business. You can send emails to all your potential clients and add them to your contact list so that in future you can communicate with them.

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August 9, 2010August 9, 2010

Don’t Bore Your Social Network with Dump Sales Pitches #IMU

In today’s recession period there will be always a healthy competition due to globalized economy and sometimes it is the worst scenario for businesses online.

Maintaining strong relationship with customers online is very important during this period when competitors are trying to grab your potential customers.

If you are boring your potential customers with dump sale pitches, you are missing potential customers for your business. This article describes the potential losses that may occur due to dump sales pitches for your business online.

Don’t Bore Your Social Network with Dump Sales Pitches #IMU

When you are going to meet your potential client on social media platforms then you should implement a technique or some good sales presentation so that you can get effective result. After making these efforts, a single dump pitch may irritate your customers and you may lose them to your competitors.

There is not at all in one solution while you want to frame a sales pitch. Whatever the industry is there, every potential customer might be facing some or the other kind of unique problem. You should understand the requirement of your sales pitch and talk directly with your client about their requirements.

Study: Selling Effectiveness – Buyer trends and multigenerational issues

To design a good sales campaign you need to perform thorough research.

Best place to start in this customer’s website. Many clients believe that you understand their requirements. Having knowledge of the company, about its decision makers is the very important part of generating effective sales pitch.

Never forget to find out what’s happening in the industry. Always keep yourself updated with different magazines, seminars and other resources so you can get the current news about the industry.

Even giving too many information is also not good way of presenting and it stops you moving ahead. According to the experience sales persons from the social media marketing industry, giving lots of information in the sales pitch can be very risky task.

While giving sales pitch if too many information is given then there are chances that client may get bored like he is taking some lecture in the school or college.

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August 6, 2010August 6, 2010

How To Drive Interaction On Your Social Networking Pages #IMU

Success of business online depends on the success of your inbound marketing and how actively you participate in social media platforms.

This article describes how to improve interaction in your social networking pages which many help in driving massive amount of leads for lead generation campaigns.

If you have setup your business groups and fan pages on major social media platforms and you expect that people will simply follow you without any marketing on interaction, then you are missing potential customers for your business.

If you have setup your company blog then it is very good chance that you can get potential customers to your business.

You can use the method of keeping a button on your main site and then post some good content so that you can get large amount of followers.

Another great social media marketing tactics is word of mouth publicity. It is one of the great things through which people gets attracted towards your business and social networking groups.

Even getting recommendations will also drive more amount of traffic to your fan pages.

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You also need to check that there are other business or some group in your area which will give you lots of benefit from different strategies. You should get connected with other to design a plan and promote your social media platforms.

You will get large list of fans that will join your network as well.

Main factor in increasing your fans is creating effective web presence. Once you tell your friend then they will tell it to two more people and likewise your popularity grows.

If you have already setup your presence in social media platforms then you need to concentrate on working on it.

You should make use of your network to expand based on your experience and skills. People should follow all of your social media platforms.

The more outposts you offer the more chancs you have to grow your popularity.

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August 5, 2010August 5, 2010

How To Emphasize Company Branding #IMU

If you are in to online marketing and you want your business to grow online, then you should concentrate on brand name.

Branding means you will make your business recognized among social media platforms. This article explains how to emphasize your business and company branding.

One of the first steps in emphasizing your business is by developing a good website with an excellent logo design.

The more number of people see your logo, the more your business will get growth. People always trust the company and they are interested in doing business with such company only.

If your client has never purchased any product then also they will trust you if you are going to give them a best quality.

Establish your business in major social media platforms like Twitter, Facebook and LinkedIn. Make sure that you have started your groups with company name which helps your potential customers to find your business in social media platforms.

If you really want your online marketing business to grow then you should have complete practice of corporate branding. Your logo should be designed by a professional designer.

You should protect the logo with the trademark. For this you need to register it with the government so that other company can’t misuse it.

Almost many large social media platforms have got their intellectual lawyers who always take care of trademark and copyright infringement laws. They are the persons who are responsible in protecting your company’s brand name.

You should concentrate on quality and service which you need to provide to your customer.

Presentation: The Brand Gap

If you want to continue creating effective web presence then you should continue in branding your business so that customers can recognize it.

To get a perfect growth you should provide your customer good quality service. You need to build an optimized web presence so that your brand can be easily recognized in the world of Internet.

You should get your branding with your own customized logo so that your business will get associated with others and you can get complete trust of the customers.

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August 4, 2010August 4, 2010

Do You Listen Before You Talk #IMU

Success of business online depends on how actively you interact in social media platform with your users and potential customers. This article describes how to actively participate in social media platforms and how to improve your inbound marketing online for your business.

Very first thing which you should do for your online business is to listen to your visitors and subscribers.

Customers generally speak about your products if they need a solution or if they are impressed about your products.

If you try to listen to your clients, then it will surely help you to get more targeted audience to your site.

You can easily focus on your customer and solving their problems helps in creating an effective web presence. This creates good trusted relationship between you and your potential customers.

You can also listen to your clients via research over internet. By doing research, you can get to know what they are expecting from your business and what exactly should be done to improve your inbound marketing.

Forums and social media platforms are great places to start to give more informatin about the benefits of your products.

Try to prepare tailor-made answers and responses which can provide you best guideline and easily able to listen to your client.

There are chances that your client are not sure abnout what they are looking for so, before making an offer to them you should gather all required information about client and their needs. Meaning of this thing is you should be an active listener.

In this kind of process you should encourage the client so that you can get massive amount of leads.

Whenever you talk with your client, you should only talk what you know and what you are going to provide them. And while you are listening, just listen to what client is saying and you should also listen to those things which they are not supposed to say.

"Do not always say what you know, but always know what you say."

– Claudius –

Design your website comments page so that your audiences are encouraged in adding comments. Suggestion boxes always helps in know about customer’s responses to your products.

A poll in your website also helps in knowing about the popularity of your products and percentage of people who liked your products. Learn from feedback the necessities of your customer’s requirement and try to solve them with strategic work plan.

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August 3, 2010August 4, 2010

6 Steps How To Improve Your Social Networking #IMU

Social media networking sites are the best platforms to increase sales of your products and also to increase the brand image of your organization within a short period of time throughout the world.

Likely, regular updating of various activities in building a good relationship with the people is necessary in improving your social networking strategy.

1. Asking the opinions and questioning about the products to your followers

You can build a good relationship not only by consistent posting of information about your products but at the same time you can collect the feedback about your products by asking opinion from your followers.

2. Observing and responding to others work with good comments

You can build a good relationship with your customers , followers by responding to their work or answering there questions and leaving good comments to their posts this will motivate your followers to build a good relationship and also to show interest to your posts.

3. Link Building

Social media networking sites also help in link building which will help in increase page rank of your website by which you can be easily found in the first pages of search engines when people search for your product.

4. Posting useful information

You should always post useful information which will motivate others to go through your message and also it may not be always regarding your products of your industry.

It can be also regarding general information which creates interest in the people to go through your post and also observing the type of information needed by the people in these sites.

5. Sharing images, views regarding the general topics

You can share the images or the general information in the friendly way and can request to share their opinions at the same time. Sharing of information will strengthen your relationship with the people.

6. Updating your activities regularly

Updating your activities in social networking by regular posting and responding to others helps in improving your network in these social networking sites.

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