HEALING online with VIDEO

There are millions of Healing Practitioners around the globe, with much to offer the world in terms of healing, training + moving forward, but many are struggling to put food on the table in these economic climes.

Most Medical Aid Funds do not support, nor include most of the Wellness industry in their Medical Aid Cover, so these costs need to be born directly by Patients / Clients / Students – Really tough for most in these tough economic climes !

They would do well to seek other marketing tools + platforms to get themselves into the world globally

So what should Practitioners consider in this economic climate ?

1. I believe it is to seek out alternative + additional marketing tools + platforms + really embrace the Internet + Online Technology + all it has to offer !

2. VIDEO + MOBILE is the future, which opens up huge possibilities for Healing Practitioners, to use these tools as an adjunct to their one on one healing sessions, face to face workshops + trainings/healings they facilitate

3. Embracing the future + what is, would be something to consider, to grow their business + go Global with ease ! Millions globally have access to the Internet + many have Mobile smartphones today

4. Many Practitioners in the Healing fraternity industry are still resisting Online technology as an adjunct vehicle, to do their work Online, as HEALERS / TRAINERS / MEDIUMS / DOCTORS, etc – aside from using their therapy rooms, clinics or outside venues

5. The big move into technology, the Internet + Mobile is hugely daunting

6. However, those willing to take the leap would be well advised to start with the energy of Desire

7. They should be open + receptive to change, followed by a Mindset shift + the ability + willingness to embrace the power of it all, a new language, new knowledge, do the work to achieve new learning – to really embrace the Internet + all it has to offer to assist them in marketing their Brand, their Products, Healing Modalities, Psychic Readings + Training modalities, etc

8. Now is the perfect time for folk to solicit the services of Wellness Practitioners, who have much to offer, but at the right price of course !

9. Having said that, Wellness Practioners need to take a long hard look at their marketing etc costs + how best to serve their target audience in the most cost effective way ?

Where are things headed ?

· MOBILE
· VIDEO and
· Marketing on the Internet + Social Media sites

1. Practitioners are assured that, as long as eye to eye contact + voice resonance is achieved, Online meetings / healings / readings / trainings are totally feasible !

2. By moving away from hosting live ‘face to face’ Workshops/Training/Coaching at specific venues + hosting meetings online, Practitioners can, using this technology, save fortunes doing the ‘green thing’, reach a bigger audience, growing their business + consider passing on their savings to their Clients / Patients / Students

3. The ‘GOING GREEN’ here would be to consider integrating a Video Communications suite, into their marketing mix, such as –

· Video Email and
· Video Conferencing/Webinars

Using Video Conferencing / Webinars

· With the advent of web conferencing, coaching/teaching/readings etc can now be done 100% online from the ‘home office’ to easily reach a worldwide audience of potential + existing clients

· Going this route, they save on time, energy, airfares, venues, hotel accommodation – ultimately saving money themselves, which they can pass on to their clients

Using Vmail – the new Email

Practitioners would do well to market using Vmail – Extraordinary results can be achieved using this technology

· People spend 8 seconds reading a static text email, but retain 85% of what they see in a Video
· Static text emails are easy to ignore – and at their best – give a customer only the vaguest notion of what your business really values. People simply don’t have the time today to read screeds of text + barely get past the third line, before deleting, without ever grasping the gist of the message that is trying to be conveyed
· Video Email is simple to use, online, browser based technology, which enables you to create your own personal Vmails
· Most technology platforms allow 20 minutes of talk time, which is more than adequate to impart your message
· Additional videos may also be uploaded into the Vmail
· No software downloads are necessary
· Bandwidth is not compromised, as the VMail opens on the Internet, for folk with Internet + Bandwidth challenges
· Most Vmail purveyors allow full integration with your social networks to share on Youtube or Facebook, etc.

This is highly recommended + both Video Conferencing + VMail can be accessed on most Pads, Android + select Smartphones

More tips for Wellness Practitioners –

1. Consider coming into the future + really upping their game in terms of the marketing tools they use to attract, capture + maintain new Clients / Patients / Students etc
2. Have Hope for a successful Career + Business, to enable Thriving + Surviving in this global economy
3. Explore all other positive cost cutting possibilities for themselves + their Business + to pass this on to their Clients / Students etc
4. Get really Specific in their marketing approach
5. Think hard about speaking Generically to everyone, as trying to appeal to everyone doesn’t cut it anymore
6. Be highly Targeted in their marketing to people with problems

Facts to consider :

· Google loves Video !
· Cisco predict there will be a 10 fold increase in the use of Video over the next 5 years
· Internet Video traffic is now 40% of consumer internet
· People retain 10% of what they hear, but 50% of what they see
· Video is the single, most effective form of communication
· Additional creative marketing platforms are constantly being sought
· ‘Old school’ marketing is no longer effective

Heather de Wit considers herself to be an ‘out of the box’ thinker and is happy to share her knowledge on the merits of utilising Video Email and Conferencing/Webinars. Her experience as a sole Entrepreneur for over 20 years spans marketing, advertising and PR. She enjoys creative writing, singing at functions and is a self-taught artist.

Get in touch with heather :

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SKYPE : heather.de.wit
Mobile +27824907143+27824907143
EMail: heather@boundless-activities.net

November 6, 2012March 24, 2014

Can LIFE + BUSINESS COACHES survive in these economic climes ?

Life + Business Coaches are a dime a dozen on the Internet. Times are tough globally. The economic meltdown is a reality for many.

Many companies are tightening their belts + Coaches are a luxury to maintain + engage. Many organizations are in ‘rethink’ mode

I wonder –

· How many Life + Business Coaches are really bringing in the business + putting food on the table in the present economic climate ?
· Are people as likely to solicit the services of a Life or Business Coach at this time ?
· Are Life + Business Coaches an essential service in these economic times ?

Choosing NOT to be a preacher of doom + gloom is a tough act to follow right now –

· We are living in a fragile world
· No one knows what’s around the next corner – war, strikes, killings, violence, business closures, job losses, home foreclosures, a time of uncertainty + fear ?
· What are the answers really – where does one run to in a time of strife, chaos + not knowing ?

I would say this is the perfect time for People + Business to solicit the service of Life + Business Coaches, but at the right price of course !

Having said that, Coaches need to take a long hard look at their marketing etc costs + how best to serve their Clients in the most cost effective way ?

So what are the answers ?

1. ‘GOING GREEN’ – Moving away from hosting live ‘face to face’ Workshops/Training/Coaching at specific venues + hosting meetings online
· With the advent of web conferencing, coaching can now be done 100% online from the ‘home office’ to easily reach a worldwide audience of potential + existing clients
· Going this route, they save on time, energy, airfares, venues, hotel accommodation – ultimately saving money themselves, which they can pass on to their clients

Life + Business Coaches need to –

2. Really up their game in terms of the marketing tools they use to attract, capture + maintain new Clients ?
3. Have Hope for a successful Career + Business, to enable Thriving + Surviving in this global economy
4. Explore all other positive cost cutting possibilities for themselves + their Business + to pass this on to their Clients
5. Get really Specific in their marketing approach
6. Think hard about speaking Generically to everyone, as trying to appeal to everyone doesn’t cut it anymore
7. Be highly Targeted in their marketing to people with problems

So where are things headed ?
· MOBILE + VIDEO + Marketing on the Social networking sites – It’s that simple !

Doing the ‘green thing’ + integrating a Video communications suite, such as Video Email and Video Conferencing/Webinars is highly recommended + can be accessed on most Pads, Android + select Smartphones

Facts :
· Google loves Video !
· Cisco predict there will be a 10 fold increase in the use of Video over the next 5 years
· Internet Video traffic is now 40% of consumer internet
· People retain 10% of what they hear, but 50% of what they see
· Video is the single, most effective form of communication
· Additional creative marketing platforms are constantly being sought
· ‘Old school’ marketing is no longer effective

Get in touch with heather :

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LinkedIn
SKYPE : heather.de.wit
Mobile +27824907143+27824907143
EMail: heather@boundless-activities.net

October 12, 2012March 24, 2014

The ARTS + VIDEO COMMUNICATIONS

What is ‘The Arts’ ?

1.    The Arts is a group of disciplines, comprising many genres, endeavours or art forms, all united by their employment of the human creative impulse, to express and communicate through various art forms.
2.    New and additional genres are being added daily.
3.    Let us put them all in one box for ease of understanding. This may be contentious to some globally, who have different perceptions of The Arts.
4.    The many forms of expression create an adequate or enormous income for many players, but for others, sadly it must just be perceived as a pastime, due to lack of funds or infrastructures.
5.    The Arts are dying in many countries, which are not getting sufficient financial support from their governments or other and so it is time to seek other means of exposure and marketing platforms.

What do The Arts enable ?

1.    Imparting a message
2.    Telling a true story
3.    Education
4.    Imparting own gifts
5.    Creating mindset shifts
6.    Enabling interactive conversation
7.    Enabling enjoyment, laughter, sadness, joy etc
8.    Self expression
9.    Enabling escape from real life – and so on

Let’s look at some players in ‘The Arts’

MUSICIANS – all genres from jazz to rap
ARTISTS – all mediums, including sculptors, potters, etc
DANCERS – al genres, from ballet to hip hop
COMEDIANS
MAGICIANS
SINGERS – from OPERA to RAP – including producers, choreographers
FILM/THEATRE – actors, directors, writers, producers, choreographers
WRITERS/AUTHORS – all genres, including poets, fiction, non-fiction, biographies, etc

Players in ‘The Arts’ need to up their marketing game + would do well, by using the Social networking sites + incorporating VIDEO COMMUNICATIONS into their marketing mix

Adding VIDEO CONFERENCING / WEBINARS into the marketing mix :

More and more of The Arts genres are embracing this powerful technology as an adjunct marketing, training, collaboration, communication and exposure platform. Due to budget and time constraints, people cannot always travel far distances to attend an event/training etc..

DISTANCE Training/Workshops

Globally teaching, learning + rehearsing dance routines, orchestral music arrangements + scores, scripts etc in advance before show time
Creating a global environment for creative research across diverse disciplines, where all players can collaborate, experiment and enjoy artistic exchange and learning, exploring the boundaries of synthesizing art and technology
In this global environment, students can actively explore their creativity and develop, using their own creative gifts through active engagement, reflection and collaboration
More and more music teachers world wide are embracing this technology to teach pupils to play various instruments in remote areas

SHOWCASING

Virtual shows can be created in a global Video Meeting Room, where interested parties can participate in interactive sessions, with people interested in learning more about their particular genre of Art.

BOOK LAUNCHES

o Authors can save a fortune by hosting a virtual book tour.

o This can be co-marketed with e-commerce book companies, online communities and off-line bookstores, that want to drive traffic to their stores and sites.

MEDIA INTERVIEWS

o Invite reporters or editors to an online web interview.

o These web events can be conducted with the media, through relevant websites and e-commerce sites.

o Online web interviews enable interviewing all relevant journalists at once, with the promotion of their stories on Movie, TV, Radio, Theatre, Music, Dance, Arts etc.

o Webinars enable you to expose large groups of people at once to interviews with actors, singers, dancers, poets, playwrights, producers, choreographers, directors etc..

ART EXHIBITIONS

o Artists across all art form mediums, can use Video Conferencing to go global, communicate and show their art to the world.

o They could even stream a pre-recorded video on a virtual tour of their art from their own studio or gallery.

o Inviting a well known art expert as a guest speaker to a Webinar, who in their own rights, will attract numbers to the web event, would be an added bonus.

Adding VMail – The new EMAIL – into the marketing mix

What is a Vmail ?

o Video Email is simple to use, online, browser based technology, which enables you to create your own personal Vmails.

o Most technology platforms allow 20 minutes of talk time, which is more than adequate to impart your message.

o Additional videos may also be uploaded into the Vmail, e.g. a virtual tour of an Artist’s gallery or studio, a Singer or Dancer’s debut or demo, etc..

o No software downloads are necessary.

o Bandwidth is not compromised, as the VMail opens on the Internet.

o Most Vmail purveyors allow full integration into your social networks to share on Youtube or Facebook, etc..

WHY use VMAIL ?

Video Email is the new Email ! It is a perfect adjunct marketing tool to incorporate into your Video Communications suite –

Why ?

It’s Different
More powerful
More Personal
More Effective
Is Creative
Seeing is Believing
Has more Impact
Grabs the customer’s Attention
Enables you to literally look into your contact’s eyes and develop a relationship with that person, engaging them on a level that is simply not possible with a static text email
Enables your voice to resonate on a subliminal level
Static text emails, are easy to ignore, and at their best, give a customer only the vaguest notion of what your business or craft really values

Facts :

– Google loves Video !
– Cisco predict there will be a 10 fold increase in the use of Video over the next 5 years
– Internet Video traffic is now 40% of consumer internet
– People retain 10% of what they hear, but 50% of what they see
– Video is the single, most effective form of communication
– Additional creative marketing platforms are constantly being sought
– ‘Old school’ marketing is no longer effective

Get in touch with heather :

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SKYPE : heather.de.wit
Mobile +27824907143+27824907143
EMail: heather@boundless-activities.net

August 11, 2012March 24, 2014

Marketing with VIDEO CONFERENCING / WEBINARS

This technology can change the world !

Facts :

· Google loves Video !

· Cisco predict there will be a 10 fold increase in the use of Video Conferencing/Webinars over the next 5 years

· Internet Video traffic is now 40% of consumer internet

· People retain 10% of what they hear, but 50% of what they see

· Video is the single, most effective form of communication

· Companies continue to look for additional creative marketing platforms

· ‘Old school’ marketing is no longer effective

What is a Video Conference / Webinar ?

Called by many names a Video Conference, a Video Meeting or a Webinar – all meaning the same thing. It is an highly effective, browser based, simple to use virtual Video Meeting Room, where, at the click of a button with a link, you are able to host large or small online meetings with people locally or globally, to connect, communicate and collaborate.

Access to online meetings is now available on most ‘smart phones’.

Some are saying it is the ‘new’ business card.

Many have not yet fully embraced or grasped the power of this technology, perhaps for fear of losing ‘the personal’ touch or the ‘face to face’ meeting scenario. However, we cannot stop progress and this is where things are headed if you want to see it.

‘Going green’ is what the world is advocating and what better way to save on time, energy, airfares, hotel accommodation, increase productivity and ultimately save money, than by hosting meetings, trainings, launches etc online.

This could be perceived as an adjunct marketing platform, or an additional marketing tool to what you already have in place.

The marketplace has become global and this technology enables you to go global with ease.

General features –

· Attract and drive more people to your business

· Share Powerpoint presentations

· Share ideas

· Share Videos

· Show websites

· Share photos

· Review contracts or documents in a safe and secure environment

· Share your desktop

· Use the white boarding feature, with interactive tools, like drawing and highlighting, to make it simpler for your attendees to collaborate with you.

Creative Uses :

· WEBINAR SERIES

Develop a series of Webinars over a number of weeks, with content relevant to your clients or prospects. In this space, you can educate and demonstrate the value of your products or services. Guest specialist speakers always add value.

· ANNOUNCEMENTS, NEW PRODUCTS or CAMPAIGNS

Invite your media contacts, industry analysts, clients and prospects. Elevate the level of conversation by inviting specialists in your audience to answer questions and provide input.

· GUEST SPEAKERS

People perceive you differently when they know where you are coming from – eg, reducing your carbon footprint. Attract people ‘through the back door’ by hosting a Video Conference, selecting a relevant and current ’green’ subject matter, with the added attraction of a guest speaker, who should be a well-known expert or specialist in that particular field. Your guest speaker will, in their own right, easily attract a large audience – Everyone benefits.

· BOOK LAUNCHES

A book tour can be very costly. Authors can save a fortune by hosting a virtual book tour. This can be co-marketed with e-commerce book companies, online communities and off-line bookstores, that want to drive traffic to their stores and sites.

· The ARTS

For Movie/TV/Radio/Theatre/Music/Dance Promotions, use Webinars to reach large groups of people to interview actors, singers, dancers, poets, playwrights, producers, choreographers, directors etc. These web events can be conducted with the media, through relevant websites, e-commerce sites, TV, newspaper or magazine, radio web sites.

· ART EXHIBITIONS

Artists across all art form mediums, can use Video Conferencing to go global, communicate and show their art to the world. They could even stream a pre-recorded video on a virtual tour of their art from their own studio or gallery. Inviting a well known art expert as a guest speaker, who in their own rights, will attract numbers to the web event, would be an added bonus.

· MEDIA INTERVIEWS

To better assist journalists with their stories, invite reporters or editors to an online web interview to discuss issues, show products, present information and data.

· MARKET RESEARCH

Focus groups can view and research products through audio, chat or text-based questions. Polls and online surveys are also a popular feature in these focus groups and are available features with this technology.

· SPECIAL EVENTS/TRADE SHOWS/EXHIBITIONS

Create a virtual show in a Video Meeting Room, where different companies can participate in interactive sessions, with people interested in learning more about your company’s products and services. Due to budget and time constraints, people cannot always travel far distances to attend an event. CUSTOMER SERVICE

Give E-Commerce customers live assistance when choosing products. Invite them to a product knowledge session. The Video Meeting Room can feature a live individual or be a pre-recorded session.

• CUSTOMER SERVICE

Give E-Commerce customers live assistance when choosing products. Invite them to a product knowledge session. The Video Meeting Room can feature a live individual or be a pre-recorded session.

· DEMONSTRATING PRODUCTS

Web conferencing is a great way to demonstrate the uses of products.

· EDITING on the fly

Edit on the fly in a safe and secure environment, with people from different geographic regions. Everyone can view the same document simultaneously, so edits can be made quickly and efficiently, without costly delays.

· Editing WEB SITES

This is a highly efficient way to review web pages with a group of people.

· SKILLING, TRAINING

Webinars are becoming increasingly popular and convenient as a training tool.

· RECRUITMENT

Companies can easily go global and hire the best from anywhere in the world, using Video Conferencing as an interviewing tool, inviting prospective employees to interact and collaborate. Here they can upload their resumes and review same with them, together with others, who are part of the hiring process, but are located in other regions.

· CONTACT US

Video Meeting Rooms can be used as a ‘Contact Us’ feature. People can request an instant meeting to talk with you and learn more about what you do.

· INVESTOR RELATIONS

Invite analysts, media and shareholders to a Web Conference for quarterly reviews, announcements and appointments.

· COMMUNITY

A great tool for Community forums and groups to connect, collaborate and communicate on :

o Community issues, problems

o Neighbourhood watches can have a better handle on crime and policing

· COMPANY STAFF, COMMITTEE, SALES or BOARD MEETINGS

More and more businesses are seeing the value of using this technology to communicate and collaborate with employees and management nationally or globally on a more regular basis, saving time, energy, travel, communication bills, accommodation bills, etc, increasing productivity and ultimately saving money.

· DISTANCE EDUCATION

More and more institutions are embracing this technology for :

o Distance learning

o Extra mural classes moderated by Teachers

o Students can ‘study together’ without ‘being together’

o School board meetings

o Teacher training

o Academic contests e.g. debates, with other institutions

· CHURCHES, NGO’s (Charities), CLUBS

Institutions using Webinars can :

o Interact with members and constituents

o Conduct remote study with exchange groups

o Conduct Church meetings

o Conduct Board or Committee meetings

o Host Fundraising campaigns

o Host Planning sessions

o Host Remote counselling

Infographic: Video Conferencing

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October 20, 2011October 20, 2011

Effective SEO done very simple with Content Creation like Blogging

Google Panda update favors websites with great and interesting content. Moreover it favors site content which people like and find it share worthy!

In the old days there have been a lot of people known as SEO experts which try to tweak websites to trick out search engines to get a better search ranking.

But these times are over. To only use tricks and fancy software does not bring you in front of your target audience. Your buyer personas will not find you with this kind of old school methods anymore.

Search engines are trying to get the best results for their users. So they are sorting out crappy and worthless sites. Search engines have become very fine tuned to differ good from bad content. And to insert some keywords here and there is not enough anymore.

Inbound marketing which uses Content Creation strategies like Blogging to publish interesting, valuable and share worthy content are on their way to dominate internet marketing and substitute the old SEO tricks.

Content is king! But only the right content for the right buyer persona will get found and attract the right future customer! This means, businesses have to take the effort to learn about their target audience a lot more than before.

To produce and to publish buyer persona oriented and share worthy content businesses need to listen to their audience and authentically show that they understand and care about them.

Businesses need to participate in conversation and in social media to gain the trust and the opportunity to market their content (blog articles, eBooks, video, photos, documents, presentations, etc.) to their target audience.

Only when companies earn the right and the respect of their buyer personas, then those buyer personas will take notice and share their content to their friends and followers on the web.

This makes the content flow through the digital world of the internet and social media and also offers the opportunity to get indexed by search engines and given out as search results when future buyers are researching there.

The more buyer persona oriented, valuable, interesting and share worthy content a company is publishing on the web, the better are the chances that this content gets shared, get s indexed from search engines and get found from people who research for these kind of products and services.

— Your goal should be to become an authority of your industry, a trusted and valuable source to look for important and helpful information. —

This will increase your brand value and your reach. And in the same time the people who listen when you speak – publish content. This makes it easier to build relationships and to get long lasting business ties.

Companies who publish remarkable content increase their chances to get new business by up to 60%. Studies show that companies who blog can relate about 50% of their new business to their blogging activities.

To produce valuable and share worthy content is not a difficult thing. Each and every business has a lot of sources inside to produce such content. Sources like email requests from customers and the answers which they got make great blog articles.

– To showcase products how they work and the potential through vide is another great way to produce remarkable content.
– To write how to and publish them will help your future and existing customers.
– Every time a company achieves a milestone, big or small, this is a reason to write and publish a press release.

The possibilities are endless. Just use your creativity to produce great content. Look through other industries how they do and market content and use them as an inspiration.

How about you? How do you utilize content creation to gain a competitive advantage?

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August 12, 2010August 12, 2010

3 Easy Tips For B2B Lead Generation With Inbound Marketing

3 Tips For B2B Lead Generation With Inbound Marketing

Social Media Marketing has been successful for business organizations to develop B2C marketing and there are severe concerns regarding its helpfulness for B2B marketing. There were many researches that have been performed in order to verify social media platform for B2B marketing.

This article provides information of how to perform B2B lead generation with inbound marketing.

Watch this presantation: Social Media Marketing Case Study

B2B Lead generation is possible with social media platforms if you follow some simple tips for your business website and Inbound marketing strategies. Some of them are given below:

1. Good Website Design and Lead Capture Pages

There were researches that were happening in order to verify the success ration of social media platforms for B2B marketing. B2C marketing is successfully implemented through social media platforms as customers can get relevant information from their websites. For implementing your inbound marketing successfully, your business should be accompanied with a good website design and good lead capture pages.

2. Site Navigation and Content

Having good website content attracts more readers for your website and eventually helps in increasing sales. A recent research said that people from social media platforms are more interested in blog posts and about page of companies.

So for attracting customers for your business and products, there needs to be good content for your website and also good lead capture pages so that you can retain the customers in your website rather than driving them away from it.

3. SEO and Inbound marketing solutions

SEO and good inbound marketing are also required for bringing massive amount of leads for your website. If you don’t have a proper inbound marketing strategy, it is difficult to convert leads into sales through social media platforms.

B2B marketing is possible through social media with effective marketing strategies. There is maximum scope for companies to attract massive leads through social media platforms.

But these lead generation campaigns are to be accompanied with good lead capture pages, effective marketing strategies and well designed website pages.

Start NOW and get Your FREE Website Analysis Today!

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July 23, 2010July 23, 2010

Inbound Marketing To Generate A Massive Amount Of Leads #IMU

Inbound marketing is one of the best ways to get found easily by the customers through your website on the search engines when they search for the information about your products or services or any other information related to your business.

One other most important fact about inbound marketing is its ability to create massive leads.

When you develop remarkable content, submit it to social media sites and indexed by the search engines, people start knowing you and your business products and services worldwide.

This means your presence will be expanded all over the World. This is one of most important benefit for your business through inbound marketing.

Watch the video: Brain vs. Budget = Inbound Marketing

How can you create massive amount of leads through your website

Some of the best ways to create massive amount of leads for your website through Inbound marketing solutions are given below:

It’s all about your web presence

You can create massive leads by your web presence. Your website presence will also reflect the leads. So having a creative and well optimized website is necessary for creating massive leads to your business.

Your website can create leads when your website is said to be well optimized. One best way to create well optimized websites is to post good content in your posts and tagging with unique and good keywords.

Massive leads through social media

Social Media Marketing also helps in generating massive amount of leads for your business online.

Social media can be treated as basket of leads

Social media is another most important source for creating massive leads to your business. This can be done by forming groups or network of people through building relationship and trust and sharing the link of your website which consists of information regarding your products and services.

This not only increases the leads but also increases the brand value of your business through word of mouth.

Massive leads through activities in inbound marketing

Good words Massive leads

Your keywords tagged to your posts are the main important source to get found by customers through search engines. When you have good keywords which people generally use for search, you can easily be available in top pages of search engines.

Don’t forget to share the information in the social networking sites

When you update your website with new information about the products or services, you should share the information in the form of link to social media communities. This helps people in searching for relevant information and getting to know more about your business products.

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July 22, 2010July 22, 2010

Inbound Marketing Helps You To Get Found In Google Blog and Social Media Search #IMU

Inbound marketing is a strategy which makes people and customers know you and keep your presence globally through your website in the world of internet business.

Inbound marketing is all about getting found by the customers and finding new customers by attracting towards your product through various activities in both developing your web presence as well as improving your social media activities.

Inbound Marketing Helps You to Get Found In Google Blog and Social Media Search through the following activities:

By acquiring a good Google page rank to your website

You can grab a good page rank by updating your website regularly. Developing website is nothing but optimizing the website by regularly updating the website with new posts with useful information regarding your products and explaining their importance.

Tagging with good keywords and sharing the information in the social media networking sites like facebook, twitter etc. helps in increasing the traffic to your website. Not only this, your website can be easily available to users in search engines which increases Google page rank for the website.

Increasing back links

By sharing your website links with other similar websites, you are increasing the visibility of your products in other websites thus improving your Inbound marketing solutions. Back links are best way to increase your search engine rankings and also increases lead generation for your marketing strategies.

Tagging with good keywords and unique words

Keywords are nothing but the most important words which describes the whole content of the post or the words which relates to the post.

These keywords help in finding your website easily in search engines like Google, Yahoo, Bing and ohter. Keywords are the routine words while unique words are the different words specific to your posts which help in notifying your website specially. So improve your inbound marketing by tagging your content correctly.

How to get found in the social media search

Share your content regularly through a link to your website in this social media networking sites

By sharing the information regularly in this sites helps in people finding your website easily when they are searching for the information regarding your products and services.

Build a community of your niche

After building a good network of people search for the people who are interested in your products and build a separate community and share the information about your products ,discounts, services etc. regularly.

Attract the new people towards your products through special discounts

Attract new leads by offering some special discounts in these sites this helps in acquiring huge response for your products

Always keep a track of record on your Inbound marketing

This helps in notifying you the things required to improve your website and activities in the social media and this helps in increasing your traffic and leads.

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July 21, 2010July 21, 2010

Inbound Marketing and Link Building #IMU

Link building is a part of inbound marketing strategy and very important for the success of marketing campaigns for businesses online.

Link building helps in increasing traffic to your website as they play a major role in the search engine rankings of any website.

This article provides information of how to improve your Inbound marketing with the help of quality link building strategies.

Goals and Importance of Link Building in Inbound Marketing

Success of business online depends on how efficient Inbound marketing and lead generation campaigns are managed. To develop a optimized marketing strategy, Link building is very much necessary for every business.

Some of the compelling reasons for link building being part of Inbound marketing solutions are:

Increases traffic for Website

Driving the visitors to your website is one of the part of Inbound marketing. Increasing inbound links in other relevant Websites helps in increasing your traffic and improving the search engine rankings of your website.

Not only has it brought quality leads for lead generation campaigns. Optimizing keywords helps in massive lead generation and driving targeted traffic for your website.

Promoting your Brand of Products in other Websites

There is also another benefit in increasing the links in other websites. That is increasing the visibility of your products and website presence.

People show interest to visit your Website when they find your links in other related websites online. Even search engines like Google, Yahoo and Bing also observes the links while they assign a page rank and also links help in making your Website available in the top pages of search engines.

Try to build Quality links with other similar websites as it shows the impact on the page rank of your website

When your links are in other websites, it increases the visibility of your products and also makes your website effective in terms of search engines.

This has a phenomenal effect on the web searches for your products. As your search engine rankings improve for selected keywords, your website will be top pages of search engine thus bringing massive leads for your lead generation campaigns.

How Can You Build Links?

Natural link building:

Links can be build easily when you build an optimized, challenging web presence with good content and keywords.

There are some tips to be followed while posting content like selecting the keywords which are mostly used in the post or by using the keyword in titles and content wherever related and usage of common words by through which usually people search for the information regarding the products or services.

Submitting the links in the Social media networking sites

Submitting the article in the social media networking sites helps in increasing the traffic and leads to your products.

Submitting your comments and link of your website in other relevant Websites

By submitting your link and asking them to visit your website and publishing your link in their websites helps in increasing your links.

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June 4, 2010June 4, 2010

5 Simple Tips For Successful Video Marketing For Your Business

Video Marketing is one of the social media marketing strategies that have provided good quality leads for business organizations online. Video Marketing helps business organizations and marketers to provide information about their products and use them for marketing on social media networks.

Video marketing is one good social media marketing strategy that has more customer relation than traditional marketing strategies.

Some tips are to be considered for developing quality videos for your social media marketing strategies.

This article provides some insights into video marketing and tips for developing quality videos for your business.

Tips to be considered before Creation of Videos

Some of the aspects to be considered while creating and uploading a video are given below. These simple tips help you to promote your products and improve your business through social media marketing

You should decide what type of video you want to create

You should know what aspect made you to make a video. By this you can easily concentrate and can make a good video by which your inbound links can increase. Increasing inbound links is very important for your Inbound Marketing strategies. You can grow your RSS subscribers, increase direct traffic to your company's website or increase the brand awareness etc. by developing quality videos which are relevant to your business products.

Scripting is important while you make a video

Scripting is nothing but putting your idea on a paper like what are the dialogues, scenes, people involved, everything which required uploading a video. Prepare before hand what all are required for the video, how are the steps that are to be formed while creating video. These all are quite essential for bringing leads for your social media marketing strategies and so these steps play a major role in success of Video Marketing.

Recording video

After scripting, the next aspect is recording video in which, you have to decide which shot makes your video look good like close up, bust shot etc. Next is how much time is taking to complete the video and how you are focussing your products in the Video.

Videos should be recorded with a sweet voice and pleasant face with good lighting. This makes customer to listen and watch interestingly.

If you are developing video to provide information related to your product, make sure that you have given sufficient information for the customer to use the product from scratch. This can decrease the burden on your customer service and help desk as customers can easily use these videos for using your products.

Submit to the respective social media communities and search engines

Social media networking sites plays a vital role in making your video marketing more successful. Marketing on social media marketing sites becomes easy if you have quality videos for your products or business. Submit your videos to major social media marketing networks so that people can get to know about it very easily.

Which Videos to promote

Videos need not be related to your products. Any announcements related to your business can also be shared with public. If they found your videos attractive and useful, these videos can work as viral marketing and spread information related to your business.

Video Marketing also helps your business products in top pages of search engines through videos available in search pages. This can increase your traffic as well as the inbound links which helps in increasing your search engine rankings.

Measure the results

Finally after submitting the video in social media communities and search engines, try to make use of some tools which helps you to know how many people have watched your video, after watching how many showed interest to visit your website, later how many became your customers for your product this will help you in taking your future action in deciding the profits earned by uploading a video.

Thus video marketing acts as powerful source for your inbound marketing strategies and lead generation campaigns.

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March 30, 2010March 24, 2010

5 Great Reasons For Effectiveness of Video Marketing

Video marketing is one of the best promotional tools in the process of marketing your products. Because it has proven through surveys that many customers are satisfied with the information provided through videos, Video marketing is adopted as successful Internet Marketing strategy to gather more leads.

After internet usage has been increasing day by day all over the world, many users are trying to get information regarding working of the product or knowing the qualities of product. Video marketing is one way to provide complete details about your products through simple videos so that customers can have more knowledge about your products.

Advantages of Video Marketing

Video Marketing has proved to be an efficient marketing strategy to capture more leads for the organizations. Some of the main advantages of effective Video marketing are given below:

1. Video Marketing can gain attention of customers easily

As Video Advertising involves some images and voice it generally gains more attention from the customers easily.

2. It easy to watch video rather than printed material

Video will attract the customers easily because customer can see your video either for features of your product or working of your product at any time. And it is easy to watch a video rather than read matter in the form of printed material which involves more time.

3. It can be shared easily

Videos can also be shared easily from person to person which will increase publicity of your product in very less time.The power and effectiveness of web video marketing has proved through numerous studies which revealed the fact that in 2009 an average American watched 153 hours of TV every month, 131 million viewers watched video on the internet and spend about 3 hours in watching online videos per month. Hence the importance of video marketing can be understood.

4. It is less cheaper and involves less time

Uploading a video involves very less cost and can easily reach all over the world in a very few minutes. Because of the revolutionary technical changes in the internet and mobiles, Videos can now easily be viewed in Internet as well as hand held mobiles.

5. Videos are effective and retain for a long period of time

Uploading a video is retained for a long period of time and customers can easily identify your video. Also Videos are more effective to share information rather than providing information in terms of paper.

Hence there are more benefits in attracting the customers and their attention towards your product by uploading a video both on and off the internet. Give small demonstrations of your products in popular Video Marketing sites like Utube and get your products recognized in minutes.

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March 12, 2010March 12, 2010

Do You Use Video For SEO?

It has become harder for websites to gain a first page top listing on Google. This has opened the opportunity for you to go other ways to gain your top listing.

Images and video are two of the ways you can go to gain a Google top listing. Forrester Research has found out that videos have 53 times more chances to receive an organic first-page ranking than traditional web pages.

You can start by uploading video to YouTube. This ensures that you have been indexed in Google search engine this is no guarantee that you get a first page result but Google knows that your content exists.

Your next step can bee to include those videos from YouTube into your website or blog and to add an extra page where all your videos are shown with their description.

Now you can start with video SEO. Google is actually not able to see what is inside your videos and it relies on title and Meta data you have included to learn about what content your videos actually contain.

Include your title, description and keywords. Make clear the title tag of the page matches the title of the video to get better results. Target more specific phrases this could help you to get more and better results

To appear in Google search results submit your videos by using Google webmaster tools a video sitemap . This is the same like a XML sitemap and it’s specially formatted for video and contains information about your videos and the included content.

Ensure that you have a robots.txt file on all video pages so Google can verify it.

Even new and small sites can compete with larger and more established web presences. No matter if you are small or new one you can take advantage of the video SEO opportunities.

Further resources:

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