As times get tougher real estate agents are confronted with a massive change of their business as other industries are.
The drop of real estate rates associated with surplus and decline demand make it hard for real estate agents to do their business.
The agents with a huge number of recommendations from their private and business network are able to manage these times. But what about those who also came to the limit of their private and business network?
A solution could be to expand the network. Position their business in a different way to set apart from the competition.
Here is where inbound marketing comes into place!
Inbound marketing is the marketing strategy that focuses on getting found by customers when they are researching for products or services online which you also have to offer. With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.
Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Analysis.
Here are some easy tips how real estate agents can make use of the powerful and proven inbound marketing strategy for their business:
With Facebook a real estate agent can build a community of people, potential buyers. Facebook has over 600 million users. An average Facebook friend has 130 friends. This could mean massive additional reach for your business.
Furthermore you can upload videos and photos of the real estate you want to sell and the one you have already sold. So you have an additional showroom for you business with Facebook.
You can do photos and video on the move and upload them directly to Facebook.
LinkedIn is the largest business network with about 100 million business oriented people.
Here you can get engaged to attract potential new clients for your real estate business.
FREE Report: 8 Steps To Get Seen On LinkedIn
Flickr is the most popular photo and video hosting site where you also can upload photos and videos of your real estate. You can also build a network of people there.
The largest video site on the web can also be your showroom to attract new leads for your real estate business. You can do video on the move and upload them directly to Facebook.
The world most popular micro blogging tool gives you the opportunity to interact with your audience on the move with your mobile device.
Local online directories
Local online directories are a great way to get the feet in the door online. Research your related Local online directories and get listed with your website quick!
Your website and blog
Connect your website and blog with the above social media sites. If you not yet have a bog, start one, write reamarkable articles and connect your blog easily with Facebook, LinkedIn and Twitter, so your blog articles will be automatically distributed to those channels as soon there are published.
Advanced Content (90)
Use QR code
Put on every piece of paper, your business card, your display, your magazin and newspaper ads, your website and blog a QR code. To have a QR code could make the difference between winning or losing a sale. Read more about QR code here.
Marketing takeaway tip: Don’t try to sell your real estate in those channels above. Just be helpful, build trust and credibility. Show expertise and answer questions and participate in discussions, and your audience will notice you and visit your website and you’re Listings.
Infographic: Real Estate On The Go