“According to research from global consulting firm Accenture, almost two-thirds of B2B marketing executives view social media as an extremely important or a very important channel to interact with customers, partners and stakeholders. However, only 7% of the survey group felt that their organization was leveraging social media very heavily.”
Due to lack of resources, skills and measurement B2B firms hesitate to step into the opportunity social media offers to their business.
An important evidence for the lack of skills in this area is the wrong thinking that more tools are needed to measure and improve B2B social media practices. Therefore only few B2B companies link social to overall strategy.
But most B2B marketers are very interested to use social media to improve their business.
“B2B marketers told Accenture that technology, tools, metrics and collaboration could be useful to strengthen their social media programs.”
As the biggest barriers for B2B companies is not to know where to start when they want to developed a social media strategy.
As thousands other B2C and B2B businesses globally, B2B companies should utilize “Inbound Marketing”.
Inbound marketing is the marketing strategy that focuses on getting found by customers (B2C / B2B) when they research online for products and services your company also has to offer.
With inbound marketing companies earn their way to the customer (B2C / B2B), by publishing helpful information on a blog, in social media and forums.
Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.
Inbound marketing can help you to:
- A. Save up to 62% of your marketing budget.
- B. Stand out of your competition.
- C. Generate a massive amount of leads.
- D. Get up to 55% higher lead conversion rates.
- E. Increase your customers and sales.
- F. Increase your revenue by up to 13% (MIT Sloan Study)
Watch this Video: Marketing Automation the smart way.
Infographic: Inbound Marketing Rising
–Let me know what you think about this article and leave your comment below.
More important sources:
- B2B Marketers Still Unsure about Social Media Strategies
- Why not use inbound marketing to increase revenue?
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Free report: Get found and get leads the smart way.
Thanks for such a wonderful Article Dragan. I am proud to be a part of your professional network on LinkedIn
The best and the most intimate way to interact with clients on global is the social media tool. Inbound marketing is the only guaranteed way to be sure that your message has reached across.
Hi Khalid, that’s right marketing has evolved from interruption and guessing to the permission based inbound way with provable metrics.