Infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.
Infographics can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends and this is what made them a powerful marketing tool for businesses.
Infographics are shared on the web, Twitter and Facebook more often than other content online.
Infographics are easy to understand, to consume and to share. On Twitter, LinkedIn und StumbleUpon Infographics get more retweets than other content.
Marketers love Infographics because they offer an easy and powerful viral marketing tool to spread the word about the company’s products and services.
B2C and B2B also love infographics as they explain sophisticated facts in a very easy understandable way.
“A picture is worth a thousand words”
The most popular Infographics are about business with about 12.7%, technology with about 10% and social media with about 9%.
As infographics are able to explain sophisticated topics in an easy way they are very popular for technology.
Infographic: The State of Infographics
What are your experiences with infographics? Tell me in the comment box below.