Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.
With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.
Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.
Inbound marketing helps businesses to:
A. Save up to 60% of their marketing budget.
B. Stand out of their competition.
C. Generate a massive amount of leads.
D. Get up to 55% higher lead conversion rates.
E. Increase your customers and sales.
A MIT study shows inbound marketing simply helps businesses to increase their revenue up to 13%.
So why some companies do not use inbound marketing to get more exposure, get found on Google an increase their revenue and sales revenue up to 13%?
One main reason is to not to be visible too much…
You maybe ask yourself: Why does a company avoid be more visible?
That’s the exact same question I ask myself.
I have one theory about this: Only somebody who has to hide anything doesn’t want to be much in the spotlight.
Have you been contacted by companies the old fashioned way, through cold calling, mass (SPAM) email, snail mail or mass fax broadcast?
Did you check them through Google and found nothing more worst some complaints?
Did you respond to their offer?
Ask yourself, why did you do not respond to their offer. Was it because of lack of trust?
Did they had an offer which simply sound too good to be true? Than it probably was!
And this is their reason why they not do inbound marketing which is some kind of “trust management business”!
They only want to make the fast dollar without care about their customers, and if they would do inbound marketing they would not attract anybody because they are not trustworthy!
Social media would reveal that and there for they keep away from it.
So the next time when you get a sales pitch the old fashioned way, through cold calling, mass (SPAM) email, snail mail or mass fax broadcast you can add a further company to your blacklist to not do business with them.
How are your experiences which such “phantom companies” and how do you handle their old fashioned way, through cold calling, mass (SPAM) email, snail mail or mass fax broadcast? I am looking forward to your comments below.
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