Search engine optimization (SEO) is the process of improving the visibility of a web site in search engines via the natural or un-paid organic or algorithmic search results.
In general, the earlier or higher on the page, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine.
SEO may target different kinds of search, including:
- Image search
- Local search
- Video search
- Document search
- Industry-specific vertical search engines
This gives your web site a web presence!
As an Internet marketing strategy, SEO considers how search engines work and what people search for.
Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Promoting a site to increase the number of Backlinks, or inbound links, is another SEO tactic.
Search Engine Optimization (SEO) is an essential element of any inbound marketing strategy and can account for up to 25% of your website search engine results.
We incorporate priority keywords and phrases for both on-page and off-page optimization, including:
- Website content
- Meta data [page titles and descriptions]
- Blog topics and content
- Product and services naming
- Marketing optimized press releases
- Whitepapers
- Video and photo tagging
- Anchor text
Some advantages of SEO for your business:
- Your website loads quicker
- Better browser compatibility
- Increases profits
- Better search engine rankings
- It’s buyer persona oriented
- Better accessibility
- Gives a professional image to visitors
- Improves conversion rate
- Easy to craw from search engines
- Better to navigate
- … and some more
If you like to generate more business leads and customers with Search Engine Optimization (SEO), than please request a custom quote. We’d love to hear from you.