Social media marketing has become an important component of organizations’ marketing communications plans.
Integrated marketing communications is a principle organizations follow to connect with their targeted markets.
Integrated marketing communications coordinates the elements of the promotional mix—advertising, personal selling, public relations, publicity, direct marketing, and sales promotion—to produce a customer focused message.
The rapid growth of social media has impacted the way organizations communicate with their customers.
The internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online.
Social media marketing programs usually focus on efforts to create content that attracts attention, generates online conversations, and encourages readers to share it with their social networks.
The message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself.
Social media marketing key advantages:
- Easily accessible to anyone
- Increase of brand awareness
- Facilitate conversations with the customer
- Inexpensive platform to implement marketing campaigns
- Direct feedback from customers
- Direct feedback from targeted markets
Increase your brand awareness with a Social Media Campaign
Social media marketing is an ongoing strategy.
You establish your presence in social media, and then you keep it going and growing.
You can do this slowly and steadily by blogging, promoting your blogs, recruiting friends and professional contacts, and engaging with them every day.
If you want to grow your audience more quickly, you should consider a social media campaign.
Social media campaigns are carried out on one or more of the major social networks, such as Facebook; Linked or Twitter.
It depends do your targeted audience which social networks will be used for a social media marketing campaign.
Social media marketing campaigns are designed to attract as many subscribers, friends, followers and fans as possible with specific incentives such as:
- Events and promotions
- Product discounts
- Product coupons
If you have any questions and like to discuss your business objectives related to social media marketing with us please request a custom quote. We’d love to hear from you.