Social Media Optimization (SMO)
Social Media Optimization (SMO) is the method of social media activity with the intent of attracting unique visitors to website content.
There are two categories of SMO methods:
1. Social media features added to the content itself, including: RSS feeds, social news and sharing buttons, user rating and polling tools, and incorporating third-party community functionalities like images and videos.
2. Promotional activities in social media aside from the content being promoted, including: blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles.
Social media optimization primarily focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.
Social Media optimization is also considered as an important part of online reputation management strategy for organizations or individuals who care about their online presence.
Social Media Optimisation (SMO) is not limited to marketing and brand building.
Increasingly smart businesses are integrating social media participation as part of their knowledge management strategy like:
- Product and service development
- Employee engagement and turnover
- Brand building
- Customer satisfaction and relations
- Business development
We help you with tools and knowledge to effectively participate in social media.
- We show you how to
- Build relationships
- And bring value to your organizations’ relevant communities
Social Media Optimization (SMO) includes:
- We assess the most relevant social media channels for you
- Identify opportunities for engagement related to your industry
- Establish monitoring and response systems for you
- Define your corporate social media policies and procedures
- Provide training and education for your staff
- Integrate social media activities into your campaign strategy
Some advantages of social media optimization for your business:
- Increase of inbound linking
- Development of web presence
- Gain influence and authority