Blog

Posted on

Part II. – Draw in much more consumers strategically and smartly.

More consumers strategically … According to Forrester’s study, 63 % of acquisitions involve greater than four individuals – up from just 47 % in 2017. These customer teams usually consist of leads with differing degrees of authority and influence. Individuals you collaborate with when selling to a service can consist of gatekeepers, influencers, blockers, champs, individuals, decision manufacturers, and a range of other agents, who can make or damage your company. To overcome this challenge, thorough study and customization are crucial.

Part II. - Draw in much more consumers strategically and smartly., marketing, leadsgeneration, leads, inblurbs, inboundmarketing, revenuegeneration, SocialSelling, SocialCommerce, Videomarketing, Apps, Microstories, Mikroinfluencer, blogging, contentmarketing, Messaging, storytelling, FeaturedSnippets, EmailMarketing, contentisking, contentmarketing

You must be prepared to involve with every one of the sorts of contacts provided in the previous paragraph – a process that is a lot easier stated than done. Inevitably, these contacts are individuals, so they are normally responsive to a specific method. Research the potential customers you speak to – and get a feeling of their priorities, individual preferences, and seniority within your company.

Additionally, understand the common measure that joins you – the company you work for. Know the ins and outs. Recognize the market and find out where the business stands compared to the competition. Do you have a feeling of the pain factors and can you deal with every one of these aspects when talking to someone you engage with around this? Longer sales cycles In 2023, greater than a 3rd (35%) of customers intended to make fewer purchases due to a possible economic crisis – and we expect this pattern to continue into 2024. As purses tighten, sales cycles lengthen. Customers take more time to make acquiring decisions and tend to increase the arguments during the process.

Rather than spreading yourself throughout numerous leads, focus your energy on involving yourself with potential customers, who are most likely to convert. By raising your communications with these leads, you will certainly use your time better and boost your opportunities of closing a sale.

Furthermore, take into consideration using adaptable pricing plans. Amongst sales representatives who offer freemium choices, a staggering 90% state, it is „really reliable“ at converting potential customers right into paying customers. Offering a complimentary device or widget, item trial, appointment, or service list can boost your exposure early in the sales procedure.

Part II. - Draw in much more consumers strategically and smartly., marketing, leadsgeneration, leads, inblurbs, inboundmarketing, revenuegeneration, SocialSelling, SocialCommerce, Videomarketing, Apps, Microstories, Mikroinfluencer, blogging, contentmarketing, Messaging, storytelling, FeaturedSnippets, EmailMarketing, contentisking, contentmarketing

More consumers strategically … Brand Name Ambassador

Marketing-Experts have actually long thought that a good solution is the very best advertising and marketing.

A lot more especially: Faithful customers that share their favorable buying experience are a lot more relied on than advertisements. So why not utilize them to benefit your service? The secret to success is recognizing the most influential clients and turning them right into brand-name ambassadors. It indicates building a trusting relationship with your clients by not only guaranteeing an excellent level of service, yet also surpassing your expectations and providing included worth that fully fulfills your passions. It’s difficult, however it deserves it. Diese will absolutely result in an increased return on your advertising and marketing financial investments.

More consumers strategically … By creating your very own motivation program to urge the promotion of your brand name and offering multiple possibilities for such activities through social media sites and apps such as Facebook, LinkedIn and Instagram, your base of faithful clients will continuously expand without any unique initiative on your part. In the direction of a customer: First way of thinking Going forward, focusing on purchaser rate of interests will certainly have a greater effect on just how sales reps perform their sales efforts. When we think about the concept of „customer initially“, it redefines the paradigm. We need to take a closer consideration of just what buyers wish to purchase and how we decide to offer them what they want. It has to do with ending the old mindsets, especially the way we approach the customer to offer him the services or the product. The key to overcoming this obstacle is a more consultative, useful and compassionate strategy of selling. Steps such as energetic listening and discussions tailored to figure out the „why“ behind a purchase will certainly be essential in the future. Sales efforts can no longer go to the leading edge of a presentation.

You ought to prevent your possible Reach out to clients who wish to adapt to a buyer-first setting. Focus must be placed on elements such as thorough customer study and relationship building, to adjust to a globe where the customer has the power. Develop a connection with your customer first! „Be there before the sale!“ Acquaint on your own with concepts like customer-centric sales. Learn how to implement your sales efforts without pressing purchasers. Try to plan your initiatives around your prospects’ routines, not your own. Somehow, comprehend your purchasers’ special obstacles and put them first. Steps like those listed below supply them with the best opportunity to much better comprehend and adjust to a world in which the customer has disproportionate power. Brand names will certainly turn to micro-influencers Influencer Marketing has actually gotten on everybody’s lips for several years.

With the devices to develop their own audience, creators – YouTubers, bloggers, Instagrammers – have actually developed huge followings and achieved a condition on par with celebs from more conventional media like TV and Movie.

Part II. - Draw in much more consumers strategically and smartly., marketing, leadsgeneration, leads, inblurbs, inboundmarketing, revenuegeneration, SocialSelling, SocialCommerce, Videomarketing, Apps, Microstories, Mikroinfluencer, blogging, contentmarketing, Messaging, storytelling, FeaturedSnippets, EmailMarketing, contentisking, contentmarketing

More consumers strategically … Micro-influencers

Micro-influencers with around 100,000 fans or less are now being taken seriously by brand names. While big-name-Influencers charge upwards of $10,000 per blog post, micro-Influencers typically cost a lot less: a few hundred dollars to absolutely nothing more than a cost-free gift of their product.

Micro-influencers likewise tend to have actually an extra involved target market about their total number than bigger influencers. Often the average interaction rate of 5 % doubles for mega-influencers. In 2024, brand names will create lasting relationships with relevant micro-influencers as part of their influencer advertising, to build bigger areas and raise consumer counting and loyalty. Make the most of chances to connect with YouTubers and influencers.

Lay the foundation for an effective business year now, act, and demand your custom-made project strategy now.

Read also Part I. – Draw in much more consumers strategically and smartly.

Posted on

Draw in much more consumers strategically and smartly

Draw in much more consumers strategically and smartly, marketing, leadsgeneration, leads, inblurbs, inboundmarketing, revenuegeneration, SocialSelling, SocialCommerce, Videomarketing, Apps, Microstories, Mikroinfluencer, blogging, contentmarketing, Messaging, storytelling, FeaturedSnippets, EmailMarketing, contentisking, contentmarketing, VirtuelleRealität

More consumers strategically and smartly … According to a study of over 1,000 sales professionals, one of the biggest challenges facing sales reps was attracting attention from competitors; 26% of participants said it was a major issue. Differentiation is an essential issue in virtually every field, and sales is no exception.

Salesmen are among the most crucial players when it comes to differentiating their company from the competition. Firms are characterized by their certain value, and at its core, sales is the process of communicating that worth as effectively as feasible. And when your sector is flooded with a selection of alternatives that all offer the exact same basic purpose, this procedure can become complex and aggravating. Resolving this difficulty begins with figuring out worth via understanding—recognizing exactly how your product and services work, what sector you remain in, your buyer personalities, who your straight rivals are, and just how they’re trying to stand out from others.

Naturally, that’s a great deal to track, and creating that understanding is easier said than done, but you require all of it if you want to develop an effective value suggestion. Know the functions of your offering and the benefits that come with it, inside and out.
Research the companies in the sector you serve completely to determine typical discomfort points. Talk with your existing customers about why you picked your option. Develop a solid picture of the prospect who might purchase from you and adapt it as your landscape changes. Comprehend your rivals as long as it is feasible. What do they provide that they don’t? Where are you stronger? Where are you weak? Do you have functions you don’t have? Do you charge a more affordable rate? The special value your business can provide forms the basis for your distinction.

If you wish to stick out from your competitors, you need to understand what makes your company unique. If you can do that and sell on that basis, you’ll be in a solid position to stick out from your competitors. Find clients! For 49% of marketing professionals, the main goal around sales is to enhance client acquisition, as B2B research-based marketing company Ascend2 exposed in its 2020 digital marketing report. It’s a local business myth that customers just appear. The process of acquiring brand-new consumers can be costly and specifically testing for smaller companies that do not have the exact same budget (and heavyweight) as larger businesses.

More consumers strategically and smartly …

Mid-sized organizations, small company proprietors, self-employed individuals, and aiming business owners have numerous means to bring in brand-new customers without being a household name. Initially, place yourself on your own as a specialist in your industry by producing a blog and uploading helpful content that demonstrates your understanding to potential customers. Second, maximize your local business web site for online search engine optimization to boost website traffic and conversion.

Along with utilizing the best methods, like enhancing page speed and creating a boosted customer experience, you also wish to track your success by keeping track of the right key efficiency indicators (KPIs). To blog! Blog writing isn’t disappearing anytime quickly. Not only does material advertising help raise brand reliability and boost conversions, but it is also one of the most typical methods for customers to uncover brand-new brand names. 77% of people check out blogs frequently, and 56% have acquired something from a brand name after checking out one or more blog posts.

Furthermore, brand names have their own blog sites, so they are not at the mercy of transforming algorithms or social media fads. They offer a regular center for academic, enjoyable, and interesting web content that keeps consumers on the website and loyal. Brand names can develop entire blogging microsites as part of their content marketing approach. Visitors can search for essays, suggestions, and podcast episodes as part of the purchasing experience. That creates trust. Content is king! Quality and creativity are very important.

Every online electronic source becomes an asset for your company. Both consumers and services seek original web content from brand names when making choices. Material advertising continues to be crucial to the success of a business. Simply creating articles to generate leads and website traffic may not be enough.

Companies need to begin establishing material centers and embracing numerous web content techniques to stay pertinent.

The content must provide high-quality information that piques the interest of your customers. Video clip material remains to preponderate, with brief video clip web content seeing a significant increase in appeal as a result of its effectiveness, surpassing infographics and articles.

The quick growth of short-form video clips aligns well with the fast-moving focus period of online target markets across varied demographics.
Go for a variety of content with videos, white papers, and other rich media to involve your audience.

By creating and purchasing a well-organized content center, your search engine optimization method can expand and be affordable in the long term.

Draw in much more consumers strategically and smartly, marketing, leadsgeneration, leads, inblurbs, inboundmarketing, revenuegeneration, SocialSelling, SocialCommerce, Videomarketing, Apps, Microstories, Mikroinfluencer, blogging, contentmarketing, Messaging, storytelling, FeaturedSnippets, EmailMarketing, contentisking, contentmarketing, VirtuelleRealität

More consumers strategically and smartly … Social media!

Social media for communication, branding, and advertising. YouTube, TikTok, Instagram, and numerous social networks with videos, podcasts, and prominent social media sites as marketing platforms will boost sales. When a service or product is promoted on any of the above platforms, client views and exposure boost.

Draw in much more consumers strategically and smartly, marketing, leadsgeneration, leads, inblurbs, inboundmarketing, revenuegeneration, SocialSelling, SocialCommerce, Videomarketing, Apps, Microstories, Mikroinfluencer, blogging, contentmarketing, Messaging, storytelling, FeaturedSnippets, EmailMarketing, contentisking, contentmarketing, VirtuelleRealität

Businesses and consumers alike are ending up being more open concerning social media sites and increasingly accepting of various kinds of material. This subsequently makes marketing an item’s brand name simpler because of the mass reach of these platforms.
Influencers who succeed on social networks will certainly be a good selection, as there is something to match every organization. From mega-influencers with a million followers to nano-influencers with just a thousand followers, companies can look to target influencers that are the best market for their target social networking platform.

User-generated content (UGC), Tik Tok effects, Instagram filters, and branded hashtags are simply a couple of ways companies are getting entailed. The popularity of such content is anticipated to increase as it drives engagement and increases understanding of services.
Amazon SG has actually done a terrific brand name influence project utilizing TikTok as a medium and its branded hashtag challenge, UnboxAmazonPrimeSG. The result? Amazon SG got to 9 hundred thousand individuals with its Unbox AmazonPrimeSG Branded Hashtag Challenge and garnered almost four million overall unique video sights, with more than 8 thousand overall video clips developed for the obstacle.

Draw in much more consumers strategically and smartly, marketing, leadsgeneration, leads, inblurbs, inboundmarketing, revenuegeneration, SocialSelling, SocialCommerce, Videomarketing, Apps, Microstories, Mikroinfluencer, blogging, contentmarketing, Messaging, storytelling, FeaturedSnippets, EmailMarketing, contentisking, contentmarketing, VirtuelleRealität

Lay the foundation for an effective business year now, act, and demand your custom-made project strategy now.

Read also Part II. – Draw in much more consumers strategically and smartly.

Posted on

A viral e-book as a sales magnet

Viral e-Book – If you’re looking for a great way to drive more traffic to your website, generate more leads, and increase your sales, then creating and distributing free eBooks is a great way to do it.

A viral e-book as a sales magnet, A viral e-book as a sales magnet - to generate more leads

Viral e-Book…

E-books, or electronic books, are HTML or PDF-based files that are distributed and presented in a downloadable file. This file does not require any special software installation and will open on your reader’s desktop simply by clicking on it.

E-books are fully interactive and can contain almost anything that a standard web page can contain, e.g., links, graphics, forms, JavaScript, and videos.

Creating an e-book to use as a viral marketing tool is a smart way to increase traffic, leads, and sales!

Viral e-Book…
E-books are great marketing tools.

Offering a high-quality free e-book on your website is a great way to get your visitors coming back to your website, thereby also keeping your products and services in the spotlight of your future customers. So they can buy from you as soon as you are ready.

This can be achieved by including links to more information on your website in your e-book and, in the process, providing your readers with special offers (for e-book readers).

The key to publishing an effective free ebook is choosing a topic that will be of interest to your prospective customers. Include multiple links to your website and your products or services in your e-book.

E-books are great marketing tools. A viral e-book as a sales magnet - to generate more leads


Viral e-Book…
Increase the distribution of your e-book.

While giving your visitors your ebook for free to get repeat traffic is a good marketing strategy, it’s also a great strategy to allow your visitors to distribute your ebook.

If your ebook is good, here is an example of how powerful it can be:

10 of your visitors download your e-book.
These 10 visitors are giving away or distributing 3 e-books each, for a total of 30.
These 30 each give away/distribute three e-books – a total of 90
These 90 each give away/distribute three e-books, for a total of 270.
These 270 each give away/distribute three e-books – a total of 810
These 810 each give away/distribute three e-books – a total of 2430
7290 of these 2430 are giving away/distributing three e-books each.
     …

A viral e-book as a sales magnet - to generate more leads

Ensure that your e-book can be freely distributed by your readers by telling them they are free to do so.

Here’s some sample text to include in your e-book to help its distribution go viral: “This e-book may be freely distributed, used as a free bonus that you may sell, included in membership sites and packages, and used as an incentive to attract new subscribers to your publication.”

The key to using this technique effectively is to create a quality e-book that contains information that will be of interest to your prospective customers—information that will absolutely delight your readers. Information that is of value to them, that they would even pay for, and that they absolutely want to get their hands on!

Please remember that you should not write a cheap little ebook of little or no value filled with ads and expect it to be successful. Your e-book MUST look good and professional, so good in fact that your readers would buy it, to be used as a viral marketing tool!

E-books can be powerful online tools for internet marketing and are predestined for viral marketing! By creating a small, high-quality e-book of in-demand information, you can create an ongoing promotional tool that will work for you 24 hours a day, seven days a week, for years to come. Your e-book can be viewed by millions of internet users simply by gifting it.

To see it as a Flipbook click here. To download this eBook click here.

If you also want a viral e-book as a sales magnet for your company, then talk to us!

Posted on

Electronic books are marketing titans


Digital books and electronic books are part of the online world.

They are an effective tool for the exchange of marketing details, concepts, methods, and know-how. The variety of individuals accessing the Internet is increasing daily.

Which indicates that the direct visibility of your e-book (electronic book) progressively increases. It’s obvious why digital self-publishing has become so popular so quickly.

I hope the publishing market has no intention of tossing the printed word into the dustbin of history. If they were to vanish, printed books have their own benefits, and the world would also be poorer.

With that claimed, let’s take a look at what makes electronic books so essential and special.

Electronic books are marketing titans

Digital publications, e-books are part of the on-line globe.


They are a reliable tool for the exchange of marketing details, ideas, and techniques, as well as expertise. The variety of people accessing the Internet is increasing every day.

Which means that the direct presence of your e-book as a digital publication gradually enhances. It’s evident why electronic self-publishing has really become so popular so rapidly.

I really hope the posting sector has no intention of tossing the published word into the dustbin of history. If they were to go away, printed books, which have their own merits, as well as the globe, would be poorer.


With that said, let’s have a look at what makes electronic books special as well as so vital.
Digital Books: Electronic books have unique abilities and high qualities that other mediums do not have.

E-books are relatively easy to generate. All you require is a terrific idea, the capacity to create it or hire an author, and the ideal software application.

In addition, electronic books are disseminated swiftly and easily online. Due to this adaptability, electronic books can expand and also transform as swiftly as feasible.
Electronic books are additionally offered promptly. You don’t have to go to a bookstore or sift through unrestricted titles in an online book shop.

All you have to do is download the e-book of your interest from a website, and voila! It jumps onto your computer or tablet computer and can be reviewed.

Digital publications are interactive. This is among the most certain and unique qualities that e-books offer.

They can include studies that need to be completed, order forms for customers to purchase your products or goods, audios and videos that draw your site visitors into the electronic world of your publication, as well as straight links to relevant sites. The possibilities are almost endless.

E-books have a certain sustainability that media like TV and radio spots don’t have. These areas are broadcast once and can then be repeated several times.

Digital publications remain on your computer for as long as you want, and they can be reviewed and reread whenever you desire.

E-Books … An additional superb attribute is that electronic books have no barriers with regard to print.


All electronic books need an author and an optimal software application. Recognize your market, write your book, promote it on your web site and also on social media, and, with the appropriate advertising skills, your electronic book will certainly reach your designated audience.

You have imaginative control over your digital book. You do not need to jeopardize anything if you do not want to.
Just how to make use of publications for advertising and marketing, advertising as well as promotion

There are many ways to utilize electronic books to advertise your business and also drive high-quality internet traffic to your web site. Once published on your site, you can turn your electronic book right into an everyday online program that will drive your clients to check out the next phase. You can use them as a free gift for buying or sending a study.

Put your electronic book on disc, and you have an awesome sales brochure as well. Strike a bargain with your competitors by including this disc straight into your sales plans for your clients.

The most effective marketing items are those that are unique. Obtain your publication’s copyright, and you’ll promptly have an effective advertising vehicle that you and only you can provide to your possible customers. Individuals need to visit your internet site to get your e-book, which improves the circulation of high-quality web traffic and the possibility for leads as well as sales produced.

Ensure your electronic book stays up-to-date. Revitalize it gel-wise as well as adapt it to the current market realities. Include instructions and special hints and pointers to reveal to your potential customers exactly how your items or remedies can improve their lives. By keeping your electronic book up-to-date, you can continue to take advantage of your publication years after it was first created.

One more noteworthy benefit of e-books is that you can explore their advertising and marketing chances without spending any money at all.

If essential, this allows you to establish the reach and effect of your eBook and also make changes. With electronic books, you can collect information about your market and customer routines, as well as motivations, in real time at no added price. You will certainly receive vital advertising information that you can use in several locations of your company.

Use your digital book to discover the particular objectives and issues that exist in your specific market. Find out how you can solve these problems as well as release a digital publication with these important details. This boosts your market reach, and you will be perceived by your future clients as a qualified and trustworthy resource. This increases your earnings, your record, and the value of your firm.

Using electronic books helps minimize the costs for the individual production of different advertising materials. You can use a single electronic book to draw in brand-new leads as well as target new write-ups to your existing consumers.

Few mediums have this sort of versatility as well as the additional capability to expand. Think of your digital book as a tool that weaves an attractive as well as thoughtful web. The more you develop this device, the more prospective customers you will certainly reach in this way.

There are many ways to make use of e-books to advertise your business and drive high-quality web traffic to your internet site. Individuals certainly need to see your site to download your publication, which increases online website traffic and also the chance for lead generation and also sales.

By staying up-to-date with brand-new fads and strategies, you can continue to monetize your electronic book years after it was initially released.

There are countless ways to use e-books to advertise your organization and drive top-quality internet traffic to your website. Once released on your website, you can turn your electronic book into an everyday online training course that will drive your customers to review the next chapter. People need to visit your internet site to get your electronic book, which improves the circulation of top-quality web traffic and also the capacity for leads as well as sales produced.

By keeping your electronic book up-to-date, you can continue to benefit from your publication years after it was first generated.

With electronic books, you can collect details concerning your market and consumer habits as well as motivations over time at no additional cost.

To see it as a Flipbook click here. To download this eBook click here.

If you also want a viral e-book as a sales magnet for your company, then talk to us!

Posted on

Five SEO Strategies that Will Work in 2015

It seems that everytime Google announces an algorithm update, every site owner and SEO marketer would clasp their hands together and hope that all the time and hard work spent at ranking their sites up wouldn’t go up in smoke overnight. And before the year 2014 ended, that very same search engine provider gave everyone a Christmas present, in the form of one of its famous algo updates.

So, as Google continues to enforce their Content Creation Strategy, Content Marketing, Effective Content Strategy, Get Found Online, Off-Page SEO, On-Page SEO, social media marketinghold in search engine superiority, the site owners should also try to do their best to make sure they don’t get on its bad side. That’s why with the dawn of the new year, it’s time to make some new SEO adaptations as well.

These are the things you should look out for in your SEO strategies for 2015.

 

 

 

Broad Keywords Don’t Cut It Anymore

Using general one-word keywords have resulted in great traffics for sites that have successfully opted for them, however, the strategy of using them is slowly getting unconventional. They rank slow and take a lot of time, effort and money to do so. Now, long-tail keyword phrases are becoming the favored ones as they get the attention of the right traffic for one’s site. Ranking up these keywords will be much easier as they will obviously have lesser competition compared to short-tailed keywords.

Doing your research for the best keyword phrase before picking one will always be the optimal marketing strategy. Plan your moves ahead and try to determine which keywords will your consumers likely use when searching for your business niche.

ROI Metrics > Keyword Rankings

While showing up on the top of the rankings for relevant search queries does sound nice for your business, it won’t do anything good unless you get some cash flowing in. Focusing your efforts solely on strengthening your keyword rankings is a foolhardy move – instead, you should avert your efforts to determining how your return on investments are going. If anything else, knowing how many inbound links, leads and sales you’ve gained on your latest marketing efforts would definitely be better than hearing a report on how you’re doing on your keyword rankings.

Trying Out Other Search Engines

When it comes to search engine providers, Google is King. However, that doesn’t mean the others should just be tossed aside. There’s Yahoo and Bing to name a few major players in this game as well. The decision of Firefox to use Yahoo instead of Google as their default search engine speaks volumes of how the search engine industry might be undergoing an upheaval – this is further followed by the expiration of Google’s contract with Safari as well.

So while Google should remain as your main search engine focus, making sure your site is also visible on other search engines would also be very beneficial for you.

Organic Link Building

One truth that remained unchanged ever since SEO was introduced was the importance of links. On the first stages, a lot marketers and site owners alike managed to exploit these links to put their sites to the top of Google’s SERPs, but that only made Google pissed. When they released Panda, these unethical and downright spammy linkbuilding strategies also made their exit. Blackhat SEO still utilize the use of this, but if you’re discovered by Google, consider your site ranking gone.

What one needs to do is to build links naturally. Create posts and post them on popular sites or create great content for your viewers to link back to you. There are a lot of methods out there that you can use to those links honestly without having to get on Google’s bad side

Social Media Application

Facebook and Twitter aren’t simply sites where people interact with one another. These platforms have also become quite efficient tools when it comes to marketing. However, most of these netizens have finally wised up to various marketing strategies in social media. What you need to do this time is to make your approaches up close and personal.

Try to get to know your viewers and readers and interact with them. Don’t just shoot up some random post from your site and expect them to read all about it. Your social media outlets aren’t just a means to share your content easily – it’s an effective tool to get to know your clients better by interacting with them.

Google will continue to apply the necessary changes it sees fit in order to provide the best experience for their users so that they, in turn, will continue using them. And along with those changes, how we see and apply SEO will constantly change as well.

About the author:

Ruben Licera Jr.Ruben Licera Jr is a new media enthusiast and has written several articles on internet marketing specifically web design, search engine optimization and social media management. You can follow him via Google+ and Twitter .

 

 

 

 

inbound marketing assessment us How the New Evernote App Can Benefit Your Business

Posted on

20 tips for Instagram brands!

instagram, instagram for brands, instagram tipsWhile it is undeniable Instagram has become an indispensable social network for brands, few of them are able to benefit from their digital communication strategy!

Whether through lack of content, ideas or time (or all that at a time), many brands on the social network decide to give up or abandon it in favor of more platforms generating benefits, such as may be a Facebook or Twitter.

But the app, which now has 300 million active users worldwide can prove to be a showcase of the DNA of a brand, allowing it to sublimate its products / services and create its own visual identity so instant and creative, to the delight of its customers and / or clients!

When we know more than 46% of its users follow brands, we can understand the interest and the need to read the following 20 tips. So here we go!

20 tips to optimize your use of Instagram:

  • – Publish Single & exclusive content: own your brand and and make sure that users will not see your content on other social networks or your competitors, for example.
  • – Your post must create the emotion for the user, to allow them to spent a time for their “preferred” brand that they could not live without you! (Well said like that, it may impress, but the idea is there)
  • – Think “timeless” do not add time indicators, users must be able to identify your vision no matter what time of day it is!
  • – Focus on one item: useless to capture everything dwell instead on an item you want to promote to your subscribers. One you want to make them remember!
  • – Crop your photos: center the elements and play with symmetries. These are very popular on “Insta”!
  • – Edit photos (sparingly) in addition to the filters, many settings are available in post-production (brightness, contrast, shadows, etc.) and you will get a unique look and quality, but do not overdo it, your subscribers might not like it!
  • – Avoid glare: some textures, such as shop windows for example, reflect the opposite view and disturb the final rendering. Try to take your photos in simple, natural environments.
  • – Do not rely on managers: some proposed frameworks can distract the user from the content of your photo, avoid them whenever possible.
  • – Be concise: Limit descriptions of your photos 4-5 lines maximum.
  • – Do not add any text or logo on your photos (point).
  • – Add hashtags: they generate 12.6% more engagement, but do not overdo it! We must stay consistent and not try at all costs to benefit from the popularity of a “word-pound” that had no connection with your content.
  • – Hire your customers: the pictures showing consumers using your products receive 30% more engagement, a bargain! But do not forget to ask permission to owners of pictures before re-published with the account of your brand.
  • – Choose a fairly broad term-back: you will get 29% of “likes” and more!
  • – Prefer publications on Wednesday (+ 1% of commitment) and Sunday (+ 6% of commitment).
  • – Post in the mornings: photos generate maximum commitment in the morning between 6 am and 11 am, depending Over-Graph.
  • – Choose wisely your filters: for example, the filter “Mayfair” gives rise 2% more engagement with the filter “Toaster”…
  • – Show your face: the pictures containing faces get more commitment and comments than others!
  • – See life in blue: publications where the blue color dominates are very popular and earn 24% of “likes” and more!
  • – Step into the light: the light shots get 25% of “likes” and more.
  • – Choose images rather than videos: these are less efficient than 26%. The question is whether the new Instagram of the week (auto loop playback videos in the news wire) will change the situation…

 

Bonus: You can get inspiration from these eight successful brands on Instagram (And no, there are no Starbucks and Coca-Cola)!

 

Authors bio:

Stephen KarschStephen E. Karsch was born and raised in Bern, Switzerland. Stephen is a technology geek and loves everything about tech, high tech, computers and programming. He graduated from Bern University of Applied Sciences with a bachelor’s degree in Business Information Technology. You can get in touch with Stephen on Twitter, Facebook, Google+ and Instagram.

 

inbound marketing assessment us How the New Evernote App Can Benefit Your Business

Posted on

An insight into 5 lesser-known HTML Elements

business website, business lead generationAs a core markup language, HTML5 has been used by web designers across the globe. The growing urge for including multimedia into websites has encouraged web designing professionals to use HTML5 programming language.

The sole reason behind using HTML5 is to design websites that are easily readable by humans and consistently understood by all internet-enabled devices including web browsers, parsers etc. HTML5 came into the limelight when handling media via plugins had become a tedious job.

With the inception of HTML tags and elements, it has been convenient for web designers to build websites that are compatible with all major web browsers including Apple, Mozilla Firefox, Google Chrome etc.

If you’re a web designing expert looking ahead to design a HTML5 website, there’s a range of tags and elements you need to be aware of. My aim behind writing this post is to make you familiar with some brand new HTML5 tags which you can’t miss out. So, let’s dive into these tags, demonstrating the function of each one individually.

1. The all-new HTML5 Form Input Types and Attributes

Recently, HTML5 has introduced 13 new input types and attributes for the already existing <form> and <input> tags.

Here, you need to remember that not all web browsers fully support HTML5’s new types and attributes. Some impressive features added to this amazing HTML5 form include the built-in placeholder, innovative input types and browser-based validation.

Here’s an example of the brand new HTML5 Form containing input types including email, url and number and HTML input attributes including required, pattern, min, max and placeholder.

<form id=”myform”>

Name: <input name=”name” required placeholder=”Your name” pattern=”[A-z]{7}” />

<br/>

Email: <input type=”email” name=”email” required placeholder=”email@inwebson.com”/>

<br/>

URL: <input type=”url” name=”url” placeholder=”Homepage URL”/>

<br/>

Age: <input type=”number” name=”age” min=”18″ max=”99″ />

<br/>

Description: <textarea name=”desc” placeholder=”Describe yourself here…”></textarea>

<br/>

<input type=”submit” value=”Submit” />

</form>

2. Brand new HTML5 Audio and Video support

Unlike the hassles associated with using a third-party plugin for embedding an audio or video file, HTML5 now brings you a new way to embed media using the <audio> and <video> tags. The only downside of this HTML5 feature is that currently it is being supported only by limited number of web browsers. Here’s an example of how using the <audio> and <video> tags can let you embed media files, without the need for installing any plugins:

Case1- When we intend to embed an audio file

<audio controls="controls">

   <source src="audio.mp3" type="audio/mp3" />

   <source src="audio.ogg" type="audio/ogg" />

   Your browser does not support the <audio> tag.

</audio>

Case 2- When we intend to embed a video file

<video controls="controls" width="400" height="300">

   <source src="movie.mp4" type="audio/mp4" />

   <source src="media.ogg" type="audio/ogg" />

   Your browser does not support the <video> tag.

</audio>

3. HTML5 Local Storage

The storage of web browser's cookies has always posed major challenges. HTML5 has introduced two new methods of storing data in the user's web browser. These methods are named as localStorage and sesssionStorage, explained below:

  • localStorage- This method allows you to store data with no time limit. In other words, you can access the data at anytime and via any window/tab even if the web browser has just been restarted.

<script>

   localStorage.variableName = "value";

   alert(localStorage.variableName);

   localStorage.removeItem("variableName");

   alert(localStorage.variableName);

</script>

  • sessionStorage- This method allows you to store the data just for a single session. In other words, the data gets deleted each time the user closes his/her browser window.

<script>

   sessionStorage.variableName = "value";

   alert(sessionStorage.variableName);

   sessionStorage.removeItem("variableName");

   alert(sessionStorage.variableName);

</script>

4. HTML5'S contenteditable attribute

Web designers have always been keen on adding content editing feature into their websites. HTML5 understands this concern of web designing experts and has hence come up with a trendy attribute called contenteditable. If paired with the HTML5 local storage feature, contenteditable attribute can turn to be much more useful. Here's the declaration code associated with HTML5's conteneditable attribute:

<div contenteditable="true">

   Any content here will be editable...

</div>

5. HTML5 Canvas

2D shapes, animations and graphics have become the most sought-after elements on a web page. With HTML5, you can choose to include the same with the help of JavaScript. Below is the HTML code that displays a simple HTML5 Canvas declaration:

<canvas id="myCanvas" width="200" height="200"></canvas>

 <script>

   var c=document.getElementById("myCanvas");

   var ctx=c.getContext("2d");

   ctx.fillStyle="#0000FF";

   ctx.fillRect(0,0,150,150);

</script>

Summing Up

This was just a hand-picked collection of tags and elements introduced by HTML5. There's a lot more that the markup language has got in store for you. It's up to you to explore the same for affirming 100% success in all your web designing ventures.

Thanks for reading. Please take out a few minutes to jot down your views/opinions/suggestions(if any) using the comments box below.

Sarah ParkerAuthors Bio:Sarah Parker is an experienced PSD to WordPress service provider, and a web designer. She loves to share her thoughts on web design and web development trends.  Get in touch with Megan on Google+ and Twitter.

…………………………

 

inbound marketing assessment us How the New Evernote App Can Benefit Your Business

Posted on

How Governments are Winning The War on Social Media and Content Marketing

content marketing, corporate blogging, whitepaper creation, ebook creation, social media content marketingWhen it comes to having an enormous amount of content online, local, State and US Federal Governments must rank high in the vast amount of information available on the world wide web. They even offer a website where you can assure yourself that social media sites advertising that they are from our government, are in fact, actually a part of the .gov family.

But these government agencies often struggle with social networking, similar to the medical and financial industries, they are bound by a completely different set of rules and regulations than the average business. Yet still, there are some notable successes when developing smart strategies for content marketing success.

Here are some examples of how our local, State and Federal governments are teaming up to keep us informed and well-educated, from sea to shining sea, during some very difficult times:

Major Construction Ordeal in San Francisco

Many years after repairs were made to the San Francisco-Oakland Bay Bridge following the devastating damage from the Loma Prieta Earthquake, a massive project was launched to replace a huge, unsafe section of the bridge. The eastern span replacement was the largest public works project in California history, with an estimated cost at over $6.4 billion dollars, it took over eleven years to complete, eventually making it the widest bridge in the world.

This “Bay” bridge carries one-third of traffic from all the California state owned bridges combined and the resulting gridlock, traffic jams, temporary closures and detours were challenging to say the least. Although the bridge re-opened in 2013, during the decade long construction and transition, the City of San Francisco teamed up with CalTrans, Bay Area Toll Authority, California Transportation Commission, local news services and social media to keep the public informed during this harrowing process. Although minor repairs continue, it is a beautiful site on the SF Bay, comparable to many other great bridges in our nation.

The First Lady’s Nationwide Campaign

Mrs. Michelle Obama has been very busy promoting her “Let’s Move” campaign against childhood obesity and endorsing her platform for a more active, health-conscious, future for our nation’s children. Initially, upon launch back in 2010, she was quoted as saying, “The physical and emotional health of an entire generation and the economic health and security of our nation is at stake.”

The First Lady has been effectively utilizing Facebook, Instagram and Twitter to promote a healthier, more active lifestyle for our children. Posting recipes, videos and pictures from her campaign across multiple channels, Mrs. Obama has also gained celebrity endorsements from famous chefs, comedians and actors across the nation.

Federal Assistance

Our federal government is often there to lend a helping hand, especially during times of tragedy, but there are also over 120 agencies listed on the fed’s website that show their connection to social media, everything from agriculture to The White House. Here our nation’s citizens and small businesses can get assistance from a variety of different branches of our government and see which social media platforms they are utilizing:

  • Consumer Financial Protection
  • Consumer Product Safety
  • Energy Efficiency
  • Federal Housing Financing
  • Medicare and Medicaid
  • Minority Business Development
  • Securities and Exchange Commission
  • Small Business Administration
  • Veterans Health and Benefits

 

While awards are commonly given for big government contracts, perhaps the City by the Bay and our First Lady are worthy of consideration for their achievements with a different kind of recognition. They have both overcome tremendous challenges using content marketing and social media to reach their important audience and ultimately their goals.

 

Megan RitterAuthors Bio:

Megan Ritter is a proud graduate of Marketing from The University of California. Since then she has been working at various Marketing agencies while always submitting informative articles on websites, drawing from her research and experience. Get in touch with Megan on Facebook, Google+ and Twitter.

 

 

inbound marketing assessment us How the New Evernote App Can Benefit Your Business

Posted on

Timing is everything: how quickly should you call sales leads?

Marketing technology research website Software Advice recently analyzed 6,000,000 unique visitors to their website to uncover when online B2B buyers perform research on the Web, when they covert on a website and when is the best time to get them on the phone.

If you are a content marketing, sales or marketing professional here are the top three findings to take away from their research:

1. You should call your leads very fast. When Software Advice called a called a lead within 5 seconds, their odds of qualifying them were 29 percent higher than if they called within 5 minutes.

2. The best time of the week to reach buyers is from Tuesday to Thursday. Leads that come during this time of the week were qualified by Software Advice at twice their average qualification rate of other business days.

3. Don’t forgot about the holidays. Their report also found that the week before Christmas is surprisingly active for qualification and conversion rates. There were also many other holidays that had surprisingly active sales opportunities.

As B2B Buyers increasingly research their purchases on the Web, it will become even more important for companies to understand their online behavior. Software Advice’s findings show that calling your sales leads right away can significantly improve your company’s ability to qualify online leads. It is also important for marketing and sales professionals to remember that there are specific times of the year, week and day where you are likely to have more conversions and qualifications. This is important to remember because you should plan your inside sales team’s schedule to maximize your website’s conversions and turn them into qualified leads.

According to Derek Singleton, the author of the report, “Of course, it’s also important to understand that not every buyer deserves a call right away. If a buyer contacts you indirectly—by completing a form to download a whitepaper, access video content, or view other gated material—then you should consider nurturing, rather than calling, the lead. As inside sales and marketing professionals continue to compete for the attention of B2B buyers on the Web, understanding their online behavior will be critical to success.”

To help showcase the key findings of their research, they decided to team up with Salesforce to develop this infographic below:

http://b2b-marketing-mentor.softwareadvice.com/files/2014/01/B2B-Buyer-Phone-Web-Channels-Infographic.png

 

 

inbound marketing assessment us How the New Evernote App Can Benefit Your Business

Posted on

How the New Evernote App Can Benefit Your Business

Evernote is a great app to help you remember important information, keep track of appointments and other reminders. However, Evernote is more than just an app for personal usage; it can also help businesses and organizations maximize their efficiency. Here are some of the wonderful features and how they work for businesses:

Use It Everywhere

One of the most important features of Evernote is its ability for use on all devices. Write notes from your desktop or laptop at the office and access them on your smartphone while out with a client with ease and convenience. Fortunately, Evernote is compatible with both Mac and PC operating systems, allowing for an even broader base of users and further functionality.

 Image Courtesy of Mike Atherton of Flickr.com

Keep Your Notes Organized

Many times, people create numerous notes on a project or client that they need to keep long-term. Instead of trying to sort through a mass of paper or locate a random file on the computer, you can create and store those notes in Evernote. Separate each client or project into its own Notebook to help you stay organized and quickly retrieve the information you want.

You can take it a step further and organize your notebooks into what is called a Stack. Say you want to create a list of customers, you could put each one in their own notebook and put all of the notebooks for one sales representative in a stack. The sales rep would leave notes about, contacting the potential customer as well as when an order is placed.

Make It Easy to Find

By giving your notes Tags, you can make it easy to find the information when you do a search. Search by client name, project type, or various other options based on the tags you use. Not only can you use this when you write notes, but it is also helpful when you embed non-written content. One of the most important benefits of Evernote is that you can include PDFs, webpages, images, even audio: whatever format your media is in, Evernote more than likely supports it.

Collaborate

One of the main requirements of any app designed for businesses is that you can share your information with others, whether employees, vendors, or even customers. First, it is important to note that once you download the application to your device, you will have immediate access to all of your notes. In addition, Evernote automatically synchronizes your data every 30 minutes so that everything is updated.

You can also select certain notebooks to share with others, as Premium members can even allow others to edit their notes. For the basic membership, it is a read-only version.

Other Features

While Evernote is not a mainstream inventory control system, online retail sites like Shopify or even pop up stores can keep track of their various products with this app. Use it for basic pricing and even add photos of your most popular items to create a handy portfolio.

Image Courtesy of Flickr.com

Want to give someone access to information from an email? Simply email it to Evernote and it will become a note. Need to keep receipts for business? Just scan it or take a photo of the receipt and save it to your Evernote account. You can also follow this procedure for business cards you receive from seminars and networking events.

Evernote is a great way for small businesses and brand new companies alike to stay organized without spending a lot of money on fancy software programs. It’s simple and user-friendly while providing many of the basic functions a business person would need to thrive and succeed!

Camille How To Make It in the Blogging WorldCamille McClane is a blogger and web entrepreneur who enjoys writing on social media, online marketing and blogging trends. She hopes you enjoy this article and wishes you nothing but success in your online business endeavors! Connect with Camille  here on Google+ or Facebook.

 

 

inbound marketing assessment us How To Make It in the Blogging World

 

Posted on

Joomla for Boiling Your Website with Features

WheJoomla for Boiling Your Website with Featuresn it comes to choosing the most reliable, and state of the art Content Management system, all fingers point to Joomla – and for a cluster of reasons.

A highly diversified blogging platform, Joomla helps website administrators boil their websites with the most hot and happening features to have made their way into the CMS realm.

This power-packed CMS has managed to zoom past the other incredible CMSes, riding on its undiluted fuel of brilliance and adaptability.

When we say adaptability, we refer to the even so unpredictable trends and user demands when it comes to hosting a website on a CMS. The website owners come with a diversified set of requirements for their endeavor and it is not quite possible to catch up if you belong to a herd of website managers who do not use Joomla.

For the Joomla-powered websites however, it is a breeze to stay attuned to the latest in the blogging world and meet the requirements with absolute élan.

Let’s look at why Joomla is a choicest CMS despite the availability of some amazing alternatives:

It is Hassle-Free

Joomla for Boiling Your Website with Features

A feature that towers above everything else is the user-friendliness of any tool – be it on the Internet, or be it a household item. Sophistication of a particular tool takes a backseat to how simply it can be adopted by the users. If the users of any tool find the adorned up features too hard to understand and handle, there is every possibility they would bounce off to some other alternatives.

This holds true to the last thread with CMSes as well. If the CMS of your website is built such that the addition of new features to it makes things complicated with your website to an extent that the visitors of the site find it extremely hard to navigate through it smoothly, you aren’t helping the numbers in any way. But when your website is hosted on Joomla, you have one less thing to worry about.

With clear-cut tools that are easy to use and apply, Joomla creates an interface that is advanced, and at the same time, does not encrypt things for the users. You do not need to be an expert to set up your website on Joomla. It has some straightforward procedures that are also self-explanatory, thus helping the novices to easily create their own blog.

Versatility Unrivalled

Everyone loves versatile websites. A website that gives visitors great many options to choose from, and interactive layout which facilitates easy navigation is most likely to stay at the top of their minds. With the intuitive Joomla tools and extensions, you can lend your website an incredible structure and layout, and adorn it with state-of-the-art design.

The visual appeal of the website can be enriched using the plugins that are specifically developed to reboot the website’s designs. You also are provided a huge suite of widgets so as to give you ample option in terms of the segregations you want to create on each page. the SEO Joomla features make it all the more worthy.

Responsiveness

Joomla for Boiling Your Website with Features

Responsiveness is a boon to any website. Unless a website is mobile-ready and compatible with all the browsers, it is of little value on the Internet. the Joomla themes are developed keeping this in mind. Any Jomla site is compatible across different browsers and do not throw up compatibility or loading time issues while opening them on mobile devices either.

The responsive websites are thus lapped up with greater confidence, and helps you improve traffic to your website to a good extent.

A Joomla website comes with these benefits, and some more. Choose wisely.

Author Bio:

edward jonesEdward Jones is a web developer by profession and a writer by hobby and works for OSSMedia Ltd. a Custom Joomla Development company. He loves sharing information regarding wordpress, Majento, Drupal and Joomla development tips & tricks. If you are looking for Joomla Programmers then just get in touch with him. Connect with Edward Jones on Twitter and Facebook.

xxxx

inbound marketing assessment us 3 Social Media Marketing Goof ups You Probably Have Fallen Prey to

Posted on

3 Social Media Marketing Goof-ups You Probably Have Fallen Prey to

b2b social media marketing, best social media marketing, define social media marketing, guide to social media marketing, inbound marketing, learn social media marketingI would be sounding too mainstream when I say social media marketing has transfigured the approach we had towards marketing the products of a brand.

The conventional ways to advertise the offerings of companies had become obsolete, to say the least. We needed a fresh approach that would reboot our stratagem and generate a curiosity and interest among our customers one more time. And this is what social media helped us to achieve, ever so seamlessly.

But with all said and done, there are a number of goof-ups that brands unintentionally fall prey to, which fail to bring in the results. While some page owners complain that their page and the corresponding posts fail to get as many likes and shares as they would want, others have complains of an altogether different, but much too common, nature. They are worried about that fact that even though they get some incredible response from their followers on social media in the form of Likes, Shares, Retweets, etc. they do not see much improvement in the sales.

Simply put, the number of hits on their social media accounts do not translate into buyers, and that is something that bothers them – justifiably so.

Smiley face

So, how do they go past these barriers, which in the first place, they don’t know the cause for being there? However, when your social media marketing endeavors is not bringing the desirable results for you, or for that matter, failing to make any impact, it is most likely that the problem lies within your strategies around it. Here are the 3 mistakes you might be making:

Being Too Fancy, Too Funny

Let’s say, if you are managing the page of a Cola brand, you have a target audience that mostly consists of youth. So, posting fancy and funny stuff might just do the trick. But when you are managing the Facebook page of a multinational automobile brand, there has to be more sophistication on the page. You can’t post jokes around Rajnikanth or Justin Bieber and expect more people turning up at your counter to buy cars. Posting funny stuff isn’t bad, but you should make it more attuned to the taste of your audience, which aren’t there just to like and share your posts.

They may have joined you on social media to keep themselves updated with the latest offerings and services by you. Make it a point that at least twice in a week you post something that creates a brand recall value.

Not Interacting with the Followers

Wasn’t that the purpose of the whole exercise? To create a platform that helps your customers interact with you in a more amicable environment? So, why are blatantly ignoring their comments when they enquire about certain products? Once you have created a brand page, you need to ensure that you get involved in one to one conversations and reply to each comment that pertains to your services and products. By doing this, you are only making your customers feel more welcomed. Otherwise, you aren’t making full use of the platform.

Doing Excessive Promotion

So, there is another extreme end of the spectrum. At this end, there are page managers who keep bombarding their followers with the strictly product-oriented posts. Agreed, that was the intention, but when every posts of yours is centered on product promotion, and there is no fun at all, the Unlikes will soon start pouring in. So, try to be on a balanced ground.

Drive these 3 mistakes out of your social media marketing stratagem and you just might have the results you are looking for.

About the auhor:

000860cMaria Mincey is a PHP Development expert who seamlessly delivers focus in her writings. She works for Xicom Technologies, a Offshore PHP Development Company. You can connect with Maria on LinkedIn, Google Plus, Facebook  and Twitter.

xxxxxx

xxxxxx

xxxx

inbound marketing assessment us 5 Critical Steps for Creating a Lead Generation Strategy

Posted on

Conversion Case Study: How I Made $7115 From 85 Unique Visitors

using social media for marketing researchOver the years, I’ve created and sold several “how to” information products online, but none have been as successful as The Million Dollar Case Study. Within days of launching the site I made $7115 from the first 85 unique visitors.

Since then, the site has continued to grow steadily. And I’m still amazed at the conversion statistics. Currently, the squeeze page converts at 67% and the video sales letter at 8.2%.

If you’re struggling to convert browsers into buyers, here’s the exact strategy I’m using. It works in any niche, but it’s particularly effective in competitive, popular niches like weight loss, make money online and relationship advice.

First Off, Your Product And Market Are Everything

Without a doubt, the #1 factor in my success so far is the product and market. The reality is, people in the “make money online” niche are ready and willing to spend money on products they like. Case studies are generally popular in most markets, but especially so in the internet marketing sphere.

If you have lots of traffic but very few conversions, I would take a good long look at your niche and product or service. Ask yourself honestly, “Are there enough interested buyers around?”

If you’re not sure, I highly recommend paying a visit to the ClickBank marketplace to find out. Simply find the category you’re involved in and see if there’s lots of products with a decent gravity (more than 20-30). If there are, you’re in a good niche; if not, that’s your basic problem.

Ignore The Crowd

The single most important factor in improving your conversion rate is your sales letter. If it works, you have a license to print money. If not, again, you’re fighting a losing battle.

The good news is, it’s very easy to get a sales letter or video to convert, but the key is to go against the grain. Most internet marketers copy each other and that simply doesn’t work anymore.

This is the simple process I use that works very well:

First off, I interrupt the same old, same old. Most people expect to hear a long boring sales pitch or a hyped up motivational success story. So I do the exact opposite. I get straight to the point and reveal exactly what my product does, and more importantly, who it can help and who it can’t.

I’m honest about my intentions. I have no idea why most marketers “hide” the sale until later in the sales funnel, when all you have to do is let people know that you’re in business to make money. Everyone knows that anyway, and it makes it a lot easier to ask for the sale.

Authority, customer advocacy and hope are my most powerful weapons. I’m not afraid to assert myself as a leader, let people know that I have their best interests at heart (because I actually do) and inspire them to take action.

My product is unique, different and interesting. If you’re just another “me too”, it’s very difficult to stand out in today’s marketplace. That’s why I created a case study; instead of teaching people how to make money online, like most people do, I’m just showing what works.

Finally, I use an ultimatum. This strategy is controversial, but it works. I force people to make a decision by giving them a deadline to buy. If they remain indecisive or on the fence when the time limit expires, I simply take them off my list.

The Real Money Is Made On The Back End

Membership sales have steadily grown since launching The Million Dollar Case Study, and it’s nice to have a regular, passive income, but the real profits come from coaching fees.

The truth is, your front end offer very rarely makes much money, especially if you’re paying for traffic. So the key is to offer a high ticket product or service on the back end to make up the difference.

As long as you’re providing genuine value to your customers, and you’re being open, upfront and honest about your expertise and how you can help them, it’s a fantastic way to earn a living.

One Other Thing – I’m Passionate About My Niche

I’m a firm believer in selling products and services you care about, that you’d personally buy yourself. If you’re not successful online, that’s something you should definitely think about.

In the past I’ve sold products in the weight loss and search engine optimization niches. They sold well, but it was always difficult to motivate myself during the tough times.

Once I started doing what I loved, and selling products and services I believed in, it made my job a lot easier. And besides, your customers can pick up on your enthusiasm, so I believe this is one of the most important factors in determining your conversion rate.

And That’s It

As you can see, it’s not hard. If target the right market and sell what people buy, that’s 90% of the battle. Of course, split testing different elements on your page is important (headline, sub headline, benefits, testimonials, the call to action button and so on), but at the end of the day, if no one wants your products or services, you’re fighting a losing battle.

 

About the author:

Marcus MacleanMarcus Maclean is the founder & CEO of The Million Dollar Case Study, a live, video case study detailing exactly how he’s building a brand new million dollar membership website from scratch. To watch the case study unfold.

He is also a professional launch jacker. Connect with Marcus Maclean on Facebook, LinkedIn and Google Plus.

 

 

inbound marketing assessment us How to Drive More Facebook Traffic to Your Website

Posted on

5 Critical Steps for Creating a Lead Generation Strategy

 If you want to make sure you reach all your lead generation goals, you need to make sure you have a good strategy in place.

The good news is that it doesn’t take a lot of work to make sure you’re doing the best job possible.

We have collected a list of the five critical steps you need to create a lead generation strategy that will work wonders for you and allow you to excel no matter what industry you’re working in. Keep reading if you want to learn how to make sure you see results.

Photo credits: CreateNWE – European Project

Creating a Lead Generation Strategy

Here’s a look at five specific steps you need to take to increase your lead generation numbers and get better results no matter what industry you’re in currently.

  1. Identify Target Market – The first step you want to take is to clearly identify your target market. Who are you going after? This can be further subdivided into smaller groups of people – and should be – but you want to start with a general overview of your target.

  2. Build Your List – After you know who you’re targeting, you’ll want to come up with a list of leads from various sources. This may entail researching online or learning about potential leads from people in your network.

  3. Offer Value – Before you approach people, it’s a good idea to think about how you’re going to be offering them value. If you skip this step, you’re going to find that it’s harder to get people interested in your pitch. Take the time to really think about how you can offer your different targets real value for their time or money.

  4. Create the Offers – Next, you want to make sure you come up with several different ways of pitching your offer depending on who you’re talking to on your list of potential targets. Having this information before you start trying to generate leads can make all the difference in the world. If you want to avoid wasting time, this is something that needs to be done.

  5. Target Demographic – Knowing as much as you can about your target demographic is important. For example, if you’re trying to generate leads for a six sigma green belt training class, you’re going to want to make sure you target the right people. In most cases, they’re going to fall into an age range that will make it easier to identify and target them online.

By using the five step process listed above, you’re going to have a lot better chance of actually converting leads into sales, which should be your main goal in the first place. No matter what industry you’re in, taking the time to come up with a proper lead generation strategy beforehand is essential for your success. If you have any tips or advice to add, feel free to leave a comment below and let us know what you do to increase your chances of converting leads whether they’re cold or hot.

About the author:

SEO in 2050: The Future is...Adam Prattler is a consultant for search engine optimization ny and has been working since the last 6 years. With a degree in engineering and a graduation in design, he believes he has the ability to look at from every aspect, be it technology, content or design. You can connect with Adam on LinkedIn, Google Plus, Facebook  and Twitter.

 

 

inbound marketing assessment us SEO in 2050: The Future is...

inBlurbs Inbound Marketing Agency