Inbound Marketing with or without marketing strategy to reach business leads goals

A strategy is a great way to have some kind of roadmap which can guide you through the opportunities and pitfalls of internet marketing.

To achieve your marketing and revenue goals you need to know which way to go and what exactly to do when you establish an internet marketing strategy.

In today times when things are changing in real-time, even not over night anymore you also should keep a certain level of flexibility to adjust your marketing tasks and correct your course if necessary to reach your internet marketing and revenue generation goals.

As social media and content creation are important parts of inbound marketing you need to keep the flexibility to react on your customers demand. To simply stay on a previous decided way without taking into account that things can change or have changed could lead your marketing efforts in the wrong direction!

How to have a flexible strategy?

Set an editorial Kalender, where you write your content ideas down, where you plan your events and press release distribution. But do not obsess about it.

As content creation is the backbone of inbound marketing you maybe should establish your marketing as some kind of content marketing! Why content marketing?

Go through your social media channels and listen to the conversation. Listen what kind of questions your audience have and what kind of problems they are looking to get solved. Here you will get your content inspiration in real-time. When you carefully listen you can be helpful and contribute in real-time to your audience and make them aware of you.

Also you can use this Q&A as resources to write a blog post, eBook, whitepaper or a simple how-to, to solve the problems of your audience in real-time!

When you produce interesting, helpful and remarkable content you should market this content through appropriate social media channels to get it noticed by your audience, in real-time.

Marketing takeaway tip: Solve the problems that bother your audience in real-time as they appear. This will set you apart from your competition, make you outstanding and will attract more curious potential new clients to your offers.

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Myth: Social networking is only for young people

Social networking is only for young people. This was a long believed myth which is untrue!

A 2011 Study of Edison Research has discovered that use of social networks is growing extremely in the 35-44 age demographic.

What does this means for your social media marketing?

This 35-44 age demographic belongs to higher management levels as well. So when you are in B2B business and want to reach your target audience you have to be visible in social media too.

You need to be there where your prospects are. You need to be there before the sale! You should publish remarkable content online and in social media and build friendly relationships.

This helps you and your business to be recognized as a trusted and credible source and increases your chances to get found by the right people on Google, get leads and more revenue.



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Do you still interrupt and disturb your audience too?

Today I’ve had a chat with a sales person of a company.

This sales person told me that he has not made a sale in the last three months and is scared about keeping his job.

As I knows this sales person I have asked where the problem is, because this sales person is a great seller I was wondering where the problem is? I started asking!

My question: Do you get leads, and if yes how many and how often per week and month?

I got the response that this sales person does not get any leads. I can imagine it could be very hard to get customers without any leads.

The sales person told me that he has to generate his leads by them self. Means cold calling and the whole set of interruption marketing.
I asked further:

Has the company any marketing? The answer was NO!

Ok let’s summarize:

  • No marketing, no responsible person, no strategy!
  • No leads, sales team needs to cold call and to do the whole set of interruption marketing, which could seriously harm the reputation of the company.
  • The closing rate is also very low.
  • This business loses a bunch of revenue each day to smart competitors.

By the way this is an IT company, they are selling technology services.

With this kind of non-strategy it could be very hard for this company to grow and to stand against smart competitors in the long term.

But there is a solution to also help this company the smart way.

Inbound Marketing
Inbound marketing is the marketing strategy that focuses on getting found by customers.

Inbound marketing is related to permission based relationship marketing.

With inbound marketing businesses EARN their way to the customer, by publishing helpful information on a blog, in social media and forums.

Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.

Inbound marketing helps you to:
A. Save up to 60% of your marketing budget.
B. Stand out of your competition.
C. Generate a massive amount of leads.
D. Get up to 55% higher lead conversion rates.
E. Increase your customers and sales.

Marketing Takeaway Tip: Use Inbound marketing before a competitor does. Otherwise the uphill battle could be much more costly and time consuming. If you need help, hire Inbound marketing professionals to get you started.

More resources to this topic:

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Is your website a liability or a real estate

Today still most websites receive less or even no traffic. Those websites are not marketing optimized and offer no user experience!

More fatal they don’t offer any kind of valuable and remarkable content. They have no lead generation process implemented.

Content is the key to attract target audience, to generate lead and to convert those lead into revenue!

First thing which you should consider when you plan to setup a marketing optimized website, is not to ask a web designer!

You should talk to a pro, to internet marketing specialists which are qualified to help you.

Internet marketing specialists are able to help you plan your marketing optimized website in a more specific marketing strategy in mind that best converts visitors into leads and leads into customers.

A marketing optimized website, done through internet marketing specialists can become a true magnet for customers and sales.

They help you to establish the whole platform as a smart marketing hub for your business.

Some benefits which a marketing optimized website should offer to you:

  • Should make your Marketing quick!
  • Empowers you to to update your pages as you need.
  • It is made with average, less technical folks in mind and for you simple to use
  • Empowers you to make website changes all by yourself, whenever you need to!
  • Allows you to optimize for search engines, like URL structure, page titles, and headers.
  • It allows you to easily add your own Meta description and Meta tags which increase the likelihood that a page is noticed in search engine results by a human eye and clicked.
  • Is build with a marketing strategy in mind and allows you to do a website redesign or changing your website’s structure yourself.
  • Empowers you to make a new site yourself with a specific marketing strategy in mind that best converts visitors into leads and leads into customers.

A marketing optimized website solution should give you the best tools available to get found and generate leads, to achieve your revenue goals the smart an easy way!

And this is definitely some sizes to big for a simple web designer!


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Easy Inbound Marketing Leads through LinkedIn

Amtower predicts that LinkedIn will increase their user base to more than 120 million in 2011.

LinkedIn is a business-oriented social networking site.

Founded in December 2002 and launched in May 2003, it is mainly used for professional networking.

As of 1 January 2011 LinkedIn had more than 90 million registered users, spanning more than 200 countries and territories worldwide.LinkedIn is available in English, French, German, Italian, Portuguese and Spanish.

Quantcast reports Linkedin has 21.4 million monthly unique U.S. visitors and 47.6 million globally.

Watch this video: 5 Important tips to get business from LinkedIn

This offers a great opportunity for businesses to attract leads and customers the inbound marketing way to their offer.

LinkedIn is adding new features constantly, which make it more and more useful and interesting for users. LinkedIn’s Group feature, which supports the growing trend of geographic-based groups, has evolved to a tool which targets geographic and functional niches.

Further new features like company pages, paid search advertising and apps which are benficial to B2B, will attract more B2B users.

Some resource to shorten your learning curve:

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Internet Marketing to get more Prospects and Leads

Internet marketing has become the best platform for business as it can reach the people all around the World through contributing with very limited resources in respect to time, money, human resources etc compared with the traditional outbound marketing.

Advertising of products or services through Internet is becoming very popular in the field of business as it is creating more leads and increasing the brand value.


Internet Marketing Likely, developing a well optimized Website of your company or blog, analyzing what are the various ways in getting the customers for your business, are the leads converting into customers of your products or services, social media networking, increasing of traffic in your website etc are the various activities of Internet marketing.


Creating the business leads through Internet marketing:

Business leads are nothing but reaching the targeted customers of your products or services through Internet marketing.

So you can reach your targeted customer through various activities which includes:

Starting your own company blog
Developing a company blog makes you easily available to the people all over the World who are need of your products or services.

Having a company blog also helps you in increasing the brand value and also maintaining a close relationship with your customers , you can also post and advertise the new updates and offers of your business to your customers.

Search engine optimization and increasing your page rank
After developing a blog or website with good informative posts it should be tagged with the keywords related to your posts and likely your website site map should be submitted in the search engines like Google, Yahoo etc so that, when people search for your products or services you can easily be found by them.

Your Website can be easily found in the early pages of the search engines when you acquire a good page rank for your website which is given by the search engines based on the traffic, qualitative content in your website etc.

Email marketing
You can collect the E-mail ids from the people who ever visits your website and from your customers there by you can provide the regular updates and offers of your products and services to them.

You can make use of social media networking sites
You can increase the traffic in your website by building a good relationship with the people in the social media networking sites and make them visit your website and later convert them to your customers.

You can reach your targeted customers through opting some paid services
There are some agencies which help you in meeting your targeted customers but you need to pay some amount.

They offer various packages like pay per post, pay per click etc this can also help you increasing traffic to your website and also the customers.

Marketing takeaway tip:
Internet marketing is a strategy of marketing where you can easily measure your Return on Investment (ROI) by observing the number of leads created by it and can also make quick improvements in making your strategy successful. Start using latest internet marketing strategies for your business online.

For more on Internet marketing and generating more prospects and leads, visit the links given below:

How to identify your internet marketing strategies
Social media trumps SEO

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Attract More Visitors to generate business leads

Business leads from your blog promotion are very important for getting success in an online business.

Besides setting up a blog, there are lots of things for which you have to concentrate. You have to do lots of research and do lots of marketing so that you can better stand your online business and get some profits.

Setting up a corporate blog can give you excellent credibility and authority in your business. Your business can get to various heights in short period of time if you are using the right internet marketing strategies and tactics involved in blog promotion. With the help of blog promotion, your business can achieve all that you are aiming at.

inbound marketing agency,social media marketing agency, business leads,corporate blog Tips to drive traffic and generate business leads

To generate business leads, you need more visitors and excellent blog traffic.

There are ways by which you can attract more visitors to your blog and generate business leads.

You should consistently follow these internet marketing strategies and techniques so that you get increasing traffic to your blog and get some profitable lead generation.

Do SEO for your blog
First of all you need search engine optimization by which you can get good blog traffic.

Then you should concentrate on submitting your blog to blog search engine so that you can get targeted search engine traffic. This traffic is much effective and helpful in getting better profits and sales from your blog.

Learn new Internet marketing strategies
Also you have to learn various other ways of internet marketing by which you can attract more visitors for your blog.

This includes submitting to directories and using social networking and expanding your network.

Link Building from top sites drives quality traffic
Link building is one of the great way by which you can enhance your search engine rankings and can get attract the targeted customers. This helps you in getting more and more lead generation overtime.

Improve Blog Design
You should also concentrate on making your blog good.

Good looking and better designed blog can attract more visitors and can help in getting better business leads. Keep it free from more ads. Try to maintain clean and tidy blog that is professional looking.

Interact with your readers
Communicate with your readers and answer to the comments you receive.

This is a brilliant way by which you can attract visitors. Your visitors find it interesting will return to your blog often and might help you in getting business leads.

Marketing take away tip: Traffic is the ultimate way to increase business leads. Identify your traffic source, start your Internet marketing strategies to drive traffic for your business blog.

For more on attracting more visitors to generate business leads, visit the links given below:
3 simple ways to drive traffic to your blog

6 Traits of websites that generate business leads


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Want more traffic? Than build your visibility!

Inbound Marketing is a great way to practice creation of remarkable content to attract more prospects to your website.
And in the next steps to converting them into customers through lead capture and lead nurturing.

more trafficWhen you can manage to increase new visitors to your website and keep them coming back, this will allow your business to get seen from more people more often and will help you to generating more sales.

Businesses online understand this principles very well, and apply them daily with their internet marketing strategy that drives sales to their products and services.

Here are some tips how you can build more visibility to get more traffic:

  • Include content beyond your product pages
  • Build unique content for your website
  • Start a business blog
  • Utilize unique content creation strategy as a foundational piece of your marketing.
  • Create content to attract more consumers
  • Create content to for different stages in the buying process
  • Create content to unique and remarkable content that is relevant to your products and buyer persona

Your content will turn your website into a magnet for your customers who are researching, comparing, and purchasing products from your industry.

This pathway of a websites content as an ultimate magnet for traffic and revenue is the main road to inbound marketing.
Further important resources:

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Get Help for Your Social Marketing

Get Help for Your Social Marketing

social media marketingAny website will be successful when there is traffic to the website. Even though the website is well optimized, traffic to the website is like oxygen to breath.

Whereas, when there is huge traffic, means you can easily get found by customers in the search engines like Google, Yahoo and Bing, when people search about the information of your industry or products or service.

Social media networking sites helps in creating awareness about the product, brand or service throughout the world in a very short period of time.

The thing which should be done regularly to increase the traffic through social media is making use of different tools, regular posting on these sites regarding the products or service, maintaining a friendly relationship with the people and also visiting there profiles and commenting, helps in building a healthy relationship by which produce interest to visit your website.

The things that are required to drive the traffic through social media into your websites are:

First optimize your profiles in social networking sites:

The thing that should be done first is, you need to optimize your profile in your social networking sites like Facebook, LinkedIn, Twitter and Facebook so that you can get found there and gaine more connections.

Linking the website to these sites:

You need to link your website with these networking sites by which your new posts of your website can be directly updated in these sites.

For example, if you link your website with Twitter feed, your new posts on twitter will be tweeted directly.

In Linkedin you can set your own company page and can post regularly.

You need to insert short links:

You need convert your long URL of your website into short link url while posting on these sites by which will be easy to post along with the link of your website along with the post.

Insert some plug-ins into your website: You need to insert some buttons of Social networking sites like "LIke Button" of facebook which is used when anybody visits your website you can make them follow on your page in these social networking sites if they have account in this social networking sites.

By this you can also make a list of targeted customers and send regular updates also.

Hence , one thing that should never be regretted is through social media you can reach your targeted audience with very less effort and time and make your brand or product or service popular throughout the world.

Marketing takeaway Tip: Social media marketing is only one way of marketing your business online. Learn using social media marketing effectively through Inbound marketing experts.

Do you have any tips about Social Marketing? What are they and how do you do Social Marketing for your business?

For more on getting help through social media marketing, visit the links given below:

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4 Ways to improve Your Website

4 Ways to improve Your Website


targeted web traffic,business blog,search engine ranking,blog management,small business marketing, marketing consulting,corporate blogs,starting a blog,how to get trafficYour website is vital for your online business.
Thus improving and managing it according to your business is must for you to get profits and success through it.
Here are 4 ways to improve your website that can help your business grow in no time.
1. Improve your website by giving it an attractive logo and perfect tag line
First and the foremost thing which your visitors see is your website logo and tag line.

You should therefore design an eye catching logo for your business website that is most suited for your business and gives your business a credibility and reputation.

Also you should provide an appropriate tagline that best describes your website and business it should be compelling and attractive so that your visitors find a reason to go through your website.

2. Target your market and potential customers

Secondly you should target your market conditions and potential customers so as to get high profits.

This will improve your website ranking and reputation. You should identify the primary goal for your business and determine the specific goals.

3. Improve your content and looks of your website

One of the very best ways to improve your website is to improve your content and looks.

Feeding with better content will make your site index in search engines fast and you could be making high profits through it. The very best way is to attach a business blog with your website.

4. Get in touch with your customers with your website

After all this, you should also implement better ways to get in touch with your customers so that they can provide you maximum profits to your customers.

For this you should at least add your phone numbers and your email address on your home page header and also on footer area if you want.

Also if necessary you should add your other contact details on your site so that your customers can contact you immediately whenever it is required.

Marketing Takeaway Tip: These 4 things are must for your website and business to grow online. Besides this you should also work on gaining high reputation and brand for your business so that you can stand out of millions.

Do you have any tips about website improvement? What are they and how do you improve your website for your business?

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3 Tips How to Get Customers

3 Tips How to Get Customers Customers always play a key role for success of any business.
Whether online or offline, business mainly depends on customers satisfaction.
So companies mainly target customers through different marketing strategies.
For general business, customers are attracted by traditional advertising techniques such as advertisements, posters, banner advertising and show rooms.
But for customers online, the main thing that is the concern is the way your website is designed and how customers get satisfaction for your business products.
Tips to attract customers:

1. Your business Website should provide all services

Customers online expect prompt and efficient services for their required products online. Customers tend to move to websites which provide efficient services. If you are having a shopping website, you should provide wide range of services for the customers.

Some value added services such as 24*7 customer service, efficient bill payment services, flexible payment options and enhanced security for their credit cards are examples of some of the services that customers expect from an online website.

2. Business Website should be easy to Navigate

Whenever a customer visits your website, he or she comes for a relevant product or searching for important information like contact information and product related information.

So your website should be easy to navigate and provide flexibility to get the required information for the readers easily. Also content should be unique and should make readers get attracted towards your website and so to your products.

3. Landing Pages should be Planned and Well designed

Generally when you are attracting customers through different lead generation campaigns, the first thing that is visited by website is your landing pages. Landing pages should be well designed and should be properly formatted.

They should be precise and should get relevant information which is necessary. Don’t bother customers with irrelevant information and keep in mind that the primary criterion of your landing pages is to attract customers for future as well.

Some other services such as customer service, offers and discounts, contests also attract customers for your business.

Do you have any tips on how about corporate blogging? What are they and how do you use a blog for your business?


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