search engine ranking | inBlurbs Inbound Marketing Agency

September 1, 2011October 7, 2011

Study shows: 20 of 100 of your customers are researching on Google

More interesting is that 20 percent of searches on Google each day have NEVER been searched for before. So every day 20 percent of chances are completely new with new search terms which include products and services.

“Udi Manber, Google’s VP of Engineering, gave a brief 15 minute presentation where he also explained that 20 to 25% of the queries we see today, we have never seen before.”

People hear from their friends’ info about products and services and then they go to their favorite search engines and try to find more information on.

What does this mean for your business? More and more people research online on search engines before they buy products and services. The chances are good that an interesting amount of your target audience is also looking for products and services on the web which you also have to offer.

The chances are also good that those people do not know your business and what you have to offer.

And here is your big opportunity to profit from this fact.

Here are some tips how you can get more seen on the web:

To get found online you need to be active and visible there where your audience is. The best and proven way to get seen on the web is content marketing. Content marketing is very simple and easy to do.

You should publish interesting and share worthy content on the web and market it in social media.

Content is everything you have from your business which can be published online. For example photos, articles, videos published on Flickr, forums, social networks like Facebook, LinkedIn, document and video sharing platforms like Slideshare and YouTube.

But it is not enough to publish the content. To tag it right with long tail keywords and include a keyword rich description can also help to get it found on the search engines.

By publishing content through a corporate blog every blog article you publish becomes an outpost of your business online.

Market your blog articles in social media. Social media content is indexed by major search engines like Google, Yahoo and Bing and your social media activities increase your chances to get found on search results of search engines from people who are looking for products and services you also have to offer. Social media marketing has become the new SEO!

Companies who blog generate more traffic and more business leads.

Find further spaces to publish other kind of content and repeat this. Make content marketing to an important part of your marketing strategy.

The more outposts you establish online the more chances you have to get found from future clients.

Published content increases the brand recognition of a business and can earn a trust and credibility with its target audience. The more interesting content a business publishes on the web the higher are the chances that people will find it also interesting and share worthy and share it with their friends and their social network. This spreads your brand to undefined reach and attracts attention from people which did not know you before.

This effect multiplies! The more content, the more outpost, the more chances to get shared and to get seen from new people the more potential clients you will attract to your business!

Companies which do the content marketing strategy seriously get the most traffic through their outposts on the web. The content there is indexed by search engines and appears in search results when the used keywords are typed into search engines!

Smart companies direct this “outpost traffic” to optimized landing pages to generate business leads, to get new customers and increase revenue!

Marketing takeaway tip: Start to publish interesting and share worthy content on the web and market it on social media. The more content you publish, the more your chances will increase to get found from future customer.

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May 24, 2011March 24, 2014

Why SEO is Waiting for its own “White Hat Rapture”

It’s hard not to feel some sympathy for the followers of Harold Camping, the evangelical broadcaster who predicted that the world would end last Saturday. While I’m more than pleased that the human race seems to have avoided the apocalypse, many of his followers spent their savings and gave away all of their worldly goods in preparation for the “rapture”, in which Jesus would return to Earth and true believers would be swept up to heaven.

Those who still believe may not have long to wait however, as his latest prediction states that 21^st October will now be the date for the end of the world. Well, we all make mistakes.

So how does the end of the world have anything to do with SEO? (Unless your site got hit by Panda, then you’ll have felt that end of the world experience before).

White Hat Rapture

It seems as though the world of SEO has its own rapture story entwined into its very core and that using the unfortunate fate of Harold Camping’s trusty followers could provide a timely lesson in how best to succeed at SEO.

Scanning the various blogs, articles and forums that proliferate the web will show the avid search engine marketer the good, the bad and the downright ugly of SEO. There are any number of ways to game the system and there are fierce lines drawn between those who use underhand tactics to fool Google and those who are passionately loyal to the codes of conduct laid out in their terms and conditions.

It is those who stick unwaveringly to the white hat approach who apply most to this idea of SEO rapture in that they, like the followers of Mr Camping, are waiting for the date where the almighty will come down and offer the ultimate reward for true believers. In the case of the whiter than white hat preachers, that reward is search engine success at the expense of their more black hat competitors who have profited up until now.

Has the Date Been Set?

Unlike those who believed that the world would end on 21 May, the white hat believers do not have a fixed date, but they remain confident that the day will occur when Google will reach down from the skies and reward those true believers with first page rankings while casting everyone else into the abyss of search engine obscurity.

While all of this makes for an entertaining read, what truth is there behind Google’s own rapture date and how should you be marketing your website effectively?

Much like the end of the world prophets, the date when Google will punish those who violate its conditions keeps on moving. Although there has never been a date set in stone, every algorithm change brings with it more people who are convinced that the end is nigh for the link spammers, but it is a date that keeps moving further and further into the distance.

So how should you market your website successfully without risking a fiery end at the hands of Google?

The key is in variety. If you don’t keep up to date with what even the darkest of web forces are doing then you risk being left out of the loop. See what others are doing and apply a more sustainable method of using those techniques to benefit you.

Above all use your common sense. If you see somebody using methods that look really risky then steer well clear, but used in small doses, some of the more “grey hat” techniques can yield some positive results.

Don’t base all of your marketing on the same one or two techniques and always experiment on sites that aren’t going to cost you money if you get penalised, this will help you to develop an array of marketing procedures that will leave you less exposed next time Google changes its algorithm.

Variety is the key so don’t place all of your faith in Google eradicating your more shady competitors. If you end up waiting for that day of white hat rapture, you could, like the followers of Harold Camping, be waiting for far longer than you expected.

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About the author:

Alan Grainger is an in-house B2B web marketer and manages the SEO for The Promotional Gifts Company, a leading UK specialist in the promotional products sector. He writes articles exploring the issues faced by the B2B web marketer, giving an “in the trenches” view from an in-house SEO department.

May 3, 2011March 24, 2014

How Can you Survive the Next Big Google Algorithm Change?

Whenever Google announces a change to their algorithm, the SEO world is full of comment and speculation as to what that will mean for the future of their rankings.

Indeed, it doesn’t even take an algorithm change to have this effect and it has reached the stage now where even Matt Cutts, the head of Google’s crack webspam team blowing his nose will cause a ranking debate in some circles.

So with so much gossip and speculation surrounding the search engine industry, how can you make sure that you are on top of the news and that your websites won’t suffer at the hands of Google’s next algorithm change?

The unfortunate truth is that you can’t. Google are a law unto themselves and if they decide to make a change then you have to be sure that you have put the right work so that you won’t be tossed to the back of the pile when the next big algorithm change comes into force.

But what you can do is try to keep on top of the Google guidelines so that your site doesn’t tumble down the rankings during the next big algorithm change.

Now this isn’t going to be another one of those “be whiter than white” posts that the net is full of. The truth from a business point of view is that bosses want to see results, and often playing by the rules can be a long road to success. So how do you get the balance right between goody-two-shoes web marketing and downright dastardly “black-hat” approaches?

Throw All of your Hats into the Bin

Before you look to “algorithm proof” your website, you need to decide if it’s even important to do so. If you are selling a seasonal product and have a number of well ranked websites then it might not matter if your methods are deemed worthy of punishment by Google. So long as your livelihood isn’t dependant on one site ranking well, you aren’t necessarily tied to what Google deems to be fair.

There are many articles written on white vs. black hat approaches but in the cold hard world of business, a more pragmatic approach is needed than simply wearing different coloured hats.

However, if the success of your website is keeping people in a job and you are trying to convey an online image of quality, then quite frankly you would be crazy to risk it all by spamming your way to the top. Know what you want to achieve, know what Google likes, learn what actually works and analyse your options accordingly.

If your business depends on sustained online success, your marketing strategy should reflect this through quality link building and award winning content. Get this right and you won’t need to worry too much when the next algorithm change comes knocking on your virtual door.

Don’t Just Rely on One Method

This is fairly self-explanatory. If your entire web marketing effort relies on just one or two methods you are leaving yourself wide open to get Google-spanked should the next big change not agree with your strategy. If your link building efforts revolve around just comment spamming blogs and building profile links, you could be crying into your morning coffee come the next big change.

The solution? All things in moderation. It’s common sense, if you are building your linking strategy on shaky ground, don’t be surprised if it all comes tumbling down.

Build Your Strategy Like You Would a House

Tacky metaphor time, but please bear with me. If you have decided that it isn’t worth risking yours and everyone else’s jobs by spamming your way to the top then you will need a quality link building strategy, so get in touch with your inner builder!

Every strategy needs a firm foundation, so look to build your strategy on quality links gained from strong sources. Guest blogging, quality directories and press releases will get you a few of these and it is an effective way of kicking off your campaign.

After you have a strong foundation you can build your wooden framework. These will be links from blogs and forums, profile and comment links that every site will need but that won’t be overly effective in isolation. Spread them out a bit, avoid automation and try and have something to say. Just because they are comment links it doesn’t mean that they have to be spam.

Then you will need the brick exterior that will protect your website. Should Google decide to kick away your wooden foundation links, these brick ones will hold your whole campaign together. Become an authority in your niche and show your knowledge through quality content and give people knowledge that they are actually looking for. It is this quality approach that will mean that should Google ever spring a surprise algorithm change, your website will be well positioned to ride out the storm.

How do you plan to survive the next big Google algorithm change? I am looking forward to your comments below!

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February 17, 2011October 8, 2011

A good Page Rank on Google only doesn’t bring you revenue

To have a good PR – Page Rank on Google is not enough to be successful with your business online.

A huge amount of traffic is also no guarantee for a successful online business.

You need to have the right traffic, and a huge amount of it.

You invest effort and money to generate traffic, why not attract the right traffic with the right people to your business?

To attract your target audience to your business you need to show expertise, gain trust and build credibility.

People only buy from people and businesses they trust.

People mainly go online to research and not to buy!

If you are not able to showcase your expertise and build credibility with your target audience than they will not click to buy, no matter which PR o how many traffic you think you have!

You can showcase your expertise; build trust and credibility with remarkable content you publish online.

Build trust and credibility before you try to address your products and services. Social media is a great source to build trust and credibility.

Social media has also become the new SEO!

The more you are active in social media, means the more you interact with your audience, build and distribute remarkable content like blog posts, video, eBooks, Whitepapers and Articles, the more trust and credibility you will build with the people you like to attract as your future customers.

Search engines like Google, Yahoo and Bing are actively indexing content from social media.

Those results increasingly come up on search results when people research online in search engines! If you are not active in social media than you waste a big chance to build trust, credibility and to get found online.

“On the web you are what you publish!” –David Meerman Scott

Marketing takeaway tip: Be there before the sale. Build trust and credibility. Be there and they will come!

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February 16, 2011October 8, 2011

Learn – Spy link building from your competitor

Backlinks are important for your business to get better found online.

Search engines rank your site importance depending on the Backlinks which come from other related websites and blogs.

The more Backlinks from related websites you have, the higher the search engines will preferred rate your website or blog.

Means your chances increase to appear on the first page of the search results.

But what if your competitor I rank higher for every search term you also need to rank high as well to get better found, to get more traffic leads and revenue?

There is an easy solution to overcome this issue.

Asses where your “next higher ranked competition” is positioned in the search engines. When I say “next higher ranked competition” than I means the one directly before you.

Do not try to attack the biggest elephant in the jungle with a stone in your hand. Begin with the small one in the jungle, the “next higher ranked competition”.

When you have assessed the Backlinks of your “next higher ranked competition” than you can build a list of activities, websites, blogs, comments and article topics which have lead to his amount of Backlinks.

Now follow the clear footsteps of your “next higher ranked competition” activities and copy his doing. Look out for the next bigger target in the internet jungle when you are done with your first strategic job.

Just repeat this strategy until you achieve your ranking and traffic goals.

But be aware, this strategy is no secret. Others will follow you to outperform you with these tactics. You should include some creativity to build other valuable marketing tactics to set you apart from your following competition.

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February 2, 2011October 8, 2011

Inbound Links, the new currencies online

Inbound links are the new currency for websites online. Inbound links help you to rank better in the search engines and generate more referral traffic.

Also the count of your inbound links shows your potential clients the value you can offer.

The more inbound links, the more people think you are credible and have valuable content which is link worthy.

To get a massive amount of inbound links you need to produce remarkable and link worthy content and promote this content online and through social media.

When you are starting to get inbound links from other blogs and websites you should analyze it and see where they are coming from and to whom they are linked too and who is linking back to your link sources.

Checkout which of those linked sites has a good SEO authority, Page Rank and, Inbound links and Alexa Rank. Checkout how active there audience is on those websites. The more activity there is the better.

When sites are linking back to you means they think your content is link worthy. So you should get in touch with them to build a relationship. Their target audience could become your paying customer.

Track your inbound links and measure your growth and sources.

Marketing Takeaway Tipp: The more valuable and remarkable content you produce, the more chances you build to get Inbound links.

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December 29, 2010October 11, 2011

Top 10 Keyword Research Tools

Nowadays, a keyword research tool is very important to compete in the arena of internet marketing as without it, there is no way to survive in the arena of internet marketing.

Therefore, there are a plethora of keyword research tools, but the most top 10 keyword research tools are below.

Google Keyword Research Tool: This is one of the most important keyword tools as it is free to use, and by using this tool, you can easily search for keywords, but the most important thing is that you can search keywords more than 40 languages.

It has feature of high quality, frequently updated and clean keyword database.

Yahoo Keyword Research Tool: It is another most popular keyword search tool as it helps in generating and maintaining its own database of keywords to match Google.

It is free to use and having its own keyword research tool.

The Wordtracker Keyword Research Tool: It is another free as well as popular keyword research too today and it has limit of just more than hundred results; moreover, it manages a free highly detailed database.

Google search based keyword research tool: It is Based on actual Google search queries and matched to specific pages of your website with your ad and search share; apart from it, it is new to adwords account and better to add official product introduction

Google AdWords Keyword Research Tool: It is another best keyword research tool because it is very useful to get new keyword ideas.

Google is very dominating search network, so it provides you keyword search volume statistics for Google search network.

Google Insights Keyword Research Tool: It is another powerful keyword research tool as it is used in viewing status by year or a specific time for seasonal niches and also it helps in viewing status by country, state and even city for regional niches.

SEMRush Keyword Research Tool: It is the best tool to search competitor’s sites with common goodgle keywords and find the list of google keywords as well as adwords.

And also it finds potential advertisers as well as potential traffic sellers for a site.

KGen Keyword Research Tool: It is an extension of Firefox that helps in looking at what keywords are much more strong on visited on websites and it retrieves every words of webpage and tells us how many times they appear in the page.

Twitter Search Keyword Research Tool: It is one of the best keyword researching tools because it is the most popular among the internet users and it is the source of latest information.

So, there is in built search engine that displays search result that are based on relevancy and sorted out on date time stamp.

Traffic Travis Keyword Research Tool: It is the best keyword tool for SEO strategy as it is a free and gives an assessment of the difficulty of ranking for a particular keyword; besides from it, it removes most of the grunt work of assessing PR and searches as well as back links.

Marketing takeaway Tip: Keyword research tools helps in identifying the right keywords for your business. Learn how your customers are searching for products that are related to your products keywords from these latest keyword research tools.

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December 20, 2010October 11, 2011

Getting found online with social media SEO

Getting found online is now very easy with the help of social media SEO.

There are many websites that help you to get found online. And since search engines started indexing social media content, social media SEO helps you easily to get found online.

Get found online with presentations:

It is easy to get found online by sharing your presentations in some top websites which are visited by customers.

By sharing your expertise, you get found online very easily.

Some of the top sites where you can share your presentations are

Getting found online through commenting:

Are you active in social media? Social media sites like facebook and LinkedIn are one of the best ways to share your content and get recognized online.

Actively participate in discussions related to your niche and solve people’s queries.

This helps you to get recognized among group of people and also get found online. Since social media content is indexed, social media SEO helps you in getting recognized very easily

Some of the best sites where you can actively participate in discussions are

Getting found online through Video Sharing:

How to videos are another way to get found online. Share how to videos in sites like youtube and get found online easily through social media SEO.

As youtube is visited by millions of visitors every day, it is very easy to get found online.

Some of the best places to share your videos are

These are some tips to get found online.

Marketing take away Tip: Getting found online is possible only by sharing your expertise with your niche. Actively participate in social media and get found online easily through social media SEO.

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November 12, 2010October 11, 2011

Six Search Engine Submission Tips to Get Search Engine Traffic

Online business is a platform of tough competition.

You need to make use of each and every strategy to sustain in this competitive world. So to attain a position in this world of websites, you need to have a well optimized website.

In which each word of your site is accountable in determining search engine traffic.

Among the various search engines Google search engine is one of the best search engine and you can gain a good page rank to your website by maintain a quality content and by regular posting in your website.

Stuffing of keywords, unwanted linking and other furtive methods should be avoided.

You can opt for one way link building services which help in attaining a good page rank for your website.

1. Attractive advertisements and other add-on
Paid placements, fabulous content etc can make you top in search engines rankings and will aid you with immense profit. Using of most applicable and desirable key word density will help you in improve your web traffic.

2. Write creative and unique content of your industry
Complete dedication is one of the indispensible factors here. Never show reluctance to go to a new scenario of information thinking that no one has ever gone through it, this will be obviously incertitude on your ability.

Sometimes your treasure may be hidden there. Keep a flick of alertness over the outlook and display too since, it is the one that will encourage viewers to get to your website and its contents, whatever be it.

3. Know the basic strategies in building your website
Once you are very clear with your knowledge in search engine optimization placement indices and know the strategies and deviations well, and then adjust your site accordingly and you may get only profit and nothing less!

4. Keep an eye on your customers needs
A Skilled entrepreneur will always keep his attention in fulfilling his client’s needs. So determine the needs of clients first and then you try to fulfill them through your effort as far as possible.

You will be soon followed by an increased flow of visitors to your site.

5. Concentrate on quality
Keep the articles clean and clear. Avoid discussion on any contradictory issues and always give an interactive background for visitors. This will help to acquire more users to respond and thus will again more traffic to your site.

6. Advertise yourself
Make use of social networking communities or by doing some blogging activities which will help you to advertise yourself and your contents by which people will find you easily .

Marketing Takeaway Tip: Search Engine optimization is one of the important business strategy for online business. Take expert opinion and expert advice from inbound marketing experts to utilize and maximize your search engine optimization strategies.

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November 2, 2010

Get Help for Your Social Marketing

Any website will be successful when there is traffic to the website. Even though the website is well optimized, traffic to the website is like oxygen to breath.

Whereas, when there is huge traffic, means you can easily get found by customers in the search engines like Google, Yahoo and Bing, when people search about the information of your industry or products or service.

Social media networking sites helps in creating awareness about the product, brand or service throughout the world in a very short period of time.

The thing which should be done regularly to increase the traffic through social media is making use of different tools, regular posting on these sites regarding the products or service, maintaining a friendly relationship with the people and also visiting there profiles and commenting, helps in building a healthy relationship by which produce interest to visit your website.

The things that are required to drive the traffic through social media into your websites are:

First optimize your profiles in social networking sites:

The thing that should be done first is, you need to optimize your profile in your social networking sites like Facebook, LinkedIn, Twitter and Facebook so that you can get found there and gaine more connections.

Linking the website to these sites:

You need to link your website with these networking sites by which your new posts of your website can be directly updated in these sites.

For example, if you link your website with Twitter feed, your new posts on twitter will be tweeted directly.

In Linkedin you can set your own company page and can post regularly.

You need to insert short links:

You need convert your long URL of your website into short link url while posting on these sites by which will be easy to post along with the link of your website along with the post.

Insert some plug-ins into your website: You need to insert some buttons of Social networking sites like "LIke Button" of facebook which is used when anybody visits your website you can make them follow on your page in these social networking sites if they have account in this social networking sites.

By this you can also make a list of targeted customers and send regular updates also.

Hence , one thing that should never be regretted is through social media you can reach your targeted audience with very less effort and time and make your brand or product or service popular throughout the world.

Marketing takeaway Tip: Social media marketing is only one way of marketing your business online. Learn using social media marketing effectively through Inbound marketing experts.

Do you have any tips about Social Marketing? What are they and how do you do Social Marketing for your business?

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October 27, 2010

4 Ways to improve Your Website

Your website is vital for your online business.

Thus improving and managing it according to your business is must for you to get profits and success through it.

Here are 4 ways to improve your website that can help your business grow in no time.

1. Improve your website by giving it an attractive logo and perfect tag line

First and the foremost thing which your visitors see is your website logo and tag line.

You should therefore design an eye catching logo for your business website that is most suited for your business and gives your business a credibility and reputation.

Also you should provide an appropriate tagline that best describes your website and business it should be compelling and attractive so that your visitors find a reason to go through your website.

2. Target your market and potential customers

Secondly you should target your market conditions and potential customers so as to get high profits.

This will improve your website ranking and reputation. You should identify the primary goal for your business and determine the specific goals.

3. Improve your content and looks of your website

One of the very best ways to improve your website is to improve your content and looks.

Feeding with better content will make your site index in search engines fast and you could be making high profits through it. The very best way is to attach a business blog with your website.

4. Get in touch with your customers with your website

After all this, you should also implement better ways to get in touch with your customers so that they can provide you maximum profits to your customers.

For this you should at least add your phone numbers and your email address on your home page header and also on footer area if you want.

Also if necessary you should add your other contact details on your site so that your customers can contact you immediately whenever it is required.

Marketing Takeaway Tip: These 4 things are must for your website and business to grow online. Besides this you should also work on gaining high reputation and brand for your business so that you can stand out of millions.

Do you have any tips about website improvement? What are they and how do you improve your website for your business?

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