Archive for the ‘Lead Generation’ Category
05/08/13 by Dragan Mestrovic | blogging, Content Creation Strategy, Content Marketing, Get Found Online, inbound marketing, Lead Generation, Marketing Automation, Online Reputation, Real-Time Brand Massaging, Real-Time Marketing and PR, social media marketing | 1 Comment »
The proven and successful inbound marketing strategy is a great way to generate high quality leads.
Therefore inbound marketing is known as the “riskless” marketing strategy because of the activities done which are long lasting and bring an increasing stream of future customers to your offers.
Why is this inbound marketing such a great way to generate leads?
Inbound marketing offers you a strategic and smart approach to be and to stay several steps ahead of your competition.
Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.
With inbound marketing businesses “earn” their way to the customer and his loyalty, by publishing helpful information on a blog, in social media and forums.
Inbound marketing includes: Content creation like blogging, video, photo, whitepapers, eBooks, podcasts, press releases, comments in social media and other blogs and forums, Social media two way communication, lead generation, lead conversion, lead nurturing and closed-loop analysis.
How can Inbound Marketing help you?
A. It saves you up to 62% of your marketing budget
B. Makes you stand out of your competition
C. Helps to generate a massive amount of leads
D. Gets you up to 55% higher lead conversion rates
E. Increases your customers and sales
Infographic: Inbound Marketing Rising
TOP 42 Reasons to Jumstart your Inbound Marketing NOW!
1. 60% of companies will execute an inbound marketing strategy in 2013.
2. Marketers dedicate 34% of their department budgets to inbound tactics, but only 11% to outbound.
3. 48% of marketers will increase spend on inbound marketing in 2013.
4. 34% of all leads generated in 2013 come from inbound marketing sources.
5. Inbound practices produce 54% more leads than traditional outbound leads.
6. 17% of marketers say traditional advertising and direct mail are less important than they were 6 months ago.
7. Traditional advertising and PPC deliver the least leads of any form of marketing.
8. Only 6% of marketing leads originate from advertising or PPC campaigns.
9. 34% of businesses cannot or don’t calculate overall inbound ROI in 2013.
10. Adopting a marketing/sales agreement saves companies with more than 200 employees $195.84 per new customer.
11. Only 24% of companies have a formal process for marketing/sales handoffs.
12. Companies who test are 75% more likely to show ROI for inbound marketing.
13. Inbound marketers double the average site conversion rate, from 6% to 12% total.
14. The average website conversion rate is 10%.
15. 81% of companies integrate inbound marketing with larger marketing goals.
16. Marketers spend 55% more of their time than their money on blogging.
17. 82% of marketers who blog on a daily basis have acquired a customer through blog content.
18. 57% of marketers who only blog once a month have acquired a customer through blogging.
19. Inbound marketers plan to hire an average of 9.3 people this year.
20. Only 18% of marketers are purely focused on developing quality content in 2013.
21. 25% of marketers cite reaching the right audience as their top priority for 2013.
22. Only 5% of marketers have no integration between inbound marketing and overall marketing goals.
23. 50% of marketers consider their companies primarily customer-focused.
24. 17% of sales teams and 11% of executives fully support inbound marketing efforts.
25. 73% of marketing agencies are implementing inbound strategies.
26. Only 41% of nonprofits report adopting inbound tactics for 2013.
27. Just 21% of enterprises assimilate inbound marketing with their overall marketing strategy.
28. 47% of CEOs and CMOs ignore formal marketing/sales agreement development.
29. Marketing is 125% more likely than sales to provide inbound resources.
30. Increasing total lead volume is the top priority for 21% of marketers.
31. Customers average a total of 9,100 leads after 1.5 years of inbound marketing.
32. 67% of marketers produced a blog last year.
33. Only 20% of marketers without a blog reported a positive ROI for 2012.
34. 27% of marketers report that both social media and email marketing produce the lowest total average lead costs.
35. 15% of marketers say SEO leads have the highest sales conversions.
36. Social media delivers 14% of all leads and 13% of all customers.
37. 52% of all marketers have found a customer via Facebook.
38. 43% of marketers have found a customer on LinkedIn.
39. 36% of marketers have found a customer on Twitter.
40. 41% of marketers have adjusted their budget due to the success of inbound marketing.
41. 41% of CEOs report inbound delivered measurable ROI.
42. Marketers with more than 15 blog posts per month average 1,200 leads per month.
Source: HubSpot 2013 State of Inbound Marketing Annual Report. FREE Executive Report on Inbound Tactics and Strategy – Insight from 3,339 Marketers
04/25/13 by Christian Arno | Content Creation Strategy, Content Marketing, Get Found Online, Lead Generation, Local Marketing, Online Reputation | No Comments »
Wh
en creating content, it pays to think big. Publishing online gives us access to a readership that’s almost too large to imagine. Do it right and your words could be read by people in places you might never even have heard of.
While a global readership might seem like something most of us dream of, with a little know-how it’s something that you too can achieve.
Decide Who You Are Talking To
When you write for the web, you aren’t just pushing out content at random. You are engaging with others, convincing them to buy into your idea or product. With this in mind, it helps to know who you are trying to reach and which parts of the world you want to expand to.
For example, your ideal reader could be a female entrepreneur, or you might want to address a young music lover. Going global makes your pool of readers much larger, so your female entrepreneurs might include women in Brazil, and your music loving youth could be reading in East Asia.
Keeping a tight focus on your target demographic as you go global will let you reach more of the kind of people that interest you. It also helps your budget go further. Are you looking to connect with female entrepreneurs in South America but less so with similar women in China? Then make your content culturally and linguistically suited to the South American readers, instead of spending time and money trying to reach everyone.
Embrace the Multilingual Web
Forget the idea that everyone online speaks English. Although English is often used in the corporate world as a linguistic go-between, internet users are a far more diverse crowd. The web is also more informal and driven by social connections.
Even people in countries who have strong English skills as a second language will prefer to engage with others in their native tongue. In fact, a 2011 survey by the European Commission found that although 48% of non-English speaking Europeans occasionally read English-language content, 9 out of 10 users preferred to visit sites in their own language.
This makes translation of your content a priority. Make good use of your budget by first figuring out which languages need to be top of your list. In our South American example, Spanish and Portuguese would be essential for getting your message across. If Europe is your key market, you’re likely to find German or French better languages to start with.
Take Languages Seriously
If you don’t get serious about translation, your foreign-language readers won’t get serious about your content. They will be too busy laughing at your language slips, if they stick around at all.
We all know of corporate giants who managed to offend or became a laughing stock thanks to poorly-translated slogans. The rest of us needn’t think we will do any better. Unless you are genuinely bilingual and up to date with current usage, you will miss hidden meanings. It’s also easy to opt for what seems the right word choice, when in fact it means something entirely different (for example, in German the word Gift means poison).
Native speaker knowledge will make sure you don’t sound out of touch or leave readers confused. Accurate linguistic choices will also help your SEO by keeping your keywords relevant. Cutting corners here, on the other hand, could leave search engines as confused as your foreign-language readers.
Understand Cultural Differences
The 2012 Edelman Trust Barometer reveals that while people worldwide are becoming less trusting of what they read, ‘a person like yourself’ has become the most trusted source of information. Your job is to be that trusted person to your reader, no matter where in the world he or she is.
Localization is an essential part of becoming ‘one of us’ in another culture. Using words and expressions that local people use makes your content more accessible. Being in touch with important cultural events or hot topics can be useful too. Of course, offending people is never a good idea and cultural knowledge also can guide us around dangerous topics or inappropriate language.
Show You Care
Now that you’ve opened up your content to overseas readers, make them feel welcome. Avoid anything that places your English speaking crowd above foreign-language speakers. For example, aim to respond to all comments, not just those in English. If you offer a way for people to contact you, make sure it doesn’t exclude certain time zones or languages. Showing you care about all your readers helps you to build a good online reputation.
Write with other cultures and languages in mind and you’ll be saying Wilkommen, bienvenido and yōkoso to international readers in no time!
About the author:
Christian Arno is the founder of Lingo24, Inc., one of the world’s fastest growing translation services. Launched in 2001, Lingo24, Inc. now has over 180 employees spanning three continents and clients in over sixty countries. In the past twelve months, they have translated over 60 million words for businesses in every industry sector, including the likes of MTV, World Bank and American Express. Follow Lingo24, Inc. on Twitter: @Lingo24.
04/19/13 by Ashley Verrill | inbound marketing, Lead Generation, Local Marketing, Marketing Automation, social media | No Comments »
Constellation Research CEO and Principal Analyst R “Ray” Wang visited the Software Advice offices during the 2013 South by Southwest Interactive Festival to talk about some research he released called “Building Your Interaction Strategy with the 9 C’s of Engagement.”
In today’s world, we face constant demands for our attention — from social media to news alerts and loyalty programs. Wang asserts that companies must find ways to cut through this clutter if they want to compete in the future. To do this, they need to create a true engagement strategy based on authentic, natural and trustworthy interactions.
A lot of organizations think they know what this means: sending a coupon on a customer’s birthday, or liking a post about you on Facebook. But most don’t look at the big picture, or they just end up coming off as “creepy” in their engagements.
Instead, he suggests following the “9 C’s of Engagement” when building your interaction strategy. These fall into one of three categories:
- People Centric Values: Culture, Community, Credibility
- Delivery and Communication Styles: Channel, Content and Cadence
- Right Time Drivers: Context, Catalyst and Currencies
In this video, Wang describes how companies can use these three pillars to build an effective engagement strategy.
About the author:
Ashley Verrill is a Market Analyst for research firm Software Advice. Her professional experience spans journalism, sales, advertising and SEO marketing. She’s a seasoned writer having produced copy for business journals, a sports magazine, daily deals advertising and industry blogs. She can be contacted at ashleyverrill[@]softwareadvice.com, or by calling 512-582-2314. LinkedIn –
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03/08/13 by Dragan Mestrovic | blogging, Content Creation Strategy, Content Marketing, Lead Generation, Online Reputation, Real-Time Brand Massaging, Real-Time Marketing and PR | No Comments »
Did you asked yourself what future customers will find when they research your industry for products and services you also have to offer, will they find you or your competitor?
Millions of businesses competing for paying customers and it have become a difficult task for most of them to stand out of the crowd and to make future customers aware about their offers.
Content and social media have become successful ways to get attention from future buyers.
On the web you are what you publish… What are you?
–David Meerman Scott
Original content builds you trust, customer loyalty and can position your business as trusted experts in your field.
Content marketing has established as a powerful way to engage customers. An increasing number of B2C and B2B marketer are faced with the challenge to produce and publish buyer persona oriented interesting and remarkable content to attract customers to their products and services.
There is no question content is king! And Remarkable and helpful content brings customers and business direct to your front door the smart and cost effective way, this is for sure!
New studies show that companies utilizing the content marketing strategy in a serious manor report an up to 2,000% lift in blog traffic and 40% boost in revenue!
Infographic: A Brief History of Content Marketing
Moreover remarkable and helpful content is also a great way to build trust and customer loyalty. It offers the so called value ad for customers.
An open minded communication culture and authenticity mixed with credibility beats any old school – yesteryear nonsense marketing and saves your business a truckload of marketing cash!
The great success of content marketing is the result of giving away valuable information – remarkable content for free to attract the RIGHT people to your business like a magnet in an ongoing and steady growing stream.
Content marketing works 100% for any industry and business!
Content marketing can also work for you to attract new customers to your business like a magnet is you are willing to do it right!
The best way to start content marketing for business is to start a corporate blog.
But how and where to get the ideas to write remarkable blog articles who drive visitors to your business?
Here are five ways you should use to get blog content ideas:
1. Set up Google Alerts with your industry keywords
2. Search Blog Directories for your industries topics
3. Subscribe to other industry related blogs and on articles there
4. Go through your customers email communication, especially service, product and support questions
5. Participate in industry related social media groups and forums
These five points will bring you a ton of content ides to write helpful articles for your recent and future customers.
And yes, this is additional work but it is worth every minute you invest in your content marketing.
By taking this challenge you can expect these advantages for your business:
- Blogging companies get up to 55% more Traffic
- Blogging companies get up to 97% more Inbound Links
- Blogging companies get up to 434% more indexed pages in search engines
- Blogging companies get up to 25x times more business leads
…and more LEADS mean more revenue! It’s up on you.
02/19/13 by Dragan Mestrovic | inbound marketing, Lead Generation, Real-Time Brand Massaging, Real-Time Marketing and PR, social media marketing | No Comments »
WRONG!
Increasingly prospects shift from traditional to the digital media.
They research about products and services on search engines, forums, and blogs and in social media to get the best products and services for their money!
To get found online when future prospects are looking for products is one of the major challenges businesses are facing today.
Millions of businesses competing for paying customers and it have become a difficult task for most of them to stand out of the crowd and to make future customers aware about their offers.
Trust is a major factor when it comes to get new customers acquired.
Companies need to understand that they need be there before they ask for a sale. They need to establish themselves as an authority and trusted source in their industry.
Social media platforms are today serving as a great inbound marketing tool for building credibility, brand awareness as well as community of people with same interests. These people than become aware of the businesses products and services and can become paying customers.
The most popular channel to share content is social media, the advantages of platforms like Facebook, Twitter and LinkedIn for business and to win customer loyalty are known. About 76% of marketers say they used a social network as the main channel for content distribution.
Successful companies use every possible communication channel to get in touch with their target audience. They are interested in what their recent and future customers are thinking and communicating about them.
In a recent survey conducted, 72% of the marketing consultants have agreed that they are using social media marketing for their businesses online.
This tells the importance of social media marketing tactics and inbound market solutions for businesses online.
A new research of Pew Research Center shows that 69% of adults use social media!
What do you think how are the chances that none of your prospects are included in that majority of adults using social media?
If you still have doubts that your prospects are active in social media feel free to try the advertising targeting platforms of any of those social networks. There you can segment your target audience at no cost. Then you will see by yourself.
Social media is a powerful communication channel to get and to stay in touch with prospects, future and current customers and to build relationships with industry influencers. You can also connect with reporters who are looking for industry experts on upcoming stories like you to interview them. This could improve your credibility and bring you additional free exposure, prospects, leads and customers for your business!
As simple as that!
Infographic: Lead Generation
What do you think about social media for business? Let me know your toughts in the comment section below!
Read also these related articles:
- Why marketers Increase their Social Media Marketing Budgets?
- How to Track and Follow Up on Social Brand Mentions
- 5 Ways How To Gain A Huge Profit From Facebook Sponsored Stories
- B2B Marketing Social Networks for more Business Leads
- How to grow your revenue through Social Customer Support
02/09/13 by Dragan Mestrovic | blogging, Closed-Loop Marketing, Content Creation Strategy, Content Marketing, Get Found Online, inbound marketing, Lead Generation, Local Marketing, Pay Per Click (PPC) | No Comments »
In the past years Pay per click marketing has been a quick and easy solution for businesses to generate leads. But to do paid advertisements is no long-lasting and holistic marketing strategy to depend on!
When you do PPC than you generate leads as long as you pay. When you stop your PPC campaign then you will not generate leads anymore! As simple as that!
Nevertheless PPC are still a great vehicle to get the word out but only when they are incorporated within a smart and holistic marketing strategy.
The proven and successful inbound marketing strategy is a great way to generate high quality leads. Therefore inbound marketing is known as the “riskless” marketing strategy because of the activities done which are long lasting and bring an increasing stream of future customers to your offers.
Why is this inbound marketing such a great way to generate leads?
With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.
Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.
How can Inbound Marketing help you?
A. It saves you up to 62% of your marketing budget
B. Makes you stand out of your competition
C. Helps to generate a massive amount of leads
D. Gets you up to 55% higher lead conversion rates
E. Increases your customers and sales
Example: The backbone of successful inbound marketing is the content creation strategy. To create outstanding in a corporate blog improves the trust, visibility and traffic to a business online. Published articles once done are literally online forever, are indexed through search engines and can be found from future customers.
The more articles you publish the more „digital outposts“which you build for your business and you get an increasing stream of future customers to your offers.
Businesses brand them self by creating and publishing original content. Businesses that create and publish remarkable content on the web and in social media:
• Establish thought leadership
• Elevate brand visibility and buzz
• Boosts SEO
Blogging has great advantages and here are the most important:
Blogging companies get up to…
1. …55% more Traffic
2. …97% more Inbound Links
3. …434% more indexed pages in search engines
4. …25x times more business leads
A seriously executed content marketing strategy can be responsible for 25x times more business leads and boosts your revenue by up to 40%!
Infographic: The Rise Of Content Marketing
PCC can’t deliver such results!
But you can incorporate Pay per Click Marketing into your Inbound Marketing Strategy.
Some thought how you could use PPC to increase your visibility:
PPC drives you quick results and you can use it to bridge over the time until your content marketing starts to show effect.
To get a better idea of what your audience is looking for before they hit your website and to adjust you’re SEO, you could start a PPC campaign. Look at the initial keyword data in your Google AdWords account and see which keywords have the highest click through rate (CTR). So you get the most popular keywords and custom tailor your content and your next PPC advertising.
You should bid on your own corporate terms, for example your business name or the names of your products. So when a interested person is researching online for your business, products and services the chances are good even if you are not in the top five Google Search result they will find you through your PPC ads.
Especially for local businesses PPC is a great way to get a targeted location based positioning to attract locals to the business front door. Local businesses can do advertising for a very specific location and do bidding on keywords related to this location. So they get laser targeted traffic from people who are maybe living around the corner in the next street.
There is not only Google AdWords where PPC campaigns can be done to reach the buyer persona in a great way.
Businesses can also do PPC ads on Twitter, Facebook and for B2B on LinkedIn.
One more thing to keep in mind when doing paid adverting!
You should direct your traffic to dedicated landing pages to convert those prospects into leads.
Take care to prepare a great offer on your landing page to motivate those prospects to leave their contact to follow up with them later and to get them into the lead nurturing process to convert them to sales.
01/30/13 by Dragan Mestrovic | Advanced Content, Content Creation Strategy, Content Marketing, Get Found Online, inbound marketing, Lead Generation, Online Reputation, social media marketing | 1 Comment »
What exactly are infographics?
Infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.
Infographics can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends and this is what made them a powerful marketing tool for businesses.
Infographics are shared on the web, Twitter and Facebook more often than other content online.
Infographics are easy to understand, to consume and to share. On Twitter, LinkedIn und StumbleUpon Infographics get more retweets than other content.
Marketers love Infographics because they offer an easy and powerful viral marketing tool to spread the word about the company’s products and services.
B2C and B2B also love infographics as they explain sophisticated facts in a very easy understandable way.
“A picture is worth a thousand words”
The most popular Infographics are about business with about 12.7%, technology with about 10% and social media with about 9%.
As infographics are able to explain sophisticated topics in an easy way they are very popular for technology.
Infographic: The State of Infographics
What are your experiences with infographics? Tell me in the comment box below.
12/05/12 by Dragan Mestrovic | Advanced Content, Content Creation Strategy, Content Marketing, Get Found Online, inbound marketing, Lead Generation, Online Reputation, Real-Time Marketing and PR | No Comments »
Content and social media have become successful ways to get attention from future buyers.
Content creation, marketing and content distribution in social media are proven ways to make interested people aware of your business.
Millions of businesses competing for paying customers and it have become a difficult task for most of them to stand out of the crowd and to make future customers aware about their offers.
When people want to buy products and services they turn to the web, to search engines like Google, Yahoo, social media and their friends and relatives to get information and recommendations about products and services.
Original content builds you trust, customer loyalty and can position your business as trusted experts in your field. It offers the so called value ad for customers
Content marketing has established as a powerful way to engage customers. An increasing number of B2C and B2B marketer are faced with the challenge to produce and publish buyer persona oriented interesting and remarkable content to attract customers to their products and services.
By publishing interesting and remarkable content other blogs, news sites and content curators will link to you which increases your Page Rank and improves your search engine visibility also!
So when you publish expert content on the web you will be recognized as an expert in your field.
On the web you are what you publish… Think a minute what do you publish on the web and in social media? … Exactly! That’s what you are on the web!
If you miss the opportunity which content marketing offers to you, your business will vanish in the dust.
The best way to start content marketing for business is to start a corporate blog.
Recent and future customers can interact this way with your business. You show expertise and offer valuable information to solve your audience’s problems. This gains trust.
Blogging has great advantages and here are the most important:
- 1. Blogging companies get up to 55% more Traffic
- 2. Blogging companies get up to 97% more Inbound Links
- 3. Blogging companies get up to 434% more indexed pages in search engines
- 4. Blogging companies get up to 25x times more business leads
A seriously executed content marketing strategy can be responsible for 25x times more business leads and boosts your revenue by up to 40%!
11/22/12 by Heather de Wit | inbound marketing, Lead Generation, Marketing Automation, Real-Time Brand Massaging, Real-Time Marketing and PR | No Comments »
There are millions of Healing Practitioners around the globe, with much to offer the world in terms of healing, training + moving forward, but many are struggling to put food on the table in these economic climes.
Most Medical Aid Funds do not support, nor include most of the Wellness industry in their Medical Aid Cover, so these costs need to be born directly by Patients / Clients / Students – Really tough for most in these tough economic climes !
They would do well to seek other marketing tools + platforms to get themselves into the world globally
So what should Practitioners consider in this economic climate ?
1. I believe it is to seek out alternative + additional marketing tools + platforms + really embrace the Internet + Online Technology + all it has to offer !
2. VIDEO + MOBILE is the future, which opens up huge possibilities for Healing Practitioners, to use these tools as an adjunct to their one on one healing sessions, face to face workshops + trainings/healings they facilitate
3. Embracing the future + what is, would be something to consider, to grow their business + go Global with ease ! Millions globally have access to the Internet + many have Mobile smartphones today
4. Many Practitioners in the Healing fraternity industry are still resisting Online technology as an adjunct vehicle, to do their work Online, as HEALERS / TRAINERS / MEDIUMS / DOCTORS, etc – aside from using their therapy rooms, clinics or outside venues
5. The big move into technology, the Internet + Mobile is hugely daunting
6. However, those willing to take the leap would be well advised to start with the energy of Desire
7. They should be open + receptive to change, followed by a Mindset shift + the ability + willingness to embrace the power of it all, a new language, new knowledge, do the work to achieve new learning – to really embrace the Internet + all it has to offer to assist them in marketing their Brand, their Products, Healing Modalities, Psychic Readings + Training modalities, etc
8. Now is the perfect time for folk to solicit the services of Wellness Practitioners, who have much to offer, but at the right price of course !
9. Having said that, Wellness Practioners need to take a long hard look at their marketing etc costs + how best to serve their target audience in the most cost effective way ?
Where are things headed ?
· MOBILE
· VIDEO and
· Marketing on the Internet + Social Media sites
1. Practitioners are assured that, as long as eye to eye contact + voice resonance is achieved, Online meetings / healings / readings / trainings are totally feasible !
2. By moving away from hosting live ‘face to face’ Workshops/Training/Coaching at specific venues + hosting meetings online, Practitioners can, using this technology, save fortunes doing the ‘green thing’, reach a bigger audience, growing their business + consider passing on their savings to their Clients / Patients / Students
3. The ‘GOING GREEN’ here would be to consider integrating a Video Communications suite, into their marketing mix, such as –
· Video Email and
· Video Conferencing/Webinars
Using Video Conferencing / Webinars
· With the advent of web conferencing, coaching/teaching/readings etc can now be done 100% online from the ‘home office’ to easily reach a worldwide audience of potential + existing clients
· Going this route, they save on time, energy, airfares, venues, hotel accommodation – ultimately saving money themselves, which they can pass on to their clients
Using Vmail – the new Email
Practitioners would do well to market using Vmail – Extraordinary results can be achieved using this technology
· People spend 8 seconds reading a static text email, but retain 85% of what they see in a Video
· Static text emails are easy to ignore – and at their best – give a customer only the vaguest notion of what your business really values. People simply don’t have the time today to read screeds of text + barely get past the third line, before deleting, without ever grasping the gist of the message that is trying to be conveyed
· Video Email is simple to use, online, browser based technology, which enables you to create your own personal Vmails
· Most technology platforms allow 20 minutes of talk time, which is more than adequate to impart your message
· Additional videos may also be uploaded into the Vmail
· No software downloads are necessary
· Bandwidth is not compromised, as the VMail opens on the Internet, for folk with Internet + Bandwidth challenges
· Most Vmail purveyors allow full integration with your social networks to share on Youtube or Facebook, etc.
This is highly recommended + both Video Conferencing + VMail can be accessed on most Pads, Android + select Smartphones
More tips for Wellness Practitioners –
1. Consider coming into the future + really upping their game in terms of the marketing tools they use to attract, capture + maintain new Clients / Patients / Students etc
2. Have Hope for a successful Career + Business, to enable Thriving + Surviving in this global economy
3. Explore all other positive cost cutting possibilities for themselves + their Business + to pass this on to their Clients / Students etc
4. Get really Specific in their marketing approach
5. Think hard about speaking Generically to everyone, as trying to appeal to everyone doesn’t cut it anymore
6. Be highly Targeted in their marketing to people with problems
Facts to consider :
· Google loves Video !
· Cisco predict there will be a 10 fold increase in the use of Video over the next 5 years
· Internet Video traffic is now 40% of consumer internet
· People retain 10% of what they hear, but 50% of what they see
· Video is the single, most effective form of communication
· Additional creative marketing platforms are constantly being sought
· ‘Old school’ marketing is no longer effective
Heather de Wit considers herself to be an ‘out of the box’ thinker and is happy to share her knowledge on the merits of utilising Video Email and Conferencing/Webinars. Her experience as a sole Entrepreneur for over 20 years spans marketing, advertising and PR. She enjoys creative writing, singing at functions and is a self-taught artist.
Get in touch with heather :
10/09/12 by Dragan Mestrovic | Content Marketing, Lead Generation, Online Reputation, Real-Time Marketing and PR | No Comments »
Millions of businesses competing for paying customers and it have become a difficult task for most of them to stand out of the crowd and to make future customers aware about their offers.
The customer chooses by himself through research on search engines like Google, with the help of friends, relatives and his social networks which product to buy and which not.
Did you asked yourself what future customers will find when they research your industry for products and services you also have to offer, will they find you or your competitor?
How many people hit your site and how many business leads do generate daily?
Businesses who publish and share content on the web do not only increase the number of “digital outpost” but moreover increase their visibility and build trust with the future customers. Trust is the main motivation to buy. When your audience trusts you, then you they are willing to do business with you.
Actually the best way to increase visibility is content marketing. With content marketing businesses demonstrate thought leadership; prove themselves Trustworthy and Boosts SEO by increase Backlinks to their website.
Remarkable and helpful content is also a great to build customer loyalty. It offers the so called value ad for customers
Content marketing has established as a powerful way to engage customers. An increasing number of B2C and B2B marketer are faced with the challenge to produce and publish buyer persona oriented interesting and remarkable content to attract customers to their products and services.
A seriously executed content marketing strategy can be responsible for 25x times more business leads and boosts your revenue by up to 40%!
With great content you position your business and the people of your business who create the content as trusted experts in your field. Content Marketing is great to build your online reputation.
Here are some marketing tips you can use right away.
Give away free content
Give away free content in form of a corporate blog where you write about topics your audience is most interested in. You can get great ideas for blog articles when you go through email and support requests. This will give you a ton of possible blog article topics.
You can also take a camera and explain a task, for example how to use one of your machines and what to take care of. Or you can use photos and testimonials of satisfied customers and publish them too.
You need to invest time/ money to produce content
To find the time to produce remarkable content is the most common problem business face. But as you need to spend time for your business you also need to understand that marketing and content creation is an important part of your lead generation. Therefore you need to set time free to produce remarkable content which will attract new customers to your business.
No matter if you do it by your own or you hire an Inbound Marketing Agency, content marketing is not free. You have the choice, do you want to invest your time or do you want to set a marketing budget and hire a professional Inbound Marketing Agency.
Give away GREAT content
Great content is valuable. It is worth reading and sharing it. Therefore you need to be specific with information which should benefit your future customers. Don’t be afraid to give away “secrets” because this kind of content attracts the most people. And be the end you are the professionals and the future customer will turn to you when he is ready to buy.
09/12/12 by Dragan Mestrovic | Content Creation Strategy, Content Marketing, inbound marketing, Lead Generation, Real-Time Marketing and PR | 3 Comments »
In a March 2012 poll of more than 400 US marketers and agencies content curation services provider Curata found that 95% had curated content in some way over the past six months by sharing a link, blog post or other content type with their target audience.
Curata results also showed that 85% of those marketers focus their main objective of content creation to establishing a thought leadership, 80% of those marketers see also brand building and buzz as a goal of their content creation strategy.
The most popular channel to share content is social media. About 76% of marketers say they used a social network as the main channel for content distribution.
Content marketing has become a powerful way to engage customer’s right where they stand.
To share published content in social media is not enough. Content creation and content marketing as a holistic strategy must be performed on regular basis to gain measurable and profitable results on the long term.
But what is more powerful curated content or original content?
A business brands its self by creating and publishing original content on. It establishes thought leadership, elevates brand visibility and buzz and boosts its SEO by creating and publishing original content the web and in social media.
This improves the search engine rank and your content has more chances to get shared on social networks, which also improves brand reach and direct more future customers to your offers.
By generation interesting and remarkable content other blogs, news sites and content curators will link to you which increases your Page Rank and improves your search engine visibility also!
The biggest challenge for marketers when doing content creation is the time investment!
Research results show that about 70% of marketers say they did not have enough time to devote to the process of content creation and content marketing. Also the marketers stated that is difficult for them to create original content to share with their audience.
Infographic: A Brief History of Content Marketing
08/28/12 by Dragan Mestrovic | inbound marketing, Lead Generation, Real-Time Marketing and PR, social media marketing | No Comments »
Recent stats show that those marketers spend less than 20% of their marketing budgets on social media which includes the outreach to target audience on social sites, advertising and maintaining a social media presence.
Most marketers have or plan to increase their budgets for social media marketing by up to 25% in 2012.
Content marketing has established as a powerful way to engage customers in social media. An increasing number of B2C and B2B marketer are faced with the challenge to produce and publish buyer persona oriented interesting and remarkable content to attract customers on the web and in social media to their products and services.
The most popular channel to share content is social media. About 76% of marketers say they used a social network as the main channel for content distribution.
Successful companies use every possible communication channel to get in touch with their target audience. They are interested in what their recent and future customers are thinking and communicating about them.
This communication ability helps them to better understand and to serve their audience, which sets them apart from their competition and gives them wide advantages in their business field.
Businesses which are willing to communicate with their audience in blogs and social media show that they care about the people who spend their money with them.
Businesses which avoid an open and authentic communication in blogs and social media show exactly the opposite. Why should the customer than care about to make any further business with them?
Successful businesses in B2C and B2B have embraced the wide opportunities which blogs and social media offers to them to spread the word and to reach their audience where there are around.
Infographic: How Brands Listen in the Digital Age
08/21/12 by Dragan Mestrovic | Advanced Content, Content Marketing, Get Found Online, inbound marketing, Lead Generation | No Comments »
We live in a customer centric time powered through social media and the rules of marketing and PR has dramatically changed.
The customer chooses by himself through research on search engines like Google, with the help of friends, relatives and his social networks which product to buy and which not.
Then it counts what and if he can find your business on the web.
Marketers need to understand that most people do not go online to buy something. The primarily go online to research for products and services. This is valid for B2C and B2B!
Businesses who publish and share content on the web do not only increase the number of “digital outpost” but moreover increase their visibility and build trust with the future customers. Trust is the main motivation to buy. When your audience trusts you, then you they are willing to do business with you.
Trust can only be build with a long term approach, because what you publish reflects what and who you are.
With great content you position your business and the people of your business who create the content as trusted experts in your field. Content Marketing is great to build your online reputation.
Here are some marketing tips you can use right away.
Give away free content
Give away free content in form of a corporate blog where you write about topics your audience is most interested in. You can get great ideas for blog articles when you go through email and support requests. This will give you a ton of possible blog article topics.
You can also take a camera and explain a task, for example how to use one of your machines and what to take care of. Or you can use photos and testimonials of satisfied customers and publish them too.
You need to invest time/ money to produce content
To find the time to produce remarkable content is the most common problem business face. But as you need to spend time for your business you also need to understand that marketing and content creation is an important part of your lead generation. Therefore you need to set time free to produce remarkable content which will attract new customers to your business.
No matter if you do it by your own or you hire an Inbound Marketing Agency, content marketing is not free. You have the choice, do you want to invest your time or do you want to set a marketing budget and hire a professional Inbound Marketing Agency.
Give away GREAT content
Great content is valuable. It is worth reading and sharing it. Therefore you need to be specific with information which should benefit your future customers. Don’t be afraid to give away “secrets” because this kind of content attracts the most people. And be the end you are the professionals and the future customer will turn to you when he is ready to buy.
Infographic: The Rise of Content Marketing
Six great reasons to consider content marketing to generate more business
Companies who operate a corporate blog on frequent base get …
…up to 55% more Traffic than companies who do not blog
…up to 97% more Inbound Links than companies who do not blog
…up to 434% more indexed pages in search engines than companies who do not blog
…up to 25x times more business leads than companies who do not blog
Companies utilizing content marketing strategy report an up to 2,000% lift in blog traffic and 40% boost in revenue.
Every businesses which ignores these facts will vanish in the dust of today’s networked and quick economy and that’s good.
08/14/12 by Heather de Wit | blogging, email marketing, Lead Generation, Mobile Marketing | 7 Comments »
VMail is the new Email
Extraordinary results can be achieved using this technology. Video Email can change the world and the way we communicate Vmail by Vmail !
Facts :
- - Google loves Video !
- - Cisco predict –
- There will be a 10 fold increase in the use of Video over the next 5 years
- By 2015, there will be nearly 3 Billion Internet users – more than 40% of the world’s projected population
- Internet Video traffic is now 40% of the consumer internet
- - People retain 10% of what they hear, but 50% of what they see
- - Video is the single, most effective form of communication
- - Companies continue to look for additional creative marketing platforms
- - ‘Old school’ marketing is no longer effective
- - People spend 8 seconds reading a static text email, but retain 85% of what they see in a Video
- - Static text emails are easy to ignore, and at their best give a customer only the vaguest notion of what your business really values. People simply don’t have the time today to read screeds of text and barely get past the third line, before deleting, without ever grasping the gist of the message that is trying to be conveyed.
Practical research has been able to demonstrate the power of video over other forms of communication:
1. ‘Video email marketing reaps 280 percent higher returns than direct mail.’ – Gartner Research
2. ‘63.9% of 5,000 people watched a video sent via email to completion. The average email viewer will only spend 8 seconds reading an email’ – Marketing Vox
3. ‘Good service is not enough. A customer who is ‘emotionally connected’ to your place of business is likely to spend 46% more money than a customer who is merely ‘satisfied’, but not emotionally bonded.’ – Gallup Survey
4. Increased market interest. According to an August 2011 Forrester Research survey: 50% of interactive marketers believed that marketing’s effectiveness will increase with online video over the next 3 years; while 43% said it would with E-mail marketing.
5. Increased clicks. According to David Daniels, former VP and Principal Analyst for Forrester Research, “Video in email can increase click-through rates as much as 2x-3x.”
6. According to a video email case study by Holland America Lines, in-email video produced a 2x higher CTR versus a static image, and 2x higher CTR than their average campaign.”
So what is a Vmail ?
Video Email is simple to use, online, browser based technology, which enables you to create your own personal Vmails. No software downloads are necessary. Bandwidth is not compromised, as the VMail opens on the Internet. Vmail allows full integration with your social networks to share on Youtube or Facebook, etc.
Creating a VMail
- 1. Use your Webcam to record your message or upload a video from your computer, IPhone, Android or any Smartphone.
- 2. Incorporate marketing Videos or something from You Tube.
- 3. Use the Templatefeature –
- Create your own personal template, using your own art or photos, or
- Choose a template from 100’s of designs available
- 4. The system automatically adds your contact information.
- 5. You can also add images, such as printable coupons or hyperlinks to other websites.
- 6. Use the Contact Managerto manage all your contacts –
- Import all your contacts from your phone, email and computer into one spot.
- Organize your Contacts alphabetically or in Groups.
- Select and send to any number of your contacts using the Contact Manager.
- 7. Use the campaign scheduling feature to send right away, or set the day and time that you’d like it to go out.
Why use Vmail ?
Video Email :
- - Is different
- - More powerful
- - More effective
- - Is creative
- - Seeing is Believing
- - Has more impact
- - Grabs the customer’s attention
- - Enables you to literally look into your contact’s eyes and develop a relationship with that person, engaging them on a level that is simply not possible with a static text email.
- - Enables your voice to resonate on a subliminal level.
- - Will replace static text emails, which are easy to ignore, and at their best, give a customer only the vaguest notion of what your business really values
Infographic: Video EMail
Vmail USES are endless e.g. :
- All aspects of Business
- Product launches
- Product or Service info
- CV’s
- Training/Skiling
- Teaching
- Invitations
- Vacations
- Special events
- Weddings
- Anniversaries
- Responses
- Birthdays
- Announcements
Heather de Wit considers herself to be an ‘out of the box’ thinker and is happy to share her knowledge on the merits of utilising Video Email and Conferencing/Webinars. Her experience as a sole Entrepreneur for over 20 years spans marketing, advertising and PR. She enjoys creative writing, singing at functions and is a self-taught artist.
Get in touch with heather :
08/07/12 by Dragan Mestrovic | blogging, Content Creation Strategy, Content Marketing, Get Found Online, Lead Generation, Online Reputation | No Comments »
To get found online when future customers are looking for products and services is one of the major challenges businesses are facing today.
Millions of businesses competing for paying customers and it have become a difficult task for most of them to stand out of the crowd and to make future customers aware about their offers.
Businesses need to understand that future customers B2B and B2C primarily do not go online to buy something. First they go online for research. They research for products and services and if they found something of interest they research about information about the company. They ask friends, family and their social networks for recommendations and if they know the company the have recently found.
Did you asked yourself what future customers will find when they research your industry for products and services you also have to offer, will they find you or your competitor?
How many people hit your site and how many business leads do generate daily?
Targeted traffic is a result of many tasks which need to be done before you even get the chance to get found by future customers through Google, Yahoo of Bing search.
Actually the best way to increase visibility is content marketing. With content marketing businesses demonstrate thought leadership; prove themselves Trustworthy and Boosts SEO by increase Backlinks to their website.
Remarkable and helpful content is also a great to build customer loyalty. It offers the so called value ad for customers.
The great success of content marketing is the result of giving away valuable information – remarkable content for free to attract people to your business like a magnet.
Companies utilizing content marketing strategy report an up to 2,000% lift in blog traffic and 40% boost in revenue.
This marketing system works 100% for any business!
Content marketing can also work for you to attract new customers to your business like a magnet.
To empower your content marketing start with a corporate blog!
Blogging companies get…
- …up to 55% more Traffic
- …up to 97% more Inbound Links
- …up to 434% more indexed pages in search engines
- …up to 25x times more business leads
The next steps of content creation are to craft further buyer persona oriented content like:
- - Press releases
- - Pictures
- - Whitepapers
- - How-to’s
- - EBooks
- - Video
Include a call to action in each of your content pieces. This ensures that the user exactly discovers what to do next.
Each of your content pieces is an outpost of your businesses which increases your visibility and improves trust and directs more future customers to your business.
The more content you publish on the web the more online outposts you get in exchange and your chances to get found increase. Other sites will find your content valuable and link back to it. People will share and comment on your content, which also will increase reach and visibility. You increase Backlinks and customer loyalty through content marketing. As simple as that.
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