Archive for the ‘Lead Generation’ Category

4 Steps How Closed-Loop Marketing Can Help you Grow your Revenue

closing loop 4 Steps How Closed Loop Marketing Can Help you Grow your RevenueOnline Business has developed tremendously in recent years. To promote business online, there are many important marketing strategies adopted by companies to generate revenue for their business. Closed loop marketing is one efficient marketing strategy that is key point in generating quality business leads and revenue for organizations.

About Closed Loop marketing

A successful company online is the one which manages its Closed Loop Marketing effectively and strategically. For large companies, inbound marketing experts help to maintain stability over their Closed Loop Marketing strategies and thereby generating Quality Leads for business. But what is this Closed Loop Marketing which helps businesses to develop faster and securely? This article gives a glimpse of Closed Loop Marketing and advantages of using it with the help of marketing experts.

In every business there is competition and company’s invest huge money in generating quality leads. While generating leads is one part of the marketing strategy, the other part is to maintain the marketing budgets by using latest technology and marketing tools.

4 Phases of Closed Loop Marketing

Closed Loop marketing is one of the effective online marketing strategies that help companies to decrease marketing budgets by providing strategic lead generation reports and giving powerful tools for the sales team to increase their lead generation capacity.

One advantage of Closed Loop Marketing is that it increases the Sales of the company as well as giving more freedom for marketing team to generate Quality Leads through proven marketing tools.

There are 4 phases of Closed Loop marketing which in simple words are

  • 1. Managing your Visitors and track them
  • 2. Check visitor’s requirements and interests
  • 3. Generating visitors and leads database using powerful marketing software’s
  • 4. Converting leads into customers through a lead nurturing process using powerful Customer Relationship Management software.

 

Let’s briefly discuss about these four essential steps that helps in a successful inbound marketing strategy.

Step 1: Managing your Visitors

Every company online have lead capture pages and useful content that drives traffic to their website or business online. There are many marketing software’s and tools available online that help you to identify and track the visitors location, source of visitors and give information related to your visitor information.

Marketing experts advise using tracking URL’s for each of these sources so that it is easy to identify the main sources of traffic to your business. This is the first step of closed loop marketing that would be helpful in generating list of visitors who are interested in your business.

Step 2: Identifying visitor’s interests

One of the important parts of closed loop marketing is to identify the difference between the visitor and lead. Many visitors arrive through blogs, social media, pay per click campaigns and other ways of marketing as they are interested in your business.

Once they have a good impression and re-think of visiting your business, they provide their information either subscribing or giving information through lead capture forms.

Step 3: Generating visitors and leads database using powerful marketing software’s

These leads are potential for revenue growth of your business and for increasing customers for your company. By generating separate database for your leads and visitors through powerful marketing software’s, you can concentrate more on sources which have maximized your visitor to lead conversion.

Step 4: Call to action using powerful CRM software

Once you have your lead database, it is up to the CRM software’s and the sales team to put their efforts into action in the final step of Closed Loop Marketing.

Customer Relationship management software’s helps to do lead nurturing and in maintaining synchronization between the sales, marketing and customer support teams which are the critical part of customer’s interaction. There are many CRM software’s that are available in the markets that are recommended by inbound marketing experts according to the business niches.

Infographic: Social CRM Evolution

social crm evolution 4 Steps How Closed Loop Marketing Can Help you Grow your Revenue

Start using closed loop marketing for your business by hiring inbound marketing experts who can help you in increasing business revenue and potential leads.

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Who get you more business leads Google+ or Pinterest?

google plus vs pinterest1 Who get you more business leads Google+ or Pinterest?Social Media marketing has influenced the marketing strategies of business organizations online in recent years.

Almost all of the niches are now using social media marketing for their business promotion online. There is heavy competition in these social media sites as well on grabbing advertisers to market through these sites.

Newly emerged social media sites Google+ and Pinterest have been the major social media sites to watch in recent days. Many say Google+ is ideal for business where as there are experts describing Pinterest as one of the major social media competitors for business online. This article gives a glimpse of using these two social media marketing sites for business.

Identifying the right Social Media Sites for business

Everyone in the marketing world online knows about the advantages of social media marketing and how it can cut your marketing budgets if identified correctly. Previously there were very few promising social media sites such as facebook and twitter which are used by businesses for social media promotion.

But as days went by, top Internet organizations such as Google came up with Google+ with wide range of features for business organizations. Companies are now trying to cap their market share from these fast emerging social media statistics. Inbound marketing experts are now planning to use these social media sites for business lead generation.

Not only recent statistics suggest that Pinterest has also been used largely by organizations for their business promotions. All these social media marketing promotions for lead generations are only started after indepth analysis by marketing experts online. But what are these analytics which led to these decisions? Well an overview of the next paragraph will let you know why Google+ and Pinterest are valuable for business online.

Generating business leads with Google+ and Pinterest

Google+ has brought interest of millions of people online with the type of launch that they have made. Google has taken some of the best steps to create interest in users while launching Google+. Likely within the first 3 weeks of the launch 20 million users started using Google+.

Moreover Google+ profiles and stats have been remarkable and Google started indexing Google+ content. Another interesting stat is that 63% of Google+ users are male and sites that use Google+ started getting 3.5 times more traffic than the sites that haven’t used Google+ for their sites.

Google+ has been prominently used by software developers and college students which brings into the fact that Google+ has a wide range of influence on students and working software professionals.

One important stat that is very much useful for businesses is that 40% of marketers suggest Google+ as prominent tool to promote their business as it is expected to reach 400 million users by the end of this year.

Another prominent social media site Pinterest also managed to gather 10.5 million users as on February 2012. This made businesses eye on Pinterest to promote their business.

Not only for the number of users, Pinterest has prominence for re-use as 80% of pins which are done in Pinterest are re-pins. This means if you are successful in bringing interest to a small group of people using Pinterest , your business many go viral.

Also Pinterest has the power of retaining users similar to facebook and twitter which can be observed from the stat that users have increased by 145% from the month of January.

Another stat that is surprising is that 80% of Pinterest users are female and this is one of the successful social media sites that have brought female interest. If your business is a trending topic, then your business is likely to generate quality leads.

Another important stat that will generate interest in advertisers for business lead generation is lead conversion rate. Lead generation conversation rate in Pinterest is 15% compared to 9% from Google+.

Infographic: Pinterest

pinterest infographic Who get you more business leads Google+ or Pinterest?

Infographic: Google Plus

GooglePlusInfographic Who get you more business leads Google+ or Pinterest?

So putting altogether you should be strategic and take expert opinion while promoting your business through Google+ and Pinterest. Take the expert opinion while make social media promotion through these social media sites. Generate quality business leads from these emerging social media sites and stay ahead of your competitors.

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Video and Social Media on the Rise Say 79% of US Marketing Professionals

analyize social media and traffic Video and Social Media on the Rise Say 79% of US Marketing ProfessionalsAn eMarketer study found out that 79% of US marketing professionals said they plan to increase spending on social media marketing and 24% of them said that social media will be the most-used tactic in the ad industry this year.

 

 

ad marketing spending in 2012 Video and Social Media on the Rise Say 79% of US Marketing Professionals

As the number of areas and activities increase marketers are confronted with various platforms and various ways to use and measure those platforms. Marketing tools and automation are the most seen challenges.

“In the Marketing Tools Study 2012 from digital marketing technology and services company PointRoll and Kelton Research, US marketing professionals reported using multiple tools in each campaign they execute. More than half of respondents used more than five tools in a single advertising and marketing campaign, with 33% saying they averaged five to six, 15% saying seven to nine and 13% saying they used an average of 10 or more.”

marketing tools used by marketers Video and Social Media on the Rise Say 79% of US Marketing Professionals

This results show that marketers come closer to paralysis through analysis! The more tools have been used the more time is spend on them.

Instead of to improving their marketing marketers are bound in tools mess!

Marketers should focus one tool which helps them to get found online and in social media by more qualified visitors, helps them to convert more visitors into leads, to close those leads efficiently and which provides analytics to help make smart marketing investments.

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New Data Shows: Social Media Is Getting Results for B2B

Socialnomics social media roi 300x300 New Data Shows: Social Media Is Getting Results for B2BSuccessful companies use every possible communication channel to get in touch with their target audience. They are interested in what their recent and future customers are thinking and communicating about them.

This communication ability helps them to better understand and to serve their audience, which sets them apart from their competition and gives them wide advantages in their business field.

Businesses which are willing to communicate with their audience in blogs and social media show that they care about the people who spend their money with them.

Businesses which avoid an open and authentic communication in blogs and social media show exactly the opposite. Why should the customer than care about to make any further business with them?

Successful businesses in B2C and B2B have embraced the wide opportunities which blogs and social media offers to them to spread the word and to reach their audience where there are around.

Recent data show that B2B marketers are very satisfied with the benefits of their social media marketing:

  • – Over 56% of B2B marketers acquired new business partnerships through social media, compared to 45% of B2C
  • – 60% of B2B marketers saw improved search rankings from their social efforts, compared to 50% of B2C
  • – 69% of B2B marketers are more able to gather marketplace insights from their social efforts, compared to 60% of B2C
  • – But B2C marketers are better when it comes to developing a loyal fan base (63% of B2C vs. 53% of B2B marketers)

 

Where are Marketers going in 2012?

LinkedIn

  • • 76% of B2B marketers will increase their use of LinkedIn
  • • 55% of B2C marketers will increase their use of LinkedIn

 

Blogging

  • • 71% of B2B marketers plan to invest more time in blogging
  • • 65% of B2C marketers plan to invest more time in blogging

 

Facebook

  • • 68% B2B marketers will increase their use of Facebook
  • • 76% B2C companies will increase their use of Facebook

 

 

Infographic: How Engaged is Your Brand?

brand marketing with social media infographic New Data Shows: Social Media Is Getting Results for B2B

The 2012 topics of interest for Marketers are:

Marketer B2B and B2C are mostly interested to learn more about ways on how to use Google+, LinkedIn and Twitter for Business.

Marketers are also interested on how to measure the effectiveness of social media, how to converting activities to sales and to learn the best social media tactics.

Do you have position your business for an open and authentic communication with your audience in blogs and social media yet?

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How do you protect your Business from Time Thieves?

time thieves in business How do you protect your Business from Time Thieves?We all know them they request information or better a quote for products and services, you invest time and enthusiasm to help them and they do not come to the point or even to a deal!

When you have this kind of situation than a special sort of criminal is approaching your business, times thieve! icon smile How do you protect your Business from Time Thieves?

But don’t panic and remain calm.

Sure he is not a real criminal in the sense of law, but he steals your valuable time, and time is money, so on the end of the day he steals you the opportunity to talk to a really interested future customer, right?

You protect your home from thieves but do you protect your time?

Here are some tips how you can protect your valuable time from time thieves:

  • Ask them to register on a landing page to get more info. So you sort out the most of them and save time on lead qualification.
  • If you need more info and other than you can ask on the landing page, sent them a questionnaire to complete and to return to you. If they do not do it, they are not serious and would never do business with you. You safe your time on evaluating his stuff.
  • When they send you the questionnaire back, but not complete try to get the missing info from them and ask by email. If they are serious, they will reply, if not you safe time again and have not to try to convince them of anything, because they are not serious and will never buy from you.
  • Ok, now all questions are answered from the lead, but the leads brings up new excuse- doubt, when the last was cleared from you through facts, so you get the feeling “time thieve” than he is probably one.
  • At this point the time has come to say him good by. You can say to him “Your ideas are interesting, I will keep them in mind” that is how to end a conversation with a time thief.

Infographic: Lead Generation

lead gen infographic1 How do you protect your Business from Time Thieves?

How are your experiences with time thieves? I am looking forward to your comment.

Further valuabel sources:

 

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How to Multiply Marketing results the Smart Way? Combine In and Outbound

inbound.marketing.ven  How to Multiply Marketing results the Smart Way? Combine In and OutboundWhen it comes to led generation than “nothing beats the inbound marketing strategy”!

Inbound marketing builds you trust before the sale. Means your audience learn about your business and your products before they are looking to buy from you and without pushing them.

This increases your chance they select your company when they are ready to purchase.

Studies from the past five years revealed that a seriously executed inbound marketing strategy results in up to 62% lower cost per lead an in an up to 55% higher lead conversion rate.

Inbound marketing consists of content creation, content distribution, content marketing, Social Media communication, Lead generation, Lead Nurturing, Lead Conversion, and Closed-Loop Analysis to refine and improve the activities.

Companies who execute an inbound marketing seriously build trust, their brand and are recognized as a reputable source on the web. They get found on the web when future customers are looking, instead of pushing them with dump old fashioned sales pitches.

Infographic: The Inbound Marketing Multiplier

Inbound Marketing Multiplier How to Multiply Marketing results the Smart Way? Combine In and Outbound

 

What do you get by executing a professional marketing strategy?

A. Save up to 62% of your marketing budget.
B. Stand out of your competition.
C. Generate a massive amount of leads.
D. Get up to 55% higher lead conversion rates.
E. Increase your customers and sales.

When you feel that you need help to execute this combined marketing strategy just let us know. Request a free custom quote today!

 

 

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How B2B Marketers Can do Social Media Lead Generation the Smart Way

Socialnomics social media roi 300x300 How B2B Marketers Can do Social Media Lead Generation the Smart WayAny B2B business can use social media as a source of unfiltered information and as powerful business intelligence tool to predict trends, for support and product development. Social media has proved in the past years that it can bring positive ROI when done right.

A recent study from Sagefrog Marketing Group shows how companies have learned to leverage social media.

Leveraging social media for branding and building awareness helps B2B companies.

4 Ways how companies can leverage social media:

  • • Increase brand awareness
  • • Humanize B2B companies
  • • Establish as thought leader
  • • Connecting with customers and prospects

 

An increasing number of companies like Intuit, Sysco, Cisco, GE Healthcare and AT&T are using social media for effective business lead generation.

What sites, tactics and strategies are B2B marketers including in their social media outreach?

To do their social media outreach B2B marketers include professional networking sites like LinkedIn which have proven to be an effective way to generate business leads. Furthermore they utilize social networks like Facebook, Twitter and YouTube also which are helping them to reach customers in new ways.

Some numbers about Social Media Lead Generation

“67% of B2C and 47% of B2B companies report to have acquired new customers through Facebook.” “47% of companies who use Twitter report to have acquired new customer through it.”

Content marketing social media copywriting How B2B Marketers Can do Social Media Lead Generation the Smart WayOnline Marketing strategies like banner ads have been replaced through proven buyer persona oriented content creation which also brings better ROI than pay per click marketing (PPC).

A corporate blog has become the number one content marketing tool for companies. The importance of blogging is growing and people are adding nearly 3 million blogs per month. [Technorati 2011 State of the Blogosphere Report]

Studies show that companies who operate and update a corporate blog frequently have 55% more website visitors. From those companies 57% which operate a corporate blog report to have acquired new customers through their blog.

There is no question content marketing, corporate blogging connected with social media distribution is definitely a revenue driver for B2B companies.

Infographic: B2B Social Media on the Rise

b2b social media marketing infographic How B2B Marketers Can do Social Media Lead Generation the Smart Way

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How to Master Your Lead Generation Challenge with Social Media

social media business How to Master Your Lead Generation Challenge with Social MediaSocial Media has proven to be a source of targeted high quality leads for B2C and B2B. An increasing number of marketers see lead generation as their greatest online marketing challenge.

Marketers which experienced the business value of social media marketing know that social media is one of their most successful and cost effective marketing channels.

Studies show that companies which relying on online lead generation are two times more profitable than those who do not. Those companies achieve an up to 62% lower costs per lead.

In social media B2B marketers are focusing mostly on LinkedIn which is the most successful channel for B2B lead generation followed by corporate blogging.

A study from Wildfire Interactive shows that social media helps grow brand awareness, increase sales and partnerships and helped to reduce marketing costs.

How can you profit from this trend?

  • 1. Start a social media presence. Complete your profile there
  • 2. Research for industry related B2B groups and people. Become a member and invite those people to your network
  • 3. Listen to their discussions. If you have something valuable to contribute than do it, otherwise go on listening
  • 4. Start a corporate blog. Write about topics your B2B audience is interested in. Share your blog articles in social media and ask for feedback for your publication
  • 5. Build landing pages and offer exclusive and valuable content for download. So you generate laser target high quality industry related B2B leads
  • 6. Measure your activities
  • 7. Improve your activities and repeat

 

Read this article also: Get social to get found from your future customers

 

Infographic: Digital Marketing Budgets

digital marketing budget trends 2012 How to Master Your Lead Generation Challenge with Social Media

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An Easy Way to Reach One Fifth of the World with your Brand Message

Simply become active in Facebook!

SoMe Logo Resized e1282874591584 An Easy Way to Reach One Fifth of the World with your Brand MessageFacebook has about 830 million users worldwide which means it reaches one fifth of the global population.

Facebook CEO Mark Zuckerberg predicted there will be 1.43 billion social network users in 2012, 63.2% of internet users will visit a social network at least once a month, rising to 67.6% in 2013 and 70.7% in 2014.

 

 

The top ten largest countries are:

  • 1. United States 155,886,800
  • 2. India 45,018,540
  • 3. Indonesia 43,521,320
  • 4. Brazil 42,199,700
  • 5. Mexico 33,599,040
  • 6. Turkey 31,526,380
  • 7. United Kingdom 30,484,380
  • 8. Philippines 27,718,720
  • 9. France 24,100,240
  • 10. Germany 23,251,880

 

The search volume on Facebook has overtaken Google. And there are not only consumers who research there. B2B is also using Facebook, Twitter, LinkedIn, Google+ and other social networks to research for products, services, industry related information and new business partners.

Social media is a great way to showcase a business and to offer a more personal insight view. A company has great opportunities to show personality to attract the right buyer persona and to get in touch with the right new future customer when this one is looking out for products and services.

Social media has proved in the past years that it can bring positive ROI when it’s done right.

Some successful business examples are Intrepid Travel, Easy Lunch Boxes, and SnapRetail just only to name some of them.

As businesses understand that social media is no short term sprint than more something like a marathon they engage with more diligence to plan their steps to reach a long term ROI.

A study from Wildfire Interactive shows that social media helps grow brand awareness, increase sales and partnerships and helped to reduce marketing costs.

 

Infographic: Small Business + Social Media Use

6a00e54fd9f05988330147e29c7061970b 800wi An Easy Way to Reach One Fifth of the World with your Brand Message

Engaging in dialogue with customers via social media has become an important part of successful companies.

Smart marketers measure the value of social media channels as well. They want to know which one has the best results for their business. One of the most popular channels is Facebook. About 44% of surveyed marketers say that “Facebook is valuable because they help with new customer recruitment”.

A proven working strategy is to add lead capture pages to your in social published articles and to track the traffic, leads, lead to customer rate and revenue per generated lead. So you get a good picture of your cost per lead and adjust activities to increase your profits.

Studies show that companies which relying on online lead generation is two times more profitable than those who do not. Those companies achieve up to 62% lower costs per lead.

Get active and establish your outpost in social media today!

Seven steps to establish your brands social media outpost:

  • 1. Start a social media presence. Complete your profile there.
  •  2. Research for industry related B2B groups and people. Become a member and invite those people to your network.
  • 3. Listen to their discussions. If you have something valuable to contribute than do it, otherwise go on listening.
  • 4. Start a corporate blog. Write about topics your B2B audience is interested in. Share your blog articles in social media and ask for feedback for your publication.
  • 5. Build landing pages and offer exclusive and valuable content for download. So you generate laser target high quality industry related B2B leads.
  • 6. Measure your activities.
  • 7. Improve your activities and repeat.

 

What do you think? How do you use social media?

Further Resources:

Facebook Helps Get One in Five People Worldwide Socializing on Online Networks

 

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Facebook CPC Rates could be an Indicator of Trust Level

SoMe Logo Resized e1282874591584 Facebook CPC Rates could be an Indicator of Trust Level

Today on eMarketer an article captured my attention:

An analysis of AdParlor and SocialBakers found out that industry such as electronics, travel and entertainment are more social marketing friendly than others.

It found out also that Merchant / Banking services, Health/ Fitness and Tourism have higher CPC rates than for example Promotions and Beauty/ Cosmetics. See graphic below.

 

137672 Facebook CPC Rates could be an Indicator of Trust Level

What does it mean, when an industry needs to pay more than another to get attention and does not get the click trough rates on the end of the day too?

 

Infographic: Small Business Social Media

Small Business Social Media Infographic Facebook CPC Rates could be an Indicator of Trust Level

Social media is about conversation and about trust. Companies who handle social media authentically and communicate this way with their audience get the most social media juice out and are also well recognized when they do paid campaigns on places like facebook.

Every business who engages in social media needs to understand that trust can’t be bought there. They need to earn it step by step, day by day and year by year.

How can a business earn trust and decrease their ad spending in social media?

  • 1. Listen to your audience and contribute to the conversation if you have something valuable to say.
  • 2. Develop buyer persona oriented and remarkable content and publish it online and share it in social media. Ask your audience for their opinion about the published content and listen carefully.
  • 3. Us the unfiltered social media feedback to improve your service, support your product and your communication.
  • 4. Develop your products and services tailored for your audience.
  • 5. Measure all what you do and improve your doings.

 

These above points can earn you trust reputation and respect from your audience. Moreover it can improve your revenue significantly.

Let me know what you think. Do you have similar experiences?

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How Inbound Marketing outperforms PPC the smart way

inbound marketing lead generation How Inbound Marketing outperforms PPC the smart way “Worldwide social network ad revenues are still going strong and set to grow nearly 50% this year, according to eMarketer estimates.” by Emarketer.com

The revenue spending on social networks are increasing this is a fact. More and more businesses discover that social networks are a great communication tool to get in touch with their audience.

 

B2C and B2B have realized that the business decision makes are active in the social web and try to reach them by paid advertising.

It is a good approach to be visible where your audience is around. But the way how you are visible is more important than a big ad budget.

Moreover a big ad budget does not mean you will be successful with your lead generation campaign. The opposite is more likely the result.

Smart marketers use PPC only for short campaigns, and not as a substitute of a holistic strategy.

Why? Because PPC has no log term value for marketing, when you stop your PPC your lead flow also stops. Another point is that you do not earn any trust in the market with PPC. Anybody can bid for the highest keywords. You can’t buy trust and reputation by bidding the highest price per click!

When it comes to led generation than “nothing beats the inbound marketing strategy”!

Studies from the past five years revealed that a seriously executed inbound marketing strategy results in up to 62% lower cost per lead an in an up to 55% higher lead conversion rate.

Inbound marketing consists of content creation, content distribution, content marketing, Social Media communication, Lead generation, Lead Nurturing, Lead Conversion, and Closed-Loop Analysis to refine and improve the activities.

Furthermore companies who execute an inbound marketing seriously build trust, their brand and are recognized as a reputable source on the web. They get found on the web when future customers are looking, instead of pushing them with dump old fashioned sales pitches.

Infographic: Inbound Marketing on the rise

Inbound Marketing Rising Final2 How Inbound Marketing outperforms PPC the smart way

Companies who utilize inbound marketing simply leave their competition behind them in the dust. Inbound marketing is brain versus budget, and in the long term the brain always wins!

What do you think? Did I miss anything?

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Is Inbound Marketing to expensive for YOU too?

greedy Is Inbound Marketing to expensive for YOU too?Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.

With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.

Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.

Most business has not the resources and the knowledge to execute a powerful and result driven inbound marketing strategy.

They have not good writers on their staff to produce buyer persona oriented remarkable content like blog articles, whitepapers, how-to’s and eBooks on a regular basis.

Also they do not have in-house SEO experts to help them to choose the most relevant keywords to better get found in the search engines.

Moreover the knowledge about social media communication and an effective community management is not in place as well.

But the most important fact is the time to get all the required things done.

Studies show that business who try to do inbound marketing without professional help fail within three months.

What did they win when the do not hire a professional inbound marketing agency? Simply nothing! They waste time resources and money for no revenue results.

If you want to profit from inbound marketing than you should think about to hire professionals who can do the job.

What do you get by executing a professional inbound marketing strategy?

  • A. S ave up to 62% of your marketing budget.
  • B. Stand out of your competition.
  • C. Generate a massive amount of leads.
  • D. Get up to 55% higher lead conversion rates.
  • E. Increase your customers and sales.

 

How much does it cost to hire a professional inbound marketing agency?

This is a god question. The same one like how much is a car? What kind of car do you want? Do you want an old car or a brand new Ferrari?

Inbound marketing hourly rates start with $100 per hour, depends what to do.

You can calculate to spend between $2,000/m – $3,000/m for about minimum of six months, depending on the services delivered. Because any serious inbound marketing agency will need this time frame to set your marketing on the right track to help you to reach your revenue goals.

On the end of the day is inbound marketing the most efficient and the most cost effective marketing you can get for your buck.

Inbound Marketing Infographic Is Inbound Marketing to expensive for YOU too?

Did I miss anything? Let me know in the comments below.

 

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How to use Social Media for Customer Acquisition

social media1 How to use Social Media for Customer AcquisitionSocial media has become a significant part of serious marketers lead generation strategy.

Companies who engage in social media increase their reach massively. And there is no matter if they are B2C or B2B.

Social media is public communications channel where companies can get great unfiltered feedback.

Companies need to understand that social media is not for “pushing your messages out “.

To be successful and to reach a positive ROI with social media, companies need to communicate and to listen to their audience.

It is simply untrue when someone claims that his customers are not active in social media. They are active in B2C and B2B and they research online for products and services.

The only question is: What will they find when they research for products and services you also have to offer, will they find you or your competitor?

Studies prove that B2C and B2B profit likewise from social media engagement.

136357 How to use Social Media for Customer Acquisition

A study from Wildfire Interactive shows that social media helps grow brand awareness, increase sales and partnerships and helped to reduce marketing costs.

Engaging in dialogue with customers via social media has become an important part of successful companies.

Smart marketers measure the value of social media channels as well. They want to know which one has the best results for their business. One of the most popular channels is Facebook. About 44% of surveyed marketers say that “Facebook is valuable because they help with new customer recruitment”.

136359 How to use Social Media for Customer Acquisition

Moreover they have stated that Facebook fans have higher conversion rates and they make more frequent purchases.

How can you measure the ROI of your social media marketing?

  • • At first you can do this by increase of your revenue
  • • As a second way you can measure are “Likes”
  • • You can measure social media mentions of your brand

 

A great way is to add lead capture pages to your in social published articles and to track the traffic, leads, lead to customer rate and revenue per generated lead. So you get a good picture of your cost per lead and adjust activities to increase your profits.

Studies show that companies which relying on online lead generation are two times more profitable than those who do not. Those companies achieve an up to 62% lower cost per lead.

 

Infographic: Brand Messaging

blogging 409x1024 How to use Social Media for Customer Acquisition

 

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Let LinkedIn do FREE Marketing for your business

LinkedIn has updated their privacy conditions.

LinkedIn is now permitted to use your name and picture in any of their advertisements. So they can use this throughout their whole network for their marketing purposes!

linkedin for your business Let LinkedIn do FREE Marketing for your business

How scary, or maybe not…? icon wink Let LinkedIn do FREE Marketing for your business

See ch. 2 of their privacy policy: http://www.linkedin.com/static?key=privacy_policy&trk=hb_ft_priv

Ok, here are two ways you can deal with this:

First - You can forbid it by change your privacy settings this way:

  • 1. Place the cursor on your name at the top right corner of the screen. From the small
  • pull down menu that appears, select “settings”
  • 2. Then click “Account” on the left/bottom
  • 3. In the column next to Account, select the option “Manage Social Advertising”
  • 4. Finally un-tick the box “LinkedIn may use my name and photo in social advertising”
  • 5. and Save

 

Or, the Second possibility – You can use this as an opportunity to let market LinkedIn your business throughout their whole network for FREE! Simply let them do the branding job for your business and paying not a dime for this!

How does this sound for you? icon wink Let LinkedIn do FREE Marketing for your business

Here is how it works:

You simply change your photo to a branding tool! Use your photo by inserting your brand LOGO how I have done here with my LinkedIn photo. That’s it.

Now LinkedIn is very welcome to use my photo throughout their whole network as long as they want. icon wink Let LinkedIn do FREE Marketing for your business

Linkedin Phot use1 Let LinkedIn do FREE Marketing for your business

I only can say THANK YOU LINKEDIN for this tremendous FREE marketing opportunity and God bless you! icon smile Let LinkedIn do FREE Marketing for your business

By the way, you can do this on Twitter, Facebook and other networks as well.

— Let me know what you think and how your results are.

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8 steps Let LinkedIn do FREE Marketing for your business

FREE LinkedIn Marketing Report download here!

 

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B2B Decision Makers are Increasingly Researching in Social Media

In the beginning of the internet it was a source of information and today entertainment and shopping have accompanied this attitude. But research is still the main factor when it comes to web use.

increase budget for social media marketing B2B Decision Makers are Increasingly Researching in Social Media

Before social media people went mainly to search engines to research and to find products and services. Today in times of social media the products and services find them through discussions, content sharing and recommendations from friends and followers. And even on the road these information are accessible through mobile devices.

This evolution of information technology also arrived to the B2B companies.

The search volume on Facebook has overtaken Google. And there are not only consumers who research there. B2B is also using Facebook, Twitter, LinkedIn, Google+ and other social networks to research for products, services, industry related information and new business partners.

Nobody says that a product or service with a volume of hundreds of thousands of dollars has to be sold on Facebook. But the first contact can be made there and the further discussions and negotiations can be took offline to close the deal.

Social media is a great way to showcase a business and to offer a more personal insight view. A company has great opportunities to show personality to attract the right buyer persona and to get in touch with the right new future customer when this one is looking out for products and services.

All social media sites also have mobile apps; their reach also spreads wider and is working 24/7. Not only teenagers are surfing on social networks through their mobile devices. B2B decision makes do this as well and their number is increasing!

“Research from ad agency TricomB2B and University of Dayton School of Business Administration showed an even higher concentration of B2B influencers researching purchases on mobile devices.”

How can you and a B2B firm leverage this information above for your business?

  • 1. Start a social media presence. Complete your profile there.
  • 2. Research for industry related B2B groups and people. Become a member and invite those people to your network.
  • 3. Listen to their discussions. If you have something valuable to contribute than do it, otherwise go on listening.
  • 4. Start a corporate blog. Write about topics your B2B audience is interested in. Share your blog articles in social media and ask for feedback for your publication.
  • 5. Build landing pages and offer exclusive and valuable content for download. So you generate laser target high quality industry related B2B leads.
  • 6. Measure your activities.
  • 7. Improve your activities and repeat.

What do you think? How are your experiences?

 

Further important resorces:

 

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