Customer is called as king of market because they are the people who can make any organization run into profits or losses. Generally a business is established based on the needs and desires of the customers and likely customers go to a business product to accomplish their needs.
There is a mutual need between customers and organizations. Customer search for products and business organizations search for customers to gain more profits. But generally depending on the type of business and the competitors in there business it generally depends whether customer approaches business man or business man approaching the customer.
Strategies to attract new customers
But now a days with the increasing globalized trends and marketing strategies each and every organization are trying to attract new customers to expand there business by following different Internet marketing strategies like social media marketing, print and electronic media. Now they are even taking feedback and reviews of the customers in order to satisfy the customer by giving quality products at a fare price.
These strategies are followed by many organizations on their customers in order to face their competitors and increase profits.
During olden days, there is no competition among the organizations and customers used to approach these organizations to satisfy their needs. But due to the growing competition in this globalized world, business organizations are approaching their customers and they are making the products depending upon their needs, tastes and desires. As a result, service provided by the business organizations has become invisible tool for the business organizations for reaching and gaining many customers for their products.
Different Internet Marketing strategies are now adopted by companies to attract new customers. Advertising budget is now more than the previous days as there were limited companies which used to sell products online. With global marketing, now days companies are following different marketing strategies like email marketing, blog advertising, inbound marketing and pay per click campaigns to attract new customers and provide service to existing customers.
Hence in the day to day world, organizations need to be so efficient in their services and provide quality products to retain their customers and get new customers online.