5 Reasons For B2B Social Media Marketing

Social Media marketing is one of the top Internet Marketing strategy implemented by companies online. Social Media Marketing has dominated many other Internet marketing strategies and traditional marketing strategies due to overwhelming response of public for social media. Social Media Marketing campaigns are more predominant in Internet today than any other Internet Marketing campaign.

Advantages of Social Media marketing for your business

Social Media Marketing has wide range of advantages. Some of the top advantages of using Social Media Marketing for your business are given below:

Lead Generation
Social Media Marketing helps to create more leads from Social Media Sites like Twitter, face book, MySpace and LinkedIn etc. These sites have many active members which help to bring active visitors for your website or blog.

More Traffic
Social Media Marketing brings more traffic for your website or business. As the traffic for your website increases, the more is the visibility of your website and more chances for getting sales for your products.

Brand Image
As your website or blog is more visible for visitors from different parts of world, more is the chances to improve the brand image of your company. Get your customers know about your products and services by making them aware of your products and services

Search Engine Visibility
As major search engines like Google, yahoo and Bing are indexing your social media campaigns and social media content, there are more chances for your website to be indexed in top pages of search engines.

Link Building
Major advantage of Social Media Marketing is promoting your business and also promoting your links. There are major advantages for making your business visible in social media sites like Twitter, facebook and LinkedIn. Starting your own group in LinkedIn, getting people know more about your products, being active in social media sites brings active visitors for your website.

For more information related to social media marketing, visit the links given below

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March 12, 2010March 12, 2010

Do You Use Video For SEO?

It has become harder for websites to gain a first page top listing on Google. This has opened the opportunity for you to go other ways to gain your top listing.

Images and video are two of the ways you can go to gain a Google top listing. Forrester Research has found out that videos have 53 times more chances to receive an organic first-page ranking than traditional web pages.

You can start by uploading video to YouTube. This ensures that you have been indexed in Google search engine this is no guarantee that you get a first page result but Google knows that your content exists.

Your next step can bee to include those videos from YouTube into your website or blog and to add an extra page where all your videos are shown with their description.

Now you can start with video SEO. Google is actually not able to see what is inside your videos and it relies on title and Meta data you have included to learn about what content your videos actually contain.

Include your title, description and keywords. Make clear the title tag of the page matches the title of the video to get better results. Target more specific phrases this could help you to get more and better results

To appear in Google search results submit your videos by using Google webmaster tools a video sitemap . This is the same like a XML sitemap and it’s specially formatted for video and contains information about your videos and the included content.

Ensure that you have a robots.txt file on all video pages so Google can verify it.

Even new and small sites can compete with larger and more established web presences. No matter if you are small or new one you can take advantage of the video SEO opportunities.

Further resources:

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March 8, 2010October 31, 2011

3 Easy Steps How To Reach Potential Customers

If you are having a blog and if you are not utilizing it properly for your business products, you are missing potential customers for your business.

Your blog can be powerful in house for bringing potential customers for your business. Not only for business, blogs can be used and symbolized for bringing more customers and sharing information with Internet readers. There are many ways to bring customers and new readers for your business.

Social Media marketing and Internet provides an opportunity to prove any business or individual about their expertise through blogging. You can show your expertise in relevant fields by providing best articles through your blog.

There are different ways to reach your customers and some of the best ways are given below as reference.

1. Write How to Blog Posts
Start writing about what you wanted to share in web from your blog. The best way to start a blog is to start writing how to blog posts about the topic of your interest and share them with your blog readers.

Keep in mind that the blog posts should not be too complex that readers cannot understand the real content in the articles. Once you are expert in writing how to blog posts, the next step is to write white papers for particular topic.

3. Writing white papers
Start writing white papers on your area of expertise and provide them for free download in your website. This helps in bringing more blog readers for your website or blog.

As number of blog reader’s increase, search engine rankings increase and also helps in increasing traffic for your website or blog.

Here are three examples of HowTO white papers:

3. Start Developing How to Videos
Once you have a good experience in writing how to blog posts and developing white papers spread it to the outside world.

They are millions of people in Internet who are in need of them and who needs your expertise.

Spell out your research through your own videos. There are many websites like YouTube where you can develop your own how to videos.

Add a post link to your website and display these how to links in your website or blog.

This spreads your expertise to the World Wide Web and also improves your image in social media and social networks. Not only it increases image, it also improves your website search engine rankings drastically with good number of visitors for your website.

Find here some examples of video:

By following these tips, you will position yourself at the top of blogosphere in your area of expertise.

Don’t forget to actively participate in social communities and social media sites in your area of business.

There are always chances of improvement and never give up in learning new things in your domain.

Further Related Blog Posts For This Topic

How to write great blog content
How to write a blog post

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February 22, 2010October 31, 2011

6 Tips for Social Media Marketing And Time Management

Time management:
Everybody knows how time plays a vital role in day to day life for each and every living being in this beautiful and busy world. Time cannot be set back at any cost and hence time, needs to be managed well. Hence the word time management is becoming Buzz word for human beings.

Human beings can be successful in their life when they schedule their tasks in a proper manner by planning their time according to the tasks. Hence planning of time paves the way for success in achieving the goals or tasks.

Social Media Marketing and Time management:
Now days, Social Media Marketing has become one of the prominent marketing strategy and is being applied by most of the organizations in order to attract customers and increase their profits and business.

Planning becomes successful when they know why they are using it:
Businesses are of various types. There may be different reasons in opting social media marketing because some business organizations will be concentrating on brand value, increasing sales, providing online discounts and attracting customers, media of world, for feedback etc. Hence there may be various reasons for opting social media marketing and hence there should be clarity while making use of social media marketing which makes scheduling of tasks in time.

Here are the 6 Tips for Social Media Marketing And Time Management

1. Know what you want from social media and plan according to it:
You have to concentrate on writing your blog or website with good content and keywords. If your objective is sales /marketing of your products, you can make use of social media networking sites like facebook, linkedin, twitter for finding customers of your products as it consists of millions of active users from all over the world. Hence identifying what you need from social media is very important.

2. Make use of tools:
Managing tools in a proper manner will help in completing the tasks on time. For example if you are unable to remain updated every day, then you can make use of tools which can be able to save posts as drafts and can be scheduled to publish this posts on the prescribed dates and it will publish on that particular dates. In this way you can even remain updated everyday by making use of these tools.

3. Always search for the hot topics that create interest in readers:
Attracting and building relationship with the readers is the main objective behind social media marketing. For building good number of followers, you should make use of various RSS feeds for identifying good topics to discuss and by following this, you can hold good number of followers for your page.

4. Upload videos and audios of your products and listen to them carefully:
By uploading videos and audios in the process of explaining the working of your products and describing their features and services helps in increasing number of customers for your product in a very short period of time. Spare some time for your customers by understanding what they are expecting from your organization so that this works like a feedback.

5. Make social media as a platform to build relationship rather than expecting guaranteed customers:
As social media is a platform for millions of users, organizations can be introduced which helps in increasing brand image of the organization and ultimately it gives rise to new customers. Hence building relationship through social media should be in a friendly manner rather than commercial and can be treated as future investment.

6. Never forget social media is not free for business organizations:
As the business organizations invest various resources like finance, human, marketing and valuable time, try to make decisions basing on what you really need from the social media which is also termed as return on investment (ROI). Accordingly you have to categorize your time to these type of activities.

To conclude social media activities can be managed by implying strategic planning and by exactly knowing what you are expecting from the social media. This helps in proper implementation and integration of social media for your business needs.