content marketing | inBlurbs Inbound Marketing Agency

September 12, 2011October 7, 2011

3 Ways how to use Online Video for Business Lead Generation

The average internet user is watching 30 minutes of video online daily! These people mostly lookout for entertainment.

This opens wide opportunities for your business to get your products and services in front of potential future buyers when they are looking.

The use of online video is growing as people also increasingly watch videos from their mobile devices.

Videos made as product pitches are not a good bet to attract interested people. Also image videos do not work as a potential viral marketing tool.

Your business should use online video to inform and to entertain your audience. Take care to also optimize your video for mobile. As the smart phone use grows you should keep in mind that these users are also able to see your videos on their mobile devices. Here is an interesting article about video sizes.

Smartphone Trends Infographic:

For information / education: You can show your products in action or explain product features in a more understandable way through video. Let your satisfied customers talk about your products and publish and market those videos everywhere on the web.

Watch this video:

For communication: You can do a video blog, where you instead of to write articles can do videos. Steve Garfield’s video blog.

Steve Garfield is a videographer and video blogger based in Boston, Massachusetts. One of the Internet’s first video bloggers, Garfield began experimenting with the technique in 2002 and launched his own video blog on January 1, 2004.

For entertainment: Nobody says that a product video needs to be boring! You can be creative and do an entertaining product video which people like and share.

Watch this video:

If you have a lack of ideas just crowd source your video to your audience, for example to your Facebook friends and Twitter followers.

Do a contest for the best crowd sourced video! So you can create a buzz on the web, get a lot of attention from your target audience, a ton of creative videos online which mention your brand and can lead further interested people to your business.

Online Video Facts Infographic:

The easiest way for you to profit from online video for your business is to do videos by yourself and publish them in your corporate blog on Youtube, Facebook and other videos channels on the web.

You can simply start your video by using the camera you already have. This can be the cam from you smart phone or any other cam you have. Start doing videos of your company and your products. Ask your collages to explain one of your products in plain English and upload, add a descriptive title, tag and describe this video to help search engines to index it and your audience to find it.

Embed it to your website, write a blog post about the video topic and embed it in your corporate blog. Market it on your social media channels and ask for comments and opinions.

Than do the next video and so on.

Don’t try to do a perfect video. There is no such thing like a perfect video on the web!

With the time you will get a better routine and your videos will become better and better. But this will only happen if you start doing them.

— How do you use online video for business? I am looking forward to your comment below.

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July 11, 2011October 7, 2011

Attract your buyer persona with article marketing to generate more business leads

Article marketing or we can say content marketing is a very interesting way to attract customers online.

Article marketing is a great way to generate business leads for your businesses.

Writing customer attractive articles helps in bringing new customers for your business and by generating quality leads.

How Article marketing works for your business

Article marketing doesn’t cost much, what it costs is just effort and to invest knowledge about how to write in the best possible manner.

Content writing or article writing can be done by a hired professional also in lieu of some fee. Giving them information about your business and article requirement helps in getting some quality articles done that are related to your niche.

Small business owners can also hire writing professionals or recruit them, so that they could compete with the competitors more effectively as they will then have in-house writers always available.

How to promote your business using Article marketing

Promoting your business using article marketing is easy if you know what’s required to attract readers to your site. Some basics of article marketing to generate more business leads are:

— Subject line of the article should be attractive for target audience
— The articles content must be precise and up to the point
— Closing of your article should help readers get a final decision about particular product or business

Once you start using article marketing, you can reach to top pages of search engines for your keywords and also start generating huge leads for your business.

Marketing Takeaway Tip: Article marketing for small businesses is successful if you are able to identify your buyer personas and write content which is of value for them. Article marketing and keyword marketing goes hand in hand and you should be aware of your keywords which can help your business reach top pages of search engines and to get found of your target audience.

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July 8, 2011October 7, 2011

Why to connect your corporate blog with social media

Connecting your blogs with a platform where you could attain more exposure sounds extremely interesting for any type of business.

Building and maintaining online blog helps you in staying current with the social trends. Having business blog helps your business to be updated in social media to get seen from your audience and to generate business leads.

How to promote your brand in social media using a blog?

Getting a thirty-foot tall billboard to promote your brand is really very expensive for any business. Connecting your blog with social media helps you to get closer to your audience on the major social media sites such as twitter, facebook and LinkedIn.

Blogs helps in generating targeted web traffic for your business. Targeted web traffic is directing more interested prospect to your landing pages and your chances increase to convent those traffic to leads and customers.

Business leads generated through inbound marketing are 62% cheaper and have an up to 55% higher conversion rate!

Tools to connect a corporate blog with social media

Blog tools available on social media sites can increase the effectiveness of content marketing. Businesses have the opportunity to get their blog articles seen on the right place where their audience is located.

There are many tools such as ping.fm, dlvr.it, tumblr, posterous which automatically updates social media sites when you publish a blog post in these blogs. Getting your blog in synch with social media sites helps in generating more leads for your business.

Social networking sites have hundreds of millions subscribers connected to them all the time, thus using those sites as a platform to promote your blog content would be very helpful to get seen and visited from your target audience.

Facts about corporate blogging!

Companies who blog get:

Up to 55% more Traffic.
Up to 97% more Inbound Links.
Up to 434% more indexed pages in search engines.

Studies show that 57% of companies who blog get customers through their blogging effort!

Marketing Takeaway Tip: Blogging connected with social media helps in generating business lead. A corporate blog helps you to stay in touch with your customers and readers, to collect feedback and keep your audience updated.

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October 26, 2010October 11, 2011

Write Whitepapers to Capture Leads

Online business should be ready for competition from competitors.

Competitors may use different marketing strategies that may capture your leads.

So companies should plan their marketing strategies and build an effective marketing plan to stay ahead of their competitors.

One efficient marketing strategy is to write white papers and attract leads towards your landing pages.

This article describes how to capture leads by crafting effective white papers.

What is a White Paper?

Writing a informative white paper isn’t easy. And creating a white paper that attracts leads is more difficult as it should not be like a marketing product. Although there is no standard definition for creating a well formatted white paper, different people develop them in various styles and content.

White papers are usually developed concentrating on a specific topic and providing indepth information of that topic. It is just like a research paper written by researchers which is published in web to show your expertise.

Now companies are using white papers as an effective marketing strategy to capture quality leads.

How are White Papers written to capture leads?

White papers generally provide meaningful information for readers who are looking for a specific topic. Whitepapers cover in depth information regarding a particular topic which makes readers attracted towards them. Generally a white paper is around 5 to 20 pages and it covers major topic.

Tips for writing Potential White papers

White papers provide in-depth information related to particular topic. Different people write white papers in different styles. In whatever style it is written, white papers ultimate aim is to provide meaningful information to readers and also provide options for businesses to capture leads.

White papers are written in professional manners and also on a serious tone. Don’t make readers bored by promoting your products in between white papers. Use white papers as your source of marketing at the beginning phase itself by promoting them for free and getting lead information.

Success of generating leads with white papers is through good landing pages. Landing pages help in generating quality leads before they download your white paper.

Whitepapers helps you to get recognized online. Make your white papers substantial and show your expertise in the field by writing potential white papers that are liked by readers.

Marketing Takeaway Tip: Whitepapers are potential sources for generating quality leads. Get consultations from Inbound marketing experts to get some white papers for done your business.

Do you have any tips about Whitepapers? What are they and how do you use Whitepapers for your business?

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Do you know the marketing effectiveness of your website?
How many sales leads does your website generate?

September 6, 2010October 12, 2011

Why Great Content Attracts Customers

Great and remarcable content is the only thing that most of the people search for when they are online.

Great content is the way to attract the customers to your website. And it is always the effective way to build an optimized web presence for your business.

Providing useful and knowledgeable content to your customers always creates high chances for you to attract more and more customers who eventually purchase your products and services.

It can help you efficiently to get massive amount of leads from your potential customers that are mainly attracted towards your website through your content.

Visitors coming to your site expect the top level content on each and every page of your site including the profile pages. They want best after clicking each link on your site.

Therefore great content is the vital for all the businesses online that are earning through their websites.

Not only the websites, but also the social media marketing and inbound marketing needs to have great content by which they attract potential customers towards your profile and pages.

Fully optimized and useful content on your profile located at several social media platforms turns out to be effective source of inbound marketing solutions for your business.

According to the expert internet marketing consultants you need to focus on all of the social media platforms you have optimized profiles on, for your effective inbound marketing.

You should for this purpose place various social media icons on your website and blog so that your visitors can easily share them with their expanding community.

This will help you in increasing the number of readers and visitors to your site who will further link them to your social pages.

There are various social media marketing options for you which prove to be effective if you have a fully optimized content on your profile. People searching for the relevant keywords find your pages and join you which slowly help in getting huge traffic to your blog.

You should therefore try to update your over all content on the web which will make your visitors get attracted towards you. This will make you more credible and successful.

Do you have any tips about Social Media Tactics? What are they and how do use Social Media Tactics for your business?