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July 27, 2011

Quality Lead Generation through Blogging

Business online are now planning new strategies for promoting their business online. As main target of any business is lead generation and customer feedback, they tend to research for new techniques and tools to improve their business. One of the best way to generate reputation among your online customers is through business blog.

This article discusses some of best ways to generate leads for your business and some of the top blogging tools which help you to drive traffic for your blog.

How to change your business blog to lead generating machine?

With recent advancements in social media, it is very useful for businesses to get their business into major social media sites. Blog is one of the best ways to get your business into social media.

Through your business blog, you can attract readers from different geographic location in to your business. With Google plus entering into social media world, social media is going to impact more on business networks.

By writing articles regularly in your business blog, it is easy for you to share your articles in social media. If you are thinking of starting a new business blog for your business online, it is important to select best blogging platform for your business. One of the best blogging platforms that supports businesses in generating leads in WordPress.

Using WordPress to generate business leads

WordPress is one of the top blogging platforms that is been used by many businesses and professional bloggers in web. There are even many blog driven websites that are powered with wordpress.

Main advantage of WordPress is that it is easily in synch with social media sites. There are some top wordpress plugins, Mozilla plugins and blogging tools that help you to share your content in social media when you post a new article. Such is the power of wordpress.

In simple words, you can reach market faster and improve business for your products by reaching social media faster. This can be made possible through some of the popular tools that help to auto post your content to social media.

Among this powerful business tools, onlywire provides some of the powerful tools for businesses. It provides onlywire wordpress plugin that autoposts content to social media when you submit a new post to your website.

It also provides downloader that can be downloaded to your website and with which you can submit your favorite content to 41 social media communities in one shot. You can read the full review of this onlywire tools

This is one example of powerful business tools that you can use for your business with the help of wordpress blog. Another strong of advantage of using blog is to get wordpress plugins for contact form and also driving traffic to your landing pages. Start using these powerful wordpress plugins. There is also some powerful back link creating plugins like BlogGlue WordPress Plugin that helps businesses to link with their niche and partner websites and create huge back links that increases their search engine rankings.

Using Email Marketing to generate leads

With blogs, you have the power of content and it is upto you in how you wish the traffic to be driven to your landing pages. Generating leads is made easy with the help of quality content.

Another advantage of blogging is to capture leads either through feed or through email marketing. With powerful email marketing software’s, you can easily engage with your blog or website readers.

Using Video marketing to generate Leads

Also you can upload videos and generate leads through Video Marketing. 5 Advantages of Video Marketing helps how to get started with Video Marketing.

Everything in website depends on how effectively you organize your landing pages. Landing pages are very important for lead generation. 10 Lead generation Tips helps in bringing quality leads for your business online

Finally, Blogging is one of the top business lead generation strategies implemented online. If you are not having a business blog for your business, you are missing potential leads for your business online.

About the author:

Sriram Raj is a software engineer, blogger and article writer from India. He is blogging on trending topics. Blogging is his hobby and he is spend his time writing about latest trending topics in web.

March 3, 2011October 8, 2011

Why you should not try to sell with your email marketing

When people subscribe to your email list they expect valuable information.

They expect information which can help them to solve their problems for free.

They do not expect and they do not want be bombarded with sales pitches.

An email list is a very valuable asset for a business and I am sure you do not want to damage or even to destroy this valuable asset.

Now you could ask how I can profit from this asset. When I can’t profit from it is only a liability which costs me time and money to maintain, without having any profit from it!

Sure you can make profit with your email list you have invest time and money to build it.

And guess what, the same way you have attracted those subscribers to subscribe to your email list. Through publishing great content, which is helping your email subscribers solve their problems.

That’s why they are willing to invest their valuable time to read your newsletter.

And if you send sales pitches you could abuse their trust and make them unsubscribe from you list. So your efforts to generate those leads would be wasted.

The better way is to proceed with your strategies of publishing great content and make them feel that you care about them and that you are willing to offer solutions to their problems.

And if you make your email newsletter content exclusive to your subscribers, for example you offer videos which only they can see first, special whitepapers they get much time before it’s been published to the masses, the get the chance to ask questions which will be featured and answered in this exclusive circle, etc. then you will gain the credibility and the trust which make you free to ask for a sale.

Your audience will ask you if they can buy from you, because you have gained trust and credibility with your subscribers. And this is a much wiser and in the long term profitable way to do lead nurturing.

Marketing takeaway tip: You should not try to sell to your subscribers. Instead of provide great problem solving exclusive content. Show that you care about them. Then they will care about you too.

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April 29, 2010May 19, 2010

How To Use Email Marketing Wisely

Email Marketing is today’s a most widely used marketing tool for the web site promotion and if done right it can help you to get more profits. The first and foremost goal to gain more profits from the Email marketing is to have a perfect and Well Built Landing Page. The first step to conquer in an online e mail marketing optimization of your landing page.

Email marketing does not stop only when you get the click, it starts from there. If you want that click to become a conversion on your site and become a qualified lead, you should largely depend on where you send people with that click that is what your landing page is all about.

How to get your landing page optimized

Make it clear, neat and clean and look professional. Make it incredibly clear what your visitor is supposed to do is all about downloading, filling out the forms, spending money or is it free. Make all the things clear at the first hit. Also be brief and concentrate on only the essentials. Keep your images, forms, or any other things which are just essential and do not distract your customers.

Also tell about your offers and gifts as soon as possible. Tell them why they should do it and what they will get in return. Clearly and briefly outline the services you are delivering to them. These all will attract your customers more and it’s more possible that your every click got will turn into the conversion you expect.

Communicate and Educate your Customers

If you want to win in an email marketing campaign and want to be successful in internet marketing you should be able to communicate with your customers by different means. How effectively you communicate is directly related to how much conversion you want to get. Try to educate your customers and solve the queries, about the services and product you are promoting, of your customers by communicating through them.

Communicate casually and don’t sell

Mind it if you have a cool t-shirt for your friends from Amazon and you recommend it to your group of friends by an email putting an affiliate link into it, it is much possible that all of your friends will open up the email and see the t shirt and may be just buy it if they want to. The reason behind this conversion is your casual way of conversation when you write for your family or friend.

So try to be casual and explain like to your family or friend while you are processing emails for your e mail marketing campaign. The point is never sell a product to your subscribers ; recommend it in a way that would make them open their wallets and buy the product.

The fact is that if you want to sell them a product they will most probably don’t buy because they do not know you in personal and it's hard for them to trust you. Thus your casual way of conversation with them will grab their attention and create the friendly atmosphere. So it’s clear that if you want to sell and want your email marketing campaign successful you should not sound like a salesman and should build the trust of your customers.

Always build trust first – Building trust is a tricky thing. You might wax a lot of people in the process. But don't give up. If some people unsubscribe from your list, that's fine. Don't worry about them and just clean up the list.

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