Learn from the ‘PEANUTS’ social media expansion approach for your business

Today the Iconix Brand Group, have announced ‘PEANUTS’ launches major digital and social media expansion. They are expanding into mobile gaming, e-books, Facebook and digital apps worldwide.

http://www.washingtonpost.com/rf/image_606w/WashingtonPost/Content/Blogs/comic-riffs/StandingArt/peanutsgraphic.jpg?uuid=Hzhp2L2FEeCSjQ7CCWzvag

With his move the Iconix Brand Group want to reach his consumer market where they are around. The offer this kind of freemium games for smart phones and tablets based on the ‘PEANUTS’ characters.

Here the ‘PEANUTS’ show your business how to reach your target audience laser targeted in social media through mobile gaming, e-books, Facebook and digital apps.

The ‘PEANUTS’ have accompanied generation of fans and are famous worldwide. Now you maybe think “my brand is not known worldwide” and maybe this is true but when you do not expand your marketing and communication to social media where your target audience is “worldwide” you will not evolve with your brand recognition in the future.

What Iconix Brand Group is doing here is to be there where there target audience is in social media with the set of digital tools to fit into any taste of possible users out there.

They offer ‘PEANUTS’ related mobile gaming for people who enjoy playing with the ‘PEANUTS’, e-books to read about them, Facebook to connect with likeminded and digital apps to interact!

That’s what they simply do is to engage with their audience and get attention. The mobile market and mobile gaming are growing massively and studies show that users are about three (3) hours active on their favorite social media through mobile devices compared with one (1) hour on their pc.

EBooks are enhanced content and content marketing is a way to reach target audiences the smart way. Furthermore eBooks can become viral by be given way from one to another person. So the brand message is spreading in a powerful way.

Facebook has about 750 million users at the time of this writing this post. Facebook is not anymore a playground of college students only. It has evolved to an effective way for brands to reach and to interact with their target audience.

The possibilities of digital apps are limitless. Facebook apps are an inexpensive and reliable way to get the brand in front of the target audience. They encourage community interaction and can be used to measure the brand impact.

Any business can profit of going piggyback with social media like Facebook, Twitter, LinkedIn, Google+ and several other social networks.

Several companies like Goupon have proven that connection to social media directly relates to their business growth.

The content marketing strategy is an emerging and proven one to reach target audience the sustainable way. Good content in form of EBooks, Blog Articles, Pictures, Videos, Infographics, etc. can spread like a wildfire and attract attention for business.

So what can you do to reach your audience more effective on social media?

Do you have any idea? Yes or no? But your customers are telling you daily how to reach them.

Go through your support requests and customer emails and you will discover how you can utilize social media for your business.

Read carefully which kind of problems and obstacles your customers face daily and offer a solution. This can be an eBook, a video series or a Facebook app!

Jumpstart your creativity and you will come up with a great digital tool which solves your target audience’s problems.

Make yourself relevant to your audience!

Gain trust and credibility by just being there where they are and to help when they need you!

Marketing takeaway Tipp: The more of your target audiences problems you solve the more they will talk about you and this will attract more interested prospects to your products and services like a magnet.

Important resource: ‘PEANUTS’ launches major digital and social-media expansion

To stay up to date, please subscribe to our RSS Feed

Tweet this on Twitter!

FREE EBook: 9 Easy Steps to Facebook Success

FREE EBook: 9 Easy Steps to Facebook Success

Download yours here!

The pros and cons of promoted Tweets

More and more advertising money is shifting to social networks. Facebook, LinkedIn and Twitter offer various opportunities to advertise a company targeted to their audience.

promoted tweets

Twitter announced to start displaying promoted tweets in user streams. Twitter is also planning to release a self-service platform later this year. Facebook and LinkedIn already have self-service platforms where business can showcase their brand message, products and services.

Pros of paid advertising

Paid advertising allows you to place your ad there where your community is so that you reach this community instantly. You save time because you do not need to develop relationships and do interaction with people. But this will not instantly led your business to a loyal customer base.

Pros:

  • Instantly visible: You are instantly visible as long as you want to be and with the keywords you have chosen.
  • Keywords control: you have your keywords under control and choose which to use and which not.
  • Flexible budget: You can start paid as with any budget.
  • Cheap: As it customizable you can choose how much and how long you want to spend.
  • Measurable results: You can track your spending and your results. Lead to customer quote, etc. and have a good picture of your returns.
  • Wide reach: you can instantly reach a wide user base of millions who are already looking for products and services you also have to offer.
  • Quick: You can set up a paid ads campaign very quick.
  • Target your location: When you are a local business it makes more sense to target your local area. With paid ads you are in full control that should see your advertisement.
  • Time frame: You can set the start and the end of any campaign. You are not obligated on long term agreements.
  • Mobile: As more people are on their favorite social networks though their mobile devices, you can also reach them through paid ads.

 

Cons of paid advertising

As you have no relationship with your audience in these communities where you place your ads, it can become difficult to attract them to your business even if your ads are fancy. Only a good relationship to your target audience leads you to a loyal customer base in the long term.

Cons:

  • You can’t buy authority: Even ifyou have a high ad budget; you do not have the relationship and authority to your audience.
  • You can’t buy credibility: Through paid ads you get seen but when they visit your website. What will they find? Is there anything what can increase trust and credibility?
  • Paid traffic costs money: As long as you want results out of paid traffic you need to do paid advertising. In the moment you stop, your constant stream of leads will stop instantly as it has begun!
  • Keywords battles: As you are not the only person who understands the opportunities of paid ads, others will also try to get the most popular keywords. A keywords battle begins and prices for those keywords increase massively! So a single click to your website can cost you a large sum of money! And there is no guarantee that this click will convert into a lead or in a paying customer!
  • Brand recognition: As you buy your audiences attention through paid ads you can imagine they will not be very willing to listen to what you have to say. This could let you look like a lazy and budget oriented company without a personal face. So your brand could suffer!

Marketing Takeaway Tipp: Paid ads on Facebook, LinkedIn and Twitter offer various opportunities to advertise a company targeted to their audience. Paid ads should be used in a context of a clear marketing strategy which includes blogging, social media and social web marketing, premium content creation and real time marketing and PR. Only than paid advertising can serve you as a valuable source of new business leads an customers!

Further important resources:

 

To stay up to date, please subscribe to our RSS Feed

Tweet this on Twitter!

 

12 Powerful Ways How To Get Massive Traffic To Your Web Presence

In this FREE report are some answers how it can work for you!

12-powerful-ways-how-to-get-massive-traffic-to-your-web-presence

GET YOUR FREE DOWNLOAD HERE

How not to use Facebook for you business

Facebook is one of the most important social networking sites or social media that people use today.

It is one of the most effective medium for blog marketing as well and to get search engine traffic as it helps in getting better rankings in search engines.

facebook for businessGenerally people who are new to use this social media find it hard to get maximum benefits from it.

Here are some points for not to use on Facebook for your business.

Do not make friends blindly

People often make the friends blindly without figuring out the purpose and interests. It is not a good trick for blog marketing.

But if you want to have some decent search engine traffic and want to have better blog marketing you should make the friends that have similar interests and can share some valuable thoughts.

They can help you in enhancing your knowledge and to get perfect in all you want to have from your business. Try to know the things they are dealing in and know what is best for you by getting various help from these fellow business people.

Do not concentrate on each of the messages from groups

Generally groups that you may have joined promote their services and products to great extent.

They send promotional mails and messages from time to time for blog marketing which become intolerable after some time. It is better that you do not concentrate on them and ignore them.

Do not use the same status all the time

Using same status all the time may be boring for your visitors. Instead you should use some interesting and related status that are short and up to the point and can also effectively help you in getting search engine traffic from this perfect social media.

Use some of the relevant keywords that help you in getting better rankings and you can get better traffic by using this status. Keep them changing so that people find it interesting.

FREE eBook: 9 Easy Steps to Facebook Success #IMU

Download our FREE eBook: 9 Easy Steps to Facebook Success


Marketing take away tip: Business online needs a planned usage of social media marketing. Use top social media marketing strategies effectively and see your business grow online through optimized marketing strategies.

These tips can help you in making better use of Facebook as your best social networking platform and to promote your business well on Facebook so that you can get best benefits.

 

To stay up to date, please subscribe to our RSS Feed

Tweet this on Twitter!

Do you know the marketing effectiveness of your website?
How many sales leads does your website generate?
Get your FREE analysis today!

inBlurbs Inbound Marketing Agency