Fill up your sales funnel in 8 practical steps

To get enough leads can be a challenging task. To get the right leads and a good conversion rate becomes harder.

But wait there are eight smart ways to fill your sales funnel with leads.

At first you need to get found. Means you need to attract the right people to your offer. This ensures an increase of your conversion rate.

PPC PayPer Click Marketing

The quickest way, which works immediately, is PayPer Click marketing. To do PPC you can use Google AdWords, Bing, LinkedIn and Facebook. This depends of your buyer persona and where you gone to reach them the best way.

Landing Pages

To generate leads you need effective landing pages with compelling offers and call to action to funnel your prospects to leads.

Corporate Blog

Content creation is the best way to get attention and to attract your buyer personas inbound to your offers. Businesses that blog get up to 55% more website visitors, 97% more inbound links and get 434% more indexed pages in search engines.

Record Videos

You can do videos of your products and your services and upload them to Youtube and other video sharing websites. You could record videos about the most asked questions of your customers. For example: How your products are packaged, what kind of payment methods you prefer, your shipping options and delivery times.

Upload documents to sharing sites

To upload your documents to document sharing sites like Slideshare.net, Issuu.com, DocStoc.com and Scribd.com is a great way to publish share worthy content online. Those sites have a lot of visitors which use them to research about products, services, companies and further information.

Upload photos to sharing sites

Product photos on your website are great, but they can be more worth on Flickr.com, where thousands of people can discover them very quick. On Flickr.com you can also upload video and info graphics. All are great way to get attention and to drive those people to your landing pages.

Engage in social media

Establish your outposts in social media like Twitter, LinkedIn, Facebook and related forums. Go through the friends and followers of your competition and invite them to your networks. So you will build a large following quickly.

Connect your Blog with Social Media

To ensure a seamless distribution of your content, bog and video, you should connect your blog to your social media networks. Twitter, LinkedIn and Facebook offer ways to do that very easily. So every time you publish a blog article it will be distributed automatically to your social media networks where your friends and followers can also see it and visit your website for more information.

All those steps above are very easy to implement and work for you as you sleep. You only have to keep your information’s above updated and to take advantage of them and you will generate lads to do business with and to increase your revenue.

How do you manage your lead generation to fill up your sales funnel? I am looking forward to your comments below!

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How many sales leads does your website generate?

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February 21, 2011October 8, 2011

Mobile Marketing Goes Online?

By Alexander Gregori

Not so long ago marketers were excited at the prospects of a new tool: online marketing.

They could send out personalized emails directly to leads via email at almost no cost, create a store front of their business with websites, place banner ads on other websites , create newsletters and blogs.

Then the whole thing became more sophisticated with tools like Google AdWords, social networking sites such as Facebook and Twitter and e-commerce.

Suddenly the whole world was connected and marketers had unleashed an animal. Not only did online marketing become actual work for which companies had to employ staff or a specialized agency, but now clients, customers and consumers could also praise or bash their brands, products and services.

This posed, and still poses, considerable challenges for marketers.

Enter from stage left: mobile marketing!

Oh my gosh. What is THAT? Another tool that seems to confuse more than be helpful.

Yet MORE work and yet another specialized discipline that has to be learned and mastered. Well, mobile has come a long way and clever marketers quickly understood that INTEGRATION is the keyword.

They supplemented their existing marketing tools with simple, yet effective mobile marketing tools to maximize the ROI of their marketing strategy and objectives.

Others were not so “lucky”. One of the mistakes made was the lumping together of online- and mobile marketing, based on the true but misleading fact that both are making use of the Internet.

Granted, a simple SMS campaign does not involve the Internet but if you want to run an integrated campaign, instead of wasting your bucks on creating databases with worthless cell phone numbers, the Internet comes into play, e.g. with mobisites and apps.

Well, the truth is: online- and mobile marketing are two different disciplines. They have different rules and objectives, and they both work best when they are integrated into an overall marketing strategy.

Imagine this scenario: a company has built a website and used newsletters to build an opt-in database with whom they communicate regularly. They are cutting edge, so they also have a LinkedIn group, Facebook page and Twitter account. Now they heard that SMS, or texting, is much more personal, that only 10% of SMS’s are spam (versus 90% of emails) and that 98% of SMS’s are opened and responded to within 60 minutes (versus 5% of emails).

So they decide to send SMS’s to use their opt-in database, for example to alert their leads of a new special. SMS’s only allow 160 characters, so they include a hyperlink to their website for more information.

First problem: clicking on a hyperlink to a website from a mobile phone will, for most phones, not display the website correctly. In fact, it will be so bad that it can be regarded as useless. Lead and potential sale lost!

So the company decides to build a mobisite, which would render properly on the mobile phones of users but a mobisite has different objectives to a website, so they get entangled in the intricacies of its function and design.

The result is a mobisite that works great technically (in some cases) but does not produce an acceptable ROI because it is not geared towards user expectations and preferences. In short: users are not using it!

The result is that this company takes the “informed” decision that mobile does not work for them.

Sadly, they are thus losing out on what is arguably the most exciting, cost effective and valuable communication tool since the invention of marketing. And it could all have been different if that company just understood that online and mobile are two different tools.

If I argue that mobile goes online then I point to the integration of these two marketing tools. Think of the millions of consumers who are using traditionally “online only” social networking sites such as Facebook and Twitter from their mobile phones.

If you want to stay ahead of the pack you have to embrace this reality and offer your potential and existing customers the opportunity to remain in the mobile environment when they continue their dialogue with you by e.g. clicking through to your website.

To do this right requires professionals with the knowledge of both the online AND mobile environment (and a principle understanding of traditional media would’t hurt either). So don’t remain stuck with your traditional-, online-, or even digital agencies. Make sure you have someone on your team who understands mobile as well!

About the author
Alexander Gregori (BA) is a visionary, entrepreneur and mobile marketing specialist. As Mobile Marketing Winner$ team leader he is an internationally published author on mobile marketing and m-commerce and co-founder of the Thinking Mobile Conference Series.

His company is http://myMOBworld.com. Contact him on tel +27 (0)11 704 0937, fax +27 (0)86 503 6868, email alex@mymobworld.com, skype alex.gregori, read his blog and connect with him on LinkedIn, Facebook and Twitter.

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January 12, 2010October 28, 2011

5 Factors Which Can Influence Your Revenue Forecasts

Can You Do A Revenue Forecast Based On Your Online Activities, Or Do You Just Guess?

Success of every online business depends on its growth and forecasting its future. Without any forecasting measure, it generally makes no sense to invest the money. For measuring of forecasting the company’s generally fixes targets for each marketing campaign and periodically analyze the results of these marketing campaigns.

Now a days online business has gained more importance because most of the company’s thinks that return on investment on online business activity is higher than that of offline marketing campaign so this can also work and also it may not work for certain company’s.

5 Factors Which Can Influence Your Revenue Forecasts

For forecasting your revenue on online activities your business organization should observe certain things as follows:

1. Whether there website is able to reach public: That is information provided in the website must be able satisfy the queries of the customers and it should reach their satisfaction.

2. How many visitors are converting into new customers for there products: This is to analyze on what products the demand is there from the customers and what made them separate from their competitors so that they can improve more than present and meet the standards of their customers.

3. Satisfying with the service provided to the customers: customer satisfaction based on their needs is one driving factor for success of any online business. Forecasting your customer requirements through analysis tools helps in developing your business.

4. Knowing the competitors activities: Constantly monitor your competitor’s business tactics and their Internet marketing strategies to market their products. Learn about the prices and discounts offered by them to grab customers. Learn more about quality and service provided by them to their customers so that if there is any negative aspect in our organization we can improve them.

5. Calculating the Return on investment on certain campaigns of marketing: Pay per click is one of the online campaigns which provide huge traffic for your website or online business. Calculate the return of investment and progress of these campaigns and compare the results with other campaigns. This helps you in forecasting the success of future campaigns and deciding on revenue budgets for future campaigns. To forecast your revenue on the online activities you should consider the above factors to get the best of success for your online marketing strategies.

Do you have any tips about Factors Which Can Influence Your Revenue Forecasts? What are they and how do you use this Factors for your Business?

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