Tag: marketing consulting

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Is your website a liability or a real estate

Today still most websites receive less or even no traffic. Those websites are not marketing optimized and offer no user experience!

More fatal they don’t offer any kind of valuable and remarkable content. They have no lead generation process implemented.

Content is the key to attract target audience, to generate lead and to convert those lead into revenue!

First thing which you should consider when you plan to setup a marketing optimized website, is not to ask a web designer!

You should talk to a pro, to internet marketing specialists which are qualified to help you.

Internet marketing specialists are able to help you plan your marketing optimized website in a more specific marketing strategy in mind that best converts visitors into leads and leads into customers.

A marketing optimized website, done through internet marketing specialists can become a true magnet for customers and sales.

They help you to establish the whole platform as a smart marketing hub for your business.

Some benefits which a marketing optimized website should offer to you:

  • Should make your Marketing quick!
  • Empowers you to to update your pages as you need.
  • It is made with average, less technical folks in mind and for you simple to use
  • Empowers you to make website changes all by yourself, whenever you need to!
  • Allows you to optimize for search engines, like URL structure, page titles, and headers.
  • It allows you to easily add your own Meta description and Meta tags which increase the likelihood that a page is noticed in search engine results by a human eye and clicked.
  • Is build with a marketing strategy in mind and allows you to do a website redesign or changing your website’s structure yourself.
  • Empowers you to make a new site yourself with a specific marketing strategy in mind that best converts visitors into leads and leads into customers.

A marketing optimized website solution should give you the best tools available to get found and generate leads, to achieve your revenue goals the smart an easy way!

And this is definitely some sizes to big for a simple web designer!

 

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Recruit your employees online and save thousands of dollars

How business has gone the social media marketing way there also recruiting is changing.

Business will spend less money in the future on head hunters and advertising to attract employees!

Recruiters will increasingly use Social Media like Facebook, Twitter and LinkedIn to discover their candidates.

Studies show that about that about 60 to 70 percent of recruiting is now happening through social networks.

Ted Williams, the “homeless man with a golden voice,” is a prime example of where recruiters are hunting for talent.

Watch this video: ‘Golden Voice’ homeless man finds job, home after viral video success
<a href="http://www.linkedtube.com/6rPFvLUWkzs8ff6a673ad24b648a7331dca7aa9704b.htm" _cke_saved_href="http://www.linkedtube.com/6rPFvLUWkzs8ff6a673ad24b648a7331dca7aa9704b.htm">LinkedTube</a>

Christina Pappas, inbound marketing manager at Zmags said: “Our online footprint will determine our personal brand and potential to employers,”

Companies can save thousands of dollars each year by using online networks, in-house tools and employee referral systems to get new candidates.

Social networks lead all other recruiting channels for planned investment by employers as the economy rebounds, according to a new survey by recruitment platform Jobvite.

Recently there was a survey conducted by one of recruitment platform Jobvite and it was found that more than 80% of respondents have planned to use social media networks for recruiting this year. LinkedIn (78%), Facebook (55%) and Twitter (45%) are the most popular social recruiting platforms, while MySpace is used by 5 percent of respondents.

Some tips to get your online recruiting started:

  • Start conversation in social media.
  • Involve all your employees in your social media activities
  • Showcase your steak holder value, do videos and interviews and post them in social media.
  • Be human and authentic.
  • Start your corporate blog and encourage your fellow employees to contribute.
  • Encourage your employees to spread the word about your open positions though their social media communities.
  • Be creative.

Some resource to get started with your Social Media for Job Recruitment:

 

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Improving your business in social media

Social media marketing is one of the cheapest ways of marketing and brings quality traffic for your lead generation campaigns.

This article provides important tips to use major social media marketing sites to generate traffic for your small business.

social media markting agency,inbound markting agencyUsing Facebook for your business

Facebook is one of the top social media marketing sites in Internet that is now having tremendous popularity online.

Millions of people all over the world visit facebook.

So increasing business visibility in facebook helps in gathering leads for your business online.

To increase your business visibility in facebook, these are the best option

  • Create your business facebook fan page and invite your friends and customers in facebook
  • Facebook ads are also powerful way of marketing in facebook
  • Join facebook groups that are relevant to your business

Using Twitter for your business

Twitter is another social media marketing site that has very good visibility for business online.

Your 140 word tweet can create wonders for your business through twitter.

To increase your business visibility in twitter, these are the best options

  • Create lists. Lists are best ways to attract search engines
  • Create public and private lists of your future prospects, friends and customers.
  • Creating a list can help you to contact your customers easily through twitter

Using LinkedIn for your business

LinkedIn is another top social media community where people from different niches share latest updates about the industry.

If you are new to social media, you can get good knowledge about the news in your industry through LinkedIn.

To increase your business visibility in LinkedIn, these are the best options

  • Create your own LinkedIn group and start sharing about your business updates in LinkedIn.
  • If you are an expert in your niche, it is easy to get found online by sharing your expert tips with people who have queries in LinkedIn.
  • Join in groups that are relevant to your business and share latest articles in these groups.
  • Actively participate in discussions and promptly reply comments.

These tips help you to definitely generate new leads for your business online.

Market Takeaway Tip: Social media marketing is low cost marketing. It is important that customers know about your social media marketing groups and lists in top social media sites.

Create buttons or links to your social media marketing groups from your website or business blog. This helps in increasing visibility in social media for your business online.

Let me know what you think and comment below. I’d love to hear from you.

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How To Call to Action Increase Sales

Online business is full of competition.

When people visit your blog or website searching for products, they exactly wanted to know what exactly they wanted to do next.

Your call to action should provide your visitors with the next step for them to get their required information.

Call to ActionIt is important to have your call to action statements and call to action forms crystal clear so that you can drive more sales from your online business.

Developing Call to Action Statements
Effective call to action statements should be clear, obvious, and provide something that visitor is looking for. While having a Call to action statement button that says “Contact Us” is one option, it is also better to have a simple contact form that can grab the lead instantly.

Top Call to Action Buttons that can increase your sales drastically
Some examples of calls to action buttons which can drive huge sales to your website are given below:

Sign Up for our Newsletter
Generally people are interested for getting latest news. Sign Up for Newsletter helps to gather more prospects which can convert into leads in future.

Buy Now buttons next to your products
It should be simple for visitors to purchase products that they like instantly rather than searching for buy page. Place simple buy now buttons next to your products that redirects to your check out page.

Follow Social Media Communities
Another interesting call to action button is to follow social media sites. In this way they stay updated about your business and visit your website when they found an interesting content related to your website or business.

Useful Videos about your website products
Some useful videos which are helpful to readers and visitors helps them to drive them back to your website when they need them. This helps them to convert them into leads with simple buttons next to your useful videos.

Other important call to action buttons such as request for a quote, free E-book give away helps your business to drive traffic.

Marketing takeaway tip: Having call-to-action buttons visible throughout your website helps your visitors attracted and making them specific to that page make them most compelling to visitors. If you don’t have clear call for action buttons for your website visitors, you may lose important sales leads for your business online.

Let me know what you think and comment below. I’d love to hear from you.

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How to get more Clients and Sales with Social Media Marketing

Social media marketing is one of the prominent strategies of Internet marketing.

Social media networks like facebook, Myspace, Twitter etc. are the places where you can find different people from various countries.

Here the people interact with others in order to make friendship, share information, hobbies, make a professional relationship with others(B2B, C2C, B2C).

Thus social media networks are major sources for generating business leads and getting introduced to new clients.

 

Social Media sites are places where people search for their needs and requirements in web.
That is the main reason social media networking sites has become so popular nowadays.

They are now available in all the major mobile phones and now using them has become very easier.

Developing your business in social media sites helps in generating new leads and also getting them informed about your latest product launches, releases etc.

Tips for generating sales through social media

Various activities which are required for getting more clients and Sales through social media marketing:

Well optimized Website:

A well optimized website with qualitative content tagged with good keywords are required in order to provide the links in these social media networking sites and thereby increasing your traffic and business leads.

If you are expertise in your field of Industry then make use of it:

If you are expertise in your field then provide suggestions to people in these sites by introducing yourself and also you can even provide email id in order post any queries if they need you.

By this you can build good relationship and gain trust by the people.

You can also stay in touch through the various forums of your industry this way you can increase the back links too and find clients too.

Increase the traffic by submitting your posts in these sites regularly:

You need to submit the posts regularly, posts the news of your industry and also the new upcoming products and offers of your Business.

This helps in increasing the traffic as well as business leads.

Comment and share your opinions:

You can build a friendly relationship by sharing your opinions, comments etc on the pages of others in your network when they posted the useful content or supporting there comment etc.

You can take the help of social media marketing agency:

You can even take help of the various social media marketing agency where they help in driving the traffic to your website, finding the targeted customers, staying online and submitting the posts regularly etc are the various activities done by this agencies which help your business to improve.

You can increase the brand value and stay in touch with your customers:

Through the social media marketing you can increase the brand value of your firm in the world of business and also can take the feedback from your customers regarding your products or services and taking an active action helps in building the relationship with your customers.

Marketing takeaway tip: Of all these strategies, you need to check whether your efforts are converting into leads for your business.

If not, you need take corrective action in time thereby making your strategy of social media marketing successful for your business.

For more on generating sales through social media, visit the links given below:
5 ways social media can generate sales
How to use social media networking sites to generate sales

 

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How to get found from Customers online

Getting found by customers online helps in increasing revenue for business online.

One can set up a blog and learn effective ways of internet marketing to get found from customers online.

This will effectively help you in achieving success from your business blogs.

There are some top blog platforms that provide you with well designed themes and plugins that can help in developing a business blog.

Business blog helps in getting exposure online thus helping to get recognized online by customers.

With better internet marketing and tools available, you can attract more and more customers and improve profits.
Quality blog content will help you in getting found from customers online.
Here are some of the ways by which you can get found from customers online.

Write Compelling Content

Write compelling content and post regularly. This can help you brilliantly as people over internet are in regular search of useful content online and can get attracted by your interesting and regular content.

Submit your blog to blog search engines

Secondly you have to submit your business blogs to the blog search engine so that you can get better search engine rankings and better targeted traffic to your blogs.

Use social media networking and social bookmarking sites

There are new ways for internet marketing that includes social book marking, article marketing, directory submissions, etc. that effectively help you drive traffic for your business blogs and to get found from customers online.

You should also have to pay attention towards better designing of your business blogs which attracts the customers more. Keep your blog simple and clean so that it is always easy to find what you offer to your customers.

Don’t stuff your blog with Ads

Do not add more ads to your blogs. Ads more than the content can be frustrating for your visitors and can lead to drop down of your traffic. It is therefore important that you keep least ads on your blogs.

Offer Free Educational and Marketing Resources

Offer your customers free marketing and educational resources such as eBooks. Free eBooks are always a better way to enhance the traffic and customers attraction. This is also a brilliant way to attract more customers and to get more and more business leads.

Marketing takeaway tip: Getting found from customers online is very difficult if you don’t know where to start with. Start with corporate blog and use your blog to provide compelling content and get recognized online by customers.

For more on how to get found from customers online, visit the links given below:
How to get your local business found online
How to get found online
10 tips for being found connecting with customers

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Attract More Visitors to generate business leads

Business leads from your blog promotion are very important for getting success in an online business.

Besides setting up a blog, there are lots of things for which you have to concentrate. You have to do lots of research and do lots of marketing so that you can better stand your online business and get some profits.

Setting up a corporate blog can give you excellent credibility and authority in your business. Your business can get to various heights in short period of time if you are using the right internet marketing strategies and tactics involved in blog promotion. With the help of blog promotion, your business can achieve all that you are aiming at.

Tips to drive traffic and generate business leads

To generate business leads, you need more visitors and excellent blog traffic.

There are ways by which you can attract more visitors to your blog and generate business leads.

You should consistently follow these internet marketing strategies and techniques so that you get increasing traffic to your blog and get some profitable lead generation.

Do SEO for your blog
First of all you need search engine optimization by which you can get good blog traffic.

Then you should concentrate on submitting your blog to blog search engine so that you can get targeted search engine traffic. This traffic is much effective and helpful in getting better profits and sales from your blog.

Learn new Internet marketing strategies
Also you have to learn various other ways of internet marketing by which you can attract more visitors for your blog.

This includes submitting to directories and using social networking and expanding your network.

Link Building from top sites drives quality traffic
Link building is one of the great way by which you can enhance your search engine rankings and can get attract the targeted customers. This helps you in getting more and more lead generation overtime.

Improve Blog Design
You should also concentrate on making your blog good.

Good looking and better designed blog can attract more visitors and can help in getting better business leads. Keep it free from more ads. Try to maintain clean and tidy blog that is professional looking.

Interact with your readers
Communicate with your readers and answer to the comments you receive.

This is a brilliant way by which you can attract visitors. Your visitors find it interesting will return to your blog often and might help you in getting business leads.

Marketing take away tip: Traffic is the ultimate way to increase business leads. Identify your traffic source, start your Internet marketing strategies to drive traffic for your business blog.

For more on attracting more visitors to generate business leads, visit the links given below:
3 simple ways to drive traffic to your blog

6 Traits of websites that generate business leads

 

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5x Small Business advice in Finding New Customers

5x Small Business advice in Finding New Customers

Business scenario is quite different from the normal flow of life.

It moves through several ups and downs and a successful business enterprise requires the liaison of both a keen entrepreneur as well as good clienteles.

Customers are the most important part of business marketing and to get found by customers, there are certain techniques and business emulations to be followed.

Here are some aspirations that will help you to find new customer interactions.

1. Direct encounter with clients

Human beings are very sensitive in matters concerning their life and their businesses. All of us are self important in any stage of our life.

Once a person feels that his is considered important to a group or individual, then definitely he may show some kind of adherence to the same, never mind to whatever subject that group refers to.

Thus, direct customer interaction through mails and emails should be promoted and this will give you a response much better than what you expect from a public advertisement.

2. Accentuate on benefits

Whatever things you are marketing, focus on the use of products rather merely describing about its features. It’s the usance that counts than its character. Clients are always interested in determining how far these things are convenient and useful to them.

There may be several products with almost similar structure and use and here is where your product should be more beneficial to the client when compared to other business outputs in the same plethora.

3. Keep a time line

Once you keep a deadline, your client may be forced to respond immediately to your inputs. For example, if you say that ‘ you are the one among 50 customers that we have selected for this discount and you must contact us within 10 days’, it is of sure that more than 5 among 10 clients which you targets will be inside your marketing scooper.

4. Trump out the competition

Always try to out do something on your provisions. If you are selling a product, and a different company is supplying the same product with a discount of 5%, then compete with a 7 % deduction, no matter a 2% discount bring a loss since this can add you more clients with a better purchase and thus aid in inbound marketing which again add on to your profits.

5. Go for real testimonials

Always try for actual testimonials and outputs for your products than advertising with models and others marketing agencies. This will increase your credibility and will definitely enhance response to your mails either business online or offline.

Marketing Takeaway: You may always aim at direct interaction with clients and should be credible at your dealings with them.

For further details, these links may be helpful to you

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5 ways how marketing consultants can help you to Increase Online Sales

5 ways how marketing consultants can help you to Increase Online Sales

Online marketing or inbound marketing has much to do with search engine optimization and web traffic.

marketing consultantsIf not properly directed, your online business will be a mere waste of time and energy.

That means a good guidance is very essential for online business undertakings especially when marketing strategies has been predominantly changing in recent past.

Here is where the role of marketing consultants seems to be more important or essential. If you need to hit the ground running, then you need a professional advice from an expert.

Let’s see how they help you in your customer interactions and business:

1. Commencement of new packages

An internet marketing consultant will aid in the development of good SEO strategies and packages that will help to overdrive your marketing enterprise. They will assist you with all necessary information regarding building good traffic to your website and even on setting of brochures.

2. Tackle your capacities

Expert Online marketing consultants will tackle your resources and available capacities and will aid in improving your top line each time. They will keep you updated and will work as a business coordinator or a partner who will help to move your company to a higher level.

3. Client management

A good online specialist will help you to get found by customers and will aid in expanding your business through retention of existing clients. They will help you to focus on various business aspects and will bring you great returns on that.

4. Catalyst of your enterprise

A good marketing consultant will aid you to enhance your business online so as to increase your benefits through address branding, lifetime value improvement and market expansion and development.

He works as a true catalyst by promoting the strength and tactics of your venture.

5. Right guidance in light of experience

If you are feeling you could handle your business then of course, you can. But as you all know there will be a lot to learn and experience, when you start a business. So this will take more of your time and energy and this is where a marketing consultant could help you to attain your targets.

As a co-coordinator and your assistant, this expert could prevent you from wasting your time, money and energy.

Marketing takeaway: A marketing consultant can be considered as an asset in conducting a business online as he could lead you in right path keeping their experiences in mind.

Do you have any tips on how to Increase Online Sales? What are they and how do you to Increase Online Sales for your business?

For more details:

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