Why SEO is Waiting for its own “White Hat Rapture”

It’s hard not to feel some sympathy for the followers of Harold Camping, the evangelical broadcaster who predicted that the world would end last Saturday. While I’m more than pleased that the human race seems to have avoided the apocalypse, many of his followers spent their savings and gave away all of their worldly goods in preparation for the “rapture”, in which Jesus would return to Earth and true believers would be swept up to heaven.

http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2007/07/13/google_torstensillsAFPGT_1.jpgThose who still believe may not have long to wait however, as his latest prediction states that 21st October will now be the date for the end of the world. Well, we all make mistakes.

So how does the end of the world have anything to do with SEO? (Unless your site got hit by Panda, then you’ll have felt that end of the world experience before).

White Hat Rapture

It seems as though the world of SEO has its own rapture story entwined into its very core and that using the unfortunate fate of Harold Camping’s trusty followers could provide a timely lesson in how best to succeed at SEO.

Scanning the various blogs, articles and forums that proliferate the web will show the avid search engine marketer the good, the bad and the downright ugly of SEO. There are any number of ways to game the system and there are fierce lines drawn between those who use underhand tactics to fool Google and those who are passionately loyal to the codes of conduct laid out in their terms and conditions.

It is those who stick unwaveringly to the white hat approach who apply most to this idea of SEO rapture in that they, like the followers of Mr Camping, are waiting for the date where the almighty will come down and offer the ultimate reward for true believers. In the case of the whiter than white hat preachers, that reward is search engine success at the expense of their more black hat competitors who have profited up until now.

Has the Date Been Set?

Unlike those who believed that the world would end on 21 May, the white hat believers do not have a fixed date, but they remain confident that the day will occur when Google will reach down from the skies and reward those true believers with first page rankings while casting everyone else into the abyss of search engine obscurity.

While all of this makes for an entertaining read, what truth is there behind Google’s own rapture date and how should you be marketing your website effectively?

Much like the end of the world prophets, the date when Google will punish those who violate its conditions keeps on moving. Although there has never been a date set in stone, every algorithm change brings with it more people who are convinced that the end is nigh for the link spammers, but it is a date that keeps moving further and further into the distance.

So how should you market your website successfully without risking a fiery end at the hands of Google?

The key is in variety. If you don’t keep up to date with what even the darkest of web forces are doing then you risk being left out of the loop. See what others are doing and apply a more sustainable method of using those techniques to benefit you.

Above all use your common sense. If you see somebody using methods that look really risky then steer well clear, but used in small doses, some of the more “grey hat” techniques can yield some positive results.

Don’t base all of your marketing on the same one or two techniques and always experiment on sites that aren’t going to cost you money if you get penalised, this will help you to develop an array of marketing procedures that will leave you less exposed next time Google changes its algorithm.

Variety is the key so don’t place all of your faith in Google eradicating  your more shady competitors. If you end up waiting for that day of white hat rapture, you could, like the followers of Harold Camping, be waiting for far longer than you expected.

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About the author:

 How Can you Survive the Next Big Google Algorithm Change?Alan Grainger is an in-house B2B web marketer and manages the SEO for The Promotional Gifts Company, a leading UK specialist in the promotional products sector. He writes articles exploring the issues faced by the B2B web marketer, giving an “in the trenches” view from an in-house SEO department.

How Can you Survive the Next Big Google Algorithm Change?

Whenever Google announces a change to their algorithm, the SEO world is full of comment and speculation as to what that will mean for the future of their rankings.

http://www.bloggersandmarketers.com/wp-content/uploads/2011/04/Google-Algorithm-Change-brought-cheers-for-Porn-Sites.jpgIndeed, it doesn’t even take an algorithm change to have this effect and it has reached the stage now where even Matt Cutts, the head of Google’s crack webspam team blowing his nose will cause a ranking debate in some circles.

So with so much gossip and speculation surrounding the search engine industry, how can you make sure that you are on top of the news and that your websites won’t suffer at the hands of Google’s next algorithm change?

The unfortunate truth is that you can’t. Google are a law unto themselves and if they decide to make a change then you have to be sure that you have put the right work so that you won’t be tossed to the back of the pile when the next big algorithm change comes into force.

But what you can do is try to keep on top of the Google guidelines so that your site doesn’t tumble down the rankings during the next big algorithm change.

Now this isn’t going to be another one of those “be whiter than white” posts that the net is full of. The truth from a business point of view is that bosses want to see results, and often playing by the rules can be a long road to success. So how do you get the balance right between goody-two-shoes web marketing and downright dastardly “black-hat” approaches?

Throw All of your Hats into the Bin

Before you look to “algorithm proof” your website, you need to decide if it’s even important to do so. If you are selling a seasonal product and have a number of well ranked websites then it might not matter if your methods are deemed worthy of punishment by Google. So long as your livelihood isn’t dependant on one site ranking well, you aren’t necessarily tied to what Google deems to be fair.

There are many articles written on white vs. black hat approaches but in the cold hard world of business, a more pragmatic approach is needed than simply wearing different coloured hats.

However, if the success of your website is keeping people in a job and you are trying to convey an online image of quality, then quite frankly you would be crazy to risk it all by spamming your way to the top. Know what you want to achieve, know what Google likes, learn what actually works and analyse your options accordingly.

If your business depends on sustained online success, your marketing strategy should reflect this through quality link building and award winning content. Get this right and you won’t need to worry too much when the next algorithm change comes knocking on your virtual door.

Don’t Just Rely on One Method

This is fairly self-explanatory. If your entire web marketing effort relies on just one or two methods you are leaving yourself wide open to get Google-spanked should the next big change not agree with your strategy. If your link building efforts revolve around just comment spamming blogs and building profile links, you could be crying into your morning coffee come the next big change.

The solution? All things in moderation. It’s common sense, if you are building your linking strategy on shaky ground, don’t be surprised if it all comes tumbling down.

Build Your Strategy Like You Would a House

Tacky metaphor time, but please bear with me. If you have decided that it isn’t worth risking yours and everyone else’s jobs by spamming your way to the top then you will need a quality link building strategy, so get in touch with your inner builder!

Every strategy needs a firm foundation, so look to build your strategy on quality links gained from strong sources. Guest blogging, quality directories and press releases will get you a few of these and it is an effective way of kicking off your campaign.

After you have a strong foundation you can build your wooden framework. These will be links from blogs and forums, profile and comment links that every site will need but that won’t be overly effective in isolation. Spread them out a bit, avoid automation and try and have something to say. Just because they are comment links it doesn’t mean that they have to be spam.

Then you will need the brick exterior that will protect your website. Should Google decide to kick away your wooden foundation links, these brick ones will hold your whole campaign together. Become an authority in your niche and show your knowledge through quality content and give people knowledge that they are actually looking for. It is this quality approach that will mean that should Google ever spring a surprise algorithm change, your website will be well positioned to ride out the storm.

How do you plan to survive the next big Google algorithm change? I am looking forward to your comments below!

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About the author:

 How Can the Social Revolution Help the B2B Search Marketer?Alan Grainger is an in-house B2B web marketer and manages the SEO for The Promotional Gifts Company, a leading UK specialist in the promotional products sector. He writes articles exploring the issues faced by the B2B web marketer, giving an “in the trenches” view from an in-house SEO department.

 

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Learn – Spy link building from your competitor

Backlinks are important for your business to get better found online.

Search engines rank your site importance depending on the Backlinks which come from other related websites and blogs.

The more Backlinks from related websites you have, the higher the search engines will preferred rate your website or blog.

http://www.flatrock.org.nz/topics/money_politics_law/assets/eye_spy.jpgMeans your chances increase to appear on the first page of the search results.

But what if your competitor I rank higher for every search term you also need to rank high as well to get better found, to get more traffic leads and revenue?

There is an easy solution to overcome this issue.

Asses where your “next higher ranked competition” is positioned in the search engines. When I say “next higher ranked competition” than I means the one directly before you.

Do not try to attack the biggest elephant in the jungle with a stone in your hand. Begin with the small one in the jungle, the “next higher ranked competition”.

When you have assessed the Backlinks of your “next higher ranked competition” than you can build a list of activities, websites, blogs, comments and article topics which have lead to his amount of Backlinks.

Now follow the clear footsteps of your “next higher ranked competition” activities and copy his doing. Look out for the next bigger target in the internet jungle when you are done with your first strategic job.

Just repeat this strategy until you achieve your ranking and traffic goals.

But be aware, this strategy is no secret. Others will follow you to outperform you with these tactics. You should include some creativity to build other valuable marketing tactics to set you apart from your following competition.

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3 Free Tools to produce your Inbound Marketing Videos

Video is a great way to attract your target audience – buyer persona to your products and services.

You can use video to showcase your products and their features and visualize their advantages.

You can showcase your expertise when you show solutions to your target audience problems as instruction and help videos.

You can make short promotion video for new products and also encourage your satisfied customers to give you a video testimonial, which is more powerful than a written on your website or blog.

Instead to write your blog you can do it as a video and offer a daily updated video blog with your ideas, information and your thoughts.

The opportunities to use video are endless.
The only thing you need to profit greatly of online video, is imagination and creativity.


Your video does not need to be perfect.

There is no perfect video online!

When you produce video on a regular basis than you increase your chances that one goes viral and brings you a massive amount of traffic and new business.

The more videos you produce the higher the chances are that your potential buyer finds you online.

 Here are some free video recording and editing tools you can use right now to shoot your first video.

  1. Cam Studio
  2. Jaycut
  3. JING 

When you have done your video you should widely distribute it to get the most out of your work.

Register with those video sites and take car to have the same username everywhere. So you build a brand the easy way. And visitors will recognize you better.

Use a keyword rich description and ad long tail keywords to your description and you tags.

There are several opportunities for free where you can upload your videos.

Here the best 26 with high PR where to distribute your videos:

  1. Facebook – PR10
  2. www.youtube.com – PR9
  3. http://vimeo.com – PR9
  4. www.flickr.com – PR9
  5. www.video.yahoo.com – PR9
  6. MySpace – PR9
  7. www.photobucket.com – PR8
  8. www.dailymotion.com – PR8
  9. www.scribd.com – PR8
  10. photobucket.com – PR7
  11. www.blip.tv – PR7
  12. www.metacafe.com – PR7
  13. qik.com – PR7
  14. www.viddler.com – PR7
  15. www.stupidvideos.com – PR6
  16. www.buzznet.com – PR6
  17. www.stickam.com – PR6
  18. www.gofish.com – PR6
  19. www.revver.com – PR6
  20. www.livevideo.com – PR6
  21. www.flixya.com – PR5
  22. castpost.com – PR5
  23. www.videowebtown.com/community/index.php – PR5
  24. vidmax.com – PR5
  25. www.thatshow.com – PR4
  26. www.clipchef.com – PR4

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Top 10 Keyword Research Tools

Nowadays, a keyword research tool is very important to compete in the arena of internet marketing as without it, there is no way to survive in the arena of internet marketing.

Therefore, there are a plethora of keyword research tools, but the most top 10 keyword research tools are below.

targeted web traffic,search engine submission,business leads,search engine ranking,increase web traffic,search engine keywords,search engine traffic,search engine services,search engine strategiesGoogle Keyword Research Tool: This is one of the most important keyword tools as it is free to use, and by using this tool, you can easily search for keywords, but the most important thing is that you can search keywords more than 40 languages.

It has feature of high quality, frequently updated and clean keyword database.

Yahoo Keyword Research Tool: It is another most popular keyword search tool as it helps in generating and maintaining its own database of keywords to match Google.

It is free to use and having its own keyword research tool.

The Wordtracker Keyword Research Tool: It is another free as well as popular keyword research too today and it has limit of just more than hundred results; moreover, it manages a free highly detailed database.

Google search based keyword research tool: It is Based on actual Google search queries and matched to specific pages of your website with your ad and search share; apart from it, it is new to adwords account and better to add official product introduction

Google AdWords Keyword Research Tool: It is another best keyword research tool because it is very useful to get new keyword ideas.

Google is very dominating search network, so it provides you keyword search volume statistics for Google search network.

Google Insights Keyword Research Tool: It is another powerful keyword research tool as it is used in viewing status by year or a specific time for seasonal niches and also it helps in viewing status by country, state and even city for regional niches.

SEMRush Keyword Research Tool: It is the best tool to search competitor’s sites with common goodgle keywords and find the list of google keywords as well as adwords.

And also it finds potential advertisers as well as potential traffic sellers for a site.

KGen Keyword Research Tool: It is an extension of Firefox that helps in looking at what keywords are much more strong on visited on websites and it retrieves every words of webpage and tells us how many times they appear in the page.

Twitter Search Keyword Research Tool: It is one of the best keyword researching tools because it is the most popular among the internet users and it is the source of latest information.

So, there is in built search engine that displays search result that are based on relevancy and sorted out on date time stamp.

Traffic Travis Keyword Research Tool: It is the best keyword tool for SEO strategy as it is a free and gives an assessment of the difficulty of ranking for a particular keyword; besides from it, it removes most of the grunt work of assessing PR and searches as well as back links.

Marketing takeaway Tip: Keyword research tools helps in identifying the right keywords for your business. Learn how your customers are searching for products that are related to your products keywords from these latest keyword research tools.

Further important resources about this topic:

 

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Getting found online with social media SEO

Getting found online is now very easy with the help of social media SEO.

There are many websites that help you to get found online. And since search engines started indexing social media content, social media SEO helps you easily to get found online.

Getting found online Get found online with presentations:


It is easy to get found online by sharing your presentations in some top websites which are visited by customers.

By sharing your expertise, you get found online very easily.


Some of the top sites where you can share your presentations are

 

Getting found online through commenting:

Are you active in social media? Social media sites like facebook and LinkedIn are one of the best ways to share your content and get recognized online.

Actively participate in discussions related to your niche and solve people’s queries.

This helps you to get recognized among group of people and also get found online. Since social media content is indexed, social media SEO helps you in getting recognized very easily

Some of the best sites where you can actively participate in discussions are

 

Getting found online through Video Sharing:

How to videos are another way to get found online.
Share how to videos in sites like youtube and get found online easily through social media SEO.

As youtube is visited by millions of visitors every day, it is very easy to get found online.

Some of the best places to share your videos are

 

These are some tips to get found online.

Marketing take away Tip: Getting found online is possible only by sharing your expertise with your niche. Actively participate in social media and get found online easily through social media SEO.

 

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