15 Ways to SMART Mobile Inbound Marketing for Restaurants

mobile restaurant marketing, sms marketing, local marketingThere are 6.8 billion people on the planet. 4.5 billion Own a mobile phone.

Gartner Group predicts, that by 2013 the number one way people will access the internet will be through their mobile devices.

70% of all mobile searches are acted upon within an hour vs. 30% of all traditional searches.

With mobile marketing you deliver your message directly to your customer. It’s like you spoken directly to him and he listen carefully what you say.

There is no question, if you are not active mobile than you miss large opportunities to make customers aware of your business. Take action before your competitor does.

Infographic: How Online Marketing Drives Offline Success

 

local marketing for restaurants

 

Domino’s iPad App: Makes & Delivers Custom Pizza

Starbucks Cup Magic

 

Custom iPhone Application for Restaurants

 

Presentation: Mobile Trends and Strategies

 

Infographic: Dining and Restaurant Reservation Trends

restaurant mobile marketing, restaurant apps

15 things you can do to empower mobile restaurant marketing:

  • 1. First of all, claim your business in the appropriate social media platforms and location-based applications.
  • 2. Mobilize your website and start using mobile media for your business.
  • 3. Start collecting mobile phone numbers from your customers and organize them in a database so you later send personalized SMS to them, to inform them about specials and news.
  • 4. Use QR Codes for promotions.
  • 5. Reward your first-time visitors
  • 6. Change deals often to stay attractive.
  • 7. Promote group check-ins. The more in a group, the better the deal
  • 8. Interact with customers. Make them accomplish a small task (Origami napkin) to redeem
  • 9. Promote to those checking-in nearby
  • 10. Encourage interactivity
  • 11. Keep yourself updated about mobile media and trends.
  • 12. Design a Smart Phone app for your business. (like the one from Starbucks or Domino’s)
  • 13. Run a mobile ad campaign
  • 14. Measure your results
  • 15. Improve what you do and repeat.

 

—What do you think?

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22 Percent of your future clients research through mobile devices

local-mobile-marketingWith the growing mobile market more people research from their mobile devices to find products and services. Nearly 60% of the world has access to a mobile phone.

So you need to have a mobile strategy. Not only to be accessible mobile but to attract mobile users to your brand with an app for example. The mobile devices have become the most personal marketing platform today.

On a mobile device you can reach your customers anywhere.

ComScore reports (2010) that about 31, 4% of those users download applications for their mobile device and 21,8% access social media sites through their mobile devices.

AdMob reported (July 2010) that those mobile device users spend more than 30 minutes on apps daily. Those users engage two times more than web users (Facebook).

What can you do to make the mobile trend work for your business?

First off all, every action you take you should keep your target audience in mind and to benefit them with your doings.

For example if you are a retail store or a chain you could use an app to keep your audience updated about specials and offers. To get them engaged with you and downloading your app you could offer exclusive specials for your app users. This would ensure that your audience is regularly using the app because it offers them great advantages.

Watch this Video: Starbucks Holiday Cups Come to Life With Augmented Reality App

You should also consider do your website as a mobile version to make it easier for your audience to browse though to see what you have to offer.

The easier you design the access to your business the better for your revenue.

Mobile marketing will grow and the more companies discover this opportunity the harder it will become for businesses to get their app placed to their audience.

Mobile apps and a mobile optimized web presence are done today in a reasonable time and for reasonable budget. You do not need to give an arm and a leg to step into mobile marketing.

If you are not sure what kind of app you could offer to your audience than research what kind of problem you could solve to help your audience. As you identify a major problem which you could solve with an app than sit down and draw a blueprint on a paper, the old fashioned way.

As next step look out for qualified help for development and marketing to help you to make your now mobile strategy successful.

You should start today and use this growing trend to save your position before a competitor overtakes you.

Some tasks you can do to jumpstart your mobile marketing:

  • A. Collect the mobile numbers of your customers.
  • B. Build a mobile app.
  • C. Lead them to your mobile site.
  • D. Deliver RELEVANT offers.

 

Mobile Marketing Infographic

mobile-marketing-infographic

–How about you, do you have a mobile strategy in place already? I am looking forward to your comment.

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