social brand messaging | inBlurbs Inbound Marketing Agency

January 24, 2012January 24, 2012

Studies prove Social Media Marketing lasts longer

The Social Media marketing return on investment is a major factor why businesses choose to step into social media marketing and the two communications here.

Social media has proved in the past years that it can bring positive ROI when done right. Some successful examples are Intrepid Travel, Easy Lunch Boxes, SnapRetail just only to name some of them.

As businesses understand that social media is no short term sprint than more something like a marathon they engage with more diligence to plan their steps to reach a long term ROI.

Successful brands look at social media engagement as a plant which needs to be cultivated over the time to grow to an unlimited range.

BzzAgent has discovered that about 61% of brand advocates would buy products up to one year after social media campaign has expired. This proves that social media marketing and two way communication lasts longer than ordinary one marketing blasts from yesteryear.

This does not mean that social media has become a “push the button cash machine”. Not every campaign will be successful. But like everything on the planet the volume of activities and their step by step improvement ensures a growing success.

This does not mean that brands should fire one campaign behind another. This means that a brand should carefully listen to its audience. When they listen carefully their audience will tell them which campaign could be appreciated to become a possible success story.

In the mean time a human and authentic communication should be the priority.

A good way to start a smart dialogue is to ask open questions. To ask the audience about their opinion about services and products will open discussions where a brand get the opportunity to respond in a professional, authentic and human way.

No matter if there are critics or praise. Every feedback is a chance to showcase the brands standpoint and get in touch with the recent or future customer.

Brands that listen to their audience and improve products and services to fit their audience’s needs are one step from that to be the long term winners. The growing trend for custom products proves this. The one size fits all strategy does not work anymore this is for sure!

Any business can use social media as a source of unfiltered information and as powerful business intelligence tool to predict trends, for support and product development.

The others who do not will be left behind, and they deserve to vanish because they do not care a shi* about their audience and never have. Social media also points this out and separates the good from the bad once.

In this new world the customer B2C and B2B wins and the brands who care. And that’s good!

Infographic: B2B Social Media Marketing

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September 29, 2011October 7, 2011

Is Google+ a good bet for your business?

When Google+ was launched some people had the opinion that it will destroy Facebook in a short time period. Within the first weeks which have been running under invitation only to get an Google+ account, Google+ as been able to register more than ten million users.

Some observer had the opinion that a big exodus from Facebook to G+ will happen and maybe Facebook had the same in mind when they begun to close loopholes to expert contacts to Google+.

But this has not happen. Sure users which use Facebook are also on G+ now but no exodus took place.

The last estimations about the number of G+ users go in a range of 40 million and up. With its 750 million and daily growing base of global users Facebook does not need to be scared of G+ yet.

Imagine you went several years back and had the chance to register with Facebook when they had about 40 million users. Can you imagine how big your possible network could grow and how far would be your brands range globally?

This is your chance now to turn the wheel of time several years back and get into the game. Probably this will be your last chance to become part of massively growing social network for the next ten years. Position your business now, before you competitor does!

G+ actually offer personal profiles only but is also experimenting with company profiles similar as Facebook Pages.

The best thing what you can do as a business person or marketer is to register a personal profile with G+ which is now open for everybody and help your employees and coworkers to do the same.

G+ is ruled by the social networking rules too!

Build relationships and communicate in a professional and beneficial way to your Circles! This will help you to increase the number of connection and when the day has come that you can register your business page on G+ than you hopefully have a large and influential audience with which you maintain good relationships. This could jumpstart your G+ Business Page in a very powerful way.

To take action now can make huge a difference for your business. As G+ and social media are no secrets anymore, simply any business is tried to get a share of the cake.

Businesses that wait will be left behind and have to fight an uphill battle reach a reasonable position, but will never overtaking those who came first. That’s for sure!

Here are some simple tips for you to take advantage of G+ NOW!

1. Go to Google and register a G+.
2. Complete your profile and upload a personal picture.
3. Research who of your business partners and other connections is actually on G+ and invite them.
4. Place the G+ widget on your website and blog so your visitors can use this as an opportunity to connect with from there.
5. Look daily through your STREAM and see if you can contribute to your Circles news or if there are interesting information which you could share.
6. When some of your Circles comment your info than this are you weak up call to start the conversation. Ask some open question.
7. If you operate your own corporate or personal blog you could share your latest post in your STREAM.

And as you are waiting for the G+ Business Page to come you have the opportunity to get into G+, build your circles, expand your reach and set you and your business in advanced position. And this all with no pressure or any deadlines!

–How about you, how do use G+ actually? I am looking forward to your comment.

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September 5, 2011October 7, 2011

How to reach 43 percent of all online consumers with your brand message

Stats show 43 percent of all online consumers are in social media. Is your business there too?

78% of online consumers research online before they buy! They research preferred in blogs and their social networks.

Can your future or existing customers find you in social media? Are they able to find you when they research on Google, Yahoo or Bing?

By engaging in social media you increase your chances by about 54% to get found from your target audience when thy research for products your business also has to offer.

By listening to the social media conversation you can discover what’s talked about your brand and what kind of expectations, challenges and interests your target audience has for your.

To be active in social media makes people aware of your brand and gives your business the opportunity to step into a real time two way conversation with your audience.

You get the opportunity to gain trust and credibility and to be there with helpful and share worthy information before you ask for business!

Moreover this 2 two way communication shows you the expectations of your target audience for your products and services. When you listen carefully your audience tells you what, when and how they want buy from you.

You can tailor custom products and services to fulfill your audiences needs and expectations and you can improve existing products and your support to solve your audience’s problems and serve their demand when they need it!

Imagine which kind of impact such knowledge could have on your business and your competitive advantage you can gain over your competition by simply engaged in social media.

An average Facebook user has about 130 friends. When they share your brand to their friends and his friend’s share your brand to their friends and so on, can imagine how far your brand can be spread online?

How can you reach those 43 percent of all online consumers with your brand message?

1.) Start a blog

Companies that blog get about 55% more traffic to their websites. More than a half of them generate new customers through their blog.

To find blogging topics is easier than you think. Just go through your customer requests and questions your audience has about your products and services. For example, you can write How-to’s and publish them in your blog.

2.) Engage in Facebook

67% of B2C and 41% of B2B report that they got new customers through Facebook. Simply go to Facebook and register a personal account first. Complete this and start a business Page as the second step. Find your audience in other business pages and groups and start listening. If you have something helpful to contribute to the conversation than do it otherwise listen and learn.

3.) Engage in Twitter

42% of companies report that they have got new customers through Twitter. Register a Twitter account and start listening to your audience. The same procedure on Twitter: If you have something helpful to contribute to the conversation than do it otherwise listen and learn.

Make yourself interesting and attractive by publishing interesting and share-worthy content on the web through your corporate blog and in social media. Ask your audience for their opinion ask questions about their opinion about your brand and your products. Get the conversations starting and keep it running.

The more content you publish on the web, the more outposts will be online which can be seen and lead traffic to your website.

You will not reach all of the 43 percent of all online consumers with your brand message, but much more than before.

— Do you have experiences with social media marketing for your business now and how are they? Let me know what you think and leave your comment below.