Studies prove Social Media Marketing lasts longer

social media marketing roiThe Social Media marketing return on investment is a major factor why businesses choose to step into social media marketing and the two communications here.

Social media has proved in the past years that it can bring positive ROI when done right. Some successful examples are Intrepid Travel, Easy Lunch Boxes, SnapRetail just only to name some of them.

As businesses understand that social media is no short term sprint than more something like a marathon they engage with more diligence to plan their steps to reach a long term ROI.

Successful brands look at social media engagement as a plant which needs to be cultivated over the time to grow to an unlimited range.

BzzAgent has discovered that about 61% of brand advocates would buy products up to one year after social media campaign has expired. This proves that social media marketing and two way communication lasts longer than ordinary one marketing blasts from yesteryear.

This does not mean that social media has become a “push the button cash machine”. Not every campaign will be successful. But like everything on the planet the volume of activities and their step by step improvement ensures a growing success.

This does not mean that brands should fire one campaign behind another. This means that a brand should carefully listen to its audience. When they listen carefully their audience will tell them which campaign could be appreciated to become a possible success story.

In the mean time a human and authentic communication should be the priority.

A good way to start a smart dialogue is to ask open questions. To ask the audience about their opinion about services and products will open discussions where a brand get the opportunity to respond in a professional, authentic and human way.

No matter if there are critics or praise. Every feedback is a chance to showcase the brands standpoint and get in touch with the recent or future customer.

Brands that listen to their audience and improve products and services to fit their audience’s needs are one step from that to be the long term winners. The growing trend for custom products proves this. The one size fits all strategy does not work anymore this is for sure!

Any business can use social media as a source of unfiltered information and as powerful business intelligence tool to predict trends, for support and product development.

The others who do not will be left behind, and they deserve to vanish because they do not care a shi* about their audience and never have. Social media also points this out and separates the good from the bad once.

In this new world the customer B2C and B2B wins and the brands who care. And that’s good!

Infographic: B2B Social Media Marketing

b2b-social-media-marketing-infographic

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3 Steps How To Use Social Media For Lead Generation

social media for businessSocial Media Marketing is one of the best ways to market your services and business online. Social media marketing works fine for marketing for company of any size and dimensions. Social Media Marketing is one of the best ways for lead generation and bringing new customers into business.

Some of the largest companies today are utilizing social media marketing for bringing more success to their business. Look out for the article at the end of DELL how it has improved its sales drastically with Social Media. This is only one example of success of Social Media Marketing. There is also news that Coca-Cola, one of the leading beverage dealers in the world has started using Social Media Marketing as a part of its strategie for its marketing.

All these companies are entering into Social Media Marketing just to create new leads and bring new customers into their business. There are some simple and most effective ways to capture leads through Social Media Marketing.

Best Ways to Capture Leads

Social Media Marketing can create thousands of leads and customers for your business. Using Social Media Marketing effectively brings more leads for your business for lesser costs and also helps to stay ahead of your competitors. Some useful way for lead generation are given below.

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Good Posts that are human and are informative:
Your posts should be in such a way that it should provide information related to your products, how it can benefit your customer and also be compelling and informative for your readers. Write  simple, straight to the point and be informative. Don’t try to sell!

Your Customer Support:
If you are selling products that needs support online, be sure to provide information in all social media that you provide support online. Have a good customer support that is prompt and provide service on time. This increases your brand image in social media which increases sales. Tell success stories and post testimonials about your support success.

Efficient Lead Capture Pages:
Landing pages and lead capture pages of your website should be effective. These lead capture pages should be in such a way that it should provide good and positive impression for customer about your product. Display the links for these lead capture pages in social media sites and gain instant results for your business.

Use Social Communities like Twitter, LinkedIn and Face book efficiently to generate more leads. If you have your own business or have a good affiliate marketing site, then it is recommended to start your own group in LinkedIn, develop your own plug-in or fan page for face book.
Social Media lead generation

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