web advertising | inBlurbs Inbound Marketing Agency

January 26, 2011October 8, 2011

5 ways to include your social media to offline marketing

Offline marketing is the one of toughest jobs in these days because nobody has time to listen to the direct marketing executives and to read advertisements in the newspaper, but everybody spends around 4-5 hours on the social networking websites.

So, social media is one of the cheapest ways by which company can advertise its products.

Social media websites like twitter, facebook and blogs have become a platform that is easily accessible to anyone with internet access.

Offline marketing and social media cannot exist without each other!

#1 Send a survey to your customers: This is the first way to include internet advertising to offline marketing as it is very easy to send a survey to your customers; the reason is you have already an email list of your offline customers. In return, you can offer them to win a contest that may be of any useful product that they are searching for.

Besides from it, you can ask your customers for comments or feedback and it will make an impact on them.

#2 Customer’s desires: After recognizing your customer in your audience, you need to start conversation with customers about your new products. Before that conversation, you must know what your audience wants and wants must be more valuable than needs. There is a google keyword tool that is free and available to all users. It helps you a lot in making a connection with your customers.

#3 Attractive profile: Try to make that kind of social profile which attracts your customers. Consider your customer as a king and let them feel like a king. Moreover, your marketing messages must be connected with your customers.

#4 Advertising consultants and marketing websites: Advertising consultants and inbound marketing agency like marketing websites can help you to find the inbound research of your products. They can give you the data of customers who are interested in your product and who have searched for your products on their sites.

#5 Social network sites: After knowing your interested customers, you can go through their social networking accounts and find their liking and disliking lists. This information will help you to start communicating with messages to customers. Moreover, these sites increase web traffic to your company’s site.

Marketing takaway Tip: Social Media marketing is one of the powerful sources for your offline business marketing. Get your information in social media sites like the contact and lead generation pages and get significant leads for your business online.

Some resources to help you to become succesful in social media marketing:

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Do you know the marketing effectiveness of your website?
How many sales leads does your website generate?

January 14, 2011October 8, 2011

Recruit your employees online and save thousands of dollars

How business has gone the social media marketing way there also recruiting is changing.

Business will spend less money in the future on head hunters and advertising to attract employees!

Recruiters will increasingly use Social Media like Facebook, Twitter and LinkedIn to discover their candidates.

Studies show that about that about 60 to 70 percent of recruiting is now happening through social networks.

Ted Williams, the “homeless man with a golden voice,” is a prime example of where recruiters are hunting for talent.

Watch this video: ‘Golden Voice’ homeless man finds job, home after viral video success
&lt;a href=&quot;http://www.linkedtube.com/6rPFvLUWkzs8ff6a673ad24b648a7331dca7aa9704b.htm&quot; _cke_saved_href=&quot;http://www.linkedtube.com/6rPFvLUWkzs8ff6a673ad24b648a7331dca7aa9704b.htm&quot;&gt;LinkedTube&lt;/a&gt;

Christina Pappas, inbound marketing manager at Zmags said: “Our online footprint will determine our personal brand and potential to employers,”

Companies can save thousands of dollars each year by using online networks, in-house tools and employee referral systems to get new candidates.

Social networks lead all other recruiting channels for planned investment by employers as the economy rebounds, according to a new survey by recruitment platform Jobvite.

Recently there was a survey conducted by one of recruitment platform Jobvite and it was found that more than 80% of respondents have planned to use social media networks for recruiting this year. LinkedIn (78%), Facebook (55%) and Twitter (45%) are the most popular social recruiting platforms, while MySpace is used by 5 percent of respondents.

Some tips to get your online recruiting started:

Start conversation in social media.
Involve all your employees in your social media activities
Showcase your steak holder value, do videos and interviews and post them in social media.
Be human and authentic.
Start your corporate blog and encourage your fellow employees to contribute.
Encourage your employees to spread the word about your open positions though their social media communities.
Be creative.

Some resource to get started with your Social Media for Job Recruitment:

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Do you know the marketing effectiveness of your website?
How many sales leads does your website generate?

December 21, 2010October 11, 2011

Improving your business in social media

Social media marketing is one of the cheapest ways of marketing and brings quality traffic for your lead generation campaigns.

This article provides important tips to use major social media marketing sites to generate traffic for your small business.

Using Facebook for your business

Facebook is one of the top social media marketing sites in Internet that is now having tremendous popularity online.

Millions of people all over the world visit facebook.

So increasing business visibility in facebook helps in gathering leads for your business online.

To increase your business visibility in facebook, these are the best option

Create your business facebook fan page and invite your friends and customers in facebook
Facebook ads are also powerful way of marketing in facebook
Join facebook groups that are relevant to your business

Using Twitter for your business

Twitter is another social media marketing site that has very good visibility for business online.

Your 140 word tweet can create wonders for your business through twitter.

To increase your business visibility in twitter, these are the best options

Create lists. Lists are best ways to attract search engines
Create public and private lists of your future prospects, friends and customers.
Creating a list can help you to contact your customers easily through twitter

Using LinkedIn for your business

LinkedIn is another top social media community where people from different niches share latest updates about the industry.

If you are new to social media, you can get good knowledge about the news in your industry through LinkedIn.

To increase your business visibility in LinkedIn, these are the best options

Create your own LinkedIn group and start sharing about your business updates in LinkedIn.
If you are an expert in your niche, it is easy to get found online by sharing your expert tips with people who have queries in LinkedIn.
Join in groups that are relevant to your business and share latest articles in these groups.
Actively participate in discussions and promptly reply comments.

These tips help you to definitely generate new leads for your business online.

Market Takeaway Tip: Social media marketing is low cost marketing. It is important that customers know about your social media marketing groups and lists in top social media sites.

Create buttons or links to your social media marketing groups from your website or business blog. This helps in increasing visibility in social media for your business online.

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