On-Page SEO | inBlurbs Inbound Marketing Agency

July 14, 2010July 14, 2010

New Media Strategies and Inbound Marketing #IMU

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Inbound marketing is all about making people find your website on the search engines while they search for the products, services or information.

So in order to attract the people towards your website you should follow different marketing strategies so that they become customers of your products.

Inbound marketing has become the new and developing trend of modern business.

The success of your inbound marketing campaign of your company depends upon your activities in creating a good optimized website, utilizing the social widgets and platforms for effective inbound marketing, facing the challenges and fixing targets of sales through your campaign.

There are many social media platforms in Internet where you can gather all your links at one place and show them to the users.

Some of the best sites are mybloglog, blogcatalog etc. These sites allow you to share your social media platform links and your blogs at one place so that people can easily find you at any social media community.

InBlurbs Inbound And Social Media Marketing Consulting Services

The activities that you should do, to make people find on the first page of search engines are:

Post good content

Good content like useful information regarding the products, generalized opinions about the products, tips to utilize the products, services etc. So that the people will generally build a good opinion regarding the company and make others also to visit your website by this your brand image will also be increased.

Search unique words in the post

Keywords are entirely different from unique words. Unique words depends upon the content you post so try to use keywords which are entirely unique which are limited to your particular post so that people when they search with this type of keywords can easily find you.

Make use of good keywords

Keywords can be called as the regular words which should be tagged along with the post so the people can find you when they search for the particular keyword on the search engines.

Upload videos

Watching videos regarding the information, products etc are gaining more popularity from the viewers so make use of videos for describing anything regarding your business.

Grab a good page rank for your website by updating regularly

Page rank is the ranking which is given by the search engines based upon importance of the information in the website, back links, keywords, traffic in the website etc are observed while giving a page rank by the search engines.

Page rank simply tells the importance of the website and can be easily available in the first pages of the search engine when people search for particular information.

Through social media networking sites

Social media networks like facebook, twitter etc are the best Marketing platform for the inbound marketing. The activities on Social media networking sites is all about building a network of people through friendship and trust by expressing your opinions and ideas.

Here you should invite and respond in a friendly way but not in a commercial way so that your marketing campaign through social media networking can be successful as well as effective.

Hence, It all depends upon the effective utilization of the social widgets by your organization.

Sharing of information on social media platform

You can easily share the information regarding the company or products, increase the brand image, can create awareness regarding the products of your company etc on these social media networking sites.You can even provide marketing solutions through proper utilization of these networks.

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July 13, 2010July 13, 2010

How To Do Effective Inbound Marketing #IMU

Inbound marketing is all about making found out easily by the potential customers. Now a days people are searching the information regarding the products, services or information through search engines so as to make your presence in the world of business you should follow some effective inbound marketing strategies in this competitive world.

Inbound marketing is all about interacting and building relationship with the customers through the website, and mainly with the help of Social media networking sites. Inbound marketing activities help in increasing the leads and brand value of your organization.

Here are some of the activities which should be considered for an effective inbound marketing:

Know your customers

You should know the needs of your customers first, like what they are searching for, what they are interested in, what are the sites they regularly visit and the publication they read.

Prepare quality content in your website

Building a good website with good content is necessary for quick attention from the customers.

Search for unique keywords and good keywords for your posts

Keywords you submitted in each post helps you to reach your potential customers easily so good and unique keywords keep you first in the search engines.

Submit the valuable content in the social media networking sites

Building of good networks with friendship in the social media networking sites can help in increasing your sales. Your valuable content should be submitted in these social media site which helps people to reach your website or refer other friends in these sites to visit your website hence it acts as a marketing strategy of viral marketing and word of mouth.

Update the website as and when required

Competition is worldwide so you should update the website with latest information and also include your new products and services and share it through the search engines and the social media networking sites which helps in increasing your brand image and sales.

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July 1, 2010July 1, 2010

3 Inbound Marketing Solutions to Drive Your Revenue

Social media marketing is becoming a capstone for various businesses and is helping them to grow rapidly while growing their profits. Gone are the days when external marketing, which is also referred to as outbound marketing was used extensively to promote products.

Also use of that older and traditional marketing tactics such as print media, television advertising and direct mail, has totally been replaced by more effective, easy to use and cheaper inbound and social media marketing.

Proper ways and effective social media marketing tactics have enabled the businesses to grow rapidly and gain high profits in very less time. This has also proved very useful for the larger companies which have large budgets for their marketing campaigns.

Hence the inbound and social media marketing solutions have provided them with more of their potential customers as compared to the outbound marketing at the similar budgets.

On the other hand various social media platforms has also helped in meeting out the goals of those smaller businesses and firms who never had such high marketing campaigns and have lower budgets for their marketing solutions.

These smaller businesses now have an opportunity to shift towards better and effective ways of marketing that are social media and hub marketing solutions.

dragan mestrovic, inblurbs, attract more customers, facebook social media, Get found in social media, Google analytics, inbound marketing, internet marketing, internet marketing leads, landing pages, Lead Capture Pages, lead generation social media, online marketing, social media marketing strategies, social media strategy, twitter for marketing

Develop your business in Social Media Communitie

3 Inbound marketing solutions that are commonly used and had helped various people to build an optimized web presence are Twitter, LinkedIn and Facebook. These effectively used social media platforms also helped many in driving out better revenues by meeting with more and more targeted visitors and turning out these targeted visitors into leads.

Communication is the key

One of the greatest advantages of using inbound marketing, than the previously used outbound marketing methods, is that it utilizes the two-way channel where Web 2.0 allows sellers (producers) and buyers to participate in the two way communication. Customers here can have full knowledge of the product, they are willing to buy and can also have an effective after-market product support.

Develop and Promote Groups

Thus focusing both the groups that are, big and small business, and taking into account the budgets of both, the inbound media marketing have provided them with huge benefits. Social media is a new and innovative way of marketing that is much cost effective and can yield higher returns on the investments over time. It only requires the right social media marketing tactics and tools.

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June 29, 2010June 24, 2010

How to Make Inbound Marketing Work For You #IMU

INBOUND MARKETING is all about getting found easily by your potential customers online and establish your business online with its powerful marketing strategies.

Inbound marketing is developed if you have a well designed website which makes the customers find you and your business. It also helps in reaching targeted customers who really are interested about your products.

So inbound marketing is beneficial as you are not interrupting your customers by making cold calls and sending unwanted emails. It is all about you should be able to found by the customers when they are searching for services, products and information.

For effective inbound marketing the things which are required are:

Now the days has come where the people search for the products, services and other information through the search engines. Hence you should be able to found easily on the first page of search engines like Google, Yahoo and Bing.

The SEO optimization, reviews, website, blogs ,social media networks play a vital role in implementing of strategic plans of Inbound marketing of your company and all this can be done through having

Identifying the right keywords for your business:

Keywords play a vital role in getting found easily by search engines when people search for products, services and information. Identifying the right keywords for your business and developing content for your products is important for getting in top pages of search engines.

Build relations with the social media networking sites:

Social media networking sites acts as word of mouth which helps in generating leads and builds the brand loyalty. For building public relations, Social media networking sites are the best place.

Always update with the new strategic plans:

Always try to update the plans and try to measure the leads and if the website is not creating any leads try to rectify the problem and properly implement it and also observe what other are doing so that you can remain updated with the new strategic plans and be found easily by the customers on the search engines.

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June 24, 2010June 24, 2010

Blogging and Inbound Marketing #IMU

Inbound marketing strategy is the one of the modern strategy to reach the targeted customers for your business at a low cost.

Inbound marketing is important for your organization to keep your presence in the World of Business where competition is increasing day by day. Nowadays search engines have become the best resources for the customers to get information regarding products and services.

This article provides brief information of how to improve inbound marketing and SEO for your website and business.

Inbound marketing is proved to earn the more ROI (return on investment) than other marketing strategies. Social media networking, a very good well build optimized blog, updating of blog and other activities work as tools for inbound marketing of your organization to get find by the customers easily.

Well Optimized Website:

Of all the above, a well build Website is necessary which keeps the information regarding the products, services and other information regarding your company.

Website is useful for getting found by customers:

Website is useful for your company so that when you submit your website in the search engines then the customers when they search for your company or regarding the products can easily find you through your website.

Customers can find your website by good keyword optimization for your posts:

By including all the good keywords and by important information in the posts written in your website which helps easily find by the customers through the search Engines and also you can easily get founded by them on the first page of the search engines.

How can you get found by the customers on the first page of Search engines?

Search engines like Google, Yahoo and Bing, generally assign the page ranks to the websites which are submitted to them by observes the Information in the website, keywords, links and traffic generated in the website and also they see whether you regularly update the website by observing all these they assign a page rank this is all nothing but search engine optimization strategies.

When you successfully organize these activities then you can easily be find by the customers on the first page of the search engines so that you increase your customers and also in this competitive world it is necessary to be always the first and best.

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June 23, 2010June 23, 2010

How to Find Content for Your Business Blog #IMU

Adding quality content to a blog is one of the very most important parts of blogging through which a blog can see success and growth. Adding of quality content on a regular basis will get you more and more unique visitors to your site and thus increasing your revenues.

But one of the major problems of the webmasters and business blog owners is to find fresh and unique content for their business blog.

Finding of free and useful content for the business blogs on a regular basis is a much challenging task. It is always not so easy to obtain the quality content unless you do it yourself or hire someone else for it. But hiring someone may be expensive for you unless you are earning huge amount of money through your blog.

However you can also write it yourself but may turn out to be very time consuming and probably get a bit boring after some time.

Although hiring an expert or just a fresh freelancer for your content creating needs can get you some free time for your core business actions but you have to focus on writing some of the contents, as you want it to be.

A content writer may be in your budget but cannot always provide you with those quality contents that you want for your business blogs.

There is however certain techniques by which you can obtain free and quality content for your business blogs. Some of the sites are present on the web which can serve you with good quality content free of cost. These are the article distribution services or the article directories.

Various article directories are present that contain the articles and contents which are not copyrighted.

You can easily search them, get them and make it look unique according to your demand. You have to search a little and choose the best sites which provide you with quality content.

As a business owner you have to also keep an eye on the blogs that posts new content on a daily basis and that are related to your particular niche.

You should be a good reader before a good writer. You can read other blogs of same niche focusing on what and how bloggers develop and share their ideas.

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June 21, 2010June 21, 2010

How to Attract People to Your Blog #IMU

Making a Blog is an easy task but maintaining it is a tough task and not everyone in this competitive business world, knows to successfully maintain and get profits from their blog.

One of the most challenging tasks while blogging, is to attract more and more people to your blog that can get more traffic thus increasing profits for your business blogs.

Attracting people is very important for your corporate websites and blogs if you really want to get success with your blog. There are several ways to get more traffic to your blog so that they can give out positive results to you while earning huge revenues.

Develop Quality Content

Attracting more people to your blog is possible with some great strategies and tactics which can bring you huge traffic in a short period of time. First and the most important factor that decides your traffic is your content.

The more useful and informative content you have on your blog, more the people are interested in your blog and more often they will come to your blog.

Add your blog to search engines

Those who have really worked hard on their blogs and added much useful and unique content can rank higher in the search engines and can get better results. You should always try to create good and optimized content rich in keywords so that you can rank higher in the search engines. This can boost up your organic traffic and bring your potential customers near you.

Share in Social Media

Attracting more and more people to your blog is also possible with inbound and social media marketing solutions. Today more and more people are using hub marketing solutions to attract more people towards their blog.

Social media marketing tactics have made it possible for the business blogs of today to attract more potential customers to their blogs with least efforts and at cheaper costs.

Submit to Article Directories

Another great way to attract more people to your blog is through submitting your Blog and RSS Feed to Directories. Submitting your blog to various good and highly ranked directories can get you tons of back links by which you can easily expand your network by ranking high on Google.

Comment and Share your Articles

Another best way to promote your blog is promoting your articles by adding suitable comments in other websites or blogs. Search for websites with similar content; provide your comments along with link to articles which are related to the post. Start exchanging links with those sites which encourages those sites to promote themselves and improve your site.

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June 8, 2010June 8, 2010

Let Google Help To Improve Your Website

Business online has advanced with latest advancements in Technology and Internet. There are many online business organizations that are providing services and products through Internet.

In order to promote business online, companies and marketers have to follow different social media market tactics which helps to get their website in top pages of search engines.

Especially it is necessary for businesses to improve their website rankings in major search engines like Google, Yahoo and Bing. This article provides Social media marketing tips for improving your website ranking in major search engine rankings.

Social Media Marketing Tips to Improve your Search Engine Rankings

Social Media Marketing and Search Engine marketing has been the powerful marketing strategies in Internet Business today.

Especially search engines has major role to play in bringing traffic for businesses online. So optimized social media tactics and tools should be followed to improve the search engine rankings of a website.

Some of them are given below:

Submit your website to search engines:

First step in optimizing your website in search engines is to submit your website to major search engines such as Google, Yahoo and Bing. Submitting your site needs verification of your site. This can be done by uploading html file or adding meta tag.

If you are using blogger blog for your business, then best way is to add meta tag for Google Site Verification, Yahoo and Bing sites verification. Meta tag should added just after the <body> tag.

If you are using custom wordpress blog for your business, it is easy to upload the html file with FTP software you are using. Otherwise you can use the meta tag manager plugin which allows you to add meta tags to your home page and all the pages.

Submitting SiteMaps:

Next step in optimizing your search engine marketing strategies is to submit sitemap for your website or blog. In Google, you can submit your sitemap at Google Webmaster tools (http://www.google.com/webmasters/sitemaps).

Targeting Your Business Customers:

Next step in optimizing your search engine marketing strategies is to target your geographical customers. Identify your business targeted customer and through webmaster tools of Google, try to target audience related to particular location. This will make your marketing strategies more effective and you can target your lead generation campaigns to that particular geographical category.

Develop Content and Submitting to Social Media Networks:

Update your website content periodically, analyze the traffic through Google Analytical tools, identify which keywords are bringing in more traffic and start improving content related to those keywords. Submit your contents to social media networking sites so that your users can know about the latest developments and products launched for your business.

Thus you can improve more customers for your website and business in Google.

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May 31, 2010May 31, 2010

Why Blogging Is Important For Your Business

This is the topic that has been much talked about over net and is yet a general question among the new businesses which have just started blogging.

They always wanted to know that how these blogging things can really matter their businesses and how can this help in growing them their businesses. They always wanted to know that why Blogging is Important for their Business.

Blogging proved to be one of the greatest sources of Social Media Marketing

Since blogging is a platform where the whole world unite and can gain the benefits, each and every business who have or willing to have their businesses global should use it for getting more exposures and benefits. Blogging has proved as a greatest source of cheap and effective way of Social Media Marketing in today’s fast generation where all the businesses are working at a click and gaining more and more profits from their online lead generations.

Blogging is for everyone

Blogging is for everyone whether small or large. But Blog and Social media marketing strategies can be very complicated for those who have never Blogged before. As such blogging success needs much dedication and patience. It needs time before showing you some results.

The most important thing to use and get the success in blogging is to update the blog often. This will keep your readers and many of your potential customers to return back and see for what you new for them. You should believe in it and then it can prove you as an excellent tool which can bring your business to the attention of others.

Why blogging

As it is clear that blogging can make your businesses grow and grow, it is important to note that why more and more businesses are using it as a perfect social media marketing weapon for them. Blogging as such can be started for free and requires very less costing. Many of the platforms like Blogger and WordPress are providing their free hosting space to start up and gain the experience.

As you grow up you should need your own domain and people can know you by those domain and keywords. People will start finding you over net when you will try to give them the best through your blogs and when you make your customer satisfied. This is an ongoing process which needs much dedication and patience. You will surely see the results as you move forward.

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May 27, 2010May 27, 2010

9 Questions to Ask When Hiring an Online Marketing Partner

Beware Of Social Media Marketing Wannabees

Since online marketing and marketing on social networks are faster growing trend of business organizations which are spreading worldwide. Social Media marketing becomes necessary for these businesses to hire some Marketing partner who are specialized in their job and have the full knowledge of social media marketing ideas and on how to use social media marketing to get more profits for their business.

People often find it difficult to hire a person who pass these qualifications and work skillfully with them. Here are very helpful 9 Questions to Ask When Hiring an Online Marketing Partner, which can give you a better partner with greater skills.

Social Media For Business: 31 Stats and Anecdotes

1. First of all are you qualified?

First of all as you really need some highly experienced and a good social media marketing consultants it will be a nice way to start with this question. If you feel they are qualified you should be well answered for the question and you can proceed for the next.

2. Where will you get the data?

When the partner you hire for your online social media marketing they should know that where they will get their data from and where to use them. They should start perfectly and work as an expert who knows it all well. They should also do the various researches also to plan this.

3. What research you do?

When they plan for the researches you should also know that how they will proceed and what benefits will it gain when they use them. Perfect social media marketing experts are the ones who does research before proceeding and have full confidence in what they will be going to do with it.

4. How many Networks you know to work with?

Social media marketing experts and firms who are engaged with various social media marketing strategies are well known of this answer and it’s a little simple question but can tell you all about the experience of the partner you are going to work with.

5. What are your online tactics to attract more customers?

Since secrets of social media marketing ends up in attracting more potential customers, your partner must know all the online tactics they must be using to attract more customers.

6. Do you know your customers?

Online social media marketing campaigns for businesses become successful when they are being performed on the platform where they get more of their potential customers. If the experts know what their customers want and who are they have started it in a right manner.

7. Where can you find your customers?

Social media marketing strategies become always successful if the businesses get their potential customers fast and easy. This can be done if you know it well that where you can find our customers on the huge social media network. If the experts know where they can get their particular potential customers they have really win half of the battle.

8. Are your customers satisfied with you when you talk to them?

Your online marketing partner should have some previous knowledge and experience about the customers you are looking for and you should get a positive answer to this question. If not it may take much time to show gain in their efforts.

9. Can you guarantee good returns?

This at last is a much tricky question and if they answer is yes they may not be qualified for. Since only Google knows what Google is going to do to their efforts and no one can guarantee what will happen. Instead, they should offer you case studies or average results their customers have seen over a certain amount of time.

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May 19, 2010May 19, 2010

Outsource or Not TO Outsource Your Social Media Marketing

It seems easy to say than to perform. Many of the social media marketing firms and social media marketing agencies are trying to explain the best ways to use social media marketing and ways to get more targeted traffic to your website.

But they themselves are not achieved it yet. Many of the Search engine and marketing gurus explains that they can get thousands of back links and get thousands of visitors to your sites within a week and they also know well how to cheat the search engines.

Need Outsourcing or not

It is recommended that you should be beware of them and more often insist on using Twitter, Facebook, Digg, YouTube and other similar sites.

Outsourcing is a great way to get your work done fast but it needs some care. There arises situation when you need outsources and also when you don’t. Most of the people think that outsourcing will get them more exposure for their work done on Social Media marketing but it’s not true. It is not always use full.

Thinking of some social media marketing experts regarding outsourcing

There are lot of social media marketing experts seen who insist on use of outsourcing to make money. They assume that the better and faster they outsource, they will make better money. This also lead them in paying hugely for those things that will not get them profits in the long run.

When you should start outsourcing

As it is clear that Outsource is a task that may need more money to better results for your social media marketing campaigns it is also essential to never risk your pocket. As a general rule you should invest on it when you see the money started flowing into your pocket from your sites. This will cover your risk of the loss of the money directly from your pocket.

Hire or should do the outsourcing yourself

It is a matter of fact that outsourcing can help your business grow if conducted properly but when its a time to decide that whether you should do it yourself or should hire someone else, you should try to ask some questions to yourself.

Whether I am willing to pay for it? Can I really pay them for over months? Is my site earning much to pay for all the expenses? Do I have some time to do it myself? If I have time I can also do it? If you can answer these all questions you can also answer that whether you want to hire some one to do outsourcing for your social media marketing or not.

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May 11, 2010May 19, 2010

The Advantages Of Having Business Blog

Blogging is so common now days that even a child is planning and maintaining his or her own blog and getting some superb traffic without knowing all that basics of SEO and other link building techniques for their blogs.

This has clearly proved a necessity of blogging in this complex world for big business owners also. Blogs are however of great importance for you and your social media marketing. Advantages of Business blogs are well known to all the small as well as large businesses that are today willing to spread their businesses from national level to international levels.

No doubt this will give them more and more profits and potential customers but it needs great social media marketing ideas and social media marketing strategies which can get this into reality. Businesses who blog gain more customers!

More and more Business are getting into blogging

Today in the world of internet all the businesses which were not online yet are finding themselves under rocks and willing to get their online visibility soon because this can give them vast profits. Good Social media marketing tactics has opened the doors for the businesses to get themselves a great business blogs and start spreading themselves worldwide. This will get them more exposure as millions and billions of their potential customers are daily surfing through these social networking sites and can give them more lead generation for their products and services.

Advantages of Blogging over other Marketing strategies

As blogging and marketing on social networks are comparatively easier and cheaper to use than any other tactics used for marketing, they are proving as great sources of marketing for businesses today’s competitive marketing field.

Word of mouth

Various businesses across the globe are getting exposure to the millions of the potential customers present online, thus getting more and more profits from them. One of the greatest advantages of business blogs is that, they can spread and distribute their information’s in seconds to the whole world and to all their customers and service seekers.

Spread your business with RSS feeds

Once, you are done making your blog, you want to distribute it, Pinging and RSS which is also called feeds can be used effectively to share out information instantly to your readers, directories and search engines.

Small businesses also using their business blogs to win the race

In this fiercely competitive world and global markets, it is becoming necessary to take part in a race and win it. Smaller companies are using these top social media marketing techniques to keep them ahead and are also trying to win the race by capturing more and more international markets with the help of their business blogs and using perfect social media marketing strategies.

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May 6, 2010May 19, 2010

Three Reasons Why Page Speed Matters

Success of any business online depends mainly on the website design, good hosting and quality marketing strategies for your business products. To attract more leads and have quality leads of your lead generation campaigns, your website should support the latest SEO tools and load faster so that customers can get their information quickly. It is important to know how good speeds and better loading page can be achieved and how it can matter your website performances. This article discusses the reasons why page speed is necessary for your website and loading speed matters a lot for your business.

Tips for Loading your website faster

Some of the tips to achieve better speed and performance for you site can includes, using add-ons like Firefox or firebug which not only maintains the page performance but also gives you the instructions on improving them further.

Also using Word press as the base is a wise option for you. Besides being able to load faster, they can be easily optimized by search engines. They are user friendly, easy to user and update. Using small sized pictures for your page background is another useful tip. Also note that if you are using videos on your website, try to make them small. Not in length but in size. If your website loading speed is troubling you consistently, you might be required to contact a new hosting provider for your domain up gradation. These days most of the sites are getting slow due to buggy scripts, or inappropriate database that’s getting overflow of the capacity of the shared hosting plan.

Too many plug-ins and outdated software might also be messing up your work. Although speed also plays an important role in search engine rankings, the main emphasis is still to be made on relevance as the basis for Search engine rankings. Speeding up your website only adds some percentage of search queries performed.

Therefore, creating valuable content is still important

Also it is important to note that better speed can cost you some money but according to Google you should go for it and also use some of the above mentioned tips as it can bring you more new and potential customers through your website redesign for speeding up your site. This can also affect you greatly in your website promotion and internet marketing, and also in lead generation campaigns because most of these potential customers may not wait for your good site when it loads slowly. However here are also some of the reasons about ‘why page speed matters”.

Google’s word

According to Google, in the past, pages were ranked in accordance with how the text information was found to be relevant. But now they changed their view about it. They say that the load time of the page plays the equal role in page ranking. That’s obvious to think of practically why anyone would like to open a page that takes a lot of time to load. Even a wait for 10 seconds for a site to open seems to be forever. And then you end up refreshing up your page out of your frustration. Google has added site speed to its page ranking algorithm. A faster loaded page is likely to be ranked higher than a similar page that takes more time to load.

User Experience

Obviously, it is the fact that more the time a website takes to respond to user’s clicks, less is the time user will spend there. Thus site speed is a major factor in defining user’s experience and is major concern for website developers. Users not only want most relevant information of best quality but also they want them as quickly as possible.

Reduction in operating costs

Examples have shown that speeding up a website increases page views that directly or indirectly reduces hardware requirements also and increases revenue. On the other hand, slow websites usually have less searches and long term effects. People often remembers those frustrating slow loading websites and are reluctant to open them even if the load times are sped up.

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May 5, 2010May 19, 2010

3 Great Reasons Why to have A Blog for Your Business

Today is the time of Internet and all the Businesses which were not online until yesterday has expanded them freely on internet so that they can cover not only their central and national markets but also the global markets. This has leaded them to gain wider profits than before.

Blog and blogging has also helped them to achieve more profits by attracting more and more customers from their social media marketing campaigns and lead generation campaigns. Blog advertising has helped the businesses widely as a strong and powerful online marketing tool. This article explains you further how the blogs have helped the businesses and

3 Great reasons Why to have a Blog for your business.

If you blog, you know that it's good for your business. But how can they help your business is the real topic to know. Here are some compelling reasons to have a blog for your business.

Giving more visitors, more clicks and thus more lead generation

Experts involved in blogging know very well as how to get more and more lead generation by attracting more customers to their blogs. They well know the fundamentals of SEO, keyword density and indexing which make their blogs grow and thus growing the businesses they are handling. With the help of blog advertising, companies can get new customers and new profits at minimal costs as compared to other modes of marketing. Because more visitors mean more people to convert to leads and sales, these Blog owners and businesses know that they can have more profits if they can have more visitors and clicks to their blogs.

Helpful in B2B Social Media Marketing

Business Blogs have well proved themselves as a corporate tool for communicating with customers and employees to share knowledge and expertise. Blogs are superb method to share a company's expertise, build additional web traffic, and connect with their potential customers in a very short period of time and in short expenses as compared to the other offline marketing strategies. Blogs have also helped in B2B social Media Marketing by connecting to their potential customers which are already present in the social media communities, thus saving their time to find out the customers for them.

Blogs Build Content and Market your products

As blogging is very easy to use and share they are meant for all, either small or large businesses. Blogging software such as wordpress is very easy to install and use and people just write about, link to resources, publish to net and get it done, all at the few clicks of their mouse. Also many blogging software companies like Blogger, Word press, Type pad, Movable and others offers easy and free blogging tools so that it can be started as soon as possible. As much as it is easy to use, it is also much cost efficient.

Blogging is a low cost alternative to having a web presence. For small business owners without the time to learn web html or the money to hire a designer/developer, blogging offers an inexpensive method to get your company's name out on the Internet.

Blogging meant for all and helping all

Anyone who is related to internet cannot afford to close their eyes and should not make it false that blogs have helped the businesses, small scale as well as large ones to the great extent, increasing their profits. Blogging has dominated all traditional marketing strategies and helped business organizations sustain during global economic slowdown.

It doesn’t matter whether you are into shipping paper works or you are into some export and import. It also doesn’t matter if you are selling your own manufacturing goods or you are getting commissions from marketing of others. Blogging is meant for all and had helped them all.

It’s worth telling that there are millions of blogs out there, with 100,000 new ones popping up each day. It’s not all about businesses and helping businesses but most of them to the greater extent related to it. This clearly explains the importance of Blogs in businesses. The blogging movement is picking up speed as businesses begin to realize the benefits of blogging. Discover what a business blog can do for you.

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May 4, 2010May 19, 2010

Why Use Marketing Optimized HTML

HTML (Hyper Text Markup Language) is a programming language for the web designing. HTML tags can be thought of as bricks for building up a website. HTML plays an important role in website design of any website online and is important in bringing more customers for your business. It provides and formats your content on the webpage and CSS (Cascading Style Sheets) are used to supply style to them. The upcoming latest version of HTML is HTML 5.

All new HTML 5

Online videos and SEO are the two of the major reasons for marketers to worry about the emergence of HTML 5. Online video sharing and user generated videos has increased today and has become a very important tool for the marketers. HTML 5 allows the consumption and distribution of videos over internet without the need of any browser plug-ins.

Another interesting thing about videos on HTML 5 is that it offers a ‘poster’ attribute that allows you to show an image in place of the white/black blocks appearing while you need to wait for the video to load. Also, videos are specified with height and width same as images are, freeing the user from size limits. HTML 5 offers new ways to tell the search engines about your content.

Owners can explain the topics to search engines using a new ‘section’ tag. Nav tag is another new element of HTML 5 which can be used to designate navigation menus. A new ‘article’ tag helps both owners and search engines to distinguish the original data from the duplicates.

Optimizing HTML

Here are a few tips to optimize your HTML pages. Using CSS (Cascading Style Sheets) reduces a lot of formatting tags from your HTML source code. More the unneeded tags on your code, more is the difficult for search engines to figure out your topics. CSS maintains the look and feel of your web page and also optimizes your source code for the search engines. For any website to be easily found on internet, it should be SEO optimized. One of the main presumptions of success of any new or old website is SEO.

SEO optimized websites increases the total number of visitors. It increases the marketing effect and enhances the quality of website. It also makes your website easily found on search engines. It also increases the Return on Investment index.

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