Do You Panic When Facebook Goes Down?

Is-Facebook-DownIf you’re a basic Facebook user and find that dreaded “Maintenance” or “Page cannot be displayed” message when logging onto the site, you might get a bit frustrated after multiple attempts to refresh. However, you’ll ultimately just go over to YouTube or Twitter to bide your time. Though what if you’re a marketer using Facebook? When you hear those two dreaded words, Facebook down, how do you handle it?

Many marketers begin to panic, and maybe for good reason. There’s a lot of time and money tied up in the site, and you can never be sure if it’s just down for a few minutes or if it will be down for days or weeks. However, there’s a lesson to be learned from the basic user out there. Don’t fly into a panic. Just bide your time and do other things. Here are a few things you can try if you find a Facebook crash in the future.

How to Handle Business When Facebook is Down

1: Vent Via Social Media

Take your frustrations to social media and use the downtime to your advantage. For instance, if you have a Twitter following, the odds are great that many of them also use Facebook and are also frustrated that it’s down. You don’t have to bash or curse the site, but you can float some tweets out there gauging the atmosphere and voicing your personal dislike of the situation. “What do you guys think about the Facebook crash?” There will probably be trending hashtags you can use, if you’re not creating them yourself, like, for example, “#FacebooksDead” or “#ConstantCrash.”

2: Track Your Data

Instead of twiddling your thumbs as if your collective hopes and dreams are tied up in one social media site, take this opportunity to perform some analytics checks and see if you need to tweak anything when the site comes back online. Take a loot at how your campaign is going, how your ads have been performing, and other key aspects of your campaign. You have a chance here to come back stronger.

3: Try Your Facebook Material on an Alternative Outlet

The reason some marketers get very angry and end up in a panic is that they had plans to use Facebook that instant but can’t now because it’s down. For instance, they may have created a new detailed post that they were sure would draw engagement. If this is a situation you find yourself in, you can wait for Facebook to come back, or you could try your luck with an alternate outlet. You might be able to draw more buzz and engagement by releasing the material elsewhere. At least think about releasing it in another location first.

4: Plan Your Reentry

When Facebook is down, you also have a good opportunity to take your time to plan your reentry. Using the tip above and assuming you had a great post ready to be launched, rethink your approach. You could create a lot of buzz by being the first page your fans see with an entertaining post about Facebook’s crash. For instance, creating a poll about how aggravated people are or something along those lines can really draw a big crowd ready to engage.

5: Speak to Your Fans Personally

If you have the contact information of some of your fans, like their email addresses or mobile information, you could send out a quick message to them and use Facebook’s status as a great talking point to start an ongoing dialogue. It also endears you more to your fans by showing a real side and a real interest in social media interactions. Facebook being down doesn’t have to be a waste in any fashion.

Facebook has great up time, solid servers, and they’re usually able to handle even the biggest updates while the site is still functioning. However, every site experiences crashes and downtime, and Facebook will be no exception in the future. So if you ever manage to encounter a crash, just remember not to panic. Use the time to engage with fans in a different way.

About the author: 

simon campbell Simon Campbell, a writer from a Facebook ad campaign tool – Qwaya. He loves to write different topics about social media and participates in some communities and forums. You can connect with Simon on  Twitter.




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5 Ways How To Gain A Huge Profit From Facebook Sponsored Stories

facebook marketingWe all heard about facebook ads. Rumors out there stated that paid ads in facebook do not work. And also there have been rumors that Facebook ad revenue decreases.

Ok, rumors are one thing and facts are another!

Marin Software an advertising management company proved that Facebook ads work. Especially Facebook’s new ad units, Sponsored Stories which work in a social context are doing very well for social media marketing.

The simple reason why firms are not successful with their Facebook marketing is they do not understand that people go online to research and not to buy thing. In the case of Facebook marketing the people go to Facebook to connect, exchange ideas and to communicate. They go to Facebook to discover new things (research).

Companies which do Facebook marketing do some major mistakes when performing paid campaigns.

One major mistake is they attract the Facebook user to click on their Facebook ad and lead him or her away from Facebook. This is a bad idea as the people on Facebook want to communicate and learn about new things on Facebook and they do not want to be led away.

To avoid this mistake companies which perform Facebook paid ad campaigns should be creative and lead these ad attracted visitors to their Facebook page, for example with an exclusive offer. This would for sure improve the marketing results.

Another major mistake when businesses do Facebook social media marketing is, they do not take the opportunity to communicate with those ads attracted new visitors of their Facebook pages. Social media is about communication and connection with people. It’s not about selling and sales pitches.

Businesses should take the time to communicate with their network and carefully listen to them. This can result in a massive revenue growth when done right.

Also a major mistake is to think, to be on Facebook as a brand is enough and the audience will follow. Why should they follow your business page on Facebook? Do you have something remarkable, valuable and interesting to share with your audience? Did you take this chance to build trust and position you as a professional resource there?

A great way how you can position your business and your brand in social media sites like Facebook is to publish and share remarkable, valuable and interesting content!

You can expand your brand reach very easy and quick by expanding the reach of your content through “Facebook Sponsored Stories”. So your content reaches wide more people and the best thing is it reaches the right people. The way of social targeting helps to reach the right persons and attract those future customers to a business page.

This way you build trust and brand awareness the smart way.

The success of “Sponsored Stories” is huge. An increasing number of advertisers are using this smart marketing way to expand the reach of their custom created content.

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Here are five ways how you can make Facebook Sponsored Stories work for you:

1. Start a corporate blog and create and share content in social media like Facebook in which your audience is interested in

2. Create eBooks, whitepapers, how-to’s, etc. and offer a free download in exchange of the visitors contact information on a landing page. This way you generate targeted leads

3. Set this landing pages under Facebook apps, so the user never need to leave Facebook

4. Start “Facebook Sponsored Stories” and direct the ad link to one of your Facebook landing pages

5. Encourage your audience to give you feedback regarding your content. This way you start the conversation


How about you, did you use “Sponsored Stories” yet and how is your opinion?

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How not to use Facebook for you business

Facebook is one of the most important social networking sites or social media that people use today.

It is one of the most effective medium for blog marketing as well and to get search engine traffic as it helps in getting better rankings in search engines.

facebook for businessGenerally people who are new to use this social media find it hard to get maximum benefits from it.

Here are some points for not to use on Facebook for your business.

Do not make friends blindly

People often make the friends blindly without figuring out the purpose and interests. It is not a good trick for blog marketing.

But if you want to have some decent search engine traffic and want to have better blog marketing you should make the friends that have similar interests and can share some valuable thoughts.

They can help you in enhancing your knowledge and to get perfect in all you want to have from your business. Try to know the things they are dealing in and know what is best for you by getting various help from these fellow business people.

Do not concentrate on each of the messages from groups

Generally groups that you may have joined promote their services and products to great extent.

They send promotional mails and messages from time to time for blog marketing which become intolerable after some time. It is better that you do not concentrate on them and ignore them.

Do not use the same status all the time

Using same status all the time may be boring for your visitors. Instead you should use some interesting and related status that are short and up to the point and can also effectively help you in getting search engine traffic from this perfect social media.

Use some of the relevant keywords that help you in getting better rankings and you can get better traffic by using this status. Keep them changing so that people find it interesting.

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Marketing take away tip: Business online needs a planned usage of social media marketing. Use top social media marketing strategies effectively and see your business grow online through optimized marketing strategies.

These tips can help you in making better use of Facebook as your best social networking platform and to promote your business well on Facebook so that you can get best benefits.


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