How TO Get ROI from Social Media

Everybody on internet and all the business spread worldwide through blogging, social media marketing blogs and through social media marketing sites, are in need of Social media measurement tricks though which they can measure their ROI (Return on Investment).

This is the topic for which everyone wants to have a solution as there are no exact ways to measure it. Although use of social media marketing strategies and social media marketing tactics and their systems are greatly increasing and changing with time, the question about how to measure the return on investment (ROI) for social media participation is becoming important and do not have a particular measure as such.

But fixing up the particular budget from the expert teams can help you a lot in getting its statistic based metrics. Here are some of the other measures which can help you to get ROI from Social Media and the few ways to consider measuring social media ROI for your business.

Try to get what you have to measure

Better social media marketing tools do not necessarily mean good ROI, so one has to take proper measures on how to get most return on investment. First of all try to get what you want to measure, is it about your online reputation, customer relationships, money, traffic, sales, SEO rankings or some other. Some of the sites that can measure your sites stats include Google Analytics, Alexa, Xinu and submit express. These are the free sites which can help you to measure your ROI from Social Media and other methods you have used for your top social media marketing.

Look at how many people are connecting with you

You can in addition have a close look at how many people are interested in your social media marketing profile and how many of the people are daily adding you and connecting you. You should also thoroughly examine in a given period of time, how much activity there is in your forum or what the click-through rate is to your product pages from any of these platforms that result in direct sales. Also it helps you in identifying the best marketing strategy for your business.

Examine the page views, visitors and number of subscribers

A good metric to investigate about your ROI from Social Media is to examine the gain in page views, unique visitors and number of subscribers and leads generated out of the who visit your website and glance at your products. This will surely help you in increasing your businesses and profits. This will in turn also let you measure your customer’s interest and also letting you know that which parts of your site is getting large traffic and seems to be interesting to your customers.

Start NOW and get Your FREE Website Analysis Today!

For more on social media ROI, visit the links given below

Let me know what you think and comment below. I’d love to hear from you. To stay up to date, please subscribe to our RSS Feed Tweet this on Twitter!

April 30, 2010May 19, 2010

How Can Website Re-design Affect Your Profits

If you haven't redesigned your website, it’s better to re-design it now according to your business and lead generation campaign and analytics needs. To redesign your website and status you should know well that why you want it and how can this affect you (whether positively or negatively).

The tips here will help out to redesign your site and have a full knowledge about the important points to be remembered while doing it. When it comes to re-design, there should be clear idea about why it should be and how it should be handled. Most designers would jump at the chance to revisit their work but what is the right motivation for a site redesign and how should the process actually work?

Achieve Ultimate success

For an ultimate success in your online business you should have a very brilliant well designed and good looking website that can hold the attraction of the visitors before they proceed. A poorly designed site that makes use of tables, deprecated HTML, broken links, etc. will surely be at break in between unless they redesign and build a strong makeover.

“Good designers redesign, great designers re-align,” says the respected new media designer Cameron Moll.

Research and do home work

When you renovate your house you don’t do it without researching the city thinking about the needs of your family, and the things that suite most to them. You do the research, do search magazines, search for better and cheaper designers. Similar is the case here. Do your home work and find the better sources and resources. So, do your homework well before jumping into a web redesign project.

Find out as much as possible about the current state of your website by analyzing web traffic data and feedback from users. Also take the time to learn more about your target audiences needs and expectations by setting up online surveys, focus groups, face-to-face interviews, or usability tests.

Design your resources and budget

Website redesign is a project which can be a small scale and a big scale also depending upon the budget, scope and resources you have. You have to use the defined set of resources keeping your budget. Set up a realistic schedule and manage expectations. Aggressive timelines will force you to cut corners or bypass necessary consultation. Keeping this in mind will not let you in trouble after wards and you go on smoothly.

Keep up with your good content

A website redesign is also can be considered as a best time to get your content re-designed and optimized. Once you know more about your user expectations and need’s, start to review and reorganize your website content also. This will save your time to just make changes in the content in future and you can make changes according to your demand of the customer’s simultaneously. This will attract more customers for your lead generation campaigns.

Start NOW and get Your FREE Website Analysis Today!

For more on Website re-design, visit the links given below:

Let me know what you think and comment below. I’d love to hear from you. To stay up to date, please subscribe to our RSS Feed Tweet this on Twitter!

April 29, 2010May 19, 2010

How To Use Email Marketing Wisely

Email Marketing is today’s a most widely used marketing tool for the web site promotion and if done right it can help you to get more profits. The first and foremost goal to gain more profits from the Email marketing is to have a perfect and Well Built Landing Page. The first step to conquer in an online e mail marketing optimization of your landing page.

Email marketing does not stop only when you get the click, it starts from there. If you want that click to become a conversion on your site and become a qualified lead, you should largely depend on where you send people with that click that is what your landing page is all about.

How to get your landing page optimized

Make it clear, neat and clean and look professional. Make it incredibly clear what your visitor is supposed to do is all about downloading, filling out the forms, spending money or is it free. Make all the things clear at the first hit. Also be brief and concentrate on only the essentials. Keep your images, forms, or any other things which are just essential and do not distract your customers.

Also tell about your offers and gifts as soon as possible. Tell them why they should do it and what they will get in return. Clearly and briefly outline the services you are delivering to them. These all will attract your customers more and it’s more possible that your every click got will turn into the conversion you expect.

Communicate and Educate your Customers

If you want to win in an email marketing campaign and want to be successful in internet marketing you should be able to communicate with your customers by different means. How effectively you communicate is directly related to how much conversion you want to get. Try to educate your customers and solve the queries, about the services and product you are promoting, of your customers by communicating through them.

Communicate casually and don’t sell

Mind it if you have a cool t-shirt for your friends from Amazon and you recommend it to your group of friends by an email putting an affiliate link into it, it is much possible that all of your friends will open up the email and see the t shirt and may be just buy it if they want to. The reason behind this conversion is your casual way of conversation when you write for your family or friend.

So try to be casual and explain like to your family or friend while you are processing emails for your e mail marketing campaign. The point is never sell a product to your subscribers ; recommend it in a way that would make them open their wallets and buy the product.

The fact is that if you want to sell them a product they will most probably don’t buy because they do not know you in personal and it's hard for them to trust you. Thus your casual way of conversation with them will grab their attention and create the friendly atmosphere. So it’s clear that if you want to sell and want your email marketing campaign successful you should not sound like a salesman and should build the trust of your customers.

Always build trust first – Building trust is a tricky thing. You might wax a lot of people in the process. But don't give up. If some people unsubscribe from your list, that's fine. Don't worry about them and just clean up the list.

Start NOW and get Your FREE Website Analysis Today!

For more on Email Marketing, visit the links given below:

Let me know what you think and comment below. I’d love to hear from you. To stay up to date, please subscribe to our RSS Feed Tweet this on Twitter!

April 26, 2010April 26, 2010

How to Choose a Marketing Ready Domain Name

First and the last impression which any website can get from its visitors is its Domain Name. A good Domain with a sensible meaning can get whole lot of work for a website alone.

The good and the marketing ready Domain name is imperative to the success of one’s website. You need a domain name to bring about an online entity and to direct all the potential customers who can build you a good business and strong internet marketing helps it a lot.

For customers to come to the site a good and marketing ready domain name is a must which will create a positive first impression.

Benefits of having your own Domain name

As discovered widely, there are lots of benefits of having your own domain name. Domain name builds up your own unique identity in your internet business. This will be with you as long as you will use it and want to use it. The greatest and most important benefit of having your own domain name is that you can always change the hosts as often you like and people will still be able to find you by simply browsing you with your own domain name.

As the free hosts and free sites offer long domain name, your own domain name will be comparatively short and people can find your site more easily.

You can get more traffic from your own domain name because more people can remember them and return to them often when they want. Also many of the search directories such as Yahoo only index websites with their own domain name. And if you have a good Marketing Ready Domain Name you are on the right track on growing your businesses.

Tips to choose a good Domain name

As Domain names are comparatively cheaper now days than before you should not have any excuses for buying one and just complete the first step in your web site campaign and promotion. You should choose a good one and to help it here are some tips, the smaller the better. Short domains are harder to find but if you can manage to get it, it is much easier to gain more traffic to your domain name as it is very easy to remember and harder to misspell.

Also try to get a name which is easy to remember and related to the products in your web site.

The keywords which are related to your site will have good indexing in the search engines and will help your search engine rankings. It is also better to get a similar name as of your actual business and company name. This will help more people to find out using your company and business name.

There are many extensions available online for your domain name but .com is best as compared to others. Try to get .com first or try some other similar keywords for .com.

Mistakes to avoid while choosing a Domain name

As it is clear that a good domain can bring your internet marketing business to touch the skies and a bad domain can get fall your same marketing business to the floors, it is also recommended to have good knowledge about what are the common mistakes people make while choosing a domain name.

If one choose a URL which does not make any sense or which do not relate to the site or is harder to remember, one should make it hard time to grow their business and find hard to get their potential customers online.

Many of the small businesses make the same and repetitive mistakes when it comes to choosing a domain name.

First and the most important is choosing the same business name. Many of them get the same business name without troubling to get a shorter one if it is really long to remember. Sometimes the names of the company are too long and are not easy to remember and their customers can have a hard time to remember it. Not keeping the best url available is also a big mistake that many faces while getting a domain name.

Many domain names that have been registered for years come back on the market after their owners fail to renew them. So it is not impossible that you can’t get the best domain for you.

Not using the available keywords which best describe your business is also one of the biggest factor which can affect the success of your online marketing, domains and business. Google and other search engines can find it more easily if the relevant keywords are present in the Domain names.

Not making your name simple and easy which is easy to spell and understand is also a big mistake some of the small online business marketing sites face. So try to use words that are easy to spell and are spelled consistently, as much as possible.

It is also a big deal for big businesses to register more than one domain that are similar and more frequently used to find your company and business. Although this increases some cost but can give more and more traffic from the customers which uses the alternate and similar names of your business.

For more on Marketing Ready Domain Name, visit the links given below:

Let me know what you think and comment below. I’d love to hear from you.

To stay up to date, please subscribe to our RSS Feed

Tweet this on Twitter!

April 15, 2010April 12, 2010

Honestly, Do You Do Lead Tracking?

Honestly, Do You Do Your Lead Tracking?

Lead Tracking is a process of tracking and nurturing leads generated for your business and products online through your Internet Marketing Strategies and lead generation campaigns.

Lead tracking helps in checking the Return on Investment on the marketing strategies you have been implied basing upon the potential customers gained by applying these strategies.

By implementing good lead tracking for your business, you can attract more customers for your business through your marketing strategies.

Successful Lead Tracking Tips for your business

Lead tracking plays a major role in the effectiveness of your lead generation campaigns.

Lead tracking gives an idea of the success of your lead generation campaigns and identifying the best marketing strategy for your business online.

Some of the simple leads tracking tips which can be implemented for good results are given below:

Lead Tracking help to know the marketing strategy which is bringing more ROI:

Lead Tracking helps to know which marketing strategy attracted more customers by getting the number of customers acquired through that campaign.

Lead tracker helps to trace how many visitors have been visiting daily and out of them how many of them turned into your potential customers.

Lead tracking helps to record everything

Lead tracking helps to know how employees of your organization had provided services to your customers according to the queries asked by them. Hence it helps to know the working environment of your customer service and improving them for attracting more leads.

Lead tracking helps to know what your customers are mostly asking for

Lead tracking system also helps to know what most of the customers are asking for so that it helps as feedback for your organization. This helps in making any changes regarding the product or service provided by the organization.

Lead tracking helps to make a list of people who visits your website

Lead tracking tools will be helpful for you to make a list of people by collecting email ids of the people who visited your website. This will be helpful for promoting a new product of your business or services provided by your organization.

Lead Tracking can be helpful for your organization as a controller and coordinator for the marketing activities done by your organization. For more on lead tracking and tools that can help in tracking leads, visit the links given below

For more on lead tracking and tools for having an efficient lead tracking, visit the links given below

Let me know what you think and comment below. I’d love to hear from you.

To stay up to date, please subscribe to our RSS Feed

Tweet this on Twitter!

April 13, 2010April 13, 2010

4 Reasons Why To Build A Face Book Fan Page For Your Business

4 Reasons Why To Build A Facebook Fan Page For Your Business

Facebook Fan pages are one of the successful social media marketing strategies which provided success for major companies online for their business. Creating a face book fan page is simple, free of cost and provides good revenue for your business.

Creating a facebook fan page for your business gives an opportunity for your customers to get in touch with your products very easily and reach to your customers easily especially for customers who are using social communities such as facebook.

Creating a facebook fan page

Having a Fan page is very easy and free of cost which is completed within a matter of few minutes. If you have business online, make sure that your facebook fan page is developed and enhanced nicely so that it helps to generate more leads for your business. A simple facebook fan page has some information regarding your products, your company logo and URL of your website. Once you are done with it, you have created a facebook fan page and now it is open for your customers to become your business fans.

4 reasons why to build a Facebook Fan page for your business

Four important reasons your company should have a facebook fan page are given below

1. You can easily find by your customers

Facebook is the networking site which gained more importance among the people. So by creating a fan page and updating it will make your customers find about your new products, services and offers that you provide. Hence by this you can gain publicity and also new customers for your products.

2. It will Increase brand image of your company

This can help in increasing brand value of your organization by making many people know what services are provided by your business. This helps in expanding your business to larger communities. Facebook fan page shares your company details and products with people which will increase the brand image of your company.

3. It will make you to build a community and share your social community links

Facebook fan pages will help you to reach your target customers and build a community of your products. Users can easily subscribe your page and get their latest information about your products. Also there is possibility for you to be more visible in other social communities.

4. Information is shared fast

With facebook fan page, you can reach market faster for your products. These facebook fan pages act as good viral marketing tools for promoting new products and providing information related to latest offers for your products.

Watch our Video

Download our Free Report: Learn How To Add A Facebook Fan Page under ten minutes!

For more on face book fan pages and there advantages in business, visit the links given below

Let me know what you think and comment below. I’d love to hear from you.

To stay up to date, please subscribe to our RSS Feed

Tweet this on Twitter!

April 9, 2010April 9, 2010

5 Tips for Successful Lead Generation Campaigns

Success of any business online is mainly dependant on the effectiveness of your Internet Marketing and lead generation strategies.

For a successful Internet Marketing strategy, you should have some good website, quality content which is relevant to your products and identifying customers for your products. All these put together will generate more leads for lead generation campaigns and attract more customers for your business.

Some simple tips to generate good leads from your lead generation campaigns are given below. Follow these tips and attract more customers for your business online.

1. Identify your target audience

It is important to identify the customers for your products before starting any lead generation campaign. You can receive more leads if you identify and apply the right marketing strategy for your lead generation campaign.

2. Great Lead Generation form

One another aspect for successful lead generation campaigns is the usage of a planned lead generation form. Get your lead generation form up front, optimize the submit button with the customer label such as “Get free Ebook” “Get your free copy” so that customers would be more attracted and would love to get the copy.

3. Offer a Reward and get Quality Leads

An effective incentive or a good promotional discount would make your lead generation campaign more effective. The softer is your offer, the more quality leads you receive for your lead generation campaign.

4. Customize your lead generation campaign to easily contact you

Your lead generation campaigns should be in such a way that your company’s prospects or customers should easily contact you. Give an option to contact your support team or contact the admin directly to give valuable feedback for your products.

5. Attractive Landing Pages

There are two aspects of getting quality leads. Your lead generation form is one step in bringing customers for your business. Once they click through it, the landing page should have a positive impression on customers mind. So design these landing pages in such a way that customers should get good solutions from these landing pages.

For more on Lead Generation campaigns visit the links given below:

Let me know what you think and comment below. I’d love to hear from you.

To stay up to date, please subscribe to our RSS Feed

Tweet this on Twitter!

VVBGMPPY3FTA

April 7, 2010April 6, 2010

Reaching Targeted Customers With E Mail Marketing

Email marketing campaign is a great way to attract your customers towards your products. Through Email marketing you can easily reach your targeted customers. Here, you also get an official permission from the people to send emails to there mail ID’s regarding your products hence this will surely reach the customers who are really interested in your products.

Reaching targeted customers:

To reach the targeted customers you have to prepare a list of people who are interested about your products and this can be done by collecting the mail ID’s of the people who visited your website or from the customers who purchased your products and also assuring them that they will use the mail ID’s only for sending details regarding the products of your organization and making them trust on you that you will not misuse them.

Email Marketing Tips for your Lead Generation campaigns

Some of the Email Marketing Tips for your lead generation campaigns using Email Marketing is given below:

Provide an Option for Opt-in Form

Take the consent of the users before adding them to email list. Opt-in form is the best way to get consent from your customers to send emails. Some countries doesn’t allow spamming emails and customers generally get upset if they receive emails without their consent. So Opt-in form is necessary.

Build both text and HTML content in emails

See that your send both text as well as HTML content in your emails. Some users have only text capability in their emails. So it is better to provide both versions so that you will not loose potential customers.

Build Multiple Links in emails for important messages

See that your customers can easily find the links in long emails. It is better if you provide links at places where your customers can easily identify to visit your site. This will bring more leads for your email marketing lead generation campaigns.

Good Subject Line

Subject Line of the email should attract the customer to open the email. It should tempt the customer to open the email and visit the link.

Powerful Email Messaging tool

There are good Email messaging tools available in market like aweber. Use them to get more quality leads for your lead generation campaigns.

For more on Email Marketing and generating leads from Email Marketing campaigns visit the links given below:

Let me know what you think and comment below. I’d love to hear from you.

To stay up to date, please subscribe to our RSS Feed

Tweet this on Twitter!

April 5, 2010April 4, 2010

Lead Generation In Social Media

Inbound marketing is gaining more importance as the utilization of Internet all over the world has been increasing day by day.

By using internet you can make the world at one place. Hence it has given rise to the internet marketing with a motto of providing the product to the customer at any place with same price.

So here the benefit is for both the seller as well as buyer because buyer can find more customers and expand his business and customer can find his product according to his needs and taste so this is the reason why inbound marketing is gaining more importance.

Social Media is one of the successful tool for attracting new customers and generating new leads for your lead generation campaigns

Social media for lead generation

Social media networks like twitter, Facebook, LinkedIn etc are the sites which has millions of users. Hence you can create leads very easily by using these networks appropriately.

This can be done successfully by building relationship and later turning them as customers for your products. Some simple steps to create leads using social media are

Following others and also making a pool of followers to your page

After registering your name in these sites, you have to develop a network of followers to your page. This can be done when you respond to messages of other people on these networks and showing your expertise in your field.

Lead generation through Facebook

Face book offers “self -serve” for advertising on their social media network. The leads in face book can be done when you use some creative advertisements to attract the customers. You can start your own facebook fan page for your company or products and start spreading your product information through these facebook fan pages. You can even develop your own face book plugin for your organization.

Lead generation through Twitter

Twitter is one another powerful social media network which brings huge number of leads for your lead generation campaigns. There are good tools available in market like socialoomph which provides automatic DM’s share your other social media network information with your followers. Use Twitter to gather more leads for your business.

Lead generation through LinkedIn

LinkedIn is professional network site where hundreds of professionals all over the world start discussions in this social media site. There are different ways to generate leads from LinkedIn. Start your own professional network in LinkedIn and start building leads from LinkedIn.

Leads generation through Squidoo

Create your own Lens in Squidoo and spread information related to your company through squidoo. There are thousands of squidoo users who are active and start discussing with squids in your relevant keyword niche and get huge followers for your products.

For more on social media and lead generation, visit the links given below:

Let me know what you think and comment below. I’d love to hear from you.

To stay up to date, please subscribe to our RSS Feed

Tweet this on Twitter!

April 1, 2010March 23, 2010

How To Double Your Sales with A Website Re-design

Success of any business online depends on some important aspects like website design, Search optimization strategies, Internet Marketing strategies and hosting solutions. These are the important strategies that will mainly affect the search engine rankings and getting the website found in search engine results.

Website Re-design is nothing but designing website in such a way that it will provide more effectiveness for your company’s social media marketing strategies and lead generation campaigns.

Internet Marketing Strategies and Lead generation campaigns are to be properly monitored for improving your products sales and generating new leads. To properly track the leads, website should be designed with the latest tools available in market. Some of the best ways to improve your sales with Website Re-design are given below:

Tips to Improve Sales using Website Re-design

Here are some of the simple tips which can be implemented to boost your website in increasing sales and providing more effective lead generation campaigns.

Developing Content and Identifying Keywords

Content plays a major role in the success of your product. Identify the right keyword for your product and develop content in such a way that main significance will be on the keyword which ultimately results in more search results for the particular keyword. Identify the long-tail keywords which are generally used for your products and start developing content to get recognized in search results.

Get specialist SEO consultant for your website

SEO experts are available in Internet which can help you in identifying best methodologies for your products. Use them to get your products market online and as it is a onetime cost, you can always afford for it.

Identify the best Internet Marketing Strategy

Identifying the best marketing strategy for your products is important. Your SEO consultant can help you in identifying the best marketing strategies for your business. There are many effective Internet Marketing strategies online which can help in boosting your business online.

Monitor and Measure

Once you have started implementing marketing strategies for your products, it is important to constantly monitor your marketing strategies. See which marketing strategy is yielding more results and which brings more customers for your business. Measure which marketing strategy is bringing more leads from your customers and increase those working tactics to double your sales.

For more information related to website re-design and increasing your sales, visit the links given below:

Let me know what you think and comment below. I’d love to hear from you.

To stay up to date, please subscribe to our RSS Feed

Tweet this on Twitter!

March 19, 2010March 18, 2010

PART 2 AND 5 SIMPLE Tips about WEBSITE REDESIGN

Website re-design makes your website complaint with the latest technologies and make it more productive from Internet. With a good website re-design, you can achieve good results in email marketing campaigns and can result in more Internet marketing leads from your lead generation campaigns.

In the first part of website re-design you had an idea of how to track, organize and analyze your website leads. And you might have taken steps to re-design your website to track and organize your leads. In this second phase of this website re-design, you get an idea of defining your strategic goals, getting started with keywords for your business and products, developing good content for your website and organize your marketing campaigns.

Organizing your Website Content

Now you have good lead tracking for your website as you have modified your design as per part one of website re-designs, you are ready to start with a good Internet Marketing strategy for your website and also start with lead generation campaigns.

1. Identifying Content

Content plays a huge role in the success of your website. Even you have good lead generation campaigns and implementing good Internet Marketing strategies, all these will in go in vain if you don’t have good content. Content should be in such a way that they provide relevant information related to your products and business. This attracts more customers thus increasing your lead generation ration from lead generation campaigns.

2. Identifying Meta Tags

Meta Tags play a major role in the identification of your website in search engines. Identify the best keywords, title and short description for your website. Placing the Meta tags correctly and checking them with blogging tools is important for identifying your website.

3. Identifying Keywords

Keywords play major role in the success of any website. Your website will be in top pages of search engines if you have good content related to your products with good keyword density. Keywords can be used but should not be overstuffed. One should identify short as well as long-tail keywords which play a vital role in search engine rankings. Start different Internet Marketing strategies such as keyword marketing, Email marketing and blog advertising based on your keywords and start these lead generation campaigns.

4. Identifying best Internet Marketing Strategy

Identifying the best Internet Marketing Strategy for your business is important to generate more leads from your lead generation campaigns. There are many Internet Marketing strategies available such as social media marketing, blog advertising, and email marketing which can be used for your lead generation campaigns. Get advice from the Search Engine Marketing experts to know the best Internet Marketing strategy that suits your business.

5. Offer and grab leads

To gain more customers for your business, give some goodies or offers for your customers which can attract more of your customers towards the products. Lead Generation campaigns should be accompanied with good lead capture pages and top landing pages which offer good number of leads for your business.

Once you implement these, you are ready to earn potential customers for your business online. For more information related to website redesign, visit the links given below.

PART 1 And 5 SIMPLE REASONS for WEBSITE REDESIGN

Let me know what you think and comment below. I’d love to hear from you.

To stay up to date, please subscribe to our RSS Feed

Tweet this on Twitter!

March 18, 2010

PART 1 And 5 SIMPLE REASONS for WEBSITE REDESIGN

Success of any business online mainly depends on marketing strategies, lead generation campaigns and proper designing of your website. If you don’t have a proper website design, then all the efforts that you have placed in generating internet marketing leads and email marketing campaigns will go in vein.

A good website design with rich user interface helps you to attract more customers and also helps in your web site promotion. And this website design should be supported by well social media marketing campaigns and lead generation campaigns. Then your website will be more popular in social media and your company will have a good brand image in social media.

5 SIMPLE REASONS FOR REDESIGNING YOUR WEBSITE

Redesigning your website helps you to improve profits in your business, learn more about the requirement of your users and thus knowing more about the success of your lead marketing campaigns and email marketing campaigns. Some of the best steps are given below:

1. TRACK YOUR LEADS
The first important thing to start improving your website is to track your leads. Success of your company business mainly depends on how efficiently lead tracking is performed by your company. Lead tracking helps you to enhance your lead generation campaigns by identifying the sources of leads and thereby planning your marketing campaigns in that direction.

2. ORGANIZE YOUR LEADS
Next step after tracking your leads is to organize your leads. You website should be redesigned in such a way that you can easily track the leads. Lead generation should be accompanied with proper organization of these leads. This helps in good communication with your customers.

3. INVESTIGATE YOUR VISITOR’S STATISTICS AND ANALYTICS
Analyze through various website tools what your visitors are experiencing in your website, what they are getting from the outbound links where they go by clicking through the links and providing relevant information in your site

4. DEFINE YOUR TARGET AUDIENCE
Think in the way your visitors think when they visit your website. What they are expecting form your website, are you’re providing their expected information and are your website capable of making them visits your website again. Once you get an idea of it, you are ready to re-design your website based on the needs

5. DEVELOPING WEBSITE THEME
Main thing that should be taken care in your website is the design of your website. Your website theme should be attractive and relative to the products which you sell. This will encourage your visitors and improve quality leads for your website. If your website is not having a look and feel theme, then start developing a theme that fits for your products.

Once you get started with these, your first phase for re-building your website is complete. Look out for the next phase of re-designing your website.

For more information related to re-designing your website, visit the links given below

Let me know what you think and comment below. I’d love to hear from you.

To stay up to date, please subscribe to our RSS Feed

Tweet this on Twitter!

March 17, 2010

6 Tips For Your EMAIL MARKETING CAMPAIGN

Email Marketing has been one of the successful Internet Marketing strategy that was successful in attracting more customer though lead generation campaigns.

Many companies started using Email Marketing as one of their marketing strategy to attract more customers for their business. These business organizations utilize various social media sites, lead capture pages and good landing pages to attract more customers and retrieve their information such as email id and mobile phone numbers etc.

WHAT IS AN E MAIL MARKETING CAMPAIGN?

E-mail marketing is helpful for your organization to maintain and build relationship with customers for your organization. Email Marketing is one way of keeping your customers updated with the latest product releases and promotions that are organized by your company. E-mail marketing will be easy for your organization when you collect and maintain proper list of the e-mail Id’s of your existing customers and also of the people who are interested in your products.

HOW CAN YOU COLLECT E-MAIL ID’S
E-mail Id’s can be collected by developing good landing pages and lead capture pages which can capture information related to customers. This can be done by providing some promotional offers such as e-book give away, providing offers and discounts and asking their personal information such as name and email id in return.

WHAT ARE THE BENEFITS BY COLLECTING E-MAIL ID’S
By collecting E-mail Id’s of the customers you can send the information regarding the products and services provided by your organization and also you can stay in touch with your customers by updating regarding your products. Also you can provide information such as product releases, offers and discounts which are provided by your organization to your customers.

HOW E-MAIL MARKETING ATTRACTS CUSTOMERS?

Email Marketing should be accompanied with some pre-requisites which make your email marketing campaign success for lead generation. Some tips for developing an effective email marketing campaign are given below:

THE LINE OF THE SUBJECT SHOULD BE ATTRACTIVE

The subject line which the sender sends should encourage the customer to open the mail and read it and hence the subject line of the mail plays a vital role in making the customer attract towards your mail.

THE MAIL SEND BY YOU SHOULD REACH THE CORRECT PERSON

Identifying the exact name and other realted data of the customer should be important before sending any mail. Names should not be miss-interpreted which may lead to bad impression on the organization. This needs constant tracking of your leads in proper format.

THE CONTENT IN IT SHOULD BE SHORT AND BRIEF
The content provided in the mail should be short and brief which can be easily understand by the recipient and also by providing a link to your website for more information regarding your product will make the person know about other products or services of your organization and hence can increase the profits.

TRACKING OF LEADS SHOULD BE NECESSARY

Though the email marketing is of very low cost but along with it also results in investing time and various resources of your organization. Hence you have to measure whether the e-mail marketing campaign is creating any leads for your organization so that if you need to make any changes you can make it and earn profits.

For more on Email marketing and its success in creating good leads from lead generation campaigns, visit the links given below:

Let me know what you think and comment below. I’d love to hear from you.

To stay up to date, please subscribe to our RSS Feed

Tweet this on Twitter!

March 16, 2010

Why Social Media Marketing Campaigns?

Social Media Marketing is one of the top Internet Marketing Strategies that can attract more customers for your business online. Social Media marketing campaigns are nothing but creating lead generation campaigns in social media sites like Twitter, FaceBook, LinkedIn, MySpace for generating more leads for your business.

Get expertise in creating effective Social Media Campaigns by learning from the experts in the field for generating quality leads.

What is Social Media Marketing Campaign?
Social Media Marketing campaigns are campaigns that are started by companies or organizations online for spreading information related to their products and business to customers worldwide.

Social Media Marketing has dominated traditional marketing strategies in recent years due to low budgets and more effectiveness during recession period.

Social Media Marketing gives business organization to sustain in competitive markets with little budgets.

Social Media Marketing campaigns which yield good results are given below

Social Media Marketing Campaigns from Twitter
Twitter is one of the top social media marketing sites which have more active subscribers than any other social media marketing site.

Get instant followers for your business by starting lead generation campaigns in Twitter.

There are many tools like Socialoomph etc. which give good opportunity for creating auto DM’s, generating more leads from Twitter. Get up to date with the latest Twitter tools in market and get quality traffic for your products from Twitter.

Social Media marketing campaigns from Facebook
Facebook is another top Social Media Marketing site which can be effectively used for lead generation campaigns.

First step in generating and attracting customers for your business from face book is creating face book fan pages. If you have not started your face book fan page for your business, start developing it for generating more leads for your business from face book.

Some other options like your company’s own facebook app are also not a bad idea for social media marketing.

Social Media Marketing campaigns from LinkedIn
LinkedIn is powerful social media marketing site which has professional groups from all part of the world.

There are top discussions that always happen in LinkedIn from various categories. Get your business recognized in LinkedIn by starting a professional group in LinkedIn.

Share your information with other members in group and contributing yourself with discussions. The more you are involved in discussions, the more you are personally recognized and also improves brand image of the organization.

Download this free report: 8 Steps To Get Seen On LinkedIn 60 Million User Base

There are other social media sites like stumble upon, MySpace etc which can be used as effective medium for your social media marketing campaigns.

Get started with these social media marketing campaigns which need little budgets and earn more from your business online.

For more information related to social media marketing campaigns and advantages of social media marketing, visit the links given below:

Let me know what you think and comment below. I’d love to hear from you.

To stay up to date, please subscribe to our RSS Feed

Tweet this on Twitter!

March 15, 2010

5 Reasons For B2B Social Media Marketing

Social Media marketing is one of the top Internet Marketing strategy implemented by companies online. Social Media Marketing has dominated many other Internet marketing strategies and traditional marketing strategies due to overwhelming response of public for social media. Social Media Marketing campaigns are more predominant in Internet today than any other Internet Marketing campaign.

Advantages of Social Media marketing for your business

Social Media Marketing has wide range of advantages. Some of the top advantages of using Social Media Marketing for your business are given below:

Lead Generation
Social Media Marketing helps to create more leads from Social Media Sites like Twitter, face book, MySpace and LinkedIn etc. These sites have many active members which help to bring active visitors for your website or blog.

More Traffic
Social Media Marketing brings more traffic for your website or business. As the traffic for your website increases, the more is the visibility of your website and more chances for getting sales for your products.

Brand Image
As your website or blog is more visible for visitors from different parts of world, more is the chances to improve the brand image of your company. Get your customers know about your products and services by making them aware of your products and services

Search Engine Visibility
As major search engines like Google, yahoo and Bing are indexing your social media campaigns and social media content, there are more chances for your website to be indexed in top pages of search engines.

Link Building
Major advantage of Social Media Marketing is promoting your business and also promoting your links. There are major advantages for making your business visible in social media sites like Twitter, facebook and LinkedIn. Starting your own group in LinkedIn, getting people know more about your products, being active in social media sites brings active visitors for your website.

For more information related to social media marketing, visit the links given below

Let me know what you think and comment below. I’d love to hear from you.

To stay up to date, please subscribe to our RSS Feed

Tweet this on Twitter!