How Has Social Media Helped Your Business, Seriously #IMU

Social Media is helping out each and every sector of businesses, organizations, firms, institutions, etc. in fulfilling their needs of effective marketing. Social media marketing has exploded up and is today the demand of every online business and people whether young or adult.

See what Pat Caporuscio has to say about Inbound Marketing. Watch this video.

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If you want to have a vast knowledge about the growing business and strategies used by them it is available there.

Using these strategies effectively can easily transform your business. You can also see serious growth in your business if you understand the various tactics used for the inbound marketing.

Social media can help your businesses by getting you all the knowledge about your business. It also helps you by giving all the knowledge which you don’t even know about.

It gives you the knowledge about your potential customers, and what they demand.

You should get a clear image about your customers, who are they, what they want and where they are? You should also have a clear idea of what your customers are searching for and what they need the most? Then only you can serve them better and communicate them t offer your products and services.

You should also use various tools related to social media marketing that can help your business grow. There are however many tools to make your inbound marketing successful. All you have to require is to utilize these tools appropriately and not just do whatever you want with it.

Social media is all about going to be social. It is not only meant as a self-promotional media but you should also consider linking to the related content and links that are not owned by you. You must be thinking that you are promoting your competitors this way but not at all.

You should forget the word competitor and make a friendly appearance to all. This will also let you know about all the activities of your competitors that you should know and will be very helpful for your business. In this way you have an opportunity to build an optimized web presence and you will be interlinking and networking with a vast group of people of similar interest.

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June 16, 2010June 16, 2010

Why Inbound Marketing Is Important For Your Business, NOW #IMU

Inbound Marketing is one of the best social media marketing strategies that is popular in market today. Inbound marketing needs very little budgets and this is the major reason why inbound marketing is mostly preferred by marketers in recent years.

In a recent survey, it is noticed that leads that are generated through inbound marketing strategies are 60% cheaper than other traditional and outbound marketing strategies. This article gives an insight of inbound marketing and its advantages for business online.

Brain vs. Budget = Inbound Marketing

Advantages of Inbound Marketing and Using Inbound Marketing effectively

Inbound Marketing has surely dominated other marketing strategies that are presently running in the market. With lesser price, inbound marketing allows business organization to achieve more leads at a comparatively cheaper price related to other marketing strategies.

Some of the advantages of Inbound Marketing for business online are given below:

1. Inbound marketing helps organizations not only to sell their products but also build strong relationship with their customers. Inbound marketing is mainly possible through social media networking sites such as Twitter, Facebook, LinkedIn which has millions of active users.

2. Attracting customers through Inbound Marketing increases your business credibility and visibility for your products online. Customers can know more about your products and it is easy to gather the details of customers and how they reached your website through different analytical tools.

3. Through Social Media Marketing tools, you can know the needs of your customers by learning how they visited your website and which products in your website attracted your visitors more. You can increase and plan your marketing budgets by using these social media marketing tactics.

4. Inbound Marketing not only provides customers for your business but you can also gain free marketing for your business. If customers are satisfied and happy with your products and services, they themselves are the promoters for your products. Customers share your business information through social media networking sites and so it is one type of free marketing which is received for your business.

5. As social media networking sites are becoming popular, Mobile phone companies are providing these social media community links to their mobile phone users so that they can access these sites very easily. This increased the popularity for social media marketing and increased its dominance in marketing strategies.

Now social media networking sites share the information faster than other traditional marketing strategies like print media. This is the major reason why business organizations started concentrating on Inbound Marketing through these social media networking sites.

Inbound Marketing is relatively very cheap compared to other marketing strategies. Using them effectively brings more customers for your business. It is important to analyze your lead generation campaigns and analyze the cost occurring for every lead for your marketing strategies. One should not forget to analyze the cost per sale and should not only count the cost per lead which is the final need for any business.

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June 16, 2010June 16, 2010

Hooray, inBlurbs got media coverage! #IMU

Jen and Kyle from YourTownTV.com reviewed inBlurbs.com, check it out!

Great review! Straight to the point and I love it.

See more of their video here on YourTownTV.com YouTube channel.

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June 15, 2010June 15, 2010

Do Your Inbound Marketing Before Your Competitor Does #IMU

Inbound Marketing has been one of the major marketing strategies that has been implemented in Internet today. Recent analysis show that majority of the business organizations online have increased their marketing budgets for social media marketing and Inbound marketing.

So it is very much important for business organizations and marketers to start using these Inbound marketing strategies and stay ahead of their competitors.

Need for Inbound marketing for businesses

Inbound marketing has been one of the best ways to market business products online through social media networking sites.

Inbound marketing is relatively cheaper and gives more opportunities for bringing customers online through social media networking sites like Twitter, Facebook, and LinkedIn etc.

Some of the compelling reasons to start using inbound marketing strategies are given below:

1. Start sharing your business information in top social media networking sites like Twitter, Facebook, and LinkedIn etc. As competition is very heavy due to globalization in Internet, companies which start their business faster gain more leads through these lead generation campaigns.

2. Twitter is one of the top social media networking sites which has been influencing Inbound Marketing. As there are thousands of active users who share their tweets in Twitter daily, using this social media networking site effectively brings more customers for your business.

There are many social media networking tools for Twitter to manage your twitter followers, develop Twitter Lists and create DM’s which brings more customers for your business. All these Twitter Marketing strategies bring more leads for your Inbound Marketing strategies.

3. Facbook Fanpages has been one of the most popular way for bringing more leads for your business Inbound Marketing strategies. A recent analysis proved that business organizations are losing $3.60 per fan each year if they are not having a facebook fan page for business.

More than 700,000 businesses are using facebook pages for their websites which describes the need for Inbound Marketing through Facebook.

4. LinkedIn network is another professional network where millions of professionals share their information every day. If you are having a business or expert in particular niche, start sharing your expertise by involving in discussions. This not only increases your brand image, but also increases your credibility and you can get to know better in social media.

Inbound Marketing has been the best marketing strategies in recent years due to increased popularity for social media marketing and blog advertising. Inbound Marketing strategies are needed for business organization today and which is the reason why major companies started using social media marketing for their business.

So stay ahead of your competitors by sharing your business information through social media marketing and developing good inbound marketing strategies.

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June 14, 2010June 15, 2010

5 Points To Have A Strong Social Media Strategy For Success In Inbound Marketing #IMU

Social media strategy has become as one of the powerful strategy in the present internet business. Making business with these people is very easy by building relations with them.

Inbound marketing is nothing but marketing of products to the customers with their permission.

This can be done through avenues of communication and advertising through the Internet, web pages, prize boxes, drawings, free trials, IVR or Interactive voice response systems, collecting the email ids who visit the website and much more.

The benefits of social media strategy’s are:

1. You can find customers of your products:

This will help in finding the new customers and even you can provide the information regarding the new products or services to these customers who shows interest towards your products this can make your business easy.

2. Marketing through social media is easy:

When once you gain the trust of the people and make them visit your website, if they are interested in your products you can make a good business easily.

3. Find new customers through word of mouth:

If once they are satisfied with your product, you can request them to refer your products to other friends, relatives etc who are in need of them. This can be done by providing good service and quality product which satisfies the customer.

4. Inbound marketing plays a vital role in social media strategy:

Inbound marketing is nothing but providing products or services according to the needs of the targeted customers. Identification of customers is important in inbound marketing.

5. Social media marketing makes clear about the products:

Marketing through inbound marketing helps to provide all the information to the customer regarding the product through text, videos or audios in the website which clears the queries of the customer so that he can be satisfied and purchase the product.

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June 8, 2010June 8, 2010

Let Google Help To Improve Your Website

Business online has advanced with latest advancements in Technology and Internet. There are many online business organizations that are providing services and products through Internet.

In order to promote business online, companies and marketers have to follow different social media market tactics which helps to get their website in top pages of search engines.

Especially it is necessary for businesses to improve their website rankings in major search engines like Google, Yahoo and Bing. This article provides Social media marketing tips for improving your website ranking in major search engine rankings.

Social Media Marketing Tips to Improve your Search Engine Rankings

Social Media Marketing and Search Engine marketing has been the powerful marketing strategies in Internet Business today.

Especially search engines has major role to play in bringing traffic for businesses online. So optimized social media tactics and tools should be followed to improve the search engine rankings of a website.

Some of them are given below:

Submit your website to search engines:

First step in optimizing your website in search engines is to submit your website to major search engines such as Google, Yahoo and Bing. Submitting your site needs verification of your site. This can be done by uploading html file or adding meta tag.

If you are using blogger blog for your business, then best way is to add meta tag for Google Site Verification, Yahoo and Bing sites verification. Meta tag should added just after the <body> tag.

If you are using custom wordpress blog for your business, it is easy to upload the html file with FTP software you are using. Otherwise you can use the meta tag manager plugin which allows you to add meta tags to your home page and all the pages.

Submitting SiteMaps:

Next step in optimizing your search engine marketing strategies is to submit sitemap for your website or blog. In Google, you can submit your sitemap at Google Webmaster tools (http://www.google.com/webmasters/sitemaps).

Targeting Your Business Customers:

Next step in optimizing your search engine marketing strategies is to target your geographical customers. Identify your business targeted customer and through webmaster tools of Google, try to target audience related to particular location. This will make your marketing strategies more effective and you can target your lead generation campaigns to that particular geographical category.

Develop Content and Submitting to Social Media Networks:

Update your website content periodically, analyze the traffic through Google Analytical tools, identify which keywords are bringing in more traffic and start improving content related to those keywords. Submit your contents to social media networking sites so that your users can know about the latest developments and products launched for your business.

Thus you can improve more customers for your website and business in Google.

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June 7, 2010June 7, 2010

How Can Twitter Lists Help You To Promote Your Business

Twitter is one of the top Social Media Communities that are available in Market today. Twitter marketing is one of the successful social media marketing strategy that is implemented successfully by business organizations today.

There are different ways to promote twitter for your business and social media marketing. Twitter Lists is one good way to promote your business online. This article provides the complete information of creation and advantages of Twitter Lists.

Advantages of Twitter Lists for your business

Twitter Lists are one of the best ways to manage your twitter followers. By preparing lists, you can get separate feed for each list and the latest tweets by your followers. Twitter Lists are displayed at the right hand side bottom of the page.

Twitter Lists allow you to group together different people who are your followers or users of your website. Twitter Lists can be public or private which can be edited anytime.

Some of the best advantages for your business for maintaining twitter lists are given below:

1. Lists can be public or private. You can prepare private lists of your followers and also readers so that they cannot be visible to your competitors. Use them for email marketing campaigns and sending Direct Messages which are some of the important social media marketing strategies for your business.

2. Twitter Lists can provide you access to add or delete any user from list at any point of time.

3. Subscribing to other User’s List is easy. Get updates about the experts in your niche and learn the new things that are in your business niche by subscribing to their feeds.

4. Lists can be added, renamed and deleted. So twitter lists are flexible and easier to use.

5. Maintaining Lists is Simple. It is easy to maintain lists as they are simple and easy to build. Build the lists according to your business categories and products based on results from social media marketing strategies and lead generation campaigns.

6. Other users can add you to their lists according to your niche. This will increase your business credibility.
7. You can use Private Lists for your business to monitor others in your niche or for your social media marketing strategies without being seen.

8. Creating a Twitter list for your business comprised of users relevant to your niche can also be helpful if you make your twitter list public. Twitter users can see on their dashboard that they have been added to your lists. This may inspire them not only to follow you and your tweets but also re-tweet your message.

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June 4, 2010June 4, 2010

5 Simple Tips For Successful Video Marketing For Your Business

Video Marketing is one of the social media marketing strategies that have provided good quality leads for business organizations online. Video Marketing helps business organizations and marketers to provide information about their products and use them for marketing on social media networks.

Video marketing is one good social media marketing strategy that has more customer relation than traditional marketing strategies.

Some tips are to be considered for developing quality videos for your social media marketing strategies.

This article provides some insights into video marketing and tips for developing quality videos for your business.

Tips to be considered before Creation of Videos

Some of the aspects to be considered while creating and uploading a video are given below. These simple tips help you to promote your products and improve your business through social media marketing

You should decide what type of video you want to create

You should know what aspect made you to make a video. By this you can easily concentrate and can make a good video by which your inbound links can increase. Increasing inbound links is very important for your Inbound Marketing strategies. You can grow your RSS subscribers, increase direct traffic to your company's website or increase the brand awareness etc. by developing quality videos which are relevant to your business products.

Scripting is important while you make a video

Scripting is nothing but putting your idea on a paper like what are the dialogues, scenes, people involved, everything which required uploading a video. Prepare before hand what all are required for the video, how are the steps that are to be formed while creating video. These all are quite essential for bringing leads for your social media marketing strategies and so these steps play a major role in success of Video Marketing.

Recording video

After scripting, the next aspect is recording video in which, you have to decide which shot makes your video look good like close up, bust shot etc. Next is how much time is taking to complete the video and how you are focussing your products in the Video.

Videos should be recorded with a sweet voice and pleasant face with good lighting. This makes customer to listen and watch interestingly.

If you are developing video to provide information related to your product, make sure that you have given sufficient information for the customer to use the product from scratch. This can decrease the burden on your customer service and help desk as customers can easily use these videos for using your products.

Submit to the respective social media communities and search engines

Social media networking sites plays a vital role in making your video marketing more successful. Marketing on social media marketing sites becomes easy if you have quality videos for your products or business. Submit your videos to major social media marketing networks so that people can get to know about it very easily.

Which Videos to promote

Videos need not be related to your products. Any announcements related to your business can also be shared with public. If they found your videos attractive and useful, these videos can work as viral marketing and spread information related to your business.

Video Marketing also helps your business products in top pages of search engines through videos available in search pages. This can increase your traffic as well as the inbound links which helps in increasing your search engine rankings.

Measure the results

Finally after submitting the video in social media communities and search engines, try to make use of some tools which helps you to know how many people have watched your video, after watching how many showed interest to visit your website, later how many became your customers for your product this will help you in taking your future action in deciding the profits earned by uploading a video.

Thus video marketing acts as powerful source for your inbound marketing strategies and lead generation campaigns.

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June 3, 2010June 3, 2010

Why To Use Video to Promote Your Business

Promoting Business through videos is one of the best marketing strategies which is implied by most organizations.

Videos can reach thousands of people in a very short time when they are found to be useful and attractive. There are many people searching for information and quality Videos are always available in search engines in top pages with relevant keyword niche.

Video promotion site such as UTube has good recognition for Video Marketing. Video Marketing is also one of the secret social media marketing strategies which bring quality leads for your lead generation campaigns.

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Advantages of Uploading Videos

Some good advantages of uploading videos and promotion your business through videos are given below:

Setting Inbound Marketing Goals through Videos:

Through Videos, you have the options to direct more traffic for your company’s website. This increases inbound links for your website and plays major role in Inbound Marketing. It also increased subscribers for your company’s youtube channel and people can easily find your videos in YouTube.

Increases the brand awareness:

By submitting social media communities and search engines it not only increases the brand awareness but also gains trust of the customers towards the company.

Customer targeting is easy:

Customer targeting is easier through video marketing strategy and it easily conveys the message more than a text. It has been seen that videos influence people through voice or tone.

Demonstration of a product:

By Uploading videos, You can describe how your products work, what are the advantages of the product so that the customer can get a clear cut idea about the product. This not only solves the customer doubts but the demonstration can also be treated as a service provided to the customer. This builds a good relationship between the company and the customers.

Easy feedback:

Based on the feedback provided by the customers, you can even improve the product or develop a new product depending upon the queries from the customer. This also increases the brand image of the company. Sites like Youtube also allow visitors comments so that you can get to know about your customers more easily.

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June 2, 2010June 1, 2010

Why You Should Participate In Social Media

Social media and social media marketing campaigns are today becoming must for all the online businesses that are willing to get noticed worldwide and want to make more and more lead generations through their online businesses.

Participating and using social media as a marketing tool can prove very helpful for your business and getting some new and potential customers daily for your lead generation campaigns.

Get more potential through Social Media Marketing

Social media can get you more and more exposure for your business products. Using good social media marketing tools can get you more potential customers who can give you good returns from your websites, services and products.

Here are some of the reasons explained about why you should participate in Social media and some of the great Social Media Marketing tips and tools which can get you in the right way of approaching and participating in your social media marketing campaigns.

How to approach Social Media and know what your customers want

To start your Social media marketing campaigns, it is important to know whom you are willing to approach and what are your targets. Knowing where and how you can get the potential customers for your products and services will get you closer to your goals and helping you in serving them better.

Try to brand yourself and get your name related to your business so that people interested in your services and products can recognize you in between the crowd of all your competitors present at these social marketing firms. These social media marketing sites are also very helpful in interacting with your customers and lead generators and by knowing better what they want; you can always serve them better.

Social Media Marketing helped all

Social Media communities like Facebook, Twitter and others have proved a great way to spread your businesses and get the whole lot of benefits for your new customers, through different social media marketing campaigns available.

Social media turns out to be a fantastic teacher who teaches you how to grow your business with their help by building up your brand and a strong reputation over web. It is a kind of very cheap, effective advertising and marketing tool, for every one present online.

As every online business whether small or large, needs some sort of marketing, these social media marketing tools have helped them a lot for what they needed.

Social Media Content Indexed by Search Engines

Recently it has been seen that major search engines have started indexing your social media content. So get started with your business in social media marketing and bring more customers for your business.

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May 27, 2010May 27, 2010

9 Questions to Ask When Hiring an Online Marketing Partner

Beware Of Social Media Marketing Wannabees

Since online marketing and marketing on social networks are faster growing trend of business organizations which are spreading worldwide. Social Media marketing becomes necessary for these businesses to hire some Marketing partner who are specialized in their job and have the full knowledge of social media marketing ideas and on how to use social media marketing to get more profits for their business.

People often find it difficult to hire a person who pass these qualifications and work skillfully with them. Here are very helpful 9 Questions to Ask When Hiring an Online Marketing Partner, which can give you a better partner with greater skills.

Social Media For Business: 31 Stats and Anecdotes

1. First of all are you qualified?

First of all as you really need some highly experienced and a good social media marketing consultants it will be a nice way to start with this question. If you feel they are qualified you should be well answered for the question and you can proceed for the next.

2. Where will you get the data?

When the partner you hire for your online social media marketing they should know that where they will get their data from and where to use them. They should start perfectly and work as an expert who knows it all well. They should also do the various researches also to plan this.

3. What research you do?

When they plan for the researches you should also know that how they will proceed and what benefits will it gain when they use them. Perfect social media marketing experts are the ones who does research before proceeding and have full confidence in what they will be going to do with it.

4. How many Networks you know to work with?

Social media marketing experts and firms who are engaged with various social media marketing strategies are well known of this answer and it’s a little simple question but can tell you all about the experience of the partner you are going to work with.

5. What are your online tactics to attract more customers?

Since secrets of social media marketing ends up in attracting more potential customers, your partner must know all the online tactics they must be using to attract more customers.

6. Do you know your customers?

Online social media marketing campaigns for businesses become successful when they are being performed on the platform where they get more of their potential customers. If the experts know what their customers want and who are they have started it in a right manner.

7. Where can you find your customers?

Social media marketing strategies become always successful if the businesses get their potential customers fast and easy. This can be done if you know it well that where you can find our customers on the huge social media network. If the experts know where they can get their particular potential customers they have really win half of the battle.

8. Are your customers satisfied with you when you talk to them?

Your online marketing partner should have some previous knowledge and experience about the customers you are looking for and you should get a positive answer to this question. If not it may take much time to show gain in their efforts.

9. Can you guarantee good returns?

This at last is a much tricky question and if they answer is yes they may not be qualified for. Since only Google knows what Google is going to do to their efforts and no one can guarantee what will happen. Instead, they should offer you case studies or average results their customers have seen over a certain amount of time.

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May 21, 2010May 21, 2010

The Winner Takes It All – Be an Early Adopter Brand

Twitter, Facebook, orkut, and other social networking sites like this has come up widely, as a very strong social media marketing tool for the businesses of today, to connect and converse with their customers.

But this has become a yesterday's news and the fresh one is that the one which uses them effectively and properly wins it all. The early adopter brands that have helped lot for the rest, to follow them are already the winners.

So to be a winner your brand should be necessarily an early adopter Brand that adopt various social media marketing strategies and social media marketing tools to become popular and a winner. Using Social Media Marketing efficiently helps you to reach public and market quickly thus achieving good market share

Social Media Marketing Facts

Try something innovative and new

Try something innovative and new for your business. You have to risk because the winners are only those who can risk. This is becoming the future trend that who can try and be innovative will be a winner. To become a winner and stand out of the crowd you should be thinking other than the whole world and of course the whole world should be benefited from the thoughts.

Big brands like Ford, Starbucks, Zappos and others did not did the magic but they identified the future trend and tried something innovative which had shown their way to success.

Although just becoming an early adopter brands are neither always an excellent indicator of the growth potential of a brand nor do they guarantee the success, but they slowly turn out to be winner if they are hard working, committed, smarter and patient.

Be smart and be winner

Smart marketers who identified and adopted the latest trend are now called as winner. They started leveraging the social media marketing tools to promote their brands and daily lifestyles products. These smart businesses identified social media marketing sites and build a strong relationship between their customers and gained the profits.

In this way their smart innovative ideas and thoughts of using these social media marketing tools as their best marketing sources made them winner. They are really the early adopter brands who win the race first.

Maintain Strong relationship and confidence

One key advantage of using social media marketing as a marketing tool and be an Early Adopter Brand is that they build up a strong relationship and a genuine interest with the customers.

Those brands which adopt the genuine interest in customer engagement and commitment along with a great customer support go a long way and continually cash up the advantages which rest can't.

These early adopter brands maintain a high profile media presence and a strong relation with their customers and consumers.

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May 7, 2010May 19, 2010

How TO Boost Your Business with Twitter

Twitter has grown up as a huge giant in very few years and is believed to have a great marketing and social media for the small as well as large business owners. Twitter has helped very well in increasing the profits and growth of these companies. But there is also a big question in the mind of some business organizations which are new to online business about the usage of twitter for their business.

Can Twitter actually help their business or is it a complete waste of their valuable time? This is the question which was asked from the small as well as some big businesses which have not used Twitter as their Internet marketing strategy. This article specifies the benefits of Twitter for the readers.

Some Latest Twitter Stats

According to the latest stats by twitter they had around 105,779,710 registered users and the list is growing day by day. Also from the stats they gets about 300.000 new sign ups each day and approximately 60% of them are coming from outside the U.S. Twitter receives around 180 million unique visitors per month and there are over 100,000 Twitter applications available on twitter. 37% of the Twitter users use their phone to tweet and 600 million searches are queried per day on twitter.

People singing the praises of Twitter

People here and there on internet are singing the praises of Twitter and as it is also clear from the above stats it deserve it strongly. Twitter has also come up with a strong B2B social media marketing and people are using it as powerful weapon for their internet marketing and web site promotion. Many of the businesses here use it daily to grow their network and customers while knowing them and getting them known about their services and products. This all in return will get them new and potential customers they are looking for and hence boosting up their businesses with these small and magical tweets only.

Tips to Boost up your business with Twitter

One of the important factors which expose and grow your business is to choose a best username which describes your brand and business well. People looking at it will come to know about your nature and the things they will find from you. Next try to gain more and more followers as you can but do not follow everyone who follows you. Your followers are your wealth on Twitter as they are the only ones which will hear about your tweets and what you speak.

Social media has no concept of office hours and is at work round the clock. So, your social media evangelists should be able to connect from home on while on the road. Also try to manage all your tweets you tweet. Tweet messages you actually think are useful to your followers. You should provide the information which is informative and can help to get a better life.

Twitter as a micro blogging platform

Twitter is a micro blogging platform and a constant stream of communication for many. It is also becoming more popular in high societies and celebrities. They all use it to share their messages and also use this platform to grow their business while talking about themselves. Some of the tools that can help you out using Twitter are URL shortners like bit.ly, picture embedding like twitpic, twitterfeed to tweet automatically when you update your website, CoTweet to schedule tweets and so on.

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April 30, 2010May 19, 2010

How Can Website Re-design Affect Your Profits

If you haven't redesigned your website, it’s better to re-design it now according to your business and lead generation campaign and analytics needs. To redesign your website and status you should know well that why you want it and how can this affect you (whether positively or negatively).

The tips here will help out to redesign your site and have a full knowledge about the important points to be remembered while doing it. When it comes to re-design, there should be clear idea about why it should be and how it should be handled. Most designers would jump at the chance to revisit their work but what is the right motivation for a site redesign and how should the process actually work?

Achieve Ultimate success

For an ultimate success in your online business you should have a very brilliant well designed and good looking website that can hold the attraction of the visitors before they proceed. A poorly designed site that makes use of tables, deprecated HTML, broken links, etc. will surely be at break in between unless they redesign and build a strong makeover.

“Good designers redesign, great designers re-align,” says the respected new media designer Cameron Moll.

Research and do home work

When you renovate your house you don’t do it without researching the city thinking about the needs of your family, and the things that suite most to them. You do the research, do search magazines, search for better and cheaper designers. Similar is the case here. Do your home work and find the better sources and resources. So, do your homework well before jumping into a web redesign project.

Find out as much as possible about the current state of your website by analyzing web traffic data and feedback from users. Also take the time to learn more about your target audiences needs and expectations by setting up online surveys, focus groups, face-to-face interviews, or usability tests.

Design your resources and budget

Website redesign is a project which can be a small scale and a big scale also depending upon the budget, scope and resources you have. You have to use the defined set of resources keeping your budget. Set up a realistic schedule and manage expectations. Aggressive timelines will force you to cut corners or bypass necessary consultation. Keeping this in mind will not let you in trouble after wards and you go on smoothly.

Keep up with your good content

A website redesign is also can be considered as a best time to get your content re-designed and optimized. Once you know more about your user expectations and need’s, start to review and reorganize your website content also. This will save your time to just make changes in the content in future and you can make changes according to your demand of the customer’s simultaneously. This will attract more customers for your lead generation campaigns.

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April 14, 2010April 12, 2010

Strengthen Your Success With Social Media Marketing Strategies

Social Media Marketing is one of the successful Internet Marketing strategies that have dominated other traditional marketing strategies online in recent years.

Any Marketing strategy includes attracting customers and finding targeted customers for your business. Likely, Social media networks like twitter, facebook, LinkedIn etc has gained rich importance for gathering leads for social media marketing campaigns.

Success of social media marketing strategies mainly depends on how active your business is in social media sites and how constantly you update your content in these sites. As you update the content, more customers visit your business and so more chances for selling your products for these customers.

Tips for efficient social media marketing strategies

Success of your social media marketing strategies depends on how efficient your are analyzing your lead generation campaigns and how good your website design is to efficiently help in analyzing these marketing strategies. Some of tips for efficient social media marketing strategies are given below

You should do what your customers are doing

If your most of your customers are using social media networking sites, you should include your company name so that the customers of your products can find your new products or services provided by your organization. Getting to know more about your customers gives more chances of increasing profits for your business by promoting products which are liked by customers.

Promote your products and provide information related to them

Many of them don’t know how to, when to, why to purchase some products. So give more information related to your products in these social media sites increases more customers for your business.

Social Media Marketing strategies are cost effective

Social media marketing strategy costs very less, you save about 60% of your marketing budget, compared with other marketing strategies. And these are very useful to attract more people for your business with good content and promotions.

Social Media Marketing strategies are effective for short term as well as long term results

As these strategies are cost effective and easy to implement, many companies in Internet started using these strategies for promoting their products. So get to know about your competitors strategies and start using these social media marketing strategies for your business.

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