You Got The Power: Use Inbound Marketing And Win

In the past sixty years inbound marketing dominated the business behaviour of companies.

On search for new customers they made TV and radio commercials, mass snail mail, newspaper ads, outbound phone campaigns, direct selling from door to door and with the upcoming popularity of the internet mass email and spam.

With the upcoming of the internet the behaviour of the consumer started to change as well. The consumers went online to research for new products services and bargains.

The behaviour of searching for services and products online has produced a new kind of consumer focus.

The consumer is not dependent on the old school outbound tactics to tell them if a product is good for them anymore. The today consumer doesn’t want to be disturbed anymore from companies through outbound activities. Call blocking and commercial filters for TV are some indicators for this.

The rise of social networks made this behaviour much stronger. The today consumers don’t depend on marketing outbound messages anymore. During the past years they build their own Advertising – SPAM filter and do not react anymore to the outbound strategies from the past.

Today they ask friends from social networks, people who they know and trust, about product and service recommendation and today they have such a tremendous set of tools to sort out the companies with a poor product and customer care from the one who listen and communicate with them.

In these times where nobody can hide anymore, and even if a company try to hide they will loose! Today trust and communication is important more than a fancy commercial and big marketing budget.

Today the time has come where brain is more powerful than marketing budgets to gain respect, trust, and credibility and to do business.

Watch this video below to learn more.

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January 21, 2010October 28, 2011

10 Ways to Benefit More From Social Media in 2010

Social media is gaining more importance as online business companies started using these Social media sites for their business products. As a result social media networking sites are increasing along with the number of users because of the increase in features in these networking sites.

Social media marketing has been becoming a platform for the people in the world to express there opinions, discussions on certain issues, review about the products etc. Hence these benefits can be utilized by the online business organizations by introducing their products, convincing them to purchase their products and easily get feedback from them.

Benefits of Social Media marketing

1. Social media will become a platform for all business at one place: Social media is now becoming powerful by bringing all type of business at one place. It helps in providing lots of users who can be easily turned as customers for their products and these will probably become “store of enterprises” and even the people will find easy to purchase the best products.

2. Advanced Technology makes social media available in the mobiles: Social Media marketing is made available in some mobiles and with the upcoming technology it will made available in each mobile by which people in the world can read, search, review on different issues and products.

3. Return on investment will be increased: Social media helps in improving higher returns for their investment for companies and online business due to lower budgets and increased sales.

4. Social media will become more competitive for enterprises: As social media is now popular and increasing popularity, more and more companies are using social media for their business. This increases severe competition among several companies.

5. Social media can act as a platform to provide service to the customers: Now a day’s service sector is earning more profits by just providing quality of services to their customers which results in bringing profits to the companies. Hence companies are also encouraging service to the customers more effectively.

6. Social media will help in building relationship with people: Social media will help in building relationship with the people as the social media networking is gaining more importance and this probably can be known by the increasing users for their networks

7. Social media will be helpful in increasing the page rank for your site: Many users are found in the social media networking hence by giving a invitation to the users by providing a link to your website will increase the number of visitors to your site which ultimately increase the page rank.

8. New innovations can be possible through social media: As the people review on different issues, products it will result in capturing the business person attention and innovate the products according to the needs, desires of the people as a result both the customer and business person will be benefited.

9. Tools in Social media networks will be increased: Tools with advanced features will be emerged to facilitate the users more efficiently and effectively.

10. Social media become future for making business online: Social media networks are emerging with the increase in users as a result many business are interested on these sites for finding there customers for their products and hence it is acting as a platform for business online.

Do you have any tips for Social Media? What are they and how do you use Social Media for your Business?

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January 19, 2010October 28, 2011

Are You Remarkable?

Online Business can be remarkable and also can run successfully for a longer period of time by adopting efficient Internet marketing strategies. The trends in the market change from time to time and likely the strategies should also be changed accordingly by the business organizations along with the growing competition.

For any business organization before entering into marketing of their products, they should know how to use the resources of marketing like social media marketing, viral media marketing, Twitter marketing etc and also should maintain well designed website which can solve the needs and queries of customers about their products.

Elements for remarkable online business

The following are the elements which should be maintained by the organizations when they enter the field of marketing through online to make their online business remarkable.

Good Marketing Plan Many Business organizations though they have a good quality of product they cannot maximize sales due to lack of planning and improper marketing strategies. Hence by knowing different types of resources for marketing their products, they can make their business remarkable with huge number of customers.

A Good Marketing Plan involves SWOT Analysis of the organization SWOT analysis is nothing but knowing the Strengths, Weakness, Opportunity’s, Threats of the organization one should be able to know all these things to make there online business remarkable.

Try to convert Brand Switchers to Brand Loyals: In any business organization, there consists of two types of customer’s name brand switchers and brand loyals. Brand loyals are those who try to stick to one brand and they don’t choose for another brand of similar products. Brand switchers are those who always try to switch to change their brand of use from time to time along with the changing business trends.

So one has to take care to make certain measures to maintain brand loyals to stick to their brand and also try to develop a good quality of product which makes brand switchers to become brand loyals.

Efficient use of Media: Efficient use of media makes your online business remarkable than your competitors. Use of media for publicity of newly launch products, asking reviews and feedback from the customers of your products, advertising of your products brings huge number of customers to your products.

The Quality of Service you provide to customers: Your website should be able to solve the needs and queries of the people who visits your site and should be fulfilled with all information regarding the company a customer needs. You have to attract the visitors in such a way that they should be able to become permanent customers for your business products.

Know Your Competitors: For making any business remarkable you have to know your competitors of what type of quality of product they are maintaining, service they provide to customers and by this you can overcome some problems in business.

Do you have any tips to be Remarkable? What are they and how do you manage this for your Business?

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January 15, 2010October 28, 2011

6 Steps For Free Traffic With Squidoo Lenses

What’s Squidoo? “Squidoo is a free publishing platform and community that makes it easy for you to create “lenses” online. Lenses are pages, kind of like flyers or signposts or overview articles that gather everything you know about your topic of interest–and snap it all into focus. (You’re looking at a lens right now). It’s a super simple, fun and powerful way to share your interests, build your online identity and credibility, and connect with new readers and friends.

It’s all free, and you could even earn a royalty for charity or yourself.”

Squidoo is a very flexible tool in which you can include every topic that you have in mind. You can choose which kind of information you like to include. You can create Squidoo lenses literally about anything you have in mind and you are interested in. You can present your business, you can setup a Squidoo lenses for any of your products and services separately, etc…

The best way to enable Squidoo for your business is to start using it. It is very simple and within 20 minutes you can have your first Squidoo lense up and running.

To market your Squidoo lenses the same rules apply like for ordinary website.

Here are some of them to boost the traffic of your Squidoo lens:

1. Choose keywords for your topic. You can do this with https://adwords.google.com/select/KeywordToolExternal Pick the right keywords to get a high ranking. Search engines love Squidoo as an authority site.

2. Share your ratings and the comments. Lenses are ranked by a popularity vote. It can help to spying at other, similar lenses built by other people to increase traffic to your own lenses. Rate them and add them to your favourites and leave a comment.

3. Link multiple lenses together. You can create as many lenses as you want and include as much content as you want. You can create new lenses every time you write new blog post. This can increase your ranking in the search engines as well.

4. Bookmark your lenses on social sites. Get backlines from social and media sites like Digg, Stumbleupon and Del.icio.us this can help you to get more exposure within these communities and to get possible ratings and reviews.

5. Update your lens. When you update your lenses inform your visitors about this. The nicknames and photos of people who have favourite your lens you can see in Squidoo. This also boosts your traffic.

6. Engage in Squidoo groups. Join Squidoo groups and expand your exposure, this will help to grow your marketing reach. Squidoo is a great way to get additional free traffic to your web presence. Invest 20 minutes of your time and set the beginning to generate more traffic. Build your first lens now and have a lot of fun like I have every time I do it.

Do you have any tips for Squidoo Lenses? What are they and how do you use Squidoo Lenses for your Business?