Coffee shops or coffee bars are not only places where you can buy a cup of fresh brew coffee but more some kind of social places to meet friends to sit together and chat.
More over coffee bars have become place where business people do meetings and also sit there with their notebook and do their work.
Coffee bars are also a great business and the only sector of gastronomy worldwide which is increasingly growing year over year.
Entrepreneurs can make good money when they operate a coffee shop or build a coffee chain like Starbucks and others worldwide have done. Here is a list of coffeehouse chains.
All successful businesses have one thing in common, they have great marketing and they care about their customers and coffee shops are no exemption.
As the coffee shop business offer great opportunities to make big money it also deserves special attention in different areas.
I do not now go to explain the different coffee beans now. I am talking about the opportunity which inbound marketing offer to a coffee shop.
Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.
To get customers your audience need to know that you exist and what you have to offer. So you need to get found!
When you start a new coffee bar it can make sense to use Groupon for the first six months to helps boost your revenue. But when the first six month are over you need to have a creative mindset to attract new customers and keep the actual coming back to you.
You should make your coffee shop visible on Google Places so people can find you and the best thing is, they can rate you and leave a comment. You also can encourage them to do this by rewarding them for comments and ratings.
You should also register in your local web based yellow pages. As search engines index content of yellow pages your information gets indexed as well.
Start your own blog where you write about the things your audience is interested in, share these articles on the web and in social media and ask for comments and suggestions.
Look what big coffee shop chains do but do not try to copy them look through other industries how they do marketing to get inspired for yours and your customer loyalty program.
You need to build your own business DNA your unique brand and this goal you can only achieve when you do your thing.
-Let me know what you think. I am looking forward to your comment.
Further important sources:
- Starbucks Holiday Cups Come to Life With Augmented Reality App
- Coffee Shop Facebook Marketing: 4 “Hot” Examples
- Cherry Street Rocks Facebook
- Twitter To Go: One Houston Coffee Shop Makes its Mark
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