Online Reputation

How B2B Marketers can connect to Small Business Owners

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In March 2012, marketing agency Cargo and Inc. Magazine found the majority (52%) of US small-business owners felt companies did not market to them effectively. Moreover 43% – 45% of the small business owners said companies made little effort to understand their individual needs and their business. Most of the small business owners do the […]

Online Reputation

Why CEOs and CMOs should join the Socialsphere

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BRANDfog found out that consumers and employees regard company leaders who engage on social media platforms positively. Social media is a great way to showcase a C level executive’s personality and to offer a more personal insight view. C level executives have great opportunities to show personality to attract the right buyer persona and to […]