Make your corporate blog more popular and credible

Make good relationships with your industry related bloggers.

To get visitors to your blog you need to get seen from your audience.

One of the best ways to get attention from you audience is to write a corporate blog.

Also you should regular read and comment on industry related blogs and maintain friendly relationship to those bloggers. You can ask them to write guest posts for you and to do the same for them.

Here is a list of top bog directories where you can find your industry related bloggers, to build and maintain relationships with them to increase the trust and credibility in your target audience.

Go through this list and look out for industry related bloggers. You do not need to focus on the most popular. You should focus on the emerging bloggers and choose to grow your blogging career together with them.

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February 2, 2011October 8, 2011

Inbound Links, the new currencies online

Inbound links are the new currency for websites online. Inbound links help you to rank better in the search engines and generate more referral traffic.

Also the count of your inbound links shows your potential clients the value you can offer.

The more inbound links, the more people think you are credible and have valuable content which is link worthy.

To get a massive amount of inbound links you need to produce remarkable and link worthy content and promote this content online and through social media.

When you are starting to get inbound links from other blogs and websites you should analyze it and see where they are coming from and to whom they are linked too and who is linking back to your link sources.

Checkout which of those linked sites has a good SEO authority, Page Rank and, Inbound links and Alexa Rank. Checkout how active there audience is on those websites. The more activity there is the better.

When sites are linking back to you means they think your content is link worthy. So you should get in touch with them to build a relationship. Their target audience could become your paying customer.

Track your inbound links and measure your growth and sources.

Marketing Takeaway Tipp: The more valuable and remarkable content you produce, the more chances you build to get Inbound links.

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January 20, 2011October 8, 2011

7 Ways how to empower your social networking with blog commenting

When a social media marketing agency thinks of getting awareness through social media channels, it prefers to use Facebook, Twitter and Youtube to reach the people.

But, leaving a comment on a blog is a very effective way to get traffic and you can say that it is very useful for an inbound marketing because a business leads quickly with the help of blog commenting.

Moreover, it tells us how to get customers involved in our business.

1. Research the blogs that your customers are reading

The first way is to research of which business blog customers are reading.

Suppose you are businessman, you should look for business consulting blogs.

There are so many business blogs that are very famous, so you can comment on those so that you can get more traffic to your business blog as well as company website.

2. Be regular in reading and commenting
Another way is to be regular in reading business or corporate blogs as it is very useful.

We must spend at least one hour in leaving comments on corporate as well as business blogs.

3. Find Relevant bloggers by twitter
The best way to find bloggers is twitter as millions of people are on twtter, so we can get to know about more bloggers so that we can comment on their blogs.

4. Know mentality of the bloggers
As much as we read business or corporate blogs, you get to know the mentality of bloggers so that you can provide the comment according to their mentality.

It will make them paying more attention to our comments.

5. Provide insightful comments
Always leave an insightful comment on a company or business blog and the comment must be informative.

You must leave a comment after reading the post completely so that you can leave a comment on basis of content of a company or business blog and comment must be relevant.

6. Follow up with a question
Another important thing is that we must always ask question to a blogger at the end of comment so that he can pay attention to your comment and your company’s blog.

Follow up with a question means that you read a corporate blog carefully and it is great impression of you for the bloggers whom blogs your read.

7. Leave your url with comment
Whenever you comment on corporate blogs, you must be leave url of your company website or your company blog.

By doing this, you can get more traffic towards your company url that is very useful for your company’s website or blog.

Marketing takeaway Tip: Social networking and blogging goes hand in hand to improve your business online. It is very easy to empower your social networking with blog commenting.

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December 6, 2010October 11, 2011

Setup a corporate blog to get traffic and sales

Setting up a corporate blog to get some traffic and sales can be a good idea to expand your online business.

Today at times when each and every single thing is marketed online and is available for you at online shops, it is very easy to expand your business and to get some sales and profits. But this can be achieved with effective marketing strategies and techniques.

Setting up a corporate blog is one such marketing technique which brings you revenue and also generates new business leads.

Corporate blogging needs some tactics and lots of efforts to get started and to get traffic.

You need search engine submission to get some search engine traffic and business leads by which you can actually sustain competition in the market and business.

Traffic which is referred to as a fuel of the blog is necessary to run your blog and business smoothly. The better is your fuel, the better will be your business running online. Or you can say that more targeted you get the traffic, better will be your sales and business leads.

Internet marketing is today very easy and affordable with the help of tools and tactics that you can use free of cost. But what you pay is what you get, so you can get better businesses if you can invest some time and money into it.

Also it is important that you concentrate on some of the brilliant social networking and bookmarking sites that helps your corporate blog to get search engine traffic. These are one of the best ways to market your online business.

These are cost effective and very affordable techniques to drive more business leads for your corporate blog and thus increasing traffic and sales.

Here are some more tips by which you can setup your corporate blog and start getting some traffic and sales.

Post valuable content that is interesting and knowledgeable. This should satisfy the needs of people who are in search of answer to the particular query.
Be consistent and give time to your corporate blogging. Give your readers some valuable information regularly for which they will be returning back for latest updates and news.
Learn some SEO and do link building to promote your corporate blog in web. You can also hire inbound marketing experts for this job that can serve you best for increasing your traffic and sales.
Your blog should be designed in such a way that people can easily navigate through your corporate blog.

Marketing take away tip: Corporate blog helps in giving better information about your business latest updates to your network. As searching engines started indexing social media content, submitting your corporate blog to social media helps in driving new business leads and increasing sales.

For more on starting corporate blog and driving traffic and sales, visit the links given below
How to setup a B2B corporate blog
11 tips to get more traffic for your corporate blog
Benefits of corporate blogging

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November 22, 2010October 11, 2011

Want more traffic? Than build your visibility!

Inbound Marketing is a great way to practice creation of remarkable content to attract more prospects to your website.

And in the next steps to converting them into customers through lead capture and lead nurturing.

When you can manage to increase new visitors to your website and keep them coming back, this will allow your business to get seen from more people more often and will help you to generating more sales.

Businesses online understand this principles very well, and apply them daily with their internet marketing strategy that drives sales to their products and services.

Here are some tips how you can build more visibility to get more traffic:

Include content beyond your product pages
Build unique content for your website
Start a business blog
Utilize unique content creation strategy as a foundational piece of your marketing.
Create content to attract more consumers
Create content to for different stages in the buying process
Create content to unique and remarkable content that is relevant to your products and buyer persona

Your content will turn your website into a magnet for your customers who are researching, comparing, and purchasing products from your industry.

This pathway of a websites content as an ultimate magnet for traffic and revenue is the main road to inbound marketing.

Further important resources:

Content Creation Strategy (65)

Get Found Online (199)

Lead Generation (105)

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October 26, 2010October 11, 2011

Write Whitepapers to Capture Leads

Online business should be ready for competition from competitors.

Competitors may use different marketing strategies that may capture your leads.

So companies should plan their marketing strategies and build an effective marketing plan to stay ahead of their competitors.

One efficient marketing strategy is to write white papers and attract leads towards your landing pages.

This article describes how to capture leads by crafting effective white papers.

What is a White Paper?

Writing a informative white paper isn’t easy. And creating a white paper that attracts leads is more difficult as it should not be like a marketing product. Although there is no standard definition for creating a well formatted white paper, different people develop them in various styles and content.

White papers are usually developed concentrating on a specific topic and providing indepth information of that topic. It is just like a research paper written by researchers which is published in web to show your expertise.

Now companies are using white papers as an effective marketing strategy to capture quality leads.

How are White Papers written to capture leads?

White papers generally provide meaningful information for readers who are looking for a specific topic. Whitepapers cover in depth information regarding a particular topic which makes readers attracted towards them. Generally a white paper is around 5 to 20 pages and it covers major topic.

Tips for writing Potential White papers

White papers provide in-depth information related to particular topic. Different people write white papers in different styles. In whatever style it is written, white papers ultimate aim is to provide meaningful information to readers and also provide options for businesses to capture leads.

White papers are written in professional manners and also on a serious tone. Don’t make readers bored by promoting your products in between white papers. Use white papers as your source of marketing at the beginning phase itself by promoting them for free and getting lead information.

Success of generating leads with white papers is through good landing pages. Landing pages help in generating quality leads before they download your white paper.

Whitepapers helps you to get recognized online. Make your white papers substantial and show your expertise in the field by writing potential white papers that are liked by readers.

Marketing Takeaway Tip: Whitepapers are potential sources for generating quality leads. Get consultations from Inbound marketing experts to get some white papers for done your business.

Do you have any tips about Whitepapers? What are they and how do you use Whitepapers for your business?

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October 25, 2010October 11, 2011

Why to have a great Business Blog design for your Corporate Blog

Corporate blog is essential for your website if you want to get fast online exposure.

It is therefore essential for you to design your corporate blog well so as to attract most customers and business clients.

Having a great business blog design that looks professional is must for you to go professional.

One of the most advantageous parts of using great business blog design for your corporate blog is it attracts more traffic.

You should therefore try to make your blog look casual and at the same time professional because you want your business to get more and more exposure as a professional and not as a beginner.

You should focus on creating a great business blog so that you look as a well established and reputed online corporate blog.

People need to look through very neat and clean picture of a business blog when they are finding some useful stuff on internet. You should therefore focus on designing your business blog so that it looks neat and professional. It should have the ability to serve what your visitors are finding.

People today like to deal with real people who can effectively help them in growing their business needs and interest, thus your blog design for your corporate blog matters much when you are designing a blog for your business.

Casual and professional looking blog design can also help you in acquiring great relationships with your clients and potential customers. This also helps you in attracting your customers’ attention that result in providing you high revenues.

Your blog design should be such that your customers feel welcomed at your blogs. A compelling and smart web design for your blog develops ongoing relations with your customers which also helps you in communicating with your customers.

One of the most important things you should consider while designing your blog is your target market. You should keep a focus on who are your visitors and what they want. You should properly define their needs and try to serve them better.

As it is now clear that your blog design matters a lot, you should make sure that the person you are working with for your blog design should be a professional and knows all the strategies of making your blog successful.

Do you have any tips about Corporate Blogging? What are they and how do you use Corporate Blogging for your business?

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October 22, 2010October 11, 2011

How Corporate Blogging can help Small Business owners

Today most of the reputable and bigger online business websites rely on corporate blogging to deal with their online customers and clients.

Blogging is not only a great way to market your services and business it is also a great way to expand your business by effectively dealing with your business clients and potential customers.

It is therefore become essential for you to start up a corporate blog for your site if you don’t have yet.

Corporate blogging also allows you to target your audience and helps you increasing your sales by knowing your customers and their needs well. As you can deal with your customers, can interact with them and can effectively communicate with them, you have better opportunities that help you to know what your customers want.

This enables you to serve them better and results in higher sales for your business.

One of the biggest advantages of corporate blogging for small business is that, they can increase their online presence and reputation from it. As blogs index faster in search engines like Google, Yahoo and Bing, than any website you get higher chances to grow fast through the corporate blogging.

Corporate Blogging is especially designed to attract the customers to the main websites where companies sell their products and services. It is a brilliant way to advertise and market their online business.

The most compelling and mind blowing content is effective enough to attract more and more customers and is helpful in getting better rankings in search engines.

Corporate blogging is a fresh idea and unfortunately not many of the businesses are into it. But if you are dealing in some new online business it is a best opportunity for you to start with.

Corporate blogging is in all serves as a great marketing tool for creating perfect online reputation for your business and also helps greatly in customer interactivity.

Today there you find tons of business blogs and to run yours successfully it needs much efforts and patience. Of course you need better content and reputation for your online corporate blogging that is most useful to gain success in your small businesses.

It’s not too late for you. So just start your corporate blogging and see your business growing fast.

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October 15, 2010October 11, 2011

7 Ways to add Business Blog to Blog Directories

If you own a business blog and want to get it strong and reputed, you should consider making it indexed fast in search engines by adding it in different blog directories.

In the era of increasing completion of this competitive world it is very essential for you to make your blog stand above from all to get success.

And a blog directory is a great way to it. Here are 7 tips for you to add your business blog to blog directories that makes it effective.

1- First and the foremost step are to get a list of blog directories where you can submit your business blog and let know your visitors about your blog. You can find this list on Google search while finding for top blog directories.

2- After getting a huge list from Google you should choose some reputed and best ones for adding your blog. Do not just concentrate on adding to al the directories as it will be waste of time and efforts.

3- While adding your blog to blog directories you should concentrate on some specific keywords for which you are targeting for. Select your high relevancy keywords and target them to get better results. Add these keywords while submitting your blog to get high traffic and good results.

4- Also target on adding a strong description about your blog that describes your blog well, it should about 2 -3 sentences and you should avoid any type of promotional material in it.

5- While submitting to blog directories always take care that you submit your blog to the right category to assure the approval. Submitting your blog to right category will surely add your blog to the directory and you have no risk of getting it disapproved by the administrator.

6- While submitting your blog you should focus on step by step guide for adding it. And also see the rules and terms for it so that you will have no risk about it in future.

7- Remember what you pay is what you get. You should therefore besides adding your blog to free blog directories also focus on adding it to some of the best paid directories. It can bring you great results.

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September 6, 2010October 12, 2011

Why Great Content Attracts Customers

Great and remarcable content is the only thing that most of the people search for when they are online.

Great content is the way to attract the customers to your website. And it is always the effective way to build an optimized web presence for your business.

Providing useful and knowledgeable content to your customers always creates high chances for you to attract more and more customers who eventually purchase your products and services.

It can help you efficiently to get massive amount of leads from your potential customers that are mainly attracted towards your website through your content.

Visitors coming to your site expect the top level content on each and every page of your site including the profile pages. They want best after clicking each link on your site.

Therefore great content is the vital for all the businesses online that are earning through their websites.

Not only the websites, but also the social media marketing and inbound marketing needs to have great content by which they attract potential customers towards your profile and pages.

Fully optimized and useful content on your profile located at several social media platforms turns out to be effective source of inbound marketing solutions for your business.

According to the expert internet marketing consultants you need to focus on all of the social media platforms you have optimized profiles on, for your effective inbound marketing.

You should for this purpose place various social media icons on your website and blog so that your visitors can easily share them with their expanding community.

This will help you in increasing the number of readers and visitors to your site who will further link them to your social pages.

There are various social media marketing options for you which prove to be effective if you have a fully optimized content on your profile. People searching for the relevant keywords find your pages and join you which slowly help in getting huge traffic to your blog.

You should therefore try to update your over all content on the web which will make your visitors get attracted towards you. This will make you more credible and successful.

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August 25, 2010October 12, 2011

5 Ways How to Build Massive Inbound Links

Inbound marketing has proved out to be one of the best hub marketing solutions for today’s online businesses and is providing massive amount of leads that converts into sales.

But if you want to be popular and want your website to build an optimized web presence, you should make other websites link back to you and also find various useful and effective ways of doing so in building back links.

There are many reasons for why inbound links today matters and one of the most important facts is that it provides the targeted traffic to your site.

The other one is that Google weights your site importance by the number of inbound links which are set for your website.

Let’s have a look of ways on how to build massive inbound links for your effective social media marketing on various different social media platforms.

1. Create your own blog to get inbound links

This is the most useful and powerful way for getting massive amount of inbound links. As in the blogging you are the only manager who manages all the links, you can easily build up a great blog which is rich in useful content and linked to your business page or website.

2. Participate in relevant forums

You can actively participate in relevant forums where you can find the targeted people and can convert them into sales by generating leads.

You can expose your links in the posts and also you can make use of the other relevant websites which provides a space to add the URL of your website or specific links of your posts.

3. Submit your links to the directories

Submitting your links to the relevant directories is a great way to build some powerful inbound links.

These directories accept your link freely into the categories by which it helps your site increase page rank and get found online in the search engines easily and also helps in creating effective web presence.

4. Submit your article to the article directories

As similar to link directories, you can submit your articles to the article directories where more and more people will find you and make use of your useful content.

If they like your content and like reading them, they will probably visit your site to see more on your site and you get greater chances for converting traffic into leads.

5. Link exchange with other link partners with relevant content

Link exchange is also the great way to get inbound links for free. But you should only focus on getting the relevant link partners with relevant content which makes your site credible and increase the rankings.

Do you have any tips on how to do SEO for Inbound Marketing? What are they and how do your SEO for Inbound Marketing for your business?

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August 9, 2010August 9, 2010

Don’t Bore Your Social Network with Dump Sales Pitches #IMU

In today’s recession period there will be always a healthy competition due to globalized economy and sometimes it is the worst scenario for businesses online.

Maintaining strong relationship with customers online is very important during this period when competitors are trying to grab your potential customers.

If you are boring your potential customers with dump sale pitches, you are missing potential customers for your business. This article describes the potential losses that may occur due to dump sales pitches for your business online.

Don’t Bore Your Social Network with Dump Sales Pitches #IMU

When you are going to meet your potential client on social media platforms then you should implement a technique or some good sales presentation so that you can get effective result. After making these efforts, a single dump pitch may irritate your customers and you may lose them to your competitors.

There is not at all in one solution while you want to frame a sales pitch. Whatever the industry is there, every potential customer might be facing some or the other kind of unique problem. You should understand the requirement of your sales pitch and talk directly with your client about their requirements.

Study: Selling Effectiveness – Buyer trends and multigenerational issues

To design a good sales campaign you need to perform thorough research.

Best place to start in this customer’s website. Many clients believe that you understand their requirements. Having knowledge of the company, about its decision makers is the very important part of generating effective sales pitch.

Never forget to find out what’s happening in the industry. Always keep yourself updated with different magazines, seminars and other resources so you can get the current news about the industry.

Even giving too many information is also not good way of presenting and it stops you moving ahead. According to the experience sales persons from the social media marketing industry, giving lots of information in the sales pitch can be very risky task.

While giving sales pitch if too many information is given then there are chances that client may get bored like he is taking some lecture in the school or college.

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July 27, 2010July 27, 2010

Why Marketing Strategy Planning Matters For Inbound Marketing #IMU

Inbound marketing and Social networking is some of the top strategies in improving your business online.

Using social networking and inbound marketing solutions effectively helps increasing leads and also increasing profits for your business.

A planned approach is needed to develop Inbound marketing and use it effectively for lead generation campaigns. This article describes the usage of 5W's (Who, Where, Why, What and When) and improving your Inbound marketing strategies.

Many business organizations just want to improve their business and inbound marketing strategies without providing any help for the user.

They neither bother about the reader nor provide information which may be helpful for the users. This makes users to reach a dilemma on which to use and may make think of another product.

So it is very important to approach in positive way and change marketing strategies in such a way that focus in mainly concentrated on the readers and users so that they get useful information of using the product and gets attracted to marketing strategies.

Using the 5 W's effectively for your business

WHO:

Identify the target users for your products. See that they are getting information about your products and getting best service for your products. Plan your Inbound marketing strategies in such a way that you reach your customers.

Where:

Identifying the customers is beneficial if you know how exactly your business will be more profitable. If you are targeting a particular geographical location, use your Inbound marketing strategies to target the particular area so that you can generate massive leads for your business.

Why:

Why to find targeted customers is mainly known to you. But just to emphasize the point, identifying the targeted customers helps in decreasing your marketing budgets and planning your Inbound marketing strategies effectively.

What:

Look what exactly your customers need. Use social media platforms to reach to a wide group of audience. Learn their needs, get their feedback and use those feedbacks to improve your products.

When:

When do you want to implement and launch a product? How exactly you want to improve your marketing strategies and when you are planning to optimize them. Your goal ultimately is to create massive amount of leads.

So start your Inbound marketing solutions effectively to reach your target audience and bring large customer base for your business online.

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July 23, 2010July 23, 2010

Inbound Marketing To Generate A Massive Amount Of Leads #IMU

Inbound marketing is one of the best ways to get found easily by the customers through your website on the search engines when they search for the information about your products or services or any other information related to your business.

One other most important fact about inbound marketing is its ability to create massive leads.

When you develop remarkable content, submit it to social media sites and indexed by the search engines, people start knowing you and your business products and services worldwide.

This means your presence will be expanded all over the World. This is one of most important benefit for your business through inbound marketing.

Watch the video: Brain vs. Budget = Inbound Marketing

How can you create massive amount of leads through your website

Some of the best ways to create massive amount of leads for your website through Inbound marketing solutions are given below:

It’s all about your web presence

You can create massive leads by your web presence. Your website presence will also reflect the leads. So having a creative and well optimized website is necessary for creating massive leads to your business.

Your website can create leads when your website is said to be well optimized. One best way to create well optimized websites is to post good content in your posts and tagging with unique and good keywords.

Massive leads through social media

Social Media Marketing also helps in generating massive amount of leads for your business online.

Social media can be treated as basket of leads

Social media is another most important source for creating massive leads to your business. This can be done by forming groups or network of people through building relationship and trust and sharing the link of your website which consists of information regarding your products and services.

This not only increases the leads but also increases the brand value of your business through word of mouth.

Massive leads through activities in inbound marketing

Good words Massive leads

Your keywords tagged to your posts are the main important source to get found by customers through search engines. When you have good keywords which people generally use for search, you can easily be available in top pages of search engines.

Don’t forget to share the information in the social networking sites

When you update your website with new information about the products or services, you should share the information in the form of link to social media communities. This helps people in searching for relevant information and getting to know more about your business products.

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July 22, 2010July 22, 2010

Inbound Marketing Helps You To Get Found In Google Blog and Social Media Search #IMU

Inbound marketing is a strategy which makes people and customers know you and keep your presence globally through your website in the world of internet business.

Inbound marketing is all about getting found by the customers and finding new customers by attracting towards your product through various activities in both developing your web presence as well as improving your social media activities.

Inbound Marketing Helps You to Get Found In Google Blog and Social Media Search through the following activities:

By acquiring a good Google page rank to your website

You can grab a good page rank by updating your website regularly. Developing website is nothing but optimizing the website by regularly updating the website with new posts with useful information regarding your products and explaining their importance.

Tagging with good keywords and sharing the information in the social media networking sites like facebook, twitter etc. helps in increasing the traffic to your website. Not only this, your website can be easily available to users in search engines which increases Google page rank for the website.

Increasing back links

By sharing your website links with other similar websites, you are increasing the visibility of your products in other websites thus improving your Inbound marketing solutions. Back links are best way to increase your search engine rankings and also increases lead generation for your marketing strategies.

Tagging with good keywords and unique words

Keywords are nothing but the most important words which describes the whole content of the post or the words which relates to the post.

These keywords help in finding your website easily in search engines like Google, Yahoo, Bing and ohter. Keywords are the routine words while unique words are the different words specific to your posts which help in notifying your website specially. So improve your inbound marketing by tagging your content correctly.

How to get found in the social media search

Share your content regularly through a link to your website in this social media networking sites

By sharing the information regularly in this sites helps in people finding your website easily when they are searching for the information regarding your products and services.

Build a community of your niche

After building a good network of people search for the people who are interested in your products and build a separate community and share the information about your products ,discounts, services etc. regularly.

Attract the new people towards your products through special discounts

Attract new leads by offering some special discounts in these sites this helps in acquiring huge response for your products

Always keep a track of record on your Inbound marketing

This helps in notifying you the things required to improve your website and activities in the social media and this helps in increasing your traffic and leads.