Advanced Content | inBlurbs Inbound Marketing Agency

June 3, 2011October 8, 2011

Make your campaign personal and increase your revenue

Studies show that personalized campaigns bring better results. This is not new but most companies still ignore this fact.

Sure it is more effective to speak to a buyer persona more personally than to fire a “one size fits all marketing message” in the hope one bullet will hit the target.

When you talk to your leads than you have to talk to them personally if you want to make a deal, right? You do your conversation in a friendly personal way. So why not start with this kind of friendly and personal way when doing your lead generation campaigns?

EMarketer and EPISERVER studies shows that campaigns done personal have the best results.

Also this Studie show that most of the asked marketers are planning to increase their campaign personalization efforts to increase their visitor to lead and the lead to customer ratio.

Some great ways to personalize your marketing efforts are the use of personalization features in your email management system. Also you can include in your set of share buttons on your blog an option to ‘email this article’, only to name some of them.

As those studies also show what marketer are already doing and what they plan to do in the future, you should also set your plan for campaign personalization to increase your lead generation and conversion quote.

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May 25, 2011October 8, 2011

How to get found on Google? This is easier than you think.

If somebody has a 100% guranteed way how to achieve this, I would be glad to learn about it.

As I know there is actually nobody which such an easy and effortless way to achieve this. Because nobody knows what Google is doing except Google self.

So you need to use other ways to get in front of your audience when they are researching on the web to get found!

When I talk to people and they comply to me that they have used the best keywords and done SEO all of the search stuff but did not achieved their goals and still suffer of a lack of traffic, I always ask which kind of keywords they used an I am able to discover quickly that they wasted their time simply on the wrong keywords and the wrong doing!

It is no rocket science to pick the right keywords. Simply go to the Google Keywords tool and use your website link to generate a list of possible keywords. Now look which have about 500-1000 searches per month and the lowest competition. Of course they should fit into your business. Take care to pick long tail keywords (2-3 words) and build remarkable content around them.

Keep in mind with your keywords picking: Focus on getting found by customers when they research online for products and services your business also has to offer. Choose keywords your target audience research online in the search engines.

One great strategy to get found on Google is blogging!

Blogging increases your chances with every SEO optimized blog post to get found on Google. Blogging is a great way to build trust and credibility with your audience.

Companies who blog get:

Up to 55% more Traffic.
Up to 97% more Inbound Links.
Up to 434% more indexed pages in search engines.

Studies show that the critical number to increase the traffic and leads of a company are about 300+ blog posts. The more blog post you write the more traffic you will get.

Include in each blog post a call to action which leads your buyer persona to a landing page to capture them as a leads to follow up with them and to convert them to a paying customer.

Promote your blog posts in social media. Social media like Twitter, Facebook, and LinkedIn are also indexed from search engines like Google, Yahoo and Bing. The more you communicate in social media the more you increase your chances to pop up in the search results in Google, Yahoo and Bing as well.

This is a number game where you also need to have the quality facto, because nobody is interested to share crap.

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May 18, 2011October 8, 2011

Inbound Marketing the hard or the right way, it’s your choice!

I often hear, how much time does it take me to do inbound marketing the right way to gain results for my business?

My answer is this depends on you and how interested you are to work smarter not harder.

As you can imagine it is not an easy task to manage all the inbound marketing activities which include:

• SEO

• Blogging

• Social Media

• Landing Pages

• Lead Generation

• Analytics

…with different tools!

For a business it can become overwhelming to do so and to control all those tasks as well. But to do exactly this is essential for your inbound marketing success and to increase your revenue!

So why not do all of these tasks the smart way instead of the hard way?

Technology is there to help you to achieve your revenue goals, and there is technology which can tremendously improve your results and save you a lot of time and a truckload of money by increasing your revenue at the same time.

We have put together a report to show you how such a technology can help your business.

To get found and get leads the smart way !

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May 16, 2011October 8, 2011

3 Things To Consider Before You Blog.

Blogging is very interesting activities. Blogging is an art and blogging can make some one to become famous and even get richer than before. Before start your blogging activities or start your blog there are few things to consider to help you become a successful blogger.

Goal

Every bloggers need to divine where he or she want to go. He/she should clearly set what he/she wants with his/her blog. Like if you want to go somewhere, you need to choose your destination. Successful blogger always know his/her destination. Successful blogger s always knows what he/she wants and work hard to achieve the goal.

Setting up your goal is very important before you start to create your blog and work hard to make your blog to become a successful blog. If you know where you destination is, you should know what you need to get there 😉

Time

Blogging means you need to spend your time with your blog and other stuffs every day. Better you start asking your self before you start you blogging journey. Do I have time to blog? This is important because I’ve seen few blogger can’t manage their blog anymore because they are don’t have time anymore. They are busy with other activities, like school, works or anything else.

You will need to spend more time with your blog to promote and share your articles, answer all the comments you receive, reply all the emails, engage with you readers, etc. So it is important to to decide if you want to become a full blogger or just a part time blogger.

Experience

At the first time, we all are newbie. No body born as an expert. So with your blog, do you have any experience to share? Are you the expert? People always love to read articles from the expert. You need to share your experience as an expert to you audience. Your article must be an article that people waiting for because you are the man in your field.

But we are not always nee to be an expert. If you like to learn and sharing your experience with your articles; people will come to your blog and mention your name at the blogosphere. The important thing is your articles always have value added whether you are and expert or just a newbie that really want to share a story at the blogosphere.

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About the author:

Latief is an Inbound Marketing Certified Professional. He is the owner of the simple blogging tips blog ever and Build Business Blog for SME’S in his country and help them grow their business. Please add Latief as your friend @ Facebook, Twitter and Linkedin or visit his Facebook Fan Page.

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May 11, 2011October 8, 2011

How to find ideas for creative inbound marketing?

When the discussion comes to create remarkable content to attract the target audience to the products of services of a business, than mostly the questions comes up:

How can we be creative and find ideas to produce remarkable, helpful, informative, and share worthy content?

In this article I will show you some great ways to take advantage of your actually existing material.

But first, do not try to copy or to imitate your competition! What you should do is to keep an eye on them to stay up to date what they are doing.

To get great content ieas to produce remarkable, helpful, informative, and share worthy content, simply look into your actually existing material.

Great sources of content ideas are:

• EMails send / received

• Forum Messages

• Videos of Events, Products and HowTos

• Interviews mit Customers and Employees

• Company data

• Cases and experiences

Another great way to find content ideas to spread your creativity are marketing ideas from other industries. These ideas you can adapt to fit into your business.

Allways look what your customers are interested in most. Information which help them make their life easier and solve their problems.

The more remarkable, helpful, informative, and share worthy content you publish online in your blog and as eBooks, whitepapers, reports, presentations, videos, photos, press releases, podcasts and on social media, the more target traffic you will attract to your products and services.

Studies show that companies who blog receives up to 55% more traffic than companies who do not blog. Studies also show, the higher the volume of published blog posts the more the traffic increases.

To reach a usable and steadily increasing amount of traffic through blogging it is necessary to publish 300+ blog posts.

The more creative you are, the better your inbound marketing will work. The more you use your brain the more leads you will generate through the inbound marketing strategy!

It’s simple: Brain vs. Budget. And brain always wins on the long term!

How do you find content ideas to attract your target audience to your products and serivces? Please leave your comments, ideas and suggestions below in the comment field.

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April 21, 2011October 8, 2011

Four steps how to avoid work overload with your Inbound Marketing

When you are doing internet marketing through corporate blogging, pay per click marketing and social media marketing to attract your target audience to your business, than it can become overwhelming to do all of the information and tasks necessary to stay on track.

Like any other business person you have to focus on your daily business tasks, simply to do business and revenue!

To get seen from your buyer personas it is important to be where they are and to get in touch and to interact with them.

The process of identifying your buyer persona is critical for your business. Moreover a good fundamental analysis of your buyer personas will save you a lot of time and money in the future and increase your revenue!

How to get more clients and sales with social media marketing

First step

Focus on find out what your buyer personas are. Find out what your customers have in common, how they found your offer on the internet and why they buy your products and services. Digg deeper and try to find out what kind of interest they have next to your products and services. For example find out what kind of hobby they have and on which social networks, groups and forums they are mostly around on the internet.

Draw a buyer persona sheet for every buyer persona you discover and complete and update the sheet constantly. So you always are on track with your potential customers.

Second step

Visit the social networks, groups and forums and listen first and contribute second there. Be helpful with your comments and ask educated questions to drive attention to you. Publish helpful articles there to drive more attention to you. Invite those members who interact with you and invite their friends from the social networks, groups and forums as well. So you will grow your network step by step.

Third step

Produce remarkable and helpful content. Test the content to see which topics work and focus on them. Produce and offer special content to be downloaded from your website only. Set landing pages and generate leads. As you generate leads you should produce further content to include this into your email messages for lead nurturing. Keep in mind to not to do sales pitches in your content and lead nurturing as well. Be informative and helpful. This will increase your reputation and trust.

Fourth step

Measure which articles and topics bring you the most response in traffic, leads and revenue and focus on them. So you make your doings much smarter and you save a lot of time.

You should take one hour each day for each task. This offers you the opportunity to do five tasks a week and plan your time much better.

Summary

Focus on blogging. Companies that blog get up 57% more traffic to their website than companies which do not blog. Therefore I suggest that you save three hours per week for content creation. Remain two hours you can use to spread your content in your communication channels like social networks, groups and forums and to do conversation with your network.

How do you organize your inbound marketing and what are your results? I am looking forward to your comments below!

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April 20, 2011March 24, 2014

How to Get Over “Bloggers’ Block”

Rather than being an unfortunate illness that befalls those who share their thoughts online, “Bloggers Block” is the blogging version of writer’s block, and it happens to us all.

Whether you write a blog for a business, a hobby or just for recreation, chances are that you will have had that moment when you pull up the chair to the computer and end up just staring at a blank screen for hours on end.

When you’re paid to blog for a business and the traffic your blog brings is vital for bringing in leads, blaming writer’s block may not be met with a great deal of enthusiasm from those above, so what should you do if you find yourself struck with a writer’s worst nightmare?

Calm Down!

One of the worst things you can do when you are struggling for inspiration is get yourself worked up. It can be immensely frustrating when you are struggling for words and it is only made worse when you can feel the boss’s eyes burrowing in to the back of your head.

If at the start of the day the words just aren’t flowing, take a walk around the office, go on a coffee run or just go for some air for five minutes. You will often find that your inspiration is more likely to come when you aren’t trying to force it.

No joy? Then try…

Reading the News

News is everywhere. It is available 24 hours a day and you can find out what’s going on in every corner of the planet. If your brain isn’t giving you the answers you are looking for then the news websites might!

Somewhere, something will being going on that you can relate back to your business or interest. Whether it’s economic news, industry gossip or just something that you can draw parallels to in your arena, it is all fair game for blogging on.

By flicking through some of my own old blogs you will see posts that centre around football, the economy and any number of seemingly unrelated news stories that my inspiration starved brain has managed to make relevant, so if you’re still finding things tough, hit the various news websites and try your luck there. Make it good enough and you can even reshape it into a press release, giving your blog/company’s view on the news stories of the day. It might just give you some visibility and a few extra juicy links.

Ok Alan, it’s now half past 12, I’ve been staring at the screen for 3 and a half hours and my boss’s looks are turning into glares! The walk didn’t help and I spent an hour reading about celebrities on the news websites, now what?!

If all else fails, you can always try….

Write About Your Writer’s Block!

I know, it sounds a bit lame but it can really help to get the juices flowing. If all that is going through your mind is how you can’t think of anything to write, then write about it! It might turn into something that you can host on your blog or it could start the processes working in your mind so that you can come up with something better. Either way, it is a great way of jump starting your brain, and more importantly letting your boss see that you are doing some work!

So what can you take away from this blog? Well the key things to remember are;

Don’t Panic – Pressure is the writer’s worst enemy so if you feel yourself getting tense, do something to relieve the tension.

Seek Inspiration Elsewhere – You are only an internet connection away from a whole world of inspiration, just make sure it doesn’t turn in to another distraction!

Write About Your Writer’s Block – It’s happening, it’s all you can think about and it is taking over your day, so just write about the thoughts that are going through your head! It might not be something you can end up using but it could be just what you need to get the creative juices flowing. Do it well enough and you could even end up using it as a guest blog….

There’s plenty you can do to break the curse of bloggers block, so don’t let it ruin your day and see how many different ways there are to find a little creative inspiration.

How do you get over boggers’ block? I am looking forward to your comments below!

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About the author:

Alan Grainger is an in-house B2B web marketer and manages the SEO for The Corporate Gifts Company, a leading UK specialist in the business gifts sector. He writes articles exploring the issues faced by the B2B web marketer, giving an “in the trenches” view from an in-house SEO department.

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April 13, 2011October 8, 2011

How to combine SEO and social media to generate web leads

When businesses research for research for lead generation opportunities then they are often directed to social media.

Social media is often sold as the only way to sustain and to generate business leads.

But nobody tell those businesses that social media is only one piece of the puzzle.

To attract future customers to a business it needs a little bit more than a facebook page or a Twitter account.

It needs interesting, helpful, remarkable and share worthy content. To get this kind of content businesses need to understand their audience in full.

This is best achieved by taking the effort to research the different buyer personas which are interested in the products and services of a company.

Such a research shows that those future customers are, where they are around on the internet, which kind of solutions they are looking to solve their specific problems and some more.

When a business has done this kind of buyer persona analysis, then they know how and where to approach the right future customer.

With this buyer persona analysis businesses become able to produce SEO ready content which attracts their buyer personas and publish and distribute this content on social media as well.

Search engines do index social media content, and when a business is distributing their content in social media, the chances are good that there content appears in the next search results on Google on the first page. Social media is also called the NEW SEO!

To gain profit from content creation and distribution there should be effective lead capture – landing pages with compelling offers and clear call to action be in place to convert those prospects to leads.

Now when they are leads they should be nurtured to make paying customers out of them during the time.

It is clear that social media is an important part of the puzzle, but only one part. To get the right picture on the end of the day businesses need to use the whole above mentioned tools. This ensures a social media profit on the end of the day.

The best strategy to get all of this done with a positive result is inbound marketing. Inbound marketing has proven that it offers an up 62% lower cost per lead than traditional advertising.

How do you manage your content creation to increase your lead rate? I am looking forward to your comments below!

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April 12, 2011October 8, 2011

Triple leads, double conversions with revamped web content

To get found and to get leads you need to have a website and structure made this way that your website becomes a “magnet like marketing hub” which pulls your visitors in and acts like a funnel for leads.

The most effective way to attract interested visitors is to publish interesting content through a corporate blog, social media sites like Twitter, Facebook and LinkedIn.

The more interesting and remarkable your published content is, the more it will be viewed and shared, which also increases your visibility. Also you need to do SEO for your content and include long tail keywords to take advantage of these niche keywords.

Studies show that companies who blog and publish their content through social media, get up to 55% more website traffic.

There is a strict correlation between published blog articles, Backlinks and traffic. Businesses which have 500+ blog articles published have a massive increase in traffic and Backlinks.

Also the published content can be reworked and re-published in document sharing sites like slideshare.net. Here you can reach additional audience and attract them to your website or blog.

The more you publish the more people you will reach. Be creative by finding new ways to publish your content. Build as many outposts online as you can. Each article, blog comment and guest post is an additional chance to get found and to get leads!

Here are some potential outposts for you:

To get further creative ways to publish content online, just look what and how other industries do content publishing.

Your content is a trust builder and shows your competencies and build credibility with your audience. So your web content becomes your most valuable asset to triple leads and double conversions.

How do you pln to revamp your web content to increase your lead rate? I am looking forward to your comments below!

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March 22, 2011October 8, 2011

6 Reasons for a corporate blog to get business leads

Corporate blogs are now of the prominent inbound marketing strategies to gain targeted web traffic.

Almost all the major businesses online have a corporate blog where they share their latest product information, latest product news, information about new launches etc. In other ways, it is one of the effective efficient inbound marketing strategies to improve search engine rankings.

This article provides advantages of corporate blog and how it helps in driving targeted web traffic to your business website.

1. Advantages of having Corporate Blog

Corporate blogs are gold mines for business online. Corporate blog is recommended by top marketing consultants in Internet today. The major reasons for going for a business blog for your business online are

2. Blogs are search engine friendly

Search engines like the latest content and always look for fresh content. Adding an important update in your corporate blog or about a product launch etc. will help in getting recognized online by search engines. This is best possible through business blog.

3. Show your expertise and Authority

If you are looking to get recognized online, then one of the best way to show your expertise in your niche through corporate blog. All the major companies have corporate blogs or even whole corporate blog networks which are managed by top layer of the companies. Blogs are one of the best ways to show your authority online.

4. Share and Improve relations with your customers and clients

Corporate blogs helps in sharing insights and also improving customers for your blog. Blogs can be used to give pre-defined answers and queries which solve your clients questions. This helps in having more customer orientation and at the same time increasing trust in your clients.

5. Increase your brand Image

Business blogs helps in improving brand image and also helps in getting recognized by customers. Now every customers look for reviews of your website. It is through business blog your customers can know much about your business growth, launches, reviews thus helping to improve brand image for your organizations.

6. Decrease marketing budgets

Corporate blogs helps in driving targeted web traffic for your blog. As you get more traffic from search engines, you can get more leads for business lead generation campaigns. This helps in decreasing marketing budgets for driving new leads.

Start your business blog today and see the major advantages by adding latest blog tools.

Do you have a corporate blog in use and how are your experiences? Please leave your comment below!

More important resource about corporate blogging:

Corporate Blogging: My Corporate Blogging for Dummies Book Arrived …

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March 4, 2011October 8, 2011

Businesses discover QR codes as marketing method

QR codes are around for several years now.

But with the increasing demand of creative marketing challenges, they come more and more into the focus of marketing professionals worldwide.

What’s a QR code?

A QR code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.

From Wikipedia, the free encyclopedia

They have understand that with the massive growth of the mobile device and applications market, the potential customers, which are in hurry should have the opportunity to get information on the fly to review it later when it’s more convenient for them.

We all know those situation, we walk around the street and come across an interesting product or offer.

In the most cases we do not have a pencil and a piece of paper to write down the contact info to reach out to the seller later.

But we have our iPhone, Blackberry or any other smart phone, maybe with a QR app installed!

If the seller has a QR Code placed to his offer we simply scan this QR code with our smart phone and have all important details we need to reach out to the seller later.

Scanbuy, the global leader in mobile barcode solutions, released its latest ScanLife Mobile Barcode Trend Report.

Here are some of the Mobile Barcode Trend Report key stats highlighted:

Traffic was up 16x in 2010 overall
Traffic doubled since the last Trend Report in September
UPC scanning outpaced 2D codes as a result of the holiday shopping season
The largest scan days were the day after Thanksgiving (“Black Friday”) and Christmas Day (as people received gifts, many being new Smartphone’s)
The top most used features for people scanning UPC codeshare Coupons, Prices, and Nutritional Info. This reflects previous learning that Food and Personal Care are the most scanned categories.
There was a 13% increase in female to male traffic, and a 25% increase in the 25-54 age groups. This is likely indicative of how the technology is evolving, and going more mainstream.

QR codes become more and more popular. They are easy, cheap and quick to produce and can be used for any marketing activity as traditional and interactive campaigns.

Some examples where QR codes are used:

Real estate agents
Billboard Ads
Guerilla marketing campaigns
In-store displays
Event ticketing and tracking
Business cards
Print ads
Contests
Direct mail campaigns
Websites
Email marketing
Trade shows
Conferences
Tourism

QR codes give marketers the ability to measure response rates, which allows them to easily to calculate their marketing profit.

Here are some popular users of QR codes:

U.S. Army
Memphis Rock ‘n’ Soul Museum
Lviv Tourism Movement (Ukraine)
Sports Illustrated
Tim McGraw and Dave Matthews

To get your own QR code done is very easy and the most services are online and free.

Here are the TOP 10 QR code generators:

Get your own QR code NOW and start capture leads the smart way!

Do you use QR code for business and how are your experiences? I am curious to read your comment. Please leave your comment below.Further important resources:

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March 3, 2011October 8, 2011

Why you should not try to sell with your email marketing

When people subscribe to your email list they expect valuable information.

They expect information which can help them to solve their problems for free.

They do not expect and they do not want be bombarded with sales pitches.

An email list is a very valuable asset for a business and I am sure you do not want to damage or even to destroy this valuable asset.

Now you could ask how I can profit from this asset. When I can’t profit from it is only a liability which costs me time and money to maintain, without having any profit from it!

Sure you can make profit with your email list you have invest time and money to build it.

And guess what, the same way you have attracted those subscribers to subscribe to your email list. Through publishing great content, which is helping your email subscribers solve their problems.

That’s why they are willing to invest their valuable time to read your newsletter.

And if you send sales pitches you could abuse their trust and make them unsubscribe from you list. So your efforts to generate those leads would be wasted.

The better way is to proceed with your strategies of publishing great content and make them feel that you care about them and that you are willing to offer solutions to their problems.

And if you make your email newsletter content exclusive to your subscribers, for example you offer videos which only they can see first, special whitepapers they get much time before it’s been published to the masses, the get the chance to ask questions which will be featured and answered in this exclusive circle, etc. then you will gain the credibility and the trust which make you free to ask for a sale.

Your audience will ask you if they can buy from you, because you have gained trust and credibility with your subscribers. And this is a much wiser and in the long term profitable way to do lead nurturing.

Marketing takeaway tip: You should not try to sell to your subscribers. Instead of provide great problem solving exclusive content. Show that you care about them. Then they will care about you too.

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February 23, 2011October 8, 2011

Easy tips how to get content for your blog

This is the most asked question executives ask when corporate blogging is mentioned.

Blogging is one of the most powerful ways to attract new customers towards a business website, products and services.

With blogging businesses can build trust and credibility with their audience. Studies show that businesses who blog get up to 55% more traffic to their website than businesses who don’t blog.

Each published blog entry is an outpost of a company and an additional chance to get found, seen and get leads online.

The more blog articles, remarkable content you publish, the more chances you have to get found from your audience online.

But how often should you blog and what topic should you blog about? How to get ideas for remarkable articles?

How often should you blog?

In the beginning of your blogging activities when you start with your corporate blog you could start with two blog articles per week.

The rule is, the more articles you publish, the higher are your chances to get found.

How to get ideas for remarkable articles?

As your business is full of information and know how you can squeeze out tons of content to write remarkable and helpful article to attract your audience.

To get ideas to write blog articles you could use some sources which are actually available for you like this below:

Email, in email you can find a lot of content potential. For example a customer request for support and your answer. I am sure you could make a 300 word article for a blog from out this email.

Industry related forum posts, Forums are a great source to learn about the issues and questions of your target audience. Read through forum posts and I am sure there will be questions and answers which you can compile to a helpful and remarkable article.

Event Video, when you have been on an event or trade show than you could use your impressions to write an article about news and trends of your industry.

Interviews, with customers can be great content resources as a customer reference is very trustworthy information which for sure will attract interested audience to your blog.

Company news, you could write about news, innovation and inventions of your company and how the benefit your target audience.

Your personal thought, could be very valuable for your customers. It shows you and your business as human and this gains you trust and credibility too.

I am sure when you go through these tips you will find more sources in your company to get content ideas for your corporate blog.

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