Often I get asked how to communicate with B2B or B2C and where the differences are by attracting the right people. There is a simple answer: There is no difference in communication. But you should understand your audience and communicate in that way that your communication is worth for them to get noticed. You should […]
If you want to see the future of marketing, just take a look at recent job postings. Recruiters increasingly request such new generation skills as SEO, analytics, mobile, social media and content in lieu of mass media and direct mail acumen, for example. At the same time, the U.S. Bureau of Labor Statistics expects marketing […]
Businesses are always interested to increase the reach of their brand to get in front of future customers. Brand building can be a though thing if not done the right way. To build a brand a huge budget is not necessary but more the right strategy. The past and the present (still for some) of […]
Many marketers out there still think that a Facebook “like” is a proof of customer loyalty. Or when the do promotions and give coupons and freebies this will help to tie customers to their brand. But the “like” button is mostly clicked by expecting a reward to do so. An increasing number of people who […]
There’s major buzz in the marketing space regarding Google’s addition to the social media madness, “Google Plus (+)”. “If Facebook and Twitter had a baby, they’d call it Google+” – Olaf Wempe Some believe Google Plus will quickly replace Twitter, as it provides an easier way to manage and communicate with friends. Others believe that […]
Online Business has developed tremendously in recent years. To promote business online, there are many important marketing strategies adopted by companies to generate revenue for their business. Closed loop marketing is one efficient marketing strategy that is key point in generating quality business leads and revenue for organizations. About Closed Loop marketing A successful company […]
A MarketingSherpa research found out that creating content is one of the most effective tactics for improving a website’s SEO. User-Generated Content encountered for Organic search up to 10%, and lead conversion up 125%. Companies who create content, operate a corporate blog and update it frequently have 55% more website visitors. 57% of companies which […]
An eMarketer study found out that 79% of US marketing professionals said they plan to increase spending on social media marketing and 24% of them said that social media will be the most-used tactic in the ad industry this year. As the number of areas and activities increase marketers are confronted with various […]
All successful businesses have one thing in common, they have great marketing and they care about their customers and restaurants are no exemption. For a restaurant to get new guests the audience needs to know that you exist and what you have to offer. So you need to get found! When you operate or just […]
When it comes to led generation than “nothing beats the inbound marketing strategy”! Inbound marketing builds you trust before the sale. Means your audience learn about your business and your products before they are looking to buy from you and without pushing them. This increases your chance they select your company when they are ready […]
Social media has become the most popular distribution channel, this is no secret. But still the most marketers rely on paid advertising nevertheless they can reach their audience in social media with no paid ads for a faction of the costs. Advertising industry research firm Advertiser Perceptions found out that: More than half (59%) of […]
Any B2B business can use social media as a source of unfiltered information and as powerful business intelligence tool to predict trends, for support and product development. Social media has proved in the past years that it can bring positive ROI when done right. A recent study from Sagefrog Marketing Group shows how companies have […]
In the past marketers have been dependent on static inflexible campaigns and surveys which took days, weeks or months before companies get an understanding of how consumers are responding to their brand messaging. To keep up with the today digital pace is a challenge which every marketer is facing by doing brand messaging. Also it […]
Simply become active in Facebook! Facebook has about 830 million users worldwide which means it reaches one fifth of the global population. Facebook CEO Mark Zuckerberg predicted there will be 1.43 billion social network users in 2012, 63.2% of internet users will visit a social network at least once a month, rising to 67.6% in […]
Today on eMarketer an article captured my attention: An analysis of AdParlor and SocialBakers found out that industry such as electronics, travel and entertainment are more social marketing friendly than others. It found out also that Merchant / Banking services, Health/ Fitness and Tourism have higher CPC rates than for example Promotions and Beauty/ Cosmetics. […]