How to Build a Brand through Inbound Marketing

attract more customers, blogging, facebook social media, Flickr, FREE Traffic, Get found in social media, inbound marketing, internet marketing, lead generation social media, linkedin, social media marketing, social networks, twitter for marketingBusinesses are always interested to increase the reach of their brand to get in front of future customers.

Brand building can be a though thing if not done the right way. To build a brand a huge budget is not necessary but more the right strategy.

The past and the present (still for some) of marketing:

There are a lot of ways to inform future clients of a brand, like advertising, TV and radio spots, newspaper ads, snail mail, pay per click marketing, trade shows, etc. But the hook with most of those marketing ways is they are expensive, mostly not measurable and not long lasting. As soon you stop this paid advertising than your visibility decreases again.

There is a strategy which delivers guaranteed, long lasting and measurable results for a fraction of the costs of old school advertising.

The marketing strategy:

Inbound marketing offers you a smart strategic approach to be and most important to stay steps ahead of your competition.

The inbound marketing strategy focuses on getting found by customers when they research online for products and services your business also has to offer.

With inbound marketing businesses “earn” their way to the customer by publishing helpful information for example on a corporate blog, in social media and forums.

Inbound marketing includes: Content creation like blogging, video, photo, whitepapers, eBooks, podcasts, press releases, comments in social media and other blogs and forums, Social media two way communication, lead generation, lead conversion, lead nurturing and closed-loop analysis.

Summary what you can expect from inbound marketing:

  • A. Save up to 62% of your marketing budget in the long term
  • B. Make you stand out of your competition
  • C. Generate a massive amount of qualified and hot business leads
  • D. Improve your lead conversion rate by up to 55%
  • E. Increase your loyal customers and sales

 

Brain vs. Budget = Inbound Marketing

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Time frame for inbound marketing brand building?

As every doing in business inbound marketing also depends on what you put in. The more you do the better results you will get and expand your brand reach faster.

To establish a brand takes about 2-3 years, depending on product, service market and customer demand.

But the difference is, with inbound marketing you have an up to 62% lesser cost per lead and an up to 55% higher lead conversion rate. Which is a much lesser marketing investment than old fashioned advertising, and your doings are long lasting.

For example: Created content which you have published stays online as long you want it to be, attracts people which research online for products and services you also have to offer and still delivers qualified visitors to your lead capture – landing pages.

You do tasks like publishing a blog article–– one time and they deliver traffic to your lead capture – landing pages where you convert them to leads and later to paying customers.

By executing a serious inbound marketing strategy for your business you can set you apart from your competition, reach more future customers, improve your brands reach and visibility and become trusted industry source.

How much is inbound marketing?

Again, as every doing in business inbound marketing also depends on what you put in. The more you do the better results you will get, expand your brand reach and get more customers faster.

As inbound marketing is the most powerful marketing strategy in the marketing actually, it is also difficult to execute through its complexity without any professional help.

Moreover about 70% of businesses which try to execute an inbound marketing strategy without professional help fail within the first three months, remain 30% of business fail thereafter.

To start with inbound marketing for your business you should calculate $2,000 – $3,000 per month or maybe more. The size of your inbound marketing investment also depends on your goals and the pace you want to achieve results.

As we discussed brand building earlier you should take into account a minimum time frame of 18 months or more for your brand building, and this also depends on several factors like the market and competitive situation, your products and services only to name some of them.

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How to Win Customer Loyalty in Social Media with Smart Inbound Marketing

brand advocates, content creation service, Smart Inbound Marketing, social media lead generation, Win Customer LoyaltyMany marketers out there still think that a Facebook “like” is a proof of customer loyalty. Or when the do promotions and give coupons and freebies this will help to tie customers to their brand. But the “like” button is mostly clicked by expecting a reward to do so.

An increasing number of people who like a brand page are looking for valuable and helpful content.

COLLOQUY find out that promotions in the long run do not have an impact to customer experience!

Customer loyalty can be won and kept by encouraging them to spread the word about the brand they are satisfied with and help those customers to become brand advocates.

The today customer depends on his friends, family and social network when he is researching for new products and services on the web. Furthermore the today customer wants to be entertained and informed from brands and not overwhelmed with sales pitches.

Customers want brands to listen and to respond to their needs, wishes and complaint because this is what makes them feel understand.

The top five most popular things customers expects from a brand are:

  • 1. Providing a great 24/7 customer service
  • 2. Rewarding them for purchases, their feedback and referrals they bring in
  • 3. Sending them exclusive and relevant offers and specials
  • 4. Provide them with personalized products and services
  • 5. To know them when they visit or call a brand

 

How can you utilize those above information to set your business apart from your competition and to fulfill your customer’s needs?

Ask yourself, what will future customers find about me when they research for products and services on the web which I have to offer also?

When the above described customers ask friends and family for recommendations on products and services, will they recommend you or your competition?

As people go online to research, and customers want to be informed and entertained, what do you do to inform and/ or to entertain your existing and future customers.

In simple words, how do you separate your brand from the competition?

To separate your brand from your competition you need to understand that those above stated five points are your business advantage when used wisely. When you are able to improve these points than you will be always several steps ahead of your competition, but only as long as you do not stop improving what you do!

Inbound marketing offers you a strategic and smart approach to be and to stay several steps ahead of your competition.

Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.

With inbound marketing businesses “earn” their way to the customer and his loyalty, by publishing helpful information on a blog, in social media and forums.

Inbound marketing includes: Content creation like blogging, video, photo, whitepapers, eBooks, podcasts, press releases, comments in social media and other blogs and forums, Social media two way communication, lead generation, lead conversion, lead nurturing and closed-loop analysis.

Infographic: Inbound Marketing

Inbound Marketing Rising, Inbound Marketing agency, Inbound Marketing services, Inbound Marketing software

Inbound marketing can help you to:

  • A. Save up to 62% of your marketing budget in the long term
  • B. Make you stand out of your competition
  • C. Generate a massive amount of qualified and hot business leads
  • D. Improve your lead conversion rate by up to 55%
  • E. Increase your loyal customers and sales

 

What do you think are you willing to take the effort by doing the above?

 

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How to Track and Follow Up on Social Brand Mentions

Social Media brand messageThe value o social media marketing has been discussed and questioned often in the past. This is mostly because to measure social media marketing results have been a though thing.

Customers are discussing companies and even criticizing brands online, whether or not these brands are active in the social space. TNS found in 2011, that 64% of consumers worldwide wrote about brands online and 52% said they did so to criticize a brand.

Still companies lag behind when it comes to track what customers are saying in social media about their brands and following up on that feedback.

In January 2012, a survey made from customer experience management software company Satmetrix where they survey over 1,000 B2B found out that only 27% of B2B companies that both tracked mentions and followed up on them. Compared to B2C companies (53%) both tracked mentions and followed up on them.

Social Brand Mentions, Track Brand Mentions,

Companies should track what are being said and following up on comments when it is appropriate.

Satmetrix found that the most popular process companies used was having a dedicated team that monitored and responded to customer feedback.

Tracking social media mentions is easy and there are a lot of free and paid tools to do so.

 

Infographic: Brand Story Telling

infographic_brand-storytelling

 

First you should register with more than one tool. Configure the tool with the necessary keywords, means your brand name, your and the names of your staff, product and services names, your competitor brands, names, products and so on.

As the second step you should take care of not oversee to the messages and alerts which come in. Monitor those alerts and take action if appropriate.

Time after time you will discover which of those tools you are using are the most useful for you and you will focus on them and leave the others behind you.

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Nominate inBlurbs Blog for the MarketingSherpa Reader’s Choice Awards

Nominate inBlurbs Blog 4 MarketingSherpa Reader’s Choice Awards & get our brand new Google + For Business Marketing eBookNominate inBlurbs Blog for the MarketingSherpa Reader’s Choice Awards and get our brand new “Google + For Business Marketing eBook” exclusively before the public launch directly sent into your email box.

 

Simply copy this text and past it into the comment field, hit the green button and you are done.

———————————————————————————

I Nominate https://inblurbs.com/blog/ for the MarketingSherpa Reader’s Choice Awards for these categories:

• Best B2B Marketing Blog

• Best Inbound Marketing Blog

• Best SEO Blog

• Best Marketing Strategy Blog

• Best Social Media Blog

• Best Viral Marketing Blog

• Best Marketing Operations Blog

———————————————————————————-

Nominate here!

Thank you very much.

Best,

Dragan

P.S. Tell your friends also.

 

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New Data Shows: Social Media Is Getting Results for B2B

social media marketing roiSuccessful companies use every possible communication channel to get in touch with their target audience. They are interested in what their recent and future customers are thinking and communicating about them.

This communication ability helps them to better understand and to serve their audience, which sets them apart from their competition and gives them wide advantages in their business field.

Businesses which are willing to communicate with their audience in blogs and social media show that they care about the people who spend their money with them.

Businesses which avoid an open and authentic communication in blogs and social media show exactly the opposite. Why should the customer than care about to make any further business with them?

Successful businesses in B2C and B2B have embraced the wide opportunities which blogs and social media offers to them to spread the word and to reach their audience where there are around.

Recent data show that B2B marketers are very satisfied with the benefits of their social media marketing:

  • — Over 56% of B2B marketers acquired new business partnerships through social media, compared to 45% of B2C
  • — 60% of B2B marketers saw improved search rankings from their social efforts, compared to 50% of B2C
  • — 69% of B2B marketers are more able to gather marketplace insights from their social efforts, compared to 60% of B2C
  • — But B2C marketers are better when it comes to developing a loyal fan base (63% of B2C vs. 53% of B2B marketers)

 

Where are Marketers going in 2012?

LinkedIn

  • • 76% of B2B marketers will increase their use of LinkedIn
  • • 55% of B2C marketers will increase their use of LinkedIn

 

Blogging

  • • 71% of B2B marketers plan to invest more time in blogging
  • • 65% of B2C marketers plan to invest more time in blogging

 

Facebook

  • • 68% B2B marketers will increase their use of Facebook
  • • 76% B2C companies will increase their use of Facebook

 

 

Infographic: How Engaged is Your Brand?

brand-marketing-with-social-media-infographic

The 2012 topics of interest for Marketers are:

Marketer B2B and B2C are mostly interested to learn more about ways on how to use Google+, LinkedIn and Twitter for Business.

Marketers are also interested on how to measure the effectiveness of social media, how to converting activities to sales and to learn the best social media tactics.

Do you have position your business for an open and authentic communication with your audience in blogs and social media yet?

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How B2B Marketers Can do Social Media Lead Generation the Smart Way

social media marketing roiAny B2B business can use social media as a source of unfiltered information and as powerful business intelligence tool to predict trends, for support and product development. Social media has proved in the past years that it can bring positive ROI when done right.

A recent study from Sagefrog Marketing Group shows how companies have learned to leverage social media.

Leveraging social media for branding and building awareness helps B2B companies.

4 Ways how companies can leverage social media:

  • • Increase brand awareness
  • • Humanize B2B companies
  • • Establish as thought leader
  • • Connecting with customers and prospects

 

An increasing number of companies like Intuit, Sysco, Cisco, GE Healthcare and AT&T are using social media for effective business lead generation.

What sites, tactics and strategies are B2B marketers including in their social media outreach?

To do their social media outreach B2B marketers include professional networking sites like LinkedIn which have proven to be an effective way to generate business leads. Furthermore they utilize social networks like Facebook, Twitter and YouTube also which are helping them to reach customers in new ways.

Some numbers about Social Media Lead Generation

“67% of B2C and 47% of B2B companies report to have acquired new customers through Facebook.” “47% of companies who use Twitter report to have acquired new customer through it.”

Content marketing social media copywritingOnline Marketing strategies like banner ads have been replaced through proven buyer persona oriented content creation which also brings better ROI than pay per click marketing (PPC).

A corporate blog has become the number one content marketing tool for companies. The importance of blogging is growing and people are adding nearly 3 million blogs per month. [Technorati 2011 State of the Blogosphere Report]

Studies show that companies who operate and update a corporate blog frequently have 55% more website visitors. From those companies 57% which operate a corporate blog report to have acquired new customers through their blog.

There is no question content marketing, corporate blogging connected with social media distribution is definitely a revenue driver for B2B companies.

Infographic: B2B Social Media on the Rise

b2b-social-media-marketing-infographic

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Why Marketers should do Brand Massaging in Real-Time

real-time brand massagingIn the past marketers have been dependent on static inflexible campaigns and surveys which took days, weeks or months before companies get an understanding of how consumers are responding to their brand messaging.

To keep up with the today digital pace is a challenge which every marketer is facing by doing brand messaging.

Also it is not necessary anymore to wait for days, weeks or months to get an idea how brand messaging work and if the recent results are going into the right direction.

By taking the advantages of social media into account marketers have the opportunity to get unfiltered real time feedback from their audience about the impact of their brand messaging. Also they have the opportunity to refine their brand messaging in real time by carefully listening to their audience and offer buyer persona tailored information to make their brand outstanding.

This messaging can be improved online in real time and on daily base to lead the messaging towards the company goals.

Brand marketers need to move beyond campaign mode and post campaign measurement and take advantage of real time feedback and metrics on brand messaging performance.

The first question which marketers face to answer is: How far is the reach of my brand messaging?

To get an idea you need to know some metrics about social media and sharing.

  • LinkedIn
  • Each LinkedIn user has an average of 60 connection and messages there are shared on average 0.3 times.
  • Facebook
  • Each Facebook user has an average of 130 friends and messages there are shared on average 0.65 times.
  • Twitter
  • Each Twitter user has an average of 300 followers and messages there are shared on average 1.5 times.

 

Calculation example “Facebook”

When your company Facebook page has 1000 likes, it means your messages are visible on these 1000 peoples wall as well in the moment when they are published on yours.

We have learned that an average Facebook user has 130 friends.

Your potential brand message reach: 1000 (Likes) x 130 (each one of them) = 130,000 – 1000 (Likes) = 129,000 (possible additional people to see your brand message)

We have also learned that an average Facebook user shares a message on average about 0.65 times. This could increase your visibility to additionally 83,850 people. Your estimated brand messaging reach could be 212,850 people.

Infographic: How Engaged is Your Brand?

brand-marketing-with-social-media-infographic

You can’t buy a good branding anymore you need to earn it day by day.

To earn reputation and a trustworthy brand to reach an increasing amount of people you need to offer valuable information – content there where your audience is around on the web and in social media. Remarkable and valuable content can be shared from people in the networks and travel on light speed around the globe.

On the web you are what you publish. What are you?

—David Meerman Scott

 

To take advantage of the real time opportunities the web and social media offer, you need to transform your marketing from static campaign mode to real time mode and make use of daily news, events and the social vibe your audience gives you as a feedback.

What do you think, did I missed something?

 

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Inbound Marketing to attract Hedge Fund Investors

The hedge fund advertising and marketing is set under various restrictions. Hedge funds in the United States are under strict rules and regulations.

For example: Hedge funds in the US are only allowed to accept investments from accredited investors and institutions.
Here is what hedge funds can’t do for marketing

  • Hedge funds can’t do TV or radio commercials
  • Hedge funds can’t do print media advertisments
Inbound Marketing,attract Hedge Fund Investors,hedge fund marketingWith these restrictions it seems that hedge funds are very limited in there ability to reach investors.

But wait, with inbound marketing a hedge fund can gain a competitive advantage against others, the smart way!

Here are some advantages of inbound marketing for hedge funds:
A. Save up to 60% of their marketing budgets.
B. Stand out of their competition.
C. Generate a massive amount of leads.
D. Get up to 55% higher lead conversion rates.
E. Increase investor rates the smart way.

Here are some things a hedge fund can do to become visible for there audience without violate any rules or regulations.

Starting a corporate blog
Starting a corporate blog is a great way to show expertise in the financial management field. No matter how many analysts or financial manager work for a hedge fund, each one should write a remarkable and interesting article once a week.

Each article is a chance to get found by potential accredited investors, build trust and increase the visibility of your financial brand. The more articles you publish the better for your competitive advantage and for your revenue in the long term as well.

Engage in social media
Engage in social media and make friends. Distribute and market your remarkable content through your social media channels. Encourage others to start discussions about your articles and keep the discussion active.

Show your success
Show your results, encourage your clients like institutions to give you testimonials and communicate open and honest with your audience. This is another important point which earns you credibility and trust and sets you apart from others in your field.

Generate leads with whitepapers, reports and eBooks
Produce whitepapers, reports and eBooks with valuable tips on what to take care when investing money. Show your expertise. Set lead capture – landing pages and catch these leads to stay in touch with them, nurture them and convert them to new investors.  

Measure your results
Measure your results. This sets you in the position to know where to increase your engagement to get the most out for your marketing investment. In the long term this enables you to reach your audience more and more efficient.

Marketing take away tip: Inbound marketing seems to be the most effective strategy to support investor acquisition and branding within the high restricted hedge fund business, without to violate any rules, regulations and laws. To get your hedge fund seen from your target audience the smart way, start today and get help from inbound marketing professionals.

 

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