Blog | inBlurbs Inbound Marketing Agency

July 25, 2011October 7, 2011

USA Today reports: Social Media Future is NOW don’t get left behind

USA Today reported in the article “Social media finds place in classroom” that New Milford (N.J.) High School is encouraging social media Facebook, Twitter and YouTube use for educational purposes in his classrooms to communicate with students and parents. Furthermore the teachers encourage students to communicate with their cell phones mobile learning devices.

What does this mean for businesses today and in the future?

There is a generation coming which is mostly communicating over social media like Facebook, Twitter and YouTube. They are savvy with blogs, mobile devices and video. This generation is growing up with these tools and businesses who want to stay visible to those potential customers and job candidates need to be there where they are and communicate on those platforms and devices to reach them.

Businesses should rethink their social media mind set and allow the use of these tools on their workplaces for business purposes. Otherwise the chances are good that they lose relation to their target audience and their associates.

Some facts from recent studies for your business to consider before your think of prohibiting the use in your company:

• 79% of adults are using the internet.
• People are about three hours on social media from their mobile devices, compared with one hour from their PC.
• 78% of buyers are researching products and services online before they buy.
• About one third of consumers are online for three hours or more daily.
• People spent three times more time on social media and blogs then on email!
• Companies who blog get 55% more visitors to their websites!
• 57% of companies who blog have acquired new customers through their blog.
• 67% of the B2C and 41% of the B2B companies reported that they got new customers through Facebook.
• 42% of companies reported to customers through Twitter.

Companies like Coca Cola, Dell, Zappos and thousands of small business show every day how to utilize social media to stay in touch with their customers.

Sociel media is no fad. Companies report success stories and provable profit of social media every day.

Those companies who utilize social media are more successful on average than companies who do not. Companies like Groupon, who depend very strong on social media for their coupon business and Zappos actually evolved with social media. Dell was one of the first Top Companies which reported a profit from their Twitter marketing!

For Companies listed on the stock exchange this can also reflect in a better share price. There are studies who show a correlation between the capability of communicate in social media and the share price.

To prohibit the use of social media on workplaces means prohibit to communicate where 700 million people are communication on Facebook and on Twitter (100 million+) makes the same sense as to prohibit the use of the telephone in the office.

Businesses should carefully study this evolution of communication and take their part to not get left behind and vanish in the dust of all naysayers!

Businesses should embrace social media and allow use on workplace. Your associates use social media on their workplaces from their mobile devices anyway.

Marketing Takeaway Tip: Start to engage with your audience on Facebook and Twitter. Show your associates that you trust them and figure out how to be on social media to profit from it. Integrate your associates to formulate a strategy ask them for advice to profit together from social media.

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July 20, 2011October 7, 2011

Interested in Marketing Help but Marketing Challenges NONE

Every day we generate leads through our various landing pages online. We offer helpful information for free download. The most traffic, about 60% we receive from Google to our blog articles.

When the visitor lands on our landing pages we ask some question for lead pre qualification. Questions like “What’s your biggest marketing challenge?” and we get various answerers to this important question.

Answers like:

Attracting new clients
How to put it all together? I need to find a resource that puts all the pieces together in one place.
Being seen
Reaching the various audiences within multiple age groups
Getting new clients
List building
Traffic
Leads
Consistent source of qualified leads.
Reaching the right customers
Finding clients
Get new clients
And some much more!

These above are all legitimate answers.

But today one answer captured my attention. On the question “What’s your biggest marketing challenge?” the lead wrote “none”.

Mhhhh. No marketing challenges?

It is a challenging thing to know about issues and to fix them but it can become dangerous to even do not know you have a problem. That’s what I thought when I read this “None”.

So when you are in business and you want to grow it without losing an arm and a leg on marketing spending than you need to become aware of your marketing challenges ASAP!

Today you can compare your performance with your competition very easy online. You can identify very quickly where you stand and what to do to improve your market position to grow your business better than your competition.

The internet offers various opportunities for businesses to get seen from their target audience. No matter if you sell locally or globally your audience is online researching for products and services you have to offer first.

You need to get found to get them as potential new customers. You need to be visible when they are looking and be there when they want to buy.

Do a test drive and type some of the most popular keywords and phrases in to the Google search and see what’s coming up. Look out for your competition if they come up as well.

Try all keywords and phrases your customers would look for to find your company. Write down how often your business is displayed in the search results for each search term.

When you are done you will have a much better picture what to improve for your business to get seen on the web when your audience is looking.

As soon you have the certainty what and why you have to take action you have done the first step to get seen better from you potential new clients when they are looking on Google for products and service you also have to offer.

One of the easiest ways to increase online visibility is to start your own corporate blog.

Companies who blog get:

Up to 55% more Traffic.
Up to 97% more Inbound Links.
Up to 434% more indexed pages in search engines.

Studies show that 57% of companies who blog get customers through their blogging effort!

These above are pretty good reasons to take action before you competition do.

Here you can find some great tips on blogging.

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July 19, 2011October 7, 2011

Inbound marketing targeted low cost lead generation and where to start?

When businesses become aware of inbound marketing strategy they don’t know where to start.

The necessary tasks which need to be done to do an effective sales lead generation online sometimes look overwhelming for most of the business owners and company marketing professionals!

Mostly the question occurs “where can I find one resource to tie all the loose ends together” to get started the easy way?

But on the end there is no easy way with inbound marketing. This strategy is a “the more you put in, the more you put out game”.

For example: Blogging

When you start blogging than your motivation is to get found from your target audience through blog – content marketing! The more blog articles you publish the more your chances increase to get found from people who are looking what you have to offer.

But how many articles should you publish? Should you publish daily or weekly? Again, the more you put in the more you get out. Studies show that companies who blog on a daily basis get five times more leads than companies who do not!

Companies who blog daily more often 2 – 5 times lift their chances much higher again. Studies also show that you increase your chances to get found online when you reach 300 blog articles and more.

When you would ask me where to start? I would suggest to start a corporate blog and to write helpful 600 word articles from out of your customer support requests and customer email conversation. So you can ensure that you address your audience directly with solutions to their problems.

You should consider to do blog – content marketing with social media. Market your content on social media sites like Twitter, Facebook and LinkedIn to expand your reach.

I further suggest starting your corporate blog with one article a week and when you have become comfortable with blogging to increase to 2 articles and then to 3 articles per week and so on. And you will see, in a couple of month you have published a ton of helpful customer attractive content.

To get leads out of your blogging and blog articles you should include a call to action to the end of each article. You could offer them to subscribe to your newsletter and offer some valuable in exchange for their name and email address or you could offer them a phone number for a free consultation.

To enhance your content marketing and social media activities you could involve further people of your team by simply teaching them what you have practiced how to write blog article and how to market this piece of valuable content online in social media. This will expand your reach and you can increase the strength of your published content explosively and the chances to get found as well.

Here are some facts about blogging an inbound marketing:

Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.

With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.

Inbound marketing is 62% cheaper than traditional marketing.

Facts about corporate blogging!

Companies who blog get:

Up to 55% more Traffic.
Up to 97% more Inbound Links.
Up to 434% more indexed pages in search engines.

Studies show that 57% of companies who blog get customers through their blogging effort!

Marketing Tip: By doing a corporate blog with frequently published articles which are market with social media helps in low cost lead generation. A blog helps you to stay in touch with your customers and readers, to collect important feedback and keep your audience updated.

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July 18, 2011October 7, 2011

Google+ abilities of real time marketing and lead generation

Google+ launched on June 28, 2011 and had about ten million users 2 weeks later!

Google+ integrates social services such as Google Profiles and Google Buzz. It will also be available as a desktop application and as a mobile application.

When you look on Google+ the new social network than you might think, oh another one where I have to register and maintain relationships as I already have tot do in Twitter, Facebook, LinkedIn and other one. And Google has failed in the past with its efforts to come up with some king of big thing in social media. For example take Google Wave or Google Buzz.

So why you should bother about Google+?

Within the first week Google+ was able to gain 10 million new members. When you look at the dominance of Google than you can imagine the growth potential which Google+ has.

Google has added the +1 button before the launch of Google+ and offered a powerful tool to recommend a website to friends, as like the “Facebook Like Button” but with higher volume depending on the Google search results. So everybody can rate any website with the +1 button and show it to his network of friends. Also the +1 button becomes visible in the ads and once clicked it can increase the attention o the ad which increases his visibility and so on.

Most of the corporations don’t allow its employees to access Facebook from their office. Not so with Google, it is available for all with no restrictions.

Google+ actually offers features which Facebook does not. For example the feature to communicate vie web cam with up to ten persons of your circle.

With this strategic move Google made the Google profile to an online asset. Now you can see the people in your social circles who and which search listing they like.

As a marketing person you can profit from this when the people visit your search listing like it with Google +1. Site which earn legitimate +1 will be rewarded by Google and they relevancy will increase.

The best way for your business to gain relevancy in this new Google world is to create relevant content and get as many Google +1 rating as you can. By following this opportunity your business gains a competitive advantage.

Your social activity will set you apart from your competition and gain you an advantage in the Google’s ecosystem and evolving social search strategy.

This existing Google tools offers you as a marketer a big advantage which you should use to get seen and t get found from your target audience.

Here is a Google cheat sheet you can utilize for your Google+ daily tasks

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July 17, 2011March 24, 2014

5 Important Things For Your Business Website

If you decide to build your website to promote your business online. There are few things to consider. Since your website will be your business representative in front of your costumers and prospect.

1. Domain. You need to find your domain name. Find the best domain for your business website.

Try to get the short one, simple and easy to remember. That is the good domain name for your business. If you want, you can put your product name within your domain name. Avoid long domain name, that is bad for your website. Search engine love short domain.

2. Web Hosting. Web Hosting is the next step, you need a web hosting service to run your website or business blog.

Good hosting company will support your business well, they will make sure people can connect with your any time, no down time. Try to make sure your hosting company will support your business. Hosting company usually have packages for any kind of businesses.

3. Webmaster. You will need webmaster to manage your website or business blog to make sure your website will run well.

Webmaster will design your website and help you to promote it so people will find your website. Webmaster will create your logo and may be your slogan. Good logo always help people to remember your brand.

4. Writers. Search Engine always love blog, blog always have fresh content. You should find writers that can help you with your business blog’s contents. You need to find writers that have SEO or online promotion experience, if you can find the expert that is better for your business.

5. Inbound Marketing Expert. Inbound Marketing expert will help your business to get found in the internet. This is the key of your success. There are few company or persons that provide inbound marketing services.

Remember to tell to all your people at the company to help with all the promotion as they can. Words of mouth from your employer to their family, friends and colleague to talk about your business blog will help a lots.

About the author:

Latief is an Inbound Marketing Certified Professional. He is the owner of the simple blogging-tips blog ever and Build Business Blog for SME’S in his country and help them grow their business. Please add Latief as your friend @ Facebook, Twitter and Linkedin or visit his Facebook-FanPage.

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July 16, 2011March 24, 2014

Make the Most of Social Media Marketing

There is no doubt about it; social media is here to stay. While the thought of venturing in into the realm of social media can be intimidating, the thing to remember is to start small, start with a purpose, and work to grow your social media marketing strategy over time.

The Facts

The trajectory of social networking continues to rise and gain momentum.

In fact, in 2010, 9 out of every 10 U.S. Internet users visited a social networking site each month and in 2010 social networking sites accounted for 12 percent of all time spent online, with an average Internet user spending more than 4.5 hours on these sites each month.

Social networking has become ingrained in our lives and is quickly becoming the preferred form of communication for countless individuals.

Facebook, the social networking behemoth, accounted for 10 percent of U.S. page views in 2010, and three out of every ten Internet sessions included a visit to this site.

(2010 U.S. Digital Year in Review: A Recap of the Year in Digital Media)

Why Use Social Media?

Aside from the fact that these sites are widely popular, they do provide numerous benefits to companies and organizations that are willing to invest in this type of marketing strategy.

These sites can assist in recruiting new employees, helping to establish trust with customers, working to build positive word of mouth buzz and establishing your company as an authority in your field of business. They can also assist with garnering research on your customers and testing out new product ideas.

Internally, they can also increase employee communication and feedback, assist with business process improvements and work to streamline project management efforts.

Where to Begin

As stated earlier, start small, but start smart.

Determine which sites to target

Figure out which sites your current and potential clients are visiting and focus on utilizing those for your social media efforts. Also assess what your competition is doing and don’t be afraid to review the efforts of large, successful companies. You can often glean tips and tricks to utilize on a smaller scale.

Establish goals and set metrics

Are you trying to raise brand awareness, sell more products, build relationships, position yourself as a thought leader, or all of the above? It is extremely important to evaluate how successful your strategy is. Measure how much your social media sites are being utilized and survey customers about their knowledge of them.

Align your tone and messaging

Since your vehicle for communication is changing, you also have to consider how you should change the tone of your messaging. Social media is much more casual than traditional marketing and it is also much more indirect.

Become a thought leader

Individuals see right through a campaign that is all about you and your business, instead, focus on sharing how your products and services can make the lives of your customers better and easier.

Don’t be afraid to share information that isn’t specifically about your company. Sharing valuable information establishes trust with your customer base; it shows them that you care about their success.

Make the time commitment and be timely

Social media is about starting and maintaining a conversation. You need to be active in order for social media to benefit your business. Set aside time each day to review what people are saying and to partake in the conversation.

Integrate your social media strategies with each other and with your traditional marketing plans

Ensure your messaging and branding remains consist. The last thing you want to do is jeopardize, weaken or dilute your brand.

In Conclusion

Take a deep breath and jump right in because you have to start somewhere. As long as your content is valuable, you will see that people are interested in what you have to say.

Author Profile

Keith Barrett is a leading search engine optimization expert, with specific interest in social media marketing. His company, Search South, offers small business SEO services, as well as a wider range of approaches for businesses of all sizes.

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July 13, 2011October 7, 2011

6 Tipps how to Increase Website Traffic with a Corporate Blog to generate more business leads

Every company tries to reap in the most out of the available set of resources.

Businesses with a small budget have to consider different plans to attract more customers than expensive campaigns and celebrity endorsements.

Online world has become the most prominent mode of publicity and marketing now days, may be that is why everyone who is online gets to see a number of ads and promotional videos on every webpage they click on.

A cost effective way to get attention of the target audience is corporate blog.

Blogs articles can be written by in-house bloggers or even hired journalists, which depends on the strategy and the budget of the business.

Corporate blogs should be clear targeted and grammatically correct short notices which can be read easily by an average online user.

“Reach” is the key factor which decides the success or failure of a corporate blog.

Here are some tips to increase the reach and the web traffic to your corporate blog:

— Write high quality articles, which will instantly Increase Web Traffic
— Participate in top rank forums to gain larger exposure to the masses
— Submit your blogs to blog directories and on any top ranked Blog Search Engine
— Recycle blog content whenever necessary
— Offer free reports to visitors and increate their interest in your site
— Find newer ways to know how to get traffic with the help of consultants and observing your competitors if necessary

Download this free report: 12 Powerful Ways How To Get Massive Traffic To Your Web Presence

Further important resources:

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July 12, 2011October 7, 2011

5 Easy steps to get found on Google from your potential customers

Businesses online uses latest marketing strategies to enhance their customer base through Web Marketing.

They are ready to increase marketing budgets for newer and more efficient methods of attracting customers which can generate huge business leads.

Before getting started with the whole stuff of sales and marketing ideas one has to find answers for the questions like, who would be the target audience?

How to contact to the interested parties on time and in which specified manner so that better results could be attained?

You should not underutilize your resources in any case. Just concentrate all your attention to the sales and marketing for the existing and prospect customers only.

Following are given 5 easy steps to be followed by Marketing Websites to get success in their job:

Step 1: Find the target population you want to tap in for your business.

Step 2: Identify the marketing strategy that best suits your business. Identify the right marketing strategy helps in decreasing marketing budgets and ensuring success for your business.

Step 3: Start promoting your business through cheaper and efficient marketing strategies. If you are new or looking for more advanced marketing strategies, you can hire an inbound marketing expert who can help you in identifying the best marketing strategy to increase sales.

Step 4: Get your traffic. Traffic is genuinely the fuel to provide business leads and sales, so keep an eye on it by helping them following you. Cost per click and free article marketing can be used to keep the traffic coming to your website.

Step 5: Build relevant back links or you can say links with relevant anchor text. This helps you reach top pages of search engines for your business website.

Marketing Takeaway Tip: Success of business online depends on how successfully your business strategies are implemented. Start generating leads using inbound marketing strategy or hire inbound marketing experts for your business and see the increase in your business sales.

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July 11, 2011October 7, 2011

Attract your buyer persona with article marketing to generate more business leads

Article marketing or we can say content marketing is a very interesting way to attract customers online.

Article marketing is a great way to generate business leads for your businesses.

Writing customer attractive articles helps in bringing new customers for your business and by generating quality leads.

How Article marketing works for your business

Article marketing doesn’t cost much, what it costs is just effort and to invest knowledge about how to write in the best possible manner.

Content writing or article writing can be done by a hired professional also in lieu of some fee. Giving them information about your business and article requirement helps in getting some quality articles done that are related to your niche.

Small business owners can also hire writing professionals or recruit them, so that they could compete with the competitors more effectively as they will then have in-house writers always available.

How to promote your business using Article marketing

Promoting your business using article marketing is easy if you know what’s required to attract readers to your site. Some basics of article marketing to generate more business leads are:

— Subject line of the article should be attractive for target audience
— The articles content must be precise and up to the point
— Closing of your article should help readers get a final decision about particular product or business

Once you start using article marketing, you can reach to top pages of search engines for your keywords and also start generating huge leads for your business.

Marketing Takeaway Tip: Article marketing for small businesses is successful if you are able to identify your buyer personas and write content which is of value for them. Article marketing and keyword marketing goes hand in hand and you should be aware of your keywords which can help your business reach top pages of search engines and to get found of your target audience.

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July 8, 2011October 7, 2011

Why to connect your corporate blog with social media

Connecting your blogs with a platform where you could attain more exposure sounds extremely interesting for any type of business.

Building and maintaining online blog helps you in staying current with the social trends. Having business blog helps your business to be updated in social media to get seen from your audience and to generate business leads.

How to promote your brand in social media using a blog?

Getting a thirty-foot tall billboard to promote your brand is really very expensive for any business. Connecting your blog with social media helps you to get closer to your audience on the major social media sites such as twitter, facebook and LinkedIn.

Blogs helps in generating targeted web traffic for your business. Targeted web traffic is directing more interested prospect to your landing pages and your chances increase to convent those traffic to leads and customers.

Business leads generated through inbound marketing are 62% cheaper and have an up to 55% higher conversion rate!

Tools to connect a corporate blog with social media

Blog tools available on social media sites can increase the effectiveness of content marketing. Businesses have the opportunity to get their blog articles seen on the right place where their audience is located.

There are many tools such as ping.fm, dlvr.it, tumblr, posterous which automatically updates social media sites when you publish a blog post in these blogs. Getting your blog in synch with social media sites helps in generating more leads for your business.

Social networking sites have hundreds of millions subscribers connected to them all the time, thus using those sites as a platform to promote your blog content would be very helpful to get seen and visited from your target audience.

Facts about corporate blogging!

Companies who blog get:

Up to 55% more Traffic.
Up to 97% more Inbound Links.
Up to 434% more indexed pages in search engines.

Studies show that 57% of companies who blog get customers through their blogging effort!

Marketing Takeaway Tip: Blogging connected with social media helps in generating business lead. A corporate blog helps you to stay in touch with your customers and readers, to collect feedback and keep your audience updated.

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July 6, 2011October 7, 2011

Facebook Video Calling for Real Time marketing with social media

With its new Video Calling feature powered by Skype Facebook opens another opportunity for companies to do marketing with social media.

With Facebook Video Calling businesses have the opportunity to meet their customers face to face in real time and to chat and to interact with them instantly!

Sales and customer support can profit greatly from this feature as sales can interact directly and personally with a potential customer no matter where on the planet this potential customer is located.

For support we have a good situation as well as the support staff can show a personal and human company picture when they chat directly on Facebook to their customer to help them to solve their problems.

Yes, sure there are GTalk and Skype, but when your audience is on Facebook at this moment when they want to buy, have a question or need your help to solve a problem than you can catch this opportunity of the Facebook Video Calling feature to get in touch with them instantly!

How do you go to use the Facebook Video Calling feature to interact with your target audience on Facebook is up on you!

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Free eBook: 9 Easy Steps to Facebook Succes

How Facebook can help grow your business and further profitable reasons why you should use it.

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July 5, 2011October 7, 2011

6 Facebook Page Business Advantages to support your social media marketing strategies

Facebook has surpassed Google with search requests and is now the most trafficked site on the web. With its 700+ million users, Facebook is reaching a worldwide audience.

A study conducted with 180 businesses discovered that 67% of the B2C and 41% of the B2B companies have been able to win new customers through Facebook.

Businesses which have serious social media marketing strategies in place have connected to social network sites like Facebook and experienced the similar growth as those social networking sites.

There about 3 million Facebook pages of local businesses online and this number increases daily. Because these pages are free and can bring tremendous value when you add them to your social media marketing strategies to get in touch with your audience on Facebook. You can utilize Facebook for your business and profit from it.

Here are 6 advantages to be on Facebook:

1st Advantage to be on Facebook, Visibility: You can increase your visibility. As your network grows there also your reach grows. The more people you are connected with the more your visibility for your business will increase and the chances to attract new customers.

2nd Advantage to be on Facebook, Share ability: When you publish valuable and share worthy content on Facebook the chances are good that your network will share it to their friends. With this share ability of content more people become aware of your business and maybe connect with you on Facebook and visit your website to see what you have to offer.

3rd Advantage to be on Facebook, Branding: The more people get to know you, the more your brand will spread on Facebook and on the web as well. To become a visible brand is important to gain attention and to get the chance to start a conversation with potential customers.

4th Advantage to be on Facebook, Trust and Authority: You can’t buy trust and authority you have to earn it in a long trust building process. Your audience will only listen to you when they think you are trustworthy. When your audience decides you are trustworthy, than your communication get weight and your audience will listen to it and share it with their connections.

5th Advantage to be on Facebook, Connection: Social networking is all about building connections to people with the same interest. An average Facebook user has about 130 connections. The more relevant connections you can build the better. But keep in mind that this does not happen overnight! To build relevant connection takes work and time.

6th Advantage to be on Facebook, SEO: As the major search engines like Google, Yahoo and Bing indexing social media content and give it out in search requests, your communication could also be on such a search result and make you known with people who didn’t new you before!

How do you utilize Facebook fan pages for your marketing? I am looking forward to your comments below in the comment field.

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How Facebook can help grow your business and further profitable reasons why you should use it.

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July 4, 2011October 7, 2011

5 Easy ways to get ROI of your social media marketing campaign

When you are engaged in social media conversation than this can be very beneficial for your business.

Real time engagement can help you to facilitate your customer service, improve your public relation and your brand.

Participating in social media can have a number of beneficial business applications such as facilitating customer service and boosting public relations.

Your engagement in social media should also reflect results for your revenue. Revenue this is your main goal to take all the efforts and investments.

How about your social media marketing? Do you get revenue out from your social media marketing and how do you measure this. What are your most important social media marketing channels and how many leads they generate and how do those leads convert. What’s your social media ROI?

Here are the Top 5 social media ROI metrics you can track easily:

1. Your Social Media Reach: Measure your Facebook fans, Twitter followers and LinkedIn Connections. The more people you have in your network the wider your message will spread. Track how your reach is increasing and also try to indentify influencers in your friend’s network and connect to them as well. Expand your reach. The more qualified people the more your reach will increase.

2. Your Website Traffic: The main reason why you do social media marketing ist to increase your website or blog traffic. Measure how many visitors come from social media websites. The more your social media reach increases the more your website and blog traffic will increase as well.

3. Your Business Leads: The lead amount and quality are your most important measures of your social media marketing ROI. Track how many leads come from each social media source and improve your doings on those social media sites to get the most out.

4. Your New Customers: Research how many of your social media business leads are converting to paying customers and from which sources the come. This gives you another important measure to tweak your social media marketing.

5. The Conversion Rate: What’s your website visitor to business lead conversion rate? What share of your traffic from social media websites becomes lead on your website or blog? This is an indicator which of your activities or website converts better and which one you could improve to increase the channel ROI.

Marketing Takeaway Tip: To track and to measure is an important part of social media marketing success. With these metrics above you are able to track and to measure your social media marketing. You are able to show clear numbers and ROI. This helps you to improve your doings and your revenue!

How about your social media marketing ROI? I am looking forward to your comments here below in the comments field.

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June 28, 2011October 7, 2011

Location based marketing social media to get in front of your audience

Location based marketing integrates mobile advertising with different mobile technologies.

Location based marketing is used to pinpoint consumer’s location and provide location specific information, to attract customers to products and services, on their mobile devices. Location based marketing is going to out beat other types of traditional advertising as the mode of delivering the advertisements is a mobile device which is ubiquitous.

As location based services use mobile devices to share location and your doing with your network, they get more info and improve your experiences.

Studies show that people who use location based services are:

— 80% male
— 70% 19-35 yrs. Old
— 70% college grads
— 38% considered influential
— 20% more likely to do mobile research

The motivation to use location based services are to find friends, play games, get coupons and share their activity and increase loyalty. Further motivations are to find hidden offers, discover points of interest, get new experiences and find new products and services.

Two profitable reasons why you as a marketer should use location based marketing for your business:

— Location based services users will increase from today’s 96 million users by 2012 to 526 million users.
— Of all Smart Phone users about 10% are on location based services. About 63% of all IPhone users are on location based services minimum once a week.

Here are five location based services which you should utilize for your marketing:

Gowalla

Goby

The Dealmap

Yelp

Foursquare

Is your business location based services and marketing ready?

— Is your website optimized for mobile?
— Do you have planned to do a mobile app which complements your business with location based services?

On the end the products seek us based on our activities and location. The question is will it be your products or the products of your competitor which will find the new customer?

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Do you get found and get leads the smart way?

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