Blog | inBlurbs Inbound Marketing Agency

March 9, 2011October 8, 2011

Start your new business cheap with inbound marketing

Most entrepreneurs lack of cash to start a huge online marketing campaign when they are beginning with their business.

Also they are not sure if their business concept will work and are scared of to invest a lot of money in advance with to be sure if they go to make money.

Did you know that you can test the waters with a blog?

A blog can start a business the cheap and affordable way. A blog is your first step to tap into inbound marketing.

A blog is cheap! You can setup your WordPress blog with Godaddy for under $10 per month.

People buy from people they trust.

Start blogging by showing your experience and your expertise. So you will gain trust with your target audience step by step.

Start your blog first and begin to write and publish remarkable and helpful content about your industry.

Did you know that social media sites like Twitter, Facebook and LinkedIn are free?

Get going and create your profiles there. You can connect your blog with all of those social media sites. As you publish an article is will be distributed to all of them,

Enhance your tasks and create profiles in YouTube, Slideshare and Flickr. Upload your videos, documents and photos there.

Brain vs. Budget = Inbound Marketing

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Engage with your audience in social media. Listen, be helpful and answer questions. So you will attract more interested people to your blog.

When you attract more and more visitors to your blog the inbound marketing way, you can use one of the many WordPress plugins to create a shop on your blog.

Now when you write about a topic include a related link to your shop to make it easy for you audience to buy from you.

The strategy above only depends of your diligence. Just do it!

Do you have some more ideas on how to do business when you have a small budget? I’d love to hear from you. Just leave your comments below!

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March 8, 2011October 4, 2012

Easy Inbound Marketing for Real Estate Agents

As every business, real estate agents need to get leads to sell real estate.

As times get tougher real estate agents are confronted with a massive change of their business as other industries are.

The drop of real estate rates associated with surplus and decline demand make it hard for real estate agents to do their business.

The agents with a huge number of recommendations from their private and business network are able to manage these times. But what about those who also came to the limit of their private and business network?

A solution could be to expand the network. Position their business in a different way to set apart from the competition.

Here is where inbound marketing comes into place!

Inbound marketing is the marketing strategy that focuses on getting found by customers when they are researching for products or services online which you also have to offer. With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.

Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Analysis.

Here are some easy tips how real estate agents can make use of the powerful and proven inbound marketing strategy for their business:

Download our Free eBook 9 Easy Steps to Facebook Success

Facebook

With Facebook a real estate agent can build a community of people, potential buyers. Facebook has over 600 million users. An average Facebook friend has 130 friends. This could mean massive additional reach for your business.

Furthermore you can upload videos and photos of the real estate you want to sell and the one you have already sold. So you have an additional showroom for you business with Facebook.

You can do photos and video on the move and upload them directly to Facebook.

LinkedIn

LinkedIn is the largest business network with about 100 million business oriented people.

Here you can get engaged to attract potential new clients for your real estate business.

FREE Report: 8 Steps To Get Seen On LinkedIn

Flickr

Flickr is the most popular photo and video hosting site where you also can upload photos and videos of your real estate. You can also build a network of people there.

YouTube

The largest video site on the web can also be your showroom to attract new leads for your real estate business. You can do video on the move and upload them directly to Facebook.

Twitter

The world most popular micro blogging tool gives you the opportunity to interact with your audience on the move with your mobile device.

Local online directories

Local online directories are a great way to get the feet in the door online. Research your related Local online directories and get listed with your website quick!

Resource: The Ultimate List: 50 Local Business Directories

Your website and blog

Connect your website and blog with the above social media sites. If you not yet have a bog, start one, write reamarkable articles and connect your blog easily with Facebook, LinkedIn and Twitter, so your blog articles will be automatically distributed to those channels as soon there are published.

Resources:

Advanced Content (90)

blogging (49)

Use QR code

Put on every piece of paper, your business card, your display, your magazin and newspaper ads, your website and blog a QR code. To have a QR code could make the difference between winning or losing a sale. Read more about QR code here.

Marketing takeaway tip: Don’t try to sell your real estate in those channels above. Just be helpful, build trust and credibility. Show expertise and answer questions and participate in discussions, and your audience will notice you and visit your website and you’re Listings.

Infographic: Real Estate On The Go

inbound marketing assessment us Will Technology Kill the Call Center?

March 4, 2011October 8, 2011

Businesses discover QR codes as marketing method

QR codes are around for several years now.

But with the increasing demand of creative marketing challenges, they come more and more into the focus of marketing professionals worldwide.

What’s a QR code?

A QR code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.

From Wikipedia, the free encyclopedia

They have understand that with the massive growth of the mobile device and applications market, the potential customers, which are in hurry should have the opportunity to get information on the fly to review it later when it’s more convenient for them.

We all know those situation, we walk around the street and come across an interesting product or offer.

In the most cases we do not have a pencil and a piece of paper to write down the contact info to reach out to the seller later.

But we have our iPhone, Blackberry or any other smart phone, maybe with a QR app installed!

If the seller has a QR Code placed to his offer we simply scan this QR code with our smart phone and have all important details we need to reach out to the seller later.

Scanbuy, the global leader in mobile barcode solutions, released its latest ScanLife Mobile Barcode Trend Report.

Here are some of the Mobile Barcode Trend Report key stats highlighted:

Traffic was up 16x in 2010 overall
Traffic doubled since the last Trend Report in September
UPC scanning outpaced 2D codes as a result of the holiday shopping season
The largest scan days were the day after Thanksgiving (“Black Friday”) and Christmas Day (as people received gifts, many being new Smartphone’s)
The top most used features for people scanning UPC codeshare Coupons, Prices, and Nutritional Info. This reflects previous learning that Food and Personal Care are the most scanned categories.
There was a 13% increase in female to male traffic, and a 25% increase in the 25-54 age groups. This is likely indicative of how the technology is evolving, and going more mainstream.

QR codes become more and more popular. They are easy, cheap and quick to produce and can be used for any marketing activity as traditional and interactive campaigns.

Some examples where QR codes are used:

Real estate agents
Billboard Ads
Guerilla marketing campaigns
In-store displays
Event ticketing and tracking
Business cards
Print ads
Contests
Direct mail campaigns
Websites
Email marketing
Trade shows
Conferences
Tourism

QR codes give marketers the ability to measure response rates, which allows them to easily to calculate their marketing profit.

Here are some popular users of QR codes:

U.S. Army
Memphis Rock ‘n’ Soul Museum
Lviv Tourism Movement (Ukraine)
Sports Illustrated
Tim McGraw and Dave Matthews

To get your own QR code done is very easy and the most services are online and free.

Here are the TOP 10 QR code generators:

Get your own QR code NOW and start capture leads the smart way!

Do you use QR code for business and how are your experiences? I am curious to read your comment. Please leave your comment below.Further important resources:

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March 4, 2011October 8, 2011

How to loose in social media? Just talk about yourself!

If you like many other out there talk about yourself in social media than you miss a great opportunity to be recognized as an interesting source of information.

Imagine you are on a cocktail party! And one guy stands with a group of people and start involve in the conversation. Then you understand that this person is only talking about himself. What would you think?

Yeah, you are right!

You would think this guy has no social behavior and this guy is doing shameless self promotion. Instead of sharing something his community cares about!

If you don’t have anything of value to add to the conversation, than you should keep your thoughts for yourself!

If you want to be accepted by a community and earn their trust, become something like an Trust Agent, like Chris Brogan has described in his homonymous book, you have to listen first and then, and only then if you have come up with some fresh angle, you can do a smart review to the conversation.

You can make or break the communities trust! Shameless self promotion is no marketing!

Social media is there to connect on a more personal basis. Be personal and share advice, promote other people, and ultimately learn from others. To gain authority shares your personal perspectives to your communities.

Just be yourself instead of only talking about yourself!

First you have to earn the communities trust, than you can carefully start promoting because people will be curious about you.

The more personality, restraint and expertise you show, the less you talk about yourself, the more authority and trust you will gain with your communities!

How do you promote and do you think self promotion woks? I am curious to read your opinion. Your comment is appreciated!

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March 3, 2011October 8, 2011

Why you should not try to sell with your email marketing

When people subscribe to your email list they expect valuable information.

They expect information which can help them to solve their problems for free.

They do not expect and they do not want be bombarded with sales pitches.

An email list is a very valuable asset for a business and I am sure you do not want to damage or even to destroy this valuable asset.

Now you could ask how I can profit from this asset. When I can’t profit from it is only a liability which costs me time and money to maintain, without having any profit from it!

Sure you can make profit with your email list you have invest time and money to build it.

And guess what, the same way you have attracted those subscribers to subscribe to your email list. Through publishing great content, which is helping your email subscribers solve their problems.

That’s why they are willing to invest their valuable time to read your newsletter.

And if you send sales pitches you could abuse their trust and make them unsubscribe from you list. So your efforts to generate those leads would be wasted.

The better way is to proceed with your strategies of publishing great content and make them feel that you care about them and that you are willing to offer solutions to their problems.

And if you make your email newsletter content exclusive to your subscribers, for example you offer videos which only they can see first, special whitepapers they get much time before it’s been published to the masses, the get the chance to ask questions which will be featured and answered in this exclusive circle, etc. then you will gain the credibility and the trust which make you free to ask for a sale.

Your audience will ask you if they can buy from you, because you have gained trust and credibility with your subscribers. And this is a much wiser and in the long term profitable way to do lead nurturing.

Marketing takeaway tip: You should not try to sell to your subscribers. Instead of provide great problem solving exclusive content. Show that you care about them. Then they will care about you too.

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March 2, 2011October 8, 2011

In social media sometimes the early bird wins piggyback

We all know information is the key to success.

If you have the right information you can take advantage of it and make use of an opportunity for your business.

Today in the times of internet and social media where information spreads on each corner it becomes important to have the ability to sort the right info from the crap, and this in the speed of light !

An information lead can make the difference between to profit from an opportunity or not.

If you want to have a chance, to be the early bird and to have an information lead, then you need current information first.

With the spread of internet and social media the mass of information increases daily, this does not makes is easier to differ the important from the less important.

To get you the most important information for your business, you can make use of powerful tools for example:

GoogleAlerts

SocialMention

Tweetdeck

These tools can help you track any keyword or keyword phrase. You can add your name, your brand, names of your products industry related search terms and even the names of your competitors.

All of this information will be directly delivered to you and you can take advantage of the information.

Make it an ongoing task for you to find current info and think about how you could use it for your business.

This works very well if the info is associated with a well known and powerful brand.

You can take advantage of this news by being piggyback on the back of this news.

Keep in mind, these news offer you a small time window of several hours or less to make something out of it to benefit your business.

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February 28, 2011October 8, 2011

How to show short term social media ROI to your boss?

To show a short term ROI out from social media is important to keep the activities motivated and long lasting. In the long term social media brings massive branding power as well.

How to show short term social media ROI?

You need to set up a strategy, which includes a whole set of tasks to get ROI out of social media and other online activities if you want to succeed!

Inbound marketing offers this kind of strategy to help you succeed with your revenue goals.

Inbound marketing positions you to execute a holistic marketing strategy and measure the results the smart way.

Inbound marketing gets you found and gets you leads!

To make your inbound marketing the right way and become able to measure your results you need to do a documentation of your doings and results.

Brain vs. Budget = Inbound Marketing

Track your month to month results (friends and followers growth) and then divide these numbers through your invested hours, your hourly working rate. You can also drill down to the price per friend and follower.

With this you get a good picture of how much it cost (time = money) to be active and to get followers and friends in each network.

To measure your profits made through social media activities you should setup different landing pages which for example lead friends from facebook to a FB related landing – lead capture page and followers from Twitter to a TW landing page – lead capture page.

Through a lead nurturing process you can track each channel separately and calculate your previous efforts invested (hours/ time = dollars) to your sales results from the said channels.

Your social media traffic has a great value. To calculate the value $$$ of the generated social media traffic which hits your landing pages, you could research the Google AdWords Keywords pricing.

You will discover that your social media landing page traffic, made through PPC, would cost you a ton of cash.With social media it does not.

This additional ROI factor, which also lowers the cost per lead through social media activities, can also be taken into account when presenting your short term social media ROI to your boss.

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February 25, 2011October 8, 2011

The Fortune 100 Companies love social media

During the past years social media has reached more and more big companies.

Companies as Coca Cola, SAP, IBM and many more are successfully active in social media.

For those companies social media has become an important communication channel to get valuable information about trends, customer satisfaction, to learn more about the market demand and address their products and services successfully straight direct to their audience.

For those companies who still did not embrace social media ahard uphill battle has begun!

Still there are misunderstandings and zero strategies when companies try to make use of social media as a communication channel.

Mostly traditional PR thinking collides with the new art of social media marketing.

Burson-Marsteller 2011 Global Social Media Check-up

To get value out of social media activities companies need to have a strategy, resources, budget and to forget the old school PR thinking! It simply does not work anymore in social media. Moreover it can damage a brand seriously.

To be successful in social media, you need to see social media as an important part of a holistic marketing strategy where every gear fits into each other like a Swiss watch.

As social media is one important part but not the only part of your marketing you need to have a holistic inbound marketing strategy. There is some more to be done to get value out of your social media marketing activities as well.

From the initial and important part of to get found online through search engines, social media, corporate blog, guest blogging -commenting, eBooks, whitepapers and some more; To the lead capture, lead nurturing, lead conversion and measurement, the inbound marketing strategy covers it all.

Inbound marketing is the marketing strategy that focuses on getting found by customers.

With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.

Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.

Inbound marketing can help you to:

A. Save up to 60% of your marketing budget.
B. Stand out of your competition.
C. Generate a massive amount of leads.
D. Get up to 55% higher lead conversion rates.
E. Increase your customers and sales.

As your primarily goal is to get found, you need to gain reach. You need to expand your channels like Twitter, Facebook, LinkedIn, Search engines, YouTube, Corporate Blog, Blog directories, industry related forums and some more niche social networks.

You need to become a trusted and valuable source for your audience. This helps your business a lot and open doors where walls have been before.

You need to communicate authentic and honestly with your audience and expand your network step by step organically.

As you are active in social media, you can add press releases and sales activities to your social media tasks as well.

Listen carefully! Conversation about your brand is happen in social media for sure. The questions are, do you know about it and how do you respond to it?

Monitor social media to know when your brand is mentioned. Respond in a professional manor and take negative comments as chance to showcase your point of view!

The way you respond shows the level how much you care about your audience opinion!

And also this gives you an outlook about your future chances to survive in this competitive social media world.

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February 24, 2011October 8, 2011

Inbound marketing is not for you if you are not committed

Inbound marketing can help a business to get seen, get found and to get leads!

But inbound marketing is a strategy which requires a lot of work, creativity and focusing on goals.

With Inbound marketing you can become outstanding attractive and get found by your target audience, leave your competitor far behind you and increase your market share and revenue.

For the last six years inbound marketing has proved to be the most powerful internet marketing strategy to gain trust, leads and customers with a decrease of marketing spending’s of up to 60% and an increase of lead conversion of up to 55%.

Inbound marketing has proved to be the best strategy available toget outstanding attractive and make more revenue with lesser investment.

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Inbound marketing is the marketing strategy that focuses on getting found by customers. Inbound marketing is related to permission based relationship marketing.

With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.

Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.

Inbound marketing can help you to:
A. Save up to 60% of your marketing budget.
B. Stand out of your competition.
C. Generate a massive amount of leads.
D. Get up to 55% higher lead conversion rates.
E. Increase your customers and sales.

Businesses need to learn that they can’t deport inbound marketing tasks and responsibility to an inbound marketing agency.

They are also required to work together with the hired inbound marketing professionals as a team with goals, to make their business found of their target audience and to get leads out of these activities!

Businesses have to work together with their hired inbound marketing professionals and to be helpful by delivering all necessary information and support to achieve the previously mutually agreed goals!

To hire an inbound marketing agency without communication and commitment to inbound marketing is the same like to go to a hairdresser without telling him which kind of hairstyle you want.

If a business prefers “consent” more than “advice and help” with their inbound marketing, than they better avoid inbound marketing!

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February 23, 2011October 8, 2011

Easy tips how to get content for your blog

This is the most asked question executives ask when corporate blogging is mentioned.

Blogging is one of the most powerful ways to attract new customers towards a business website, products and services.

With blogging businesses can build trust and credibility with their audience. Studies show that businesses who blog get up to 55% more traffic to their website than businesses who don’t blog.

Each published blog entry is an outpost of a company and an additional chance to get found, seen and get leads online.

The more blog articles, remarkable content you publish, the more chances you have to get found from your audience online.

But how often should you blog and what topic should you blog about? How to get ideas for remarkable articles?

How often should you blog?

In the beginning of your blogging activities when you start with your corporate blog you could start with two blog articles per week.

The rule is, the more articles you publish, the higher are your chances to get found.

How to get ideas for remarkable articles?

As your business is full of information and know how you can squeeze out tons of content to write remarkable and helpful article to attract your audience.

To get ideas to write blog articles you could use some sources which are actually available for you like this below:

Email, in email you can find a lot of content potential. For example a customer request for support and your answer. I am sure you could make a 300 word article for a blog from out this email.

Industry related forum posts, Forums are a great source to learn about the issues and questions of your target audience. Read through forum posts and I am sure there will be questions and answers which you can compile to a helpful and remarkable article.

Event Video, when you have been on an event or trade show than you could use your impressions to write an article about news and trends of your industry.

Interviews, with customers can be great content resources as a customer reference is very trustworthy information which for sure will attract interested audience to your blog.

Company news, you could write about news, innovation and inventions of your company and how the benefit your target audience.

Your personal thought, could be very valuable for your customers. It shows you and your business as human and this gains you trust and credibility too.

I am sure when you go through these tips you will find more sources in your company to get content ideas for your corporate blog.

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February 22, 2011October 8, 2011

One simple reason why you should do Inbound marketing – PROFIT

In the past five years the inbound marketing – Internet marketing strategy has emerged and grown his popularity through its massive and convincing results.

What’s Inbound marketing?

Inbound marketing is the marketing strategy that focuses on getting found by customers.

With Inbound marketing businesses EARN their way to the customer, by publishing helpful information on a blog, in social media and forums.

Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.

&amp;amp;amp;amp;lt;a href=&amp;amp;amp;amp;quot;http://www.linkedtube.com/yCwYKJnrw8Mad4278bd5310713fcbff804d07926f2a.htm&amp;amp;amp;amp;quot; _cke_saved_href=&amp;amp;amp;amp;quot;http://www.linkedtube.com/yCwYKJnrw8Mad4278bd5310713fcbff804d07926f2a.htm&amp;amp;amp;amp;quot;&amp;amp;amp;amp;gt;LinkedTube&amp;amp;amp;amp;lt;/a&amp;amp;amp;amp;gt;

Key benefits of Inbound marketing for your business:

You can engage and empower your consumers, build a relationship and interact with them to earn credibility and trust. This gives you the opportunity to create customer tailored and demanded products and services for your audience.

People only buy from people and brands they like!

Inbound marketing is results driven and studies have proved that Inbound marketing makes your get better you found online, saves you up to 60% of your marketing budget, get’s you leads and up to 55% higher lead conversion rates in the long term.

Last but not least, you are able to measure and track all activities and showcase the ROI within five month!

It helps you to enhance your customer experience. Activities which provide good return can be identified and reinforced to maximize your impact on your target audience at very low cost. Directs your audience laser targeted to the buying process.

Summary how Inbound marketing can help you:

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February 21, 2011October 8, 2011

Mobile Marketing Goes Online?

By Alexander Gregori

Not so long ago marketers were excited at the prospects of a new tool: online marketing.

They could send out personalized emails directly to leads via email at almost no cost, create a store front of their business with websites, place banner ads on other websites , create newsletters and blogs.

Then the whole thing became more sophisticated with tools like Google AdWords, social networking sites such as Facebook and Twitter and e-commerce.

Suddenly the whole world was connected and marketers had unleashed an animal. Not only did online marketing become actual work for which companies had to employ staff or a specialized agency, but now clients, customers and consumers could also praise or bash their brands, products and services.

This posed, and still poses, considerable challenges for marketers.

Enter from stage left: mobile marketing!

Oh my gosh. What is THAT? Another tool that seems to confuse more than be helpful.

Yet MORE work and yet another specialized discipline that has to be learned and mastered. Well, mobile has come a long way and clever marketers quickly understood that INTEGRATION is the keyword.

They supplemented their existing marketing tools with simple, yet effective mobile marketing tools to maximize the ROI of their marketing strategy and objectives.

Others were not so “lucky”. One of the mistakes made was the lumping together of online- and mobile marketing, based on the true but misleading fact that both are making use of the Internet.

Granted, a simple SMS campaign does not involve the Internet but if you want to run an integrated campaign, instead of wasting your bucks on creating databases with worthless cell phone numbers, the Internet comes into play, e.g. with mobisites and apps.

Well, the truth is: online- and mobile marketing are two different disciplines. They have different rules and objectives, and they both work best when they are integrated into an overall marketing strategy.

Imagine this scenario: a company has built a website and used newsletters to build an opt-in database with whom they communicate regularly. They are cutting edge, so they also have a LinkedIn group, Facebook page and Twitter account. Now they heard that SMS, or texting, is much more personal, that only 10% of SMS’s are spam (versus 90% of emails) and that 98% of SMS’s are opened and responded to within 60 minutes (versus 5% of emails).

So they decide to send SMS’s to use their opt-in database, for example to alert their leads of a new special. SMS’s only allow 160 characters, so they include a hyperlink to their website for more information.

First problem: clicking on a hyperlink to a website from a mobile phone will, for most phones, not display the website correctly. In fact, it will be so bad that it can be regarded as useless. Lead and potential sale lost!

So the company decides to build a mobisite, which would render properly on the mobile phones of users but a mobisite has different objectives to a website, so they get entangled in the intricacies of its function and design.

The result is a mobisite that works great technically (in some cases) but does not produce an acceptable ROI because it is not geared towards user expectations and preferences. In short: users are not using it!

The result is that this company takes the “informed” decision that mobile does not work for them.

Sadly, they are thus losing out on what is arguably the most exciting, cost effective and valuable communication tool since the invention of marketing. And it could all have been different if that company just understood that online and mobile are two different tools.

If I argue that mobile goes online then I point to the integration of these two marketing tools. Think of the millions of consumers who are using traditionally “online only” social networking sites such as Facebook and Twitter from their mobile phones.

If you want to stay ahead of the pack you have to embrace this reality and offer your potential and existing customers the opportunity to remain in the mobile environment when they continue their dialogue with you by e.g. clicking through to your website.

To do this right requires professionals with the knowledge of both the online AND mobile environment (and a principle understanding of traditional media would’t hurt either). So don’t remain stuck with your traditional-, online-, or even digital agencies. Make sure you have someone on your team who understands mobile as well!

About the author
Alexander Gregori (BA) is a visionary, entrepreneur and mobile marketing specialist. As Mobile Marketing Winner$ team leader he is an internationally published author on mobile marketing and m-commerce and co-founder of the Thinking Mobile Conference Series.

His company is http://myMOBworld.com. Contact him on tel +27 (0)11 704 0937, fax +27 (0)86 503 6868, email alex@mymobworld.com, skype alex.gregori, read his blog and connect with him on LinkedIn, Facebook and Twitter.

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February 17, 2011October 8, 2011

A good Page Rank on Google only doesn’t bring you revenue

To have a good PR – Page Rank on Google is not enough to be successful with your business online.

A huge amount of traffic is also no guarantee for a successful online business.

You need to have the right traffic, and a huge amount of it.

You invest effort and money to generate traffic, why not attract the right traffic with the right people to your business?

To attract your target audience to your business you need to show expertise, gain trust and build credibility.

People only buy from people and businesses they trust.

People mainly go online to research and not to buy!

If you are not able to showcase your expertise and build credibility with your target audience than they will not click to buy, no matter which PR o how many traffic you think you have!

You can showcase your expertise; build trust and credibility with remarkable content you publish online.

Build trust and credibility before you try to address your products and services. Social media is a great source to build trust and credibility.

Social media has also become the new SEO!

The more you are active in social media, means the more you interact with your audience, build and distribute remarkable content like blog posts, video, eBooks, Whitepapers and Articles, the more trust and credibility you will build with the people you like to attract as your future customers.

Search engines like Google, Yahoo and Bing are actively indexing content from social media.

Those results increasingly come up on search results when people research online in search engines! If you are not active in social media than you waste a big chance to build trust, credibility and to get found online.

“On the web you are what you publish!” –David Meerman Scott

Marketing takeaway tip: Be there before the sale. Build trust and credibility. Be there and they will come!

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February 16, 2011October 8, 2011

Learn – Spy link building from your competitor

Backlinks are important for your business to get better found online.

Search engines rank your site importance depending on the Backlinks which come from other related websites and blogs.

The more Backlinks from related websites you have, the higher the search engines will preferred rate your website or blog.

Means your chances increase to appear on the first page of the search results.

But what if your competitor I rank higher for every search term you also need to rank high as well to get better found, to get more traffic leads and revenue?

There is an easy solution to overcome this issue.

Asses where your “next higher ranked competition” is positioned in the search engines. When I say “next higher ranked competition” than I means the one directly before you.

Do not try to attack the biggest elephant in the jungle with a stone in your hand. Begin with the small one in the jungle, the “next higher ranked competition”.

When you have assessed the Backlinks of your “next higher ranked competition” than you can build a list of activities, websites, blogs, comments and article topics which have lead to his amount of Backlinks.

Now follow the clear footsteps of your “next higher ranked competition” activities and copy his doing. Look out for the next bigger target in the internet jungle when you are done with your first strategic job.

Just repeat this strategy until you achieve your ranking and traffic goals.

But be aware, this strategy is no secret. Others will follow you to outperform you with these tactics. You should include some creativity to build other valuable marketing tactics to set you apart from your following competition.

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February 15, 2011October 8, 2011

How to create mobile friendly emails and get more response

Current analysis show impressive statistics where millions of people will be using advanced email ready phones.

Morgan Stanley Research predicts that sales of smart phones will exceed those of PCs within 2 years.

Internet Trends 2010 by Morgan Stanley Research

According to Juniper Research annual sales of smart phones over 300 million by 2013.
Sales of smart phones will exceed those of PCs within 2 years.
Studies also show that people surf about four hours in social media compared with one hour from their PC.
30% of consumers are already using mobile devices to read personal email.

The importance of mobile email is growing rapidly and is playing an increasing role in email marketing.

When you send out email to your leads and customers than that information above should lead you to seriously consider to adopting mobile marketing strategies.

When you create mobile friendly email by adopting new tactics tailored specially for mobile devices than you increase your chances to get your message read.

To get started follow these Tipps:

When you do an email template, and then also do a text version of your message. For the mobile template set width 320 pixels with a single column.
Keep your images small and brief and describe them using the ALT tag.
Space your clickable links to make them easier clickable.
Put the most important content on the top, where it can be seen very quickly.
Make your subject line and your message attractive, short and compelling. [According to Marketing Sherpa, the average user only spends 15-20 seconds looking at your email]
Test you email look and feel here Litmus and Previewmyemail.
Ad a mobile option to your newsletter subscription form, for example a checkbox “get mail on mobile”.

Marketing takeaway tip: When you make it easy and possible for your subscribers to read your message on their smart phones than more and more of them will take action. Those points above are easy to get done. Just do it!

Further Resources:

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