Get Found Online

How to reach B2B Executives? Get mobile!

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New studies of Google and Compete found out that that 28% of US B2B C-level executives used mobile devices to research business purchases. By the growing use and demand of mobile apps companies also become more dependent of them. Popular services like Facebook, LinkedIn, Twitter, Yelp, Foursquare, Groupon and other are using apps to stay […]

Online Reputation

How B2B Marketers can connect to Small Business Owners

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In March 2012, marketing agency Cargo and Inc. Magazine found the majority (52%) of US small-business owners felt companies did not market to them effectively. Moreover 43% – 45% of the small business owners said companies made little effort to understand their individual needs and their business. Most of the small business owners do the […]

inbound marketing

Why B2B should use Inbound Marketing to master Social Media a measureable way

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“According to research from global consulting firm Accenture, almost two-thirds of B2B marketing executives view social media as an extremely important or a very important channel to interact with customers, partners and stakeholders. However, only 7% of the survey group felt that their organization was leveraging social media very heavily.” Due to lack of resources, […]