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How to reach B2B Executives? Get mobile!

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New studies of Google and Compete found out that that 28% of US B2B C-level executives used mobile devices to research business purchases. By the growing use and demand of mobile apps companies also become more dependent of them. Popular services like Facebook, LinkedIn, Twitter, Yelp, Foursquare, Groupon and other are using apps to stay […]

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Mobile Marketing Goes Online?

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By Alexander Gregori Not so long ago marketers were excited at the prospects of a new tool: online marketing. They could send out personalized emails directly to leads via email at almost no cost, create a store front of their business with websites, place banner ads on other websites , create newsletters and blogs. Then […]