The use of mobile devices is increasingly growing. Tablets and smart phones have become state of the art technology around the globe. People are consuming video, audio, social media, games, news, books and periodicals on the run.
By the growing use and demand of mobile apps people become more dependent of them. Popular services like Facebook, Yelp, Foursquare, Groupon and other are using apps to stay in touch with their audience.
As their audience is actively using their apps when they are on the road the chance decrease that they separately open their browser to research on Google for products or serivces. They will use their location based services and the recently activated apps to discover, products, services, locations, deals and things they are interested in.
People are about three hours online on their mobile devices compared with one hour from their pc.
The more people research this way, the more the search engine research will decrease.
This trend is creating a growing demand for businesses to be visible in these services and their apps as well. Also to think about to produce own mobile apps to be and to stay connected to their audience.
What can a business do to participate from I call it “Mobile SEO”?
1st Register with all important location based services like Yelp, Foursquare, Neer, Loopt and SCVNGR. Engage here with your audience, build and customize these digital outposts.
2nd Be active in social media sites like Facebook, Linked, Twitter and others important to your audience.
3rd Jump start your mobile marketing the smart way. Collect the mobile phone numbers from your customers. Establish a database where you store all important information about them to later have the ability to custom tailor personalized messages to reach them the right and human way. Look out for a two SMS marketing software which enables you to do and to control your messages.
4th Get even smarter and develop your own mobile app for your audience. To get ideas look through the industries and get inspired how others have done it.
Infographic: Mobile Marketing
—-Tell me, does this also work for you?
Further important resources:
- 2012 Trends: A Virtuous Circle of Technology and Content Adoption
- Top 10 Mobile App Trends in 2012
- 8 Key Mobile Marketing Trends
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