social media in internet marketing | inBlurbs Inbound Marketing Agency

August 16, 2011October 7, 2011

The sense and nonsense of Social Media Groups

Groups can be a great place to get In touch with your audience. But which groups make sense and which are a simple waste of time?

Most social networks offer groups where you can become a part of the conversation. But do you need to be a part of every conversation and every group?

Today I got some updates from my LinkedIn Groups I am participating and one group is about venture capital.

Especially in venture capital groups are many people who offer financing and in the past I often have posted the question “does anybody get any investment for their business” there?

The people who answered stated that they even did not get any response from those “Business Angels” when trying to reach them. Seems not to be a vlauble source for anything.

How do you find Social Media Groups which are usable for your business?

First of all, potential clients can be everywhere! And the best way to attract attention for your business is to be part of the conversation and to publish share worthy content!

Take your time to go through potential Social Media Groups to find out which one offers the best interaction and in which one interesting conversations are happen.

If you are a member of a group where not much conversation is happen than look further and leave this group.

There is a simple rule: The more people are in a group and the more interaction is happen the better are your chances to participate and to get seen!

Check how many members are in a group. The more the better. Look out for groups of about 300+ participants.

Register with this group and listen to the conversation. If you have something valuable to contribute than do your statement.

If the group you are member of is not very active, than look out for more active groups, where you can increase your visibility and leave this one.

During the time you will learn which social media groups are valuable for your business and which are not. Simply invest your valuable time there where you get the most out of it.

What are your experiences with social media groups? How do you choose your groups?

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August 4, 2011October 7, 2011

Show me the social media Return on Investment

The Return on Investment of social media is measurable and this is much easier than you think.

There for you need the right platform which displays all tasks, traffic, lead sources and includes them into CRM and financial software.

To get this done social media needs to be seen as part of an integral strategy called Inbound Marketing.

Inbound marketing includes Blogging, social media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.

Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.

With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.

A seriously executed Inbound Marketing strategy saves up to 62% of the marketing budget and increases lead conversion rate by up to 55%.

A study done by the “MIT – Massachusetts Institute of Technology – Sloan Institute” has discovered that businesses which use Inbound Marketing can reach up to 13% revenue growth in a time period of 18-24 month, depending on the target market.

To get measureable results and even your up to 13% revenue growth for your business out of Social media you need to do some more things than only to have a Twitter, Facebook and LinkedIn account.

Social media is a communication channel. So you need to communicate with your target audience!

About which topics you should communicate with your audience? Simply about anything related to your market which solves your audiences’ problem!

To do this effectively a corporate blog can be a great way to publish helpful information and start the conversation through blogging and on social media as well.

You should also consider to distribute helpful and share worthy information in any channel where your audience could do research online for products and services in your industry.

When your audience researches for products and services from your industry they go to Google first. Here they are able to take a closer look to different topics for their search term.

Everything, here all the search results appear for the requested keywords.

Images, here all the search results which appear for the requested keywords and are related to any picture published to the web.

Videos, here all the search results which appear for the requested keywords and are related to any video published to the web.

News, here all search results which appear for the requested keywords and are related to any news published to the web.

Shopping, here all search results which appear for the requested keywords and are related to any shopping published to the web.

Books, here all search results which appear for the requested keywords and are related to any book published to the web.

Blogs, here all search results which appear for the requested keywords and are related to any blog article published to the web.

Discussions, here all search results which appear for the requested keywords and are related to any discussion published to the web.

When you go through these search options, than you can discover communication opportunities, to position yourself where your competition actually is not active.

Simply type in your company URL address and see what’s coming up under these above search options about you.

When you are done, repeat this with your best competitors URL address.

Marketing Takeaway Tipp: Discover creative ways to reach your target audience to set you apart of your competition.

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July 18, 2011October 7, 2011

Google+ abilities of real time marketing and lead generation

Google+ launched on June 28, 2011 and had about ten million users 2 weeks later!

Google+ integrates social services such as Google Profiles and Google Buzz. It will also be available as a desktop application and as a mobile application.

When you look on Google+ the new social network than you might think, oh another one where I have to register and maintain relationships as I already have tot do in Twitter, Facebook, LinkedIn and other one. And Google has failed in the past with its efforts to come up with some king of big thing in social media. For example take Google Wave or Google Buzz.

So why you should bother about Google+?

Within the first week Google+ was able to gain 10 million new members. When you look at the dominance of Google than you can imagine the growth potential which Google+ has.

Google has added the +1 button before the launch of Google+ and offered a powerful tool to recommend a website to friends, as like the “Facebook Like Button” but with higher volume depending on the Google search results. So everybody can rate any website with the +1 button and show it to his network of friends. Also the +1 button becomes visible in the ads and once clicked it can increase the attention o the ad which increases his visibility and so on.

Most of the corporations don’t allow its employees to access Facebook from their office. Not so with Google, it is available for all with no restrictions.

Google+ actually offers features which Facebook does not. For example the feature to communicate vie web cam with up to ten persons of your circle.

With this strategic move Google made the Google profile to an online asset. Now you can see the people in your social circles who and which search listing they like.

As a marketing person you can profit from this when the people visit your search listing like it with Google +1. Site which earn legitimate +1 will be rewarded by Google and they relevancy will increase.

The best way for your business to gain relevancy in this new Google world is to create relevant content and get as many Google +1 rating as you can. By following this opportunity your business gains a competitive advantage.

Your social activity will set you apart from your competition and gain you an advantage in the Google’s ecosystem and evolving social search strategy.

This existing Google tools offers you as a marketer a big advantage which you should use to get seen and t get found from your target audience.

Here is a Google cheat sheet you can utilize for your Google+ daily tasks

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