social media metrics | inBlurbs Inbound Marketing Agency

January 24, 2012January 24, 2012

Studies prove Social Media Marketing lasts longer

The Social Media marketing return on investment is a major factor why businesses choose to step into social media marketing and the two communications here.

Social media has proved in the past years that it can bring positive ROI when done right. Some successful examples are Intrepid Travel, Easy Lunch Boxes, SnapRetail just only to name some of them.

As businesses understand that social media is no short term sprint than more something like a marathon they engage with more diligence to plan their steps to reach a long term ROI.

Successful brands look at social media engagement as a plant which needs to be cultivated over the time to grow to an unlimited range.

BzzAgent has discovered that about 61% of brand advocates would buy products up to one year after social media campaign has expired. This proves that social media marketing and two way communication lasts longer than ordinary one marketing blasts from yesteryear.

This does not mean that social media has become a “push the button cash machine”. Not every campaign will be successful. But like everything on the planet the volume of activities and their step by step improvement ensures a growing success.

This does not mean that brands should fire one campaign behind another. This means that a brand should carefully listen to its audience. When they listen carefully their audience will tell them which campaign could be appreciated to become a possible success story.

In the mean time a human and authentic communication should be the priority.

A good way to start a smart dialogue is to ask open questions. To ask the audience about their opinion about services and products will open discussions where a brand get the opportunity to respond in a professional, authentic and human way.

No matter if there are critics or praise. Every feedback is a chance to showcase the brands standpoint and get in touch with the recent or future customer.

Brands that listen to their audience and improve products and services to fit their audience’s needs are one step from that to be the long term winners. The growing trend for custom products proves this. The one size fits all strategy does not work anymore this is for sure!

Any business can use social media as a source of unfiltered information and as powerful business intelligence tool to predict trends, for support and product development.

The others who do not will be left behind, and they deserve to vanish because they do not care a shi* about their audience and never have. Social media also points this out and separates the good from the bad once.

In this new world the customer B2C and B2B wins and the brands who care. And that’s good!

Infographic: B2B Social Media Marketing

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November 17, 2011November 17, 2011

Inbound Marketing the Easy Solution to get endless Business Leads

To be visible on Facebook and LinkedIn increases your chances massively to get a steady stream of high quality business leads and revenue.

As this information is a fact, still not the most companies do embrace social media and the wide opportunities it offers to step into real-time two way communication.

Still there are companies which do not act in this medium.

Research data below shows this:

• On Facebook alone, 69% of small businesses reported receiving customer recommendations through the site (University of Maryland School of Business)
• 41% of people using LinkedIn for marketing have generated business from it (Hubspot)

But

• According to CreditDonkey, just 35% of small business owners have a Facebook page (CreditDonkey)
• 18% of small businesses are using LinkedIn (Crowdspring)

What does it mean for your business?

When you are active now:

— Increase your activity and do more. Optimize what you are doing right now and measure to learn more about the things who work and the one who does not.

When you are still not active:

— When you start now you can position yourself the smart way and secure your share.
— Come from the sideline and take action before you get left behind and have to start an expensive uphill battle.

Companies which engage in social media show presence and get tremendous opportunities to get in touch with their audience. This also leads to an increase of credibility and unfiltered feedback of the audience and this can lead to an improvement of products and services.

The value of effective social media engagement in a context of a well executes inbound marketing strategy can be measured and results in an increase of brand value and growing revenue.

There is a wide list of big and small companies which have increased their success by utilizing social media. Companies like IBM, Dell, Coca Cola, SteelMaster Buildings LLC, The Equine Practice, Inc, Idea Paint, Neenah Paper Inc. and Duncan Aviation Inc. only to name some of them. And you can become one of these success stories too.

Infographic: The Future of Marketing

—What do you think? Let me kow your thoughts and comment below.

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November 2, 2011November 2, 2011

IBM Study reveals that social media is the Marketing Priority worldwide

A recent IBM study shows that 82% of CMOs worldwide are planning increase their technology investment in social media within the next three to five years.

These are interesting data. As social media evolves and more businesses jumping o this bandwagon it looks for me that three to five years are not an appropriate time frame to step into conversation with existing and future customers.

The more companies engage in social media two way communications the thinner the air becomes for those who start later. Those who come late will experience a massive uphill battle to gain positions which their competitors already have secured.

Companies which like to position their business to gain a competitive advantage need to act now, and not to wait three to five years.

Moreover companies who decide to take action within the next five years will be under risk to vanish from the customer radar and sink.

As social media is evolving at a very quick pace businesses also need to evolve to stay on track.

Content creation is the key to get found on the web. Your audience is researching o the web fist. If your audience can’t find you when they research for products or services which you also have to offer than you will lose potential business.

The three big search engines like Google, Yahoo and Bing are indexing content form social media. So if you are in social media your chances increase to get found on the web.

What can you do to position your business today?

If you want to do business in the next five years and beyond you should take the opportunity to jump into social media as a valuable communication channel.

A. Register the most important social media networks for your brand as they are Facebook, Twitter, LinkedIn, YouTube, Flickr, Slideshare and any other sites or forums where your target audience is around.

B. Complete and customize your profiles there to have a social media branding to get recognized by your audience.

C. Listen to the social media conversation and contribute if you feel you have something valuable and helpful to say.

D. Start a corporate blog where you write about topics which your audience is interested in. Share your articles in your social media channels and ask your audience about their opinion.

E. Train you staff to become your brand ambassadors on the web and I social media and give them the freedom to decide how to communicate by establishing clear social media policy.

F. Measure your doings and check out what is working and what is not working. The things which work for your business you should intensify and the thing which do not work the way you have expected you should cut back.

G. Set realistic goals! Be realistic with your social media engagement. Rome wasn’t built in a day as well. Be patient as any strategy needs time to breathe to show up results and social media marketing a blogging are no exceptions.

Infographic: The ROI of Social Media

–How about you? What are your experiences with sociel media? I am looking forward to your comment below.

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March 17, 2011October 8, 2011

9 Ways to measure your social media ROI the smart way

Social media can be a great source of traffic and leads.

More and more businesses start the conversation in social media and many of them ask for the ROI.

As social media needs investment of time and money like any other communication channel, it needs to prove results!

Metrics are a great way to prove results.

Traffic

The amount of target traffic is important. The more qualified visitors you have the more leads you generate. Build as many traffic as you can.

Participant

The more people participate in your online activities the better. This shows that you have authority and can motivate your target group.

Visibility

When you publish content look out how many people read or downloads your published content. Most services offer stats. Here you can get metrics about the success of your content.

Leads

Leads are a result of qualified traffic and good landing pages with compelling call to action. Like traffic, the more the better. But your lead count depends to your traffic! Build as many landing pages as you can.

Reach

The more you engage in social media like Twitter, Facebook, and LinkedIn and some other the more you can expand your reach. For example, each Facebook user has about 130 friends and their friends have also about 130 friends each, and so.

Search Engines

Under which keywords can you be found in the search engines. And how often are you found through this keywords from you target audience?

Buzz

The more people you mention, your business and your brand the better. So more people become aware of you and visit your social profiles and your website.

Customer Satisfaction

Service and support are the secret weapons of marketing. Satisfied customers use to talk and unsatisfied talk as well. Keep your clients satisfied and you will gain more business.

Your revenue

The most important metric! Has your revenue increased? If yes, which channel was the most profitable one?

These are some simple ideas for you to measure your activities and to show ROI.

How do you measure your sociel media results and what are your experiences?

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