social media | inBlurbs Inbound Marketing Agency

January 10, 2011October 8, 2011

Effective time frame for successful Inbound Marketing

Inbound marketing is an very effective way to lower cost per lead and to attract new customers.

How every marketing strategy it is not done by themself. You need to do it effectively every day to gain results.

At first you need to know what to do. For this you have to have an inbound marketing plan which includes, social media marketing, lead generation, lead nurtuting and closed loop analysis.

An inbound marketing action plan is the first thing you have to do.

When you have your plan – your roadmap than you can do your tasks more efficient.

The important keypoints for your inbound marketing are:

Listen
Listen to the conversation in your business realted channels.

Channels which could be important for you are: LinkedIn, Facebook, Twitter, industry related forums, video sites, industry related blogs, industry related press releases and industry related magazines.

Daily time investment: 15+ minutes

Monitor
Set alerts in Google Alerts and SocialMention with your keywords.

Keywords to use could be your company name, your name, your products nam, your competitors names and products and your clients names if you are in B2B.

Daily time investment: 15+ minutes

Participate
Participate in social media conversation. Show your expertise and build trust.

Answer questions and ask questions about possible product improvement and satisfaction.

Daily time investment: 30+ minutes

Capture Leads
Build landing pages for your promotions. This gives you the opportunity to capture interested leads.

You can also capture leads online which come from offline promotion.

To capture leads, offer something of value to your prospect in exchange for their name, email address and phone number.

Produce valuable reports and whitepapers with information which solve problems of your target audience. This will encourage them to give their information to you.

Daily time investment: 20+ minutes

Promote
Start to promote your business in LinkedIn, Facebook, Twitter, industry related forums, video sites, industry related blogs, industry related press releases and industry related magazines.

Daily time investment: 20+ minutes

Publish
Publish as many valuable content as you are able to. Build a corporate blog and write about topics in which you target audience is interested in.

Offer further information which leads them to your landing pages to capture tham as a lead.

Daily time investment: 1+ hour

Lead Nurturing
Nurture your leads, stay in touch with them. Offer persoanl consultation, exclusive webinars and further whitepapers or special promo discounts for your leads to stay in touch with them, build trust and get them as paying customers.

Daily time investment: 2+ hours

Build Community
Build your community. The more people you have in your community the better.

This can spread your messsage very far worldwide within seconds.

Daily time investment: 1+ hour

Measure
Measure your activities. See what is working and what is not.

Improve and repeat all of the above steps.

Daily time investment: 15+ minutes

In total you need to invest about 5 hours and 55 minutes daily for the beginning to gain substantial results from your inbound marketing.

I return your inbound marketing will reward you with this:

A. Saves you up to 60% of your marketing budgets.
B. Makes you stand out of your competition.
C. Generates you a massive amount of leads.
D. You get up to 55% higher lead conversion rates.

Some resource to shorten your learning curve:

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January 7, 2011October 8, 2011

Your Reputation is on risk online and how to profit from it

Online there are a lot of opportunities to showcase your company.

Also you get seen online every where if you want and if you do effective inbound marketing with blogging and social media marketing.

This kind of visibility brings you into the focus of your satisfied customers, your future customers, your unsatisfied customers and your competition. All of them communicate online.

They communicate about each other, their experiences with each other and for sure they communicate about you too.

They are able to attack you and your company. To tell untrue stories and to affect your business and revenue! Thy all have an audience.

Facebook, Twitter, industry related blogs and forums are places where conversations about can happen daily.

The average Facebook users have about 150 friends in their network. And their 150 friends have also an average of 150 friends. A message can spread very far this way.

How do you know if and what they are talking about you? You should start to monitor and to influence your reputation online.

Here are some easy steps to monitor what’s said about you online:

Do a Google search for your name, of your co workers, your business name and your products names.
Configure Google Alerts with your name, of your co workers, your business name and your products names.
Do the same with Socialmention too.
Search on Twitter, Facebook, YouTube and MySpace for the name, of your co workers, your business name and your products names.

If you get alerts and there is a conversation about you, respond in a professional manor the same way the conversation has started.

For example a Twitter conversation, respond on Twitter. A YouTube video about you, respond with a video, and so on.

Keep in mind, conversation happens and when you are aware of it you can use it as a great opportunity to show your position and to attract further clients.

There is no bad conversation. It always depends what you make out of it.

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January 3, 2011October 11, 2011

GROUPON your Revenue

GROUPON is a deal of the day website that is localized to major markets worldwide.

GROUPON negotiates huge discounts up to 90% off with popular, large and small businesses worldwide. They send the deals to thousands of subscribers in their daily email, and send the businesses a lot of new customers.

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Unlike other advertising models like classified, it doesn’t cost the merchant anything to participate.

GROUPON uses social marketing sites like Twitter and Facebook to further promote the offer.

First advantage for you as a merchant: A sucessfull deal on GROUPON for your business could temporarily end with a ton of customers. One coffee shop in Portland was swamped with a stampede of over 1000 customers on the first day.

Second advantage for you as a merchant: On GROUPON you will only find high quality deals therefore not every deal is accepted. You need to be very creative to get GROUPON interested.

Third advantage for you as a merchant: Consumers buy more when they have coupons to use, means more business for you.

Fourth advantage for you as a merchant: You can generate a ton of leads and nurture them for up selling and cross selling deals. So you can leverage your GROUPON marketing campaign to the next level.

In Inbound Marketing the highest goal is to get found only by your buyer persona, subscribe them as leads and convert them in to revenue!

GROUPON offers any business the right and laser targeted platform to reach the right buyer persona. They distribute your coupon also to Twitter and Facebook, more than 750 million potential buyers worldwide.

The only thing you need is creativity to make GROUPON accepting your offer.

Marketing takeaway: Register with GROUPON to learn how it works. Study the deals you get, learn what makes a deal outstanding, study the deal criteria and create your own outstanding deal, include lead capture and lead nurturing process within your campaign. Register as a merchant with GROUPON and submit your deal. Be prepared for a ton of new customers!

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